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Essay on Proj 587 Week 4
Week 4: Course Project Rough Draft– Sony Corporation
Group E:
Russell Stout
Carl Smith
Joshua Roberts
Denise Estrada
Ashel Chingaya
Keller Graduate School of Management
PROJ587 – Advanced Program Management
Professor: Dr. Janet Durgin
March 28, 2013
Table of Contents
Week 4: Course Project Rough Draft– Sony Corporation Group E:3 Portfolio Management Plan3 Organization Strategic Plan3 Sony Mission3
Organization's strategic capacity plan4 Flow chart of Portfolio Process9 Outline of Project Selection Criteria9 Program Management Plan11 Works
Cited13 Extra Research to be included in paper or discarded14
Week 4: Course Project Rough Draft– Sony Corporation
Group E:
Portfolio Management Plan ... Show more content on Helpwriting.net ...
Portfolio Management Process
In order for the adoption of a portfolio management process (which would be new to this unit) to be successful, the following steps must be followed
under the guidance of the portfolio management, and in collaboration with the individual project managers and PMO: * Transition from the existing
pure–functional organizational structure to a matrix–style structure by which key functional executives, comprising a newly formed portfolio process
committee, would be directly responsible for making portfolio–management decisions; * Identification of the strategic goals of both the SBU and the
parent company, Sony, and reevaluating goals as the market or technologies shift, or as Sony adjusts its corporate strategies; * Adoption of
appropriate methods and mechanics (i.e. strategic road map, target resource split, strategic buckets) for aligning these strategic goals with the project
portfolio; * Management of the portfolio by means of a set of selection criteria for proposed projects, as well as reallocating, reprioritizing, and/or
rescheduling current projects at various phases of the pipeline, (thus the portfolio and project management processes become interconnected, and the
portfolio is constantly reevaluated).
As the portfolio management process aims to preserve existing functional departments and minimize impact on the flow of existing operations, we
recommend a transition to a
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How Technological Innovation Plays On The Competitive...
You Must Report The Word Count On Your Document, And Insert The Page Number.
For many years, the home console market has played a significant role in economic growth in some countries. There is a survey data revealed by
Newzoo, a gaming research company, shows the top regions and countries for gaming revenue in 2014. The data shows that the uppermost three
countries are USA, $20.5 billion, China $17.9 billion and Japan, which is $12.2 billion (VentureBeat, 2014). USA and Japan are under the expectation
as those two are main countries which leading the home console market. But China, has unexpectedly huge cost on home console. Then question is
raised, what exactly makes game console market such big and what is the driving force for those ... Show more content on Helpwriting.net ...
Nintendo enjoyed tremendous popularity and monopoly, it controlled 85 to 90 percent of the market in Japanese and American market (Sheff, 1993),
which was the overall best–selling system worldwide of its time. The advantage to be a market leader would be shown in different stages of
development of the firm. Nintendo took the advantage of strong path dependence of the market by built good reputation, consumer would not easily
switch their choice of product which reinforce by increasing returns in the production or adoption of technologies and products, and positive feedbacks
and network externalities (Castaldi, et al. 2011). There is no notable innovation worth mentioned in fourth generation so it would directly skip to next
generation.
–THE FIFTH GENERATION–
Sega, a game console company at that time released Dreamcast in 2000 but afterwards quit the market and re–entered the market solely as games
developer. Reason being, it cannot keep up with the pace of innovation and its product was not conform to dominant design at that time.
After failed attempt to corporated with Nintendo, Sony decided to develop their own game console named PlayStation, which was released in 1994. It
had best selling compare to other console maker competed in the same
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Game Over : Effects Of Video Game Use Essay
Game Over: Effects of Video Game Use
Clint Glover
Professor Robert J. Dougherty
LSTD 4953–Study in Depth
12/14/2015
I certify that I have read A Student 's Guide to Academic Integrity at the University of Oklahoma, and this paper is an original paper composed by
me for this course. Except where properly cited and attributed, it has not been copied or closely reworded from any other source and has not been
submitted as a whole, or in part, for credit in any other course at OU or any other educational institution. It has not been created or submitted for any
other purpose such as a job assignment at my workplace or any other agency.
