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Digital Marketing
- 2. Title and Content • History of marketing • The role of social media • Pros and cons of Digital Marketing • Examples of Digital Marketing This Photo by Unknown Author is licensed under CC BY-SA-NC
- 3. History of Marketing Production Era • Mid 1800’s to 1930 Sales Ear • 1930’s to 1950’s Marketing Era • 1960’s to 1990’s Customer Relationship Era • 1990’s to current
- 4. History of Marketing • In the 1730s Magazines become a medium • In 1741 the first American magazine was published • In 1922 Radios began to advertise • In 1954 Television ads • In 1981 Computers began to expand into households • In 1990 cell phones and other mobile networks advanced • In 1995 search marketing • In 2004 Social media began
- 5. Role of Social Media Beginning • New technology emerges • Mobile phones become more popular • Search engines launch in 1995 • 1.7% of the population was using the web in the 1997s Now • Consumers engage with brands in new ways • Creating value for customers • Facebook launches in 2004 • Personalized search results • 90% of U.S households have a cellphone • 83.9% of Internet researchers will make a purchase
- 6. Role of Social Media • Interacting with customers • Customers interacting with businesses • Communication • Easy access • Personal experience • Blogs • Social Networks • Facebook, Instagram, Snapchat • Websites This Photo by Unknown Author is licensed under CC BY
- 7. Pros and Cons of Digital Marketing Pros • Provides access to a vast audience • Superior tracking and metrics • Exposure is expanding • Can be cheaper than traditional marketing methods • Customizable • New technologies Cons • Can be a low impact from a visual standpoint • Can lead to content and email overload • Fraudulent activities • Bad experience and poor reviews
- 8. Pro and Cons of Digital Marketing This Photo by Unknown Author is licensed under CC BY
- 9. Examples of Digital Marketing • Social Media Profiles • Websites • Images and Video Content • Blog posts eBooks • Reviews and customer testimonials • Branded logos, images or icons
- 10. Example of Digital Marketing • Supports a variety of functions • Leverages online media and the internet through mobile phones, home computers, or the Internet of Things (IoT) • Focuses on reaching a customer with conversion-oriented messages • You can build an online community to represent you organization • Allows for personalized exchanges between consumers and producers
- 11. Facts • 63% of the world’s population can be reached online via digital marketing • 30% of consumers rather interact with brands online, via social channels • 45% of consumers prefer to purchase online This Photo by Unknown Author is licensed under CC BY-SA
- 12. Souces • Marketing Evolution • https://www.marketingevolution.com/marketing-essentials/what-is-a-digital-marketing- platform-marketing-evolution • The History of Marketing: An Exhaustive TimeLine • https://blog.hubspot.com/blog/tabid/6307/bid/31278/the-history-of-marketing-an-exhaustive- timeline-infographic.aspx