slides from presentation given at Weir High School to educate about how to use social media responsibly, by Salene Kraemer, Business lawyer, and Jim Davis, Hancock County prosecutor

1. Social Media: Advice for the High
School Student
Salene Mazur Kraemer, Esquire
Business Lawyer and Strategic Consultant
Jim Davis, Esquire, Hancock County Prosecutor
Business Lawyer
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2. SOCIAL MEDIA REVOLUTION
• http://youtu.be/3SuNx0UrnEo
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3. Social Mishap #1
“Harlem Shake”
Who: Students
Social Mishap: YouTube
What went wrong? All over the US high school and college students
are getting suspended and parents are suing school districts over
these “dance” videos.
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4. Social Mishap #2
Chad Ochocinco
Who: Football Player
Social Mishap: Twitter
What went wrong? Fined $25,000
for tweeting during an NFL game
time ban
Mark Cuban also got a $25,000 fine
from the NBA for tweeting
grievances about referees
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5. Social Mishap #3
Hurricane Sandy
Who: Fashion Retailers (Gap and Urban Outfitters)
Social Mishap: Twitter
What went wrong? Both fashion retailers promoted selling their products
by playing a pun off of Hurricane Sandy
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6. Social Mishap #4
ESPN
Who: Sports News Broadcaster
Social Mishap: Website
What went wrong? When announcing the first American
basketball player of Chinese origin Jeremy Lin, ESPN used the
offensive word “Chink”
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7. What is Social Media?
“[B]lending of technology and social interactions
for the co-creation of value” -Wikipedia
• A group of Internet-based applications that
build on the ideological and technological
foundations of Web 2.0, which allows the
creation and exchange of user-generated
content, as opposed to the passive viewing of
content.
• CGM-consumer-generated media.
• Users create online communities to share
information, ideas, personal messages, and
other content
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8. What Is Social Media?
Social
Media
Social Networks
(Facebook;
LinkedIn)
Microblogs
(Twitter)
Blogs
Media Sharing
Websites
(YouTube, Flickr,
Slide.com)
Collaborative
Sites
(wikipedia;
investopedia)
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10. PERFORMANCE:
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LinkedIn
•Update status (events, variety)
•Comments/like/share other s’
updates
•Engage in groups
(discussions/share news)
•Email to target group
Twitter
•Tweet re: services
/products, industry trends/know
how, tips, advice, personal stories
•Retweet
•Respond to @replies/mentions
•Comment on other users’
links/tweets
•Ask questions in tweet
•Use hashtags/tweetups
•Socialize
•Use lists/favorites
Facebook
•Update status (personal, market
expertise, tag friends)
•Share/post links
(articles, blogs, news, tag/share)
•Comment /Like (after
networking, achievements, bdays,)
•Fan Pages

11. MY SOCIAL MEDIA STORY
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LINKEDIN: (2007)
1238 connections
BUSINESS BLOG: (November
11, 2009) 58,000 + hits, 68+
posts, 26 subscribers
FLICKR: (2011)
salene photostream
FACEBOOK: 836 friends 182
likes (2010)
TWITTER:
@salenekraemer (2009)
1113 followers
YOUTUBE: (2012): 15
videos, 451 views
BANKRUPTCY BLOG:
(April, 2013) 6 posts, 79 views

12. MY SOCIAL MEDIA STORY
LINKEDIN:
BLOG:
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13. MY SOCIAL MEDIA STORY
• TWITTER:
• FACEBOOK:
• FLICKR:
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14. Did You Know?
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15. Nearly a third (32%) of people aged 18-24 use social networking…
in the bathroom.
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16. Recap of 2012
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17. Did You Also Know?
• More than half of people aged 25-34 use
social networking in the office, more than any
other age group.
• Did you know that one out of eight couples
married in the United States in 2010 met via
social media?
• On the other hand, 20% of divorces are now
blamed on Facebook.
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18. DRAWBACKS
Why We Are Here Today
• Ruin College Admissions
• Ruin your reputation
• Can get fired from job or never hired
• Can be a victim of harassment, discrimination, stalking,
bullying
• Can face criminally liability (jail +$)
• Can face civilly liability ($)
– Contract/Regulatory
– Tort
– Intellectual Property
– Evidence in court against you
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Viral
Permanent
Non-private