Game Over: Effects of Video Game Use "Video games are a ubiquitous part of almost all children 's and adolescents ' lives, with 97% playing for at
least one hour per day in the United States." (Granic, Lobel, & Engels, 2014). Video gaming is a billion dollar industry and its growing popularity
with adolescents and young adults is becoming a part of everyday life for a majority of children in the modern era. Video games can have immense
value and opportunity. They can be enjoyable and useful when used appropriately for entertaining or learning experiences. Society today seems to put
an emphasis on the consequences of gaming. Gaming has even made national news when discussing the possibility that a violent video game can
influence violent behavior. For the last decade, video game use has been researched more and more. With this new
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Compare And Contrast Playstation Vs Xbox
Playstation vs Xbox: which is better? "What started as a simple two horse race between the PS4 and Xbox One back in 2013 now consists of a
massive six different pieces of hardware (Matt and Jon)." The Xbox is a gamer console that is fighting against Playstation over the best selling. Based
on statistics the Xbox One has taken the lead for the past 2 years over the PS4. Sony's PS4 is trying to beat the Xbox on everything that they can.
Overall, Xbox is better than Playstation because they have better graphics in gaming, cheap, and better entertainment.
First of all, in these two amazing products we can contrast their best features. The 4K, which in consumer terms means a resolution of 3,840 x
2,160 pixels, has long been familiar for movies and TV shows and is now appearing as the default on most new gaming hardware. Consumers are
now looking who has the best graphics because they want to have the best definition while playing. Eventually, the Xbox hasn't launched an Xbox
with a 4K gaming for all the video games. However, the PlayStation has the PS4 Pro with the capacity of 4K gaming more than the Xbox. This can be
proven by an article by Michael , "The new $399 PS4 Pro offers a beefed–up GPU that allows for 4K gaming. Microsoft will answer this fall with the
$499 Xbox One X, a 4K–ready console whose official specs are ... Show more content on Helpwriting.net ...
Many people say that just because Xbox doesn't have a 4K gaming it's horrible, but they could be proved wrong because Xbox has better graphics in
games like Halo, Gears of War, and Forza, which they
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The Dominance of Microsoft’s Xbox 360
The Dominance of Microsoft's Xbox 360
The video game market has slowly and steadily created a larger presence for itself in the entertainment industry. The largest part of the market's recent
growth (from 2005 to the present) is undeniably due in part to the video game console created by Microsoft called the Xbox 360. Microsoft was the first
company to release what is called the "current generation" console, and successfully beat Sony out of the gate. Prior to the release of the Xbox 360,
Sony had dominated the market with their console, the PlayStation 2. It is because of Microsoft's ongoing innovations to enhance player interactivity
and large game catalogue (especially those with record breaking sales) is why they are the dominant ... Show more content on Helpwriting.net ...
(Kubba) This amount of money is unheard of when it comes to music or film. In comparison, the top most grossing films are Avatar and Titanic.
(Internet Movie Database) The film Avatar earned $760 million within three years, and Titanic earned $658 million within six years, all of which are
comprised of film earnings at the box office and home video recordings like DVD or Blu–ray. The technology created by Microsoft for their Xbox 360
is the first of its kind. A perfect example is a device called the Kinect. This device utilizes a microphone and multiple cameras to enhance gamers'
experience, especially for game titles like Dance Central. Kinect utilizes motion detection in order to spot interaction and display it on the screen
accordingly. Another function for the device is voice recognition. Rather than using a controller, the player can simply speak the commands and the
Xbox will do the said action. But the use for the Kinect has also extended far beyond its gaming origins, spurring advances in medical treatment.
(Knight) Using the Kinect for real–world applications, including making medical diagnoses or three dimensional modeling was an unintended side
effect of the Kinect when it was released. At first, Microsoft seemed hesitant to allow people to use the Kinect for something outside of gaming, but
soon it was apparent that it could be used
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Marketing: Video Game Console and Shoppers Stop
Answer Paper Marketing Management Section A: Objective Type Part one: Multiple choices: 1.It is a concept where goods are produced without
taking into consideration the choices or tastes of customers Ans) Production concept 2. It involves individuals who buys products or services for
personal use and not for manufacture or resale Ans) Consumer 3. It is the groups of people who interact formally or informally influencing each
other's attitudes& behavior Ans) Reference groups 4. The concept of the product that passes through various changes in its total life known as
Ans) Product life cycle 5. It refers to unique set of brand associations that brand strategist aspires to create or maintain Ans) Brand identity... Show
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While it is not modeled on any one foreign retailer, the 'basic construct' is taken from the experience of a number of successfully managed retail
companies. It has leveraged expertise for a critical component like technology from all over the world, going as far as hiring expatriates from
Littlewoods and using state–of–the–art ERP models. Shoppers' Stop went a step further by even integrating its financial system with the ERP model.
Expertise was imported wherever it felt that expertise available in–house was inadequate. But the store felt there was one acute problem. A shortage of
the most important resource of them all was trained humans . Since Indian business institutes did not have professional courses in retail management,
people were hired from different walks of life and the training programme was internalized. By 1994, the senior executives at Shoppers' Stop were
taking lectures at management institutes in Mumbai. The Narsee Monjