Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Do's and don'ts
Do's and don'ts
Loading in …3
×
1 of 41

Social Media Advice for the High School Student

3

Share

Download to read offline

slides from presentation given at Weir High School to educate about how to use social media responsibly, by Salene Kraemer, Business lawyer, and Jim Davis, Hancock County prosecutor

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Social Media Advice for the High School Student

  1. 1. Social Media: Advice for the High School Student Salene Mazur Kraemer, Esquire Business Lawyer and Strategic Consultant Jim Davis, Esquire, Hancock County Prosecutor Business Lawyer 1
  2. 2. SOCIAL MEDIA REVOLUTION • http://youtu.be/3SuNx0UrnEo 2
  3. 3. Social Mishap #1 “Harlem Shake” Who: Students Social Mishap: YouTube What went wrong? All over the US high school and college students are getting suspended and parents are suing school districts over these “dance” videos. 3
  4. 4. Social Mishap #2 Chad Ochocinco Who: Football Player Social Mishap: Twitter What went wrong? Fined $25,000 for tweeting during an NFL game time ban Mark Cuban also got a $25,000 fine from the NBA for tweeting grievances about referees 4
  5. 5. Social Mishap #3 Hurricane Sandy Who: Fashion Retailers (Gap and Urban Outfitters) Social Mishap: Twitter What went wrong? Both fashion retailers promoted selling their products by playing a pun off of Hurricane Sandy 5
  6. 6. Social Mishap #4 ESPN Who: Sports News Broadcaster Social Mishap: Website What went wrong? When announcing the first American basketball player of Chinese origin Jeremy Lin, ESPN used the offensive word “Chink” 6
  7. 7. What is Social Media? “[B]lending of technology and social interactions for the co-creation of value” -Wikipedia • A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content, as opposed to the passive viewing of content. • CGM-consumer-generated media. • Users create online communities to share information, ideas, personal messages, and other content 7
  8. 8. What Is Social Media? Social Media Social Networks (Facebook; LinkedIn) Microblogs (Twitter) Blogs Media Sharing Websites (YouTube, Flickr, Slide.com) Collaborative Sites (wikipedia; investopedia) 8 Definition Benefits Drawbacks How To Issues Experiences
  9. 9. 9
  10. 10. PERFORMANCE: 10 Definition Benefits Drawbacks How To Issues Experiences LinkedIn •Update status (events, variety) •Comments/like/share other s’ updates •Engage in groups (discussions/share news) •Email to target group Twitter •Tweet re: services /products, industry trends/know how, tips, advice, personal stories •Retweet •Respond to @replies/mentions •Comment on other users’ links/tweets •Ask questions in tweet •Use hashtags/tweetups •Socialize •Use lists/favorites Facebook •Update status (personal, market expertise, tag friends) •Share/post links (articles, blogs, news, tag/share) •Comment /Like (after networking, achievements, bdays,) •Fan Pages
  11. 11. MY SOCIAL MEDIA STORY 11 LINKEDIN: (2007) 1238 connections BUSINESS BLOG: (November 11, 2009) 58,000 + hits, 68+ posts, 26 subscribers FLICKR: (2011) salene photostream FACEBOOK: 836 friends 182 likes (2010) TWITTER: @salenekraemer (2009) 1113 followers YOUTUBE: (2012): 15 videos, 451 views BANKRUPTCY BLOG: (April, 2013) 6 posts, 79 views
  12. 12. MY SOCIAL MEDIA STORY LINKEDIN: BLOG: 12
  13. 13. MY SOCIAL MEDIA STORY • TWITTER: • FACEBOOK: • FLICKR: 13
  14. 14. Did You Know? 14
  15. 15. Nearly a third (32%) of people aged 18-24 use social networking… in the bathroom. 15
  16. 16. Recap of 2012 16
  17. 17. Did You Also Know? • More than half of people aged 25-34 use social networking in the office, more than any other age group. • Did you know that one out of eight couples married in the United States in 2010 met via social media? • On the other hand, 20% of divorces are now blamed on Facebook. 17
  18. 18. DRAWBACKS Why We Are Here Today • Ruin College Admissions • Ruin your reputation • Can get fired from job or never hired • Can be a victim of harassment, discrimination, stalking, bullying • Can face criminally liability (jail +$) • Can face civilly liability ($) – Contract/Regulatory – Tort – Intellectual Property – Evidence in court against you 18 Viral Permanent Non-private
  19. 19. College Search • 82% of admissions officers use Facebook to recruit prospective students – 80% of admissions officers have received friend requests from prospective students • Scholarships: Social Media sites offer scholarships (ie Twitter, Facebook) 19
  20. 20. Job Search • 34% of employers who scan social media profiles found content that has caused them not to hire a candidate – About 50% due to provocative or inappropriate photos and information posted on his or her profile – 45% due to evidence of drinking and/or drug use – Other reasons: • Profile displayed poor communication skills, • Candidate bad mouthed previous employers, • Candidate made discriminatory comments related to race, gender, or religion • Candidate lied about qualifications 20
  21. 21. Social Media Screening • 37% of employers use social networks to screen potential job candidates (2 out of every 5 companies) – 65% to see if the job seeker presents himself or herself professionally – 51% to see if the candidate is a good fit for the company culture – 45% to learn more about his or her qualifications 21
  22. 22. Getting a Job • 61% use as primary professional network • 87% trust LinkedIn as source for decision making • >2.6 Million companies have Company Pages • LinkedIn recommendations can get you hired faster 22
