We're now entering the 3rd round of e-commerce wars and the battle will be won based on extreme personalization: true, 1:1 relationships with every consumer. The only way to get here is to use artificial intelligence to scale 1:1 relationships. Amazon and Kahuna customer TickPick are doing this today and seeing results.

1. +144M
engaged users
+4B
messages sent
+46B
optimized events
Extreme
Personalization
The new battleground for
digital commerce
@SameerPatel, Kahuna CEO

2. disrupt: [dis-ruhpt] to radically change, as by introducing
a new product or service that creates a new market.

6. Customer-First Experiences

7. Customer-First Experiences
Multi-Channel Approach

8. 91% of
consumers
opt out of
emails
$280B is
abandoned
in shopping
carts per
year
46% of
consumers
opt out of
push
messages

9. ...is anyone really
in the clear?

10. Market value
creation
through
disruptive
eCommerce:
2017 $2.2
TRILLION

11. Disruptors
getting
Disrupted

14. systems of
INSIGHT
systems of
ENGAGEMENT
ENABLING
technologies
Orchestration
Analytics Delivery
CONTEXTUAL
MARKETING
powered by AI
Forrester Research, INC

15. There’s no institution in the world that
can’t be improved by machine learning.
“
”Jeff Bezos, Amazon

16. [With AI] We’ve been able to increase engagement,
decrease the number of dormant users, and
ultimately increase the volume of tickets
purchased.
“
” Brett Goldberg, TickPick
a Kahuna customer
+44%
user signups
+29%
revenue
3.7x
goal completions

17. It’s
ANYONE’S
game