2. Y13
below is what should be posted on all your blogs…
What should be on my blog?
Real Text Research:
• Textual analysis of at least 3 CD album covers.
• Textual analysis of at least 3 CD advertisements.
• Textual analysis of teacher music video.
• Textual analysis of a music video within the genre you want to create.
• Goodwin theory music video analysis.
• An analysis of a music video focusing on the validity of it being a postmodern media text.
• An analysis of both feminist and post-feminist readings applied to music video.
• Textual analysis of at least 5 music videos of your choice.
Track Research:
• Feedback to each other, sharing your ideas and completing the form.
• Decided on one song. Write a short paragraph on each of the songs you thought about and why you did/did not select that one.
• Obtain a copy of the lyrics, make sure you have them saved as a Word document.
• Researched the artist/band and write a paragraph long biography about them.
Initial Ideas:
• Jot down any initial ideas and present them on your blog (this could be a video or audio file).
Audience Research
• A completed audience profile.
• Initial audience research; questionnaires constructed on Google and distributed to at least 20 people.
• Analysis of the initial audience research responses.
3. You now need to start creating some design ideas for
Tips for doing well:
your practical work.
• Be creative. Be aware that you need to make it but make sure
it’s creative. Use your imagination!
• Follow the conventions of a ‘real’ product. If it is meant to be a
advert make sure it looks like one!
• Take your time. Don’t just scribble down anything that pops
into your head in biro. Use a pencil, a ruler for straight lines
and make sure that the examiner will know what it is going to
look like.
• Think about your audience. How will you appeal to them?
What will you do to ensure they buy your CD?
5. The most important thing is
branding
Branding: “Selecting and blending tangible and intangible
attributes to differentiate the product, service or
corporation in an attractive, meaningful and compelling
way.”
There must be:
• A sense of product recognition.
• An upholding of the artists values.
• Continuity in your representation.
• Information about purchasing
options.
Think about your use of text (fonts),
images and composition.
7. Notes for your evaluation…
1. In what ways does your media product use, develop or challenge
forms or conventions of real media products?
Does this format of advert/product
allow you to maximize marks?
The candidate is expected to demonstrate excellence in the creative
use of most of the following technical skills:
awareness of conventions of layout and page design
appropriate integration of illustration and text
framing a shot, using a variety of shot distances as appropriate
shooting material appropriate to the task set; selecting mise-en-scène
including colour, figure, lighting, objects and setting
manipulating photographs as appropriate, including cropping and
resizing.
8.
9. Matching Fonts
The Product
(the CD)
Artist
(similar representations)
Purchaser Info
(why/how can they buy it?)
Be aware of dimensions!
A4 – Portrait.
It’s a magazine advert
10. You now need to start creating some design ideas for
Tips for doing well:
your practical work.
• Be creative. Be aware that you need to make it but make sure
it’s creative. Use your imagination!
• Follow the conventions of a ‘real’ product. If it is meant to be a
advert make sure it looks like one!
• Take your time. Don’t just scribble down anything that pops
into your head in biro. Use a pencil, a ruler for straight lines
and make sure that the examiner will know what it is going to
look like.
• Think about your audience. How will you appeal to them?
What will you do to ensure they buy your CD?
