2. 1) In what ways does your media
product use, develop or
challenge conventions of real
media products?
3. Andrew Goodwin has identified a number of
key features in music videos. They are:
1) Music video's demonstrate genre characteristics (eg: stage, performance in mental
video, dance routines for a boy/girl band)
2) There is a relationship between lyrics and visuals, (either
illustrative, amplifying, contradicting)
3) There is a relationship between music and visuals, (either
illustrative, amplifying, contradicting)
4) The demands of the record label will include the need for lots of close ups of the artist
and the artist may develop motifs which recur across their work (a visual style)
5) There is frequently reference to notion of looking (screens, telescopes etc) and
particularly voyeuristic treatment of the female body.
6) There is often inter-textual reference (to films, TV programs, other music video's etc)
7) Whether the video is primarily performance based, narrative based or concept based
and how elements of each is used in it.
4. 1) MUSIC VIDEO'S DEMONSTRATE GENRE
CHARACTERISTICS (EG: STAGE, PERFORMANCE IN
MENTAL VIDEO, DANCE ROUTINES FOR A BOY/GIRL
BAND)
- Expensive luxury items such as cars or jewellery for hip-hop/ RnB
music videos. Provocative women will also usually feature in the
video.
This is not evident throughout my video, meaning that I challenged
the genre characteristics. Instead of having materialistic items and
provocative women, I wanted to focus on portraying happy, young
and carefree actors within my video. Due to this the actors would
not need to focus on showing off their expensive items.
5. 2) THERE IS A RELATIONSHIP BETWEEN LYRICS AND
VISUALS, (EITHER
ILLUSTRATIVE, AMPLIFYING, CONTRADICTING)
‘Brain’
‘Hard’
‘No’‘Shut’
‘Moving my hips’
‘See’
6. 3) THERE IS A RELATIONSHIP BETWEEN MUSIC AND
VISUALS, (EITHER
ILLUSTRATIVE, AMPLIFYING, CONTRADICTING)
The cars move in the same
time as the music's beat does.
Throughout the video, there
isn’t many times where the
relationship between music
and visuals is clear.
7. 4) THE DEMANDS OF THE RECORD LABEL WILL
INCLUDE THE NEED FOR LOTS OF CLOSE UPS OF
THE ARTIST
8. 5) THERE IS FREQUENTLY REFERENCE TO NOTION OF
LOOKING AND PARTICULARLY VOYEURISTIC
TREATMENT OF THE FEMALE BODY.
There are many scenes which are meant to be seen as home
videos, which are shown through a camera. Therefore there is
frequent reference to the notion of looking. This could again build a
stronger relationship between the artist and audience, as the idea of
it being a home video gives the feel that the artist is inviting the
audience into his/her life.
9. Also, from my audience research I found that most females that I questioned said
they would prefer an attractive female rather than a provocative female.
10. 6) THERE IS OFTEN INTER-TEXTUAL
REFERENCE (TO FILMS, TV PROGRAMS, OTHER
MUSIC VIDEO'S ETC)
Three is no inter-textual reference to
films, TV programs, other music videos.
Some artists chose to refer to
films that there song might be
the soundtrack of. For example
in Beyonce’s ‘Check on it’ she
has scenes of the film Pink
Panther (which she stars in).
I did not feel that I needed to cross-
promote my artist as she has built her
power base so high already.
12. 7) WHETHER THE VIDEO IS PRIMARILY PERFORMANCE
BASED, NARRATIVE BASED OR CONCEPT BASED AND
HOW ELEMENTS OF EACH IS USED IN IT.
The video is mainly concept based. Although the areas
which have the recording signs around, are meant to be
showing the idea of the artist using home footage.
This way the artist is building a relationship with the
audience, by bringing them into there personal life.
13. LOCATION
Edgware Road Southbank skate park
These are some examples of locations where we filmed our video.
We chose areas which we knew were bright and colourful in order to match our planning
14. PROPS
I had planned to involve props such as the
commonly worn ‘Juicy bag’ in order to link to the
genre characteristics of my sub-culture hip-hop.
(materialistic items)
However, whilst filming I realised that I did not
actually need to involve these aspects.
Therefore there was not many props used.
19. POSTER/ADVERTISEMENT
The conventions of posters are:
-Name of the artist
- Name of the album
- The release day of the album
-Record Label
- Where its available to buy
-Extra Information
The functions of posters are:
-Attractive to ensure the album has
more sales
- Promoting the artist
Image of the artist
Artist Name
Album name
Website/link
Release Date
Hit singles included
20. Main image
Main image of artist
Hit Single.
Copyright
Record Label
Album Name
Release Date
Parental
Advisory
MY POSTER/ADVERTISEMENT
23. 2) How effective is the
combination of your main
product and ancillary
texts?
24. Throughout the video, I wanted to show that the artist was a
strong, independent, young women.
I challenged the typical genre characteristic of the sub-culture hip-hop
which includes provocative women in minimal clothing.
Instead I presented the women as a successful artist, who has been
recognised in the music scene as one of the 'most influential female
rappers of all time.'
Therefore I kept this strong acknowledged individual throughout my
production process of both the video and the album/advertisement.
Same look is given throughout the video, and on the album
cover/posters. Eg: Nicki Minaj as a independent confident
women
25.
26.
27.
28. Similar:
-Hairstyle
-Persona/ Body language
-Facial expression
- Close-ups and mid-shots for artist recognition.
-Eye level camera and the notion of looking to
build a relationship with the audience.
- Plain background to draw focus to the artist.
- Make-up (simple with an emphasis on the
lips)
29. I kept a consistent theme of
bright colours like pink and
red which are associated
with Nicki Minaj.
It is easy to tell
that the music
video and the
cover/poster
match. Due to
the bright, fun
colours etc.
30. Same look is given throughout the
video, and on the album
cover/posters. Eg: Nicki Minaj as a
independent confident women
Similar:
-Hairstyle
-Persona
-Facial expression
Same look is given throughout the
video, and on the album
cover/posters. Eg: Nicki Minaj as a
independent confident women
31. 3)How did you use new
media technologies in the
construction and
research, planning and
evaluating stages?
33. -Distinguish between codes and conventions
-Make relations to Andrew Goodwin’s theory
- Gave me access to music videos through Youtube
-Let me update my progress of my production, and be able to
look at the developments and helped me stay in contact with
my teacher and peers for consistent feedback.
- Gave me access to different advertisements/posters/album
covers/ Digipak's
-Understand genre characteristics
-Helpful in gaining audience feedback
This is not evident throughout my video as I did not feel that it was necessary to include all these flashy characteristics.
I did not feel that I needed to cross-promote my artist as she has built her power base so high already.
Decided the dress was more outgoing
Used as many images of the artist in the digipak to appease the consumers
As we can see there are many diff camera shots and angles
Similar hairsylePersonaFacial expression
Usnig the housetylesKept the pink colour consistent
Used mainly for my research-internet helped immensely to research about music videosYoutube helped my understand the codes and conventions of music videosBlogger helped my talk through my process and watch how it developed over time
Many different applications i could useEg: effects, adding text, transition changes etc
The skills that I developed when using Photoshop was learning how to remove backgrounds from images using the ‘quick selection tool’ or creating a ‘mask,’ I also learnt how to make the skin of my model clearer by using the ‘plaster tool’ and how to adjust the brightness or font of my image or text. These tools I believe helped make my album cover look more professional. The most useful tool on Photoshop for me was the ‘quick selection tool’ as most of my images included a busy background which was unsuitable for the cover. If i had to use any other program I would have found it very difficult to make this change.