  23. 23. Remember? Anthony Weiner Profession: (Ex)Congressman Social Mishap: Twitter What went wrong? Instead of “direct messaging” he tweeted a picture of himself in boxers. He lost his career. 23
  24. 24. Facebook Fired Ashley Payne Profession: (Ex) School Teacher Social Mishap: Facebook What went wrong? Ashley was asked to resign from Apalachee High School after posting pictures of herself drinking (one was at the Guinness Factory in Ireland) and Facebook status updates with expletives. 24
  25. 25. Fired A 22-year old was offered a job and excitedly tweeted about it. The tweet was passed on to the Hiring Manager at Cisco and his offer for the “fatty paycheck” rescinded Domino’s employees uploaded a video on YouTube of them doing disgusting things to food. They were subsequently fired. 25
  26. 26. Legal Issues Intellectual Property Employment Law (harassment, discrimination) Tort Contract/Regulatory 26 Definition Benefits Drawbacks How To Issues Experiences
  27. 27. Legal Issues Contract/Regulatory Tort IntellectualProperty Trademark infringement Contributory infringement Copyright infringement Secondary infringement Fair Use Trade Secret violations Right of Publicity Namesquatting Impersonation Defamation (libel) Invasion of privacy Breach of contract False Advertising Promotions/ Sweepstakes Unfair competition 27 Definition Benefits Drawbacks How To Issues Experiences
  28. 28. How to Get Fired or in Deep Trouble • Breach express policies. • Criticize your employer, your boss, co- workers, clients, products or services. • Make offensive, negative, disparaging comments. • Make controversial comments without saying “Views Are My Own, Not My Employer’s.” • Make disclosure if paid to post. 28
  29. 29. How to Get Fired or in Deep Trouble (cont’d) • Speak on behalf of a company, group without authority • Post pictures without consent, SOURCE • Impersonate or fake post • Disclose confidential information • Tell lies/untruths • Loaf on Social Media • Plagiarize on people’s words, videos, images. SOURCE 29
  30. 30. Other Criticisms of Social Media • LACK OF CONCENTRATION: Middle-school, high school and college students who used Facebook at least once during a 15 minute period got lower grades overall. “Fast (Internet/social) media and deep slow thought don’t mix well.” • LACK OF HUMAN INTERACTION: American youth are showing severe lack of social skills. Loneliness. • DISTORTS REALITY: Posting how you want to appear. • ADDICTION: A certifiable medical condition. One psychiatrist claims he treats as many as 100 case/year. • OTHER: insomnia, mood swings, attention deficits at school and increased obesity 30
  31. 31. Pearls of Wisdom 1. MANAGE YOUR BRAND: what you do, buy, wear, read, experience, say, comment, “like” (Keep clean accounts; no inappropriate postings and pictures). 2. PRIVACY (Tighten so only friends can see). 3. GOOGLE AND GOOGLE ALERT YOURSELF. 4. MONITOR (pages at least 1/week). 31
  32. 32. Pearls of Wisdom (cont’d.) 1. REVIEW OLD POSTINGS. go back to when you first joined social media) 2. WHAT ARE YOUR FRIENDS SAYING ABOUT YOU? get and give approval before pictures are posted). 2. DON’T BE NAIVE: relationships can be fleeting in high school!!! 32
  33. 33. RULES OF THUMB 1. If you don't want your parents to see it, don’t post it. 2. DON’T BE A COWARD: If you wouldn’t say something to someone’s face at a meeting or picnic or party, don’t email, text or Facebook it. 33
  34. 34. DO: 1. Think 3X before sending anything. 2. Walk away from phone or computer if angry. 3. Remember you are likely monitored. 4. Comply with any school, team, group, club, employer policies (logo, branding, disclosures, disclaimers, mission statements). 5. Be authentic. 6. Be respectful. 7. Cautiously discuss politics/religion. 34
  35. 35. DON’T: 1. Forget your acts may be imputed to your school, team, club, group, employer 2. Be negative. Do not disparage anyone period. 3. Be insincere or fake. 4. Give away too much location/personal data. 5. Tag with wild abandon. 6. Swear. 7. Spam. 8. @reply when you meant to DM. 9. Post to a wall when you should have emailed via INBOX. 35
  36. 36. SOCIAL MEDIA POLICIES http://www.youtube.com/watch?v=8iQLkt5CG8I 36 One Government’s Employee Social Media Training Video
  37. 37. 37 Salene Mazur Kraemer, Esquire, MBA, CTP- D salene@mazurkraemer.com Katie Imler, JD/MBA Student, Pitt Law katie@mazurkraemer.com MAZURKRAEMER BUSINESS LAW reinvigorating our economy, empowering entrepreneurship one business at a time BANKRUPTCY * BUSINESS LAW *STRATEGIC CONSULTING*LITIGATION* INTERNET LAW PITTSBURGH, PENNSYLVANIA WEIRTON, WEST VIRGINIA
  38. 38. MAZURKRAEMER BUSINESS LAW Mail to : 3205 Pennsylvania Avenue, Suite B, Weirton WV 26062 Phone: 304.300.0593 (WV) Phone: 412-427-7075 (cell) Website: www.mazurkraemer.com Fax: 1-888-718-6752 Follow Us on Twitter: www.twitter.com/salenekraemer Let's Get LinkedIn: www.linkedin.com/in/salenekraemer Facebook: https://www.facebook.com/#!/MAZURKRAEMERlaw Watch Us on YouTube: http://www.youtube.com/user/mazurkraemer LICENSED TO PRACTICE LAW IN PA, WV, AND NJ 38
  39. 39. RESOURCES *The 6Ps of the BIG 3™ for Job-Seeking JDs, by Amanda Ellis http://www.6psbig3.com/blog/index.php/buy-the-book/ or http://amzn.com/0578053039. •PBI.org’s CLE Facebook, Twitter, Blogging- Oh My Space, available here http://tinyurl.com/3sasdjm •See also posts we made to our Twitter Feed @salenekraemer and our Mazurkraemer Facebook Page. 39
  40. 40. 40 Definition Benefits Drawbacks How To Issues Experiences
  41. 41. 10. Chrysler 9. Qwikster 8. Qantas 7. Godaddy.com 6. Unilever (Ragu) 5. Kenneth Cole 4. Anthony Weiner 3. Virgin America 2. Paypal 1. Blackberry -David Amerland 41 Definition Benefits Drawbacks How To Issues Experiences

