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Generation Y, how do we experience your employer brand

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I have a presentation on the theory about Gen. Y, but with this presentation I wanted the companies to experience some simple things that we as Gen Y look at in a different way. Funny and simple examples. Presented by a 24 year old.

Published in: Business, Technology
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Generation Y, how do we experience your employer brand

  1. 1. GENERATION Recruing & Engaging tomorrow’s talent 
  2. 2. “The children now love luxury; theyhave bad manners, contempt forauthority; they show disrespect forelders and love chatter in place ofexercise. Children are now tyrants,not the servants of their households.”Socrates (469–399 B.C.)
  3. 3. Cuba 2011, checking in onFoursquare while standing on anabandoned beach. Have to stayconnected.I’m Marnick, 24 years old and whatdo you have to do to attract andengage my generation…
  4. 4. Let’s find a job Like everybody else we mainly look online 
  5. 5. And then we get this…Als VGM-manager volgt u nauwgezet de wetten en regels betreft veiligheid,gezondheid, milieu, energie en duurzaamheid die van toepassing zijn binnen deAgristo Groep. U vertaalt deze wetgeving in een concreet VGM-beleid en bentverantwoordelijk voor de correcte implementatie ervan en dit voor de verschillendesites. Zowel voor de interne medewerkers als voor externen bent u hetaanspreekpunt op deze domeinen. Daartoe houdt u nauw contact en overlegt umet de afdelingen en sites om na informatie & sensibilisatie effectief tot actie tekunnen over gaan. U fungeert als adviseur binnen uw vakgebied en dit naar directieen de afdelingsverantwoordelijken toe. U staat in voor de defi niëring, opvolging enrapportering van diverse performantieindicatoren binnen uw vakgebied alsook deuitvoering van interne audits hieromtrent. U bent verantwoordelijk voor de bijhorendeadministratie, zoals jaaractieplan, milieuvergunningen, energieattesten, certificaten,... Binnen uw vakgebied zet u continue verbeteringsprocessen op en zoekt unaar optimalisaties (o.a. energieverbruik,...). Dankzij uw enthousiasme kan u deafdelingen begeleiden en motiveren tot het behalen van de beoogde targets. Urapporteert rechtstreeks aan de directie…
  6. 6. While we are used to this…Joe Fie,Vndg nr d CLchjbbgewst.Hbvl muntjes & penne mrgnjb %-/Vl papiere ingvld mrze verstnde me ni.Gn id wrm :-s Glkkg Marnick v RCA gzn,wan KLLL :”) Tm!x
  7. 7. Still not convinced Let’s go check the jobsite.. 53% does this right away 
  8. 8. You promise this in your campaigns
  9. 9. On the jobsite we actually get this
  10. 10. Don’t be UNIQUE, be AUTHENTIC in every way…
  11. 11. Chief of Client First Impressions RECEPTIONISTSenior Director of Animal Output ZOOKEEPER
  12. 12. Just to be sure Let’s go check out the job fair 
  13. 13. We don’t come to APPLY for a job. We come to SELECT an employer. We want an EXPERIENCE and a BRAND to identify ourselves with.
  14. 14. The only thing we get out of this is…
  15. 15. Let’s apply What do we need for that… 
  16. 16. While we are used to this…
  17. 17. The interview One major queson… 
  18. 18. WHY should I come work for you? The company across the street offersthe same thing. What is your added value as an employer?
  19. 19. Also hire in function of CULTURE.“If you don’t like sports, you shouldn’t come workfor us. We need passion, otherwise you shouldn’tbe on the field.”Steve Forgarty– Sr. Manager Strategic Recruitment Programs -
  20. 20. Alright!! Hired Let’s see what happens… 
  21. 21. I just joined an innovative and dynamical company that recruited me through social media
  22. 22. But at home I’m used to this… Digital Natives
  23. 23. We are Gen WHY Why should I be in the office at 8:30, when nobody really starts to work until 10:00? I have been here 2 months, why am I not getting a raise? CEO leaves at 17:00, so why should I stay late? Why am I not moving up faster, I know more than my boss about some things?PARTICIPATION I want to learn from you, but why don’t you accept the fact that I can also teach you stuff?
  24. 24. We don’t want to SCORE immediately like Gen X, we want to DEVELOP and LEARN. Like you can learn from us.
  25. 25. Example: Gen Y woman Task => 3 weeks to put together safety program and get it accepted by the workfloor What did she use… funny namesSource: Karen McCullaugh
  26. 26. She got it done in 1,5 week and the work floor loved it.
  27. 27. Source: Brian CassellaWe think we are SUPER, but…
  28. 28. We can’t handle failure, same with Gen Z 
  29. 29. GENERATION The future of your workfloor I’m Marnick, 24 years old and you can find me onor at

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