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Promote Yourself on Facebook!

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Promote Yourself on Facebook!

  1. 1. Jon LeeNovember 5, 2012jon.lee@dir.texas.govfacebook.com/lon.jee@jonlee11
  2. 2. AGENDA Why Facebook? What Not To Do Promote Yourself Control What They See Jon Lee November 5, 20 jon.lee@dir.texa facebook.com/lo @jonlee11
  3. 3. 2009 CareerBuilder survey2012 CareerBuilder surveyEmployers research candidates networking sites to research candidates 45% of employers use social 37% 53% posted provocative or inappropriate photographs or informationInappropriate photographs/info 49%Drinking posted content– 44% or using drugs about drinking or using drugs 45%Bad-mouthed employer – employer, co-workers, or clients 35% bad-mouthed their 33% 29% showed poor communication skillsPoor communication skills – 35%Discriminatory discriminatory comments 26% made comments – 28%Lied24% lied about qualifications 22% about qualifications – 20% shared confidential information from employerSourceSource: http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=8%2f19%2f2009&sc_cmp1=cb_pr519_&siteid=cbpr&id=pr519&ed=12%2fhttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18% 31%2f20092f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 3
  4. 4. 2012 CareerBuilder survey 2009 CareerBuilder surveyEmployers research candidates 37% 45% of employers use social networking sites to rInappropriate photographs/info 49% 53% posted provocative or inappropriate photogrDrinking or using drugs – 45% 44% posted content about drinking or using drugBad-mouthed employer – 33% 35% bad-mouthed their employer, co-workers, orPoor communication skills – 35% 29% showed poor communication skillsDiscriminatory comments – 28% 26% made discriminatory commentsLied about qualifications – 22% 24% lied about qualifications 20% shared confidential information from employSource Source: http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=8%2f19%2f2http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 31%2f2009 4
  5. 5. “Cisco Fatty” – 3/18/2009
  6. 6. “Cisco Fatty” – 3/18/2009Job offer rescinded
  7. 7. Ashley Payne, teacher – Summer 2009 • High school teacher on vacationAnonymous email showed • Private photo on Facebook, also used B-word in postpicture to school boardOfficials claimed she“promoted alcohol use” and“contained profanity”Payne resigned, sued schooldistrict and lost
  8. 8. Ashley Payne, teacher – Summer • High school teacher on vacationAnonymous email showed • Private photo on Facebook, also used B-word inpicture to school boardOfficials claimed she“promoted alcohol use” and“contained profanity”Payne resigned, sued schooldistrict and lost
  9. 9. Nathalie Blanchard, IBM employee – 2009 • Insurance company stops long-term sick leave benefits • Several Facebook pictures at the beach and in social settingsInsurance company: Facebookpictures evidence she is nolonger depressedConfirms they use Facebook toinvestigate clients
  10. 10. Nathalie Blanchard, IBM • Insurance company stops long-term si • Several Facebook pictures at the beacInsurance company: Facebookpictures evidence she is nolonger depressedConfirms they use Facebook toinvestigate clients
  11. 11. OMG I HATE MY JOB – 2009 11
  12. 12. OMG I HATE MY JOB 12
  13. 13. Robert Becker, BMW employee – 2012 • Criticized dealer for serving “cheap food” at an important eventNationalPosted pictures, made fun of an accident at nearby dealership • Labor Relations Boardupheld firingFacebook postings notprotected by First AmendmentInappropriate activity worsethan inappropriate speech
  14. 14. Robert Becker, BMW empl • Criticized dealer for serving “cheap food” atNational Labor Relations Board • Posted pictures, made fun of an accident atupheld firingFacebook postings notprotected by First AmendmentInappropriate activity worsethan inappropriate speech
  15. 15. 11:38pm – picture posted11:47pm – another user noted location ofpicture11:50pm – another user posted address of Burger King employee – 7/18/2012Burger King • Upload anonymously on 4Chan11:55pm – someone contacted news11:58pm – someone reported picture toBurger King contact formNext morningLocal Burger King manager: “Oh, I knowwho that is. He’s getting fired.”Burger King Corporate issued statementsource: http://mashable.com/2012/07/19/4chan-burger-king-lettuce/
  16. 16. 11:38pm – picture posted11:47pm – another user noted location ofpicture11:50pm – another user posted address ofBurger King Burger King employee • Upload anonymously on 4Chan11:55pm – someone contacted news11:58pm – someone reported picture toBurger King contact formNext morningLocal Burger King manager: “Oh, I knowwho that is. He’s getting fired.”Burger King Corporate issued statementsource: http://mashable.com/2012/07/19/4chan-burger-king-lettuce/
  17. 17. • There is NO WAY2012 CareerBuilder survey to know WHO or HOW MANY are viewing your profile (DO NOT click on those apps)Employers research candidates 37%Inappropriate photographs/info 49% • Prospective –Drinking or using drugs Employers 45% • AcquaintancesBad-mouthed employer – 33%Poor communication skills – 35% • Coworkers –Discriminatory comments 28%Lied•about qualifications – Neighbors 22% • Craigslist sellers/buyersSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 17