19. College Search
• 82% of admissions officers use Facebook to
recruit prospective students
– 80% of admissions officers have received friend
requests from prospective students
• Scholarships: Social Media sites offer
scholarships (ie Twitter, Facebook)
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20. Job Search
• 34% of employers who scan social media profiles
found content that has caused them not to hire a
candidate
– About 50% due to provocative or inappropriate
photos and information posted on his or her profile
– 45% due to evidence of drinking and/or drug use
– Other reasons:
• Profile displayed poor communication skills,
• Candidate bad mouthed previous employers,
• Candidate made discriminatory comments related to
race, gender, or religion
• Candidate lied about qualifications
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21. Social Media Screening
• 37% of employers use social networks to
screen potential job candidates (2 out of every
5 companies)
– 65% to see if the job seeker presents himself or
herself professionally
– 51% to see if the candidate is a good fit for the
company culture
– 45% to learn more about his or her qualifications
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22. Getting a Job
• 61% use as primary professional network
• 87% trust LinkedIn as source for decision
making
• >2.6 Million companies have Company Pages
• LinkedIn recommendations can get you hired
faster
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23. Remember?
Anthony Weiner
Profession: (Ex)Congressman
Social Mishap: Twitter
What went wrong? Instead of “direct messaging” he tweeted a picture of
himself in boxers. He lost his career.
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24. Facebook Fired
Ashley Payne
Profession: (Ex) School Teacher
Social Mishap: Facebook
What went wrong? Ashley was asked to resign from Apalachee High
School after posting pictures of herself drinking (one was at the Guinness
Factory in Ireland) and Facebook status updates with expletives.
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25. Fired
A 22-year old was offered a job
and excitedly tweeted about it.
The tweet was passed on to
the Hiring Manager at Cisco
and his offer for the “fatty
paycheck” rescinded
Domino’s employees uploaded
a video on YouTube of them
doing disgusting things to
food. They were subsequently
fired.
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26. Legal Issues
Intellectual Property Employment Law
(harassment, discrimination)
Tort Contract/Regulatory
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27. Legal Issues
Contract/Regulatory
Tort
IntellectualProperty
Trademark
infringement
Contributory
infringement
Copyright
infringement
Secondary
infringement
Fair Use
Trade Secret
violations
Right of Publicity
Namesquatting
Impersonation
Defamation (libel)
Invasion of
privacy
Breach of
contract
False
Advertising
Promotions/
Sweepstakes
Unfair
competition
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28. How to Get Fired or in Deep Trouble
• Breach express policies.
• Criticize your employer, your boss, co-
workers, clients, products or services.
• Make offensive, negative, disparaging
comments.
• Make controversial comments without saying
“Views Are My Own, Not My Employer’s.”
• Make disclosure if paid to post.
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29. How to Get Fired or in Deep Trouble
(cont’d)
• Speak on behalf of a company, group without authority
• Post pictures without consent, SOURCE
• Impersonate or fake post
• Disclose confidential information
• Tell lies/untruths
• Loaf on Social Media
• Plagiarize on people’s words, videos, images. SOURCE
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30. Other Criticisms of Social Media
• LACK OF CONCENTRATION:
Middle-school, high school and college students who used
Facebook at least once during a 15 minute period got lower
grades overall. “Fast (Internet/social) media and deep slow
thought don’t mix well.”
• LACK OF HUMAN INTERACTION:
American youth are showing severe lack of social skills.
Loneliness.
• DISTORTS REALITY: Posting how you want to appear.
• ADDICTION: A certifiable medical condition. One
psychiatrist claims he treats as many as 100 case/year.
• OTHER: insomnia, mood swings, attention deficits at school
and increased obesity
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31. Pearls of Wisdom
1. MANAGE YOUR BRAND: what you do, buy, wear,
read, experience, say, comment, “like” (Keep
clean accounts; no inappropriate postings and
pictures).
2. PRIVACY (Tighten so only friends can see).
3. GOOGLE AND GOOGLE ALERT YOURSELF.
4. MONITOR (pages at least 1/week).
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32. Pearls of Wisdom (cont’d.)
1. REVIEW OLD POSTINGS.
go back to when you first joined social media)
2. WHAT ARE YOUR FRIENDS SAYING ABOUT YOU?
get and give approval before pictures are
posted).
2. DON’T BE NAIVE:
relationships can be fleeting in high school!!!
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33. RULES OF THUMB
1. If you don't want your parents to see it, don’t
post it.
2. DON’T BE A COWARD: If you wouldn’t say
something to someone’s face at a meeting or
picnic or party, don’t email, text or Facebook
it.
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34. DO:
1. Think 3X before sending anything.
2. Walk away from phone or computer if angry.
3. Remember you are likely monitored.
4. Comply with any
school, team, group, club, employer policies
(logo, branding, disclosures, disclaimers, mission
statements).
5. Be authentic.
6. Be respectful.
7. Cautiously discuss politics/religion.
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35. DON’T:
1. Forget your acts may be imputed to your
school, team, club, group, employer
2. Be negative. Do not disparage anyone period.
3. Be insincere or fake.
4. Give away too much location/personal data.
5. Tag with wild abandon.
6. Swear.
7. Spam.
8. @reply when you meant to DM.
9. Post to a wall when you should have emailed via
INBOX.
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36. SOCIAL MEDIA POLICIES
http://www.youtube.com/watch?v=8iQLkt5CG8I
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One Government’s Employee
Social Media Training Video

