audience feedback

1. WHAT HAVE YOU
LEARNED FROM
YOUR AUDIENCE
FEEDBACK?

2. • For our trailer, after each draft we aimed to show it to a selection of our target audience to then
gain feedback to make edits. After the cut of the trailer with sound we asked volunteers to
individually sit down and watch our trailer and then fill out a survey. This was useful because we
managed to get quite detailed feedback tat would help us improve. One person drew attention to
the fact that the voiceover we had used at some points hard to understand what was being said
because it was quite muffled and that there should be more speech spread throughout the trailer.
From this feedback, we used the recording of the ‘voicemail’ that was not recorded through a
phone voicemail but simply onto a voice note. After letting the same person listen again, they said
the improved voice over was a lot more effective and clearer than the previous one. Here is a
sound clip of the improvement. In future edits we payed close attention to our use of sound and
attempted to make sure that we distributed dialogue throughout to give a sense of story.
• From feedback from class we realised that we hadn’t added the billing information which is a key
convention of a trailer, therefore when we added this in later with the release date information and
social media hashtags, we were told that it looked much more professional.
• Another way of getting feedback was in a group setting. I gathered a group of four individuals
within the age range of my target audience, however they were all either 16,17 or 18 due to the
sixth form setting. After viewing each of the products I asked them to write a paragraph about
their opinion and ideas for improvement. The feedback that I received for the trailer was that one
audience member felt that the transitions between shots with the text was sometimes a bit
disorientating. Therefore we made sure to work on our transitions, making them smoother and
less disjointed, which improved the overall feel to the text. Another change we made to the
onscreen text was having it on for less time as it had been mentioned that this at certain points
was on screen for a little too long. Feedback for the trailer made us think about the story we were
trying to get across and how we could improve this for example adding more text on screen and
dialogue. It was nice to see that our audience like the range of camerawork and locations therefore
instead of changing the footage filmed we focused on the way we were editing our trailer.
THE
TRAILER

3. • From feedback from our class, it was brought to our attention that the colour of the font for
the quote almost blended into the background of our poster and this made it unclear. We
therefore bolded the text for the quote and enlarged it so it could be clearly seen from far away,
as a poster would not normally be viewed up close so every bit of text needs to be clear and
stand out.
• Adding to the previous feedback, someone else mentioned that they too thought there may be
an issue with sizing regarding the actual film title that we could make it bigger. The title of the
film was already quite large but making it bigger just allowed it to stand out to the audience
and grab a passer-by's attention. From the feedback, this definitely made us take a step back
and think about where the text would be displayed and therefore why the change of sizing
would be appropriate.
• From the group feedback, someone had pointed out to us that the release date needed to be
more noticeable. Looking again, we realised that the release date was very hidden amongst the
billing information. We went back and changed the colour of the release date to match the film
title and then enlarged it and placed it in a more central location. From the changes that we
made, we feel that this looks far more similar to real texts who would want to draw attention
to the release date immediately, so this feedback was a great help to us.
• A small change that we also made was increasing the size of the age rating logo along with
adjusting their positions slightly to make sure they didn't look squashed due to the relocation
of the release date. Because of these changes that we have made after receiving the feedback ,
we can see our text looks further like a real life text and follows the conventions of a film poster
whilst portraying the drama genre.
THE POSTER

4. THE
MAGAZINE
COVER • Throughout the process of creating the magazine cover, I felt that audience feedback was the most helpful
in this area. I, at points, found the magazine cover hard to work out where I could improve, possibly because
in magazine covers there are many variations on how to present the cover. Another reason is due to the
magazine being a product in itself, there is less need to stick to specific genre conventions as closely as the
trailer. By choosing an magazine genre we wanted to emulate, this made the task easier, but by constantly
asking for advice and feedback I feel like the final product is far better than the first draft.
• Before even creating the magazine cover, I created a survey to see what kind of magazine I should base mine
on and then for what the cover image should be. By using the results from the audience, I managed to
choose an appropriate cover image which would appeal to the target audience.
• The first bit of feedback that we received from the first draft is that there was a lot of empty space that
made it look as if there was not enough text, there was a suggestion that enlarging all the text could solve
this issue. In the second draft, I took this advice and enlarged the text to make sure it would be clearly visible
on a shop shelf, this ended up making the cover as a whole looking more full. The feedback made me go
away and look at the rule of thirds and I then made sure that my text either was in the first or third sections.
As a result of this, underneath the cover line ‘Anne Hathaway’ I made the quote fall into two lines rather
than one and this significantly improved the appearance of the cover.
• Speaking to people who had said that they liked the colours used, I showed them the first draft and the
second draft where I had also changed the font colour for the cover lines from yellow and purple to white
with the titles slightly larger than the body. The audience commented that this actually looked more like a
real text and suited the magazine cover because it meant there weren’t too many colours in the colour
scheme making it look less cluttered.
• When getting feedback from the class, I was reminded that I needed to include the film title on the cover to
promote the film and that perhaps ‘Mia King’ could be the same colour to make it stand out further. I had to
play around with the text a lot to make it how I liked it, I ended up bolding the white writing after a
suggestion that this would help it stand out more, by doing this It meant that the writing was much more
clear and striking.
• There was a lot of feedback regarding the
feature, from the individual feedback one
comment was that they felt that it should stand
out more and be more prominent, therefore I
added an outline to the circle and softened this
with a glow to blend it in and then increased
the opacity, after asking multiple
• audience members, I was
• happy that it looked far more
• professional than it had started.