  18. 18. • Will you fit into the2012 CareerBuilder survey office culture? • Are you intelligent enough to leave things off?Employers research candidates 37% • Are you well-rounded?Inappropriate photographs/info 49% • How do you interact45% others?Drinking or using drugs – with • Do you influence your friends?Bad-mouthed employer – 33%Poor communication skills – 35% • What comments –passions?Discriminatory are your 28%Lied•about qualifications – What kind of pictures do you post? 22% • How much time do you spend on Facebook? • Who are your friends?Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 18
  19. 19. 2012 CareerBuilder survey 1. Introduce YourselfEmployers research candidates 37%Inappropriate photographs/info 49% 2. Share Links45%Drinking or using drugs –Bad-mouthed employer – 33%Poor communication skills – 35% 3. Moderate DiscussionsDiscriminatory comments – 28%Lied about qualifications – 22% 4. Have FunSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 19
  20. 20. Youll want to get to know a little something about each of your co-workers. Its not amatter of making new friends. Instead, team-building activities give everyone theopportunity to connect emotionally while learning to trust and rely on groupmembers. http://www.ehow.com/how_8602437_coworkers-thru-team-activities.htmlAsk your coworkers about their interests — their favorite music, movies, and books, aswell as their hobbies, suggests Larina Kase, Ph.D. “Showing a genuine interest in themwill make them feel comfortable around you,” http://www.rd.com/advice/relationships/develop-good-coworker-relations/It’s nice to get to know each other outside of the office. When you learn that youroffice administrator’s husband is in a band, or that your boss likes to smoke cigars ithelps build camaraderie. You start to see that sometimes you have stuff in commonaside from working the same 9-5. http://ryanstephensmarketing.com/blog/6-ways-to-build-better-relationships-with-co-workers/Cultivating relationships with your co-workers can improve work relations andimprove your support system at work. http://www.wikihow.com/Develop-Positive-Work-Relationships 20
  21. 21. Working father Promotes his Twitter on FacebookGoofy profilepicture; has kids Might have interesting posts Probably too many friends 21
  22. 22. Cares about work culture Likes pastriesHas friends that agree 22
  23. 23. Listens to public radioHas a young child Child listens to public radio 23
  24. 24. 2012 CareerBuilder surveyEmployers research candidates 37%Inappropriate photographs/info 49%Drinking or using drugs – 45%Bad-mouthed employer – 33%Poor communication skills – 35%Discriminatory comments – Wears a 28%Lied about qualifications – baby carrier 22% Has 3 kids aged 6, 3, and 5 monthsSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 Likes Star Wars 24
  25. 25. Competency: You must be seen by your advisors, stakeholders, employees, and thepublic as being an expert in your field or an expert in leadership. (from 10Characteristics of Superior Leaders) http://www.entrepreneur.com/article/204248#Being an expert in your field makes you the go-to person for your industry. There aremany people that I trust inherently on different subjects simply because they knowtheir stuff, and they’re not trying to sell me anything. They just want to be helpful intheir own space.http://mashable.com/2009/10/27/industry-expert-how-to/Resources can be the difference between success and failure. While resources arecritical, being resourceful is a vital attribute in itself.http://curiositycenter.wordpress.com/2011/03/27/being-resourceful/ 25
  26. 26. 2012 CareerBuilder survey Actually read the articleEmployers research candidates 37%Inappropriate photographs/info 49%Drinking or using drugs – 45% Cares about mobile devices, social scienceBad-mouthed employer – 33%Poor communication skills – 35%Discriminatory comments – 28%Lied about qualifications – 22%Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18% Influences friends2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 26
  27. 27. Knows reddit.comUnderstands cultureof reddit.com Post was timely 27
  28. 28. Has a blog Makes presentations; uses Twitter Very few readers, if any 28
  29. 29. How well you understand conflict resolution can have as much or more impact as yourprofessional job skills in determining the trajectory of your career path. Berate orbelittle your opponents and youll encounter enemies at every corner -- earn therespect of co-workers and youll find limitless opportunities.http://money.howstuffworks.com/business/starting-a-job/10-tips-for-managing-conflict-in-the-workplace.htmHuman resource managers report spending 24 to 60 percent of their time dealing withemployee disputes. Reasons for animosity at work run the gamut from weakcommunication to personality clashes to poor leadership. Whatever the reason, earlyintervention is the key to managing conflicts before they become crises, Stieber says.http://articles.cnn.com/2008-01-02/living/cb.work.conflict_1_conflict-resolution-workplace-stress-worker?_s=PM:LIVING 29
