Presentation from Salesforce.org Higher Ed Summit 2017 by: Jay Murray of Western Connecticut State and Abe Gruber of TargetX Learn how Western Connecticut State University is delivering an exceptional student experience by communicating more effectively with their prospective students and driving more interest to important campus events. In this session, we will explore how to utilize the TargetX Suite of Solutions to plan, build, and track marketing and communication activities and maximize results in admissions!

1. Exceptional Student Experience Throughout the
Admissions Funnel
Abe Gruber, Senior Sales Engineer, TargetX
Jay Murray, Associate Vice President of Enrollment Services, Western Connecticut University

2. Introductions

3. Introductions
Jay Murray
Associate Vice President of Enrollment Services
Western Connecticut State University
Abe Gruber
Senior Sales Engineer
TargetX

4. Mobile Landscape

5. the campus tour is the most
influential element in a student’s
application and enrollment decision.
2015 State of College Admissions, NACAC

6. of colleges rated the campus visit
a “considerably important” part of
their recruitment strategy
2015 State of College Admissions, NACAC
77%

7. students accessed a college
website from a mobile device.
2015 State of College Admissions, NACAC
8 in 10

8. 2015 E-Expectations Report, Ruffalo-Noel Levitz

9. Background:
WCSU’s Story

10. WCSU’s Story
● Background
○ Founded in 1903
○ Two Campuses Located in Danbury, CT
○ 4,422 Full-time, 1,500 Part time Students, 510
Graduate Students
●Targets
○ Distinguishing WCSU in a saturated marketing
○ Reaching beyond traditional in-state applicant pool
to engage new markets
○ Touching students throughout the student lifecycle
○ Integration with Banner SIS
●Deployed TargetX in 2013

11. WCSU
Features and Usage

12. Events
Q&A and Demo

13. Yield: Schools App
Q&A and Demo

14. WCSU By The Numbers
- Accepted Student Day attendance ⇧6%
- Deposits ⇧9%
- NY Deposits ⇧85%

15. What’s Next for WCSU?

16. Q&A

17. Thank You