Presentation from Salesforce.org Higher Ed Summit 2017 by: Jay Murray of Western Connecticut State and Abe Gruber of TargetX Learn how Western Connecticut State University is delivering an exceptional student experience by communicating more effectively with their prospective students and driving more interest to important campus events. In this session, we will explore how to utilize the TargetX Suite of Solutions to plan, build, and track marketing and communication activities and maximize results in admissions!