  30. 30. Talks about Stays away fromcurrent events political opinions Lots of participation, respec tful of differing opinions 30
  31. 31. Gives helpful tips Influences friendsWell-versed intechnology policy 31
  32. 32. “We found pretty good theory and evidence suggesting that humor at the individuallevel is important. The use of humor, and the ability to produce and make humor, isassociated with intelligence and creativity, two things highly valued in workplaces.More important, the link between humor and positive emotions seems strong…andtheres also a strong correlation between positive emotions and workplaceperformance.” – Chris Robert, assistant professor of management at the University ofMissouri-Columbiahttp://www.businessweek.com/stories/2007-11-05/humor-in-the-workplacebusinessweek-business-news-stock-market-and-financial-adviceHumor – particularly joking around about things associated with the job – actually hasa positive impact in the workplace. Occasional humor among colleagues enhancescreativity, department cohesiveness and overall performance.http://www.sciencedaily.com/releases/2007/10/071031130917.htmIt’s been found that office humor can be a good stress-reliever, reducing jobstress, boosting morale, bringing people closer, and perhaps even warding offburnout.http://stress.about.com/od/workplacestress/a/officehumor.htm 32
  33. 33. Finds interestingthings online 33
  34. 34. 34
  35. 35. Online Easter eggs 35
  36. 36. 36
  37. 37. 37
  38. 38. 2012 CareerBuilder survey 1. TimelineEmployers research candidates 37%Inappropriate photographs/info 49% 2. Privacy SettingsDrinking or using drugs – 45%Bad-mouthed employer – 33%Poor communication skills – 35% 3. Customize PostsDiscriminatory comments – 28%Lied about qualifications – 22% 4. Create ListsSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 38
  39. 39. 2012 CareerBuilder surveyTwo pictures: Profile candidatesEmployers research 37%and Timeline photographs/infoInappropriate 49%Drinking or using drugs – 45%Bad-mouthed employer – 33%Poor communication skills – 35%Discriminatory comments – No more 28%Lied aboutWall” “Facebook qualifications – 22%Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18% Status updates2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 are staggered 39
  40. 40. 2012 CareerBuilder surveyEmployers research candidates 37%Inappropriate photographs/info 49%Drinking or using drugs – 45%Bad-mouthed employer – 33%Poor communication skills – 35%Discriminatory comments – 28%Lied about qualifications – 22%Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 40
  41. 41. 2012 CareerBuilder survey Control who can view the postEmployers research candidates 37%Inappropriate photographs/info 49%Drinking or using drugs – 45%Bad-mouthed employer – 33%Poor communication skills – 35%Discriminatory comments – 28%Lied about qualifications – 22%Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 41
  42. 42. Change who can2012 CareerBuilder survey see past updatesEmployers research candidates 37%Inappropriate photographs/info 49% Delete or hide fromDrinking or using drugs – 45% TimelineBad-mouthed employer – 33%Poor communication skills – 35%Discriminatory comments – 28%Lied about qualifications – 22%Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 42
  43. 43. Manage what Friends can see with “Lists”2012 CareerBuilder surveyEmployers research candidates 37%Inappropriate photographs/info 49%Drinking or using drugs – 45%Bad-mouthed employer – 33%Poor communication skills – 35% Click on “MORE”Discriminatory comments – 28% All my Facebook Lists.Lied about qualifications – 22% Some were created by FacebookSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 43
  44. 44. 2012 CareerBuilder surveyEmployers research candidates 37%Inappropriate photographs/info 49%Drinking or using drugs – 45%Bad-mouthed employer – 33%Poor communication skills – 35%Discriminatory comments – 28%Lied about qualifications – 22% Add friendsSource to Listshttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 44
  45. 45. 2012 CareerBuilder surveyEmployers research candidates 37%Inappropriate photographs/info 49%Drinking or using drugs – 45%Bad-mouthed employer – 33%Poor communication skills – 35%Discriminatory comments – 28%Lied about qualifications – 22% See how others see your postsSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 45
  46. 46. 2012 CareerBuilder surveyEmployers research candidates 37% Preview how FriendsInappropriate photographs/info 49% see your TimelineDrinking or using drugs – 45%Bad-mouthed employer – 33%Poor communication skills – 35%Discriminatory comments – 28%Lied about qualifications – 22%Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 46
  47. 47. 2012 CareerBuilder survey 1. People are always lookingEmployers research candidates 37%Inappropriate photographs/info 49% 2. There are many ways to look goodDrinking or using drugs – 45%Bad-mouthed employer – 33%Poor communication skills – 35% 3. Use good judgment when you postDiscriminatory comments – 28%Lied about qualifications – 22% 4. Manage who can see your updatesSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099 47

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