37. 37
Salene Mazur
Kraemer, Esquire, MBA, CTP-
D
salene@mazurkraemer.com
Katie Imler, JD/MBA
Student, Pitt Law
katie@mazurkraemer.com
MAZURKRAEMER BUSINESS LAW
reinvigorating our economy, empowering
entrepreneurship one business at a time
BANKRUPTCY * BUSINESS LAW *STRATEGIC
CONSULTING*LITIGATION* INTERNET LAW
PITTSBURGH, PENNSYLVANIA
WEIRTON, WEST VIRGINIA

38. MAZURKRAEMER BUSINESS LAW
Mail to : 3205 Pennsylvania Avenue, Suite B, Weirton WV 26062
Phone: 304.300.0593 (WV)
Phone: 412-427-7075 (cell)
Website: www.mazurkraemer.com
Fax: 1-888-718-6752
Follow Us on Twitter: www.twitter.com/salenekraemer
Let's Get LinkedIn: www.linkedin.com/in/salenekraemer
Facebook: https://www.facebook.com/#!/MAZURKRAEMERlaw
Watch Us on YouTube: http://www.youtube.com/user/mazurkraemer
LICENSED TO PRACTICE LAW IN PA, WV, AND NJ
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39. RESOURCES
*The 6Ps of the BIG 3™ for Job-Seeking JDs, by Amanda Ellis
http://www.6psbig3.com/blog/index.php/buy-the-book/ or http://amzn.com/0578053039.
•PBI.org’s CLE Facebook, Twitter, Blogging- Oh My Space, available here
http://tinyurl.com/3sasdjm
•See also posts we made to our Twitter Feed @salenekraemer and our Mazurkraemer
Facebook Page.
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40. 40
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41. 10. Chrysler
9. Qwikster
8. Qantas
7. Godaddy.com
6. Unilever (Ragu)
5. Kenneth Cole
4. Anthony Weiner
3. Virgin America
2. Paypal
1. Blackberry
-David Amerland
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