1. Billboard magazine
• Genre – pop & r’n’b music
• Reader – Female teenagers
• Sold in the United States
• Founded in 1894
• Published weekly
• Ran by the company who decide what
the top 100 billboard songs are in the
US, therefore contains information of
music artists who are currently in the
billboard top 100.

2. Main Image
The main image is a mid shot of teenage
pop star Justin Bieber. This attracts the
target audience of young females as
they are the audience of his music and
him as an artist. He is a well-known
artist, this will help the magazine sell as
people will see he is on the front cover
and will be attracted to it as he is
famous, popular and current within the
music industry. He is wearing a white t-
shirt which symbolises his youth and
innocence, allowing the audience to
relate to him as he is just a teenager. The
denim jacket allows him to stand out
slightly from the background so he
doesn’t fade into it. His stance shows him
to be calm and laid back. This makes
him appear to be cool and have an
element of swagger which makes him
appeal to the target audience.

3. Colour Scheme
The magazine has a colour
scheme consisting mainly of white,
red and green which are the
colours linked with Christmas. This
is because it is the Christmas
edition of Billboard magazine. The
colour scheme is different to the
normal colour scheme, suggesting
the magazine contains something
extra special as it is different. This
could attract the audience as
they will be intrigued to discover
what is so special about the
magazine and will buy it in order
to find out. The Christmas colour
scheme is used to get people into
the festive spirit of Christmas and
will show that the magazine is
special as it is a special time of the
year.

4. Price
As the magazine is high quality it is
fairly expensive. It is £5.50, therefore
it is in small font at the bottom of
the page. This makes it hard to see,
therefore the audience will see it
last. This helps the magazine sell as
they will see the interesting stories
and the intriguing layout and will
think its worth buying, and
therefore will be prepared to
spend a lot on the magazine as
they have already decided they
want to purchase it because of the
desirable features they have seen
on it.

5. Layout
The layout of the magazine is
diagonal which makes it eye
catching. It is an unusual layout for
a magazine making it more
desirable as the audience will
believe it is something they have
never read before and will be
intrigued by the interesting layout.
The magazine is cut into sections
putting each topic in a different
section, this makes it easy for the
audience to see what stories will
be included in the magazine. This
way they can easily see if the
magazine is for them and if the
contents of the magazine will
interest them.

6. Sell Lines
The sell lines include stories about
Lady Gaga and Rihanna who are
well-known artists in the music
industry. This attracts the audience
as they will be interested in the
artists and want to buy the
magazine to read about them. The
colour of the sell lines contrasts to
the background colour making it
more readable. The sell lines are
white on the red background, and
the sell lines are red green or black
on the white background.

7. Mast Head
The masthead of this magazine follows the
colour scheme as it is white which stands
out and contrasts with the red
background. However, the masthead also
has yellow in it. This is effective as every
Billboard magazine has the yellow circles in
it, making the magazine masthead
consistent as all of the mastheads are in
the same colour, font and design. This will
make the magazine recognisable as the
masthead will allow the audience to easily
identify a Billboard magazine on the shelf
in a shop. This may also help Billboard
magazine build a reputation for
themselves if they have the same
masthead on every magazine. It will make
their magazines noticeable. The masthead
is partly covered by the main image on the
magazine. This is effective as it makes the
image appear to come out of the page
which is likely to attract people. Even
though part of the masthead is
covered, the magazine is still easily
recognisable due to the consistent style of
masthead used on most of Billboard’s
magazines.