Editor's Notes

  • http://triblive.com/state/pennsylvania/3557467-74/students-harlem-shake#axzz2Rmykuatj
  • http://www.starpulse.com/news/Miles_Young/2013/04/27/4_of_the_worst_celebrity_social_media_?page=4
  • http://elitedaily.com/elite/slideshows/celebrity-mistakes-social-media/?slide=5
  • http://www.mediabistro.com/alltwitter/100-social-media-stats_b33696
  • Nielson
  • Tony Cooper, One in Five U.S. Divorces Fueled by Facebook, Social Media, Recent survey by AAML shows Facebook-related antics, extramarital activity burgeoning, San Diego News.Socialnomics. Retrieved 16 June 2012.
  • According to a survey of 386 of the nation's top colleges and universities, http://www.petersons.com/college-search/social-media-college-admissions.aspxhttp://www.usnews.com/education/blogs/the-scholarship-coach/2013/04/04/leverage-social-media-in-your-scholarship-search
  • http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/
  • http://www.risesmart.com/blog/survey-linkedin-references-can-get-you-hired-faster
  • http://www.starpulse.com/news/Miles_Young/2013/04/27/4_of_the_worst_celebrity_social_media_
  • http://sociallyactive.com/social-media-effect/
  • http://abcnews.go.com/Technology/social-media-hurt-college-bid/story?id=17520370&page=2#.UX2QD46WwRY
  • http://abcnews.go.com/Technology/social-media-hurt-college-bid/story?id=17520370&page=2#.UX2QD46WwRY
  • ×