Winning the client relationship game (without selling your soul) — FOWD 2013

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We often villainize clients — complain about their unreasonable demands, resent scope creep, cringe at their attitudes and cluelessness. While some clients are gems that entrust us with creative freedom and unlimited budgets, most of the time there are tensions that inevitably come up in the process. While many of us would rather not deal with the human interactions that our profession requires, there are certain philosophies, habits, questions, and tools we can use to almost guarantee success and reward. We can expect our clients to be our allies and best advocates and stay true to our integrity and vision. All while not selling our soul.

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Winning the client relationship game (without selling your soul) — FOWD 2013

  1. 1. Winning the client relationship game (Without selling your soul) @mayabruck // www.pixotech.com
  2. 2. TRUTH Relationships are tough.
  3. 3. The design process is weird and complicated because it involves people, who are weird and complicated. MARK BOULTON
  4. 4. A LITTLE BIT OF BACKGROUND
  5. 5. WHY WE’RE HERE:
  6. 6. ONE How to pick good clients
  7. 7. TWO Aha Moments
  8. 8. THREE Tools & Techniques
  9. 9. #BESTCLIENTS
  10. 10. @jpamental Engaged, interested & passionate about what they do!
  11. 11. @winterbureau Want to involve you in the full scope of a project so you can be a valuable collaborator.
  12. 12. @CateKompare have realistic expectations for cost and timelines. And good attitudes.
  13. 13. @JasonSpeaking The most important char. is mutual respect. They respect you and your craft. You respect them and their needs.
  14. 14. @mayabruck Recognize the value of your services and are responsive, passionate partners.
  15. 15. AND NOW, A STORY
  16. 16. AND NOW, ANOTHER STORY
  17. 17. You’re so focused on not doing things wrong that you’re not focused on doing things right. MY AWESOME COLLEAGUE DANIELLE
  18. 18. APPROACH CLIENTS WITH HONESTY & CONFIDENCE
  19. 19. Dear designers, clients from hell only work with designers from hell. Reflect on your life. ANDY RUTLEDGE
  20. 20. TOOLS & TECHNIQUES
  21. 21. Everything you do during the the course of a project has an effect on your client’s expectations. You can either choose to lead the conversation or not. ROB HARR
  22. 22. Starting a job without a contract is like putting a condom on after you’ve taken a home pregnancy test. It’s just not going to help you at that point. MIKE MONTEIRO
  23. 23. F*ck You. Pay Me. MIKE MONTEIRO From Creative Mornings SF
  24. 24. AND NOW, MORE TOOLS
  25. 25. THE TOOLS + Be thorough during sales + Require a contract + Commit to budget transparency + Communicate & document changes + Hold weekly meetings
  26. 26. TO SUM IT UP
  27. 27. Remember that dogs clients are a reflection of us, so when we work with them, we are also working on ourselves. CESAR MILLAN, Dog Whisperer
  28. 28. Thank you! @mayabruck // www.pixotech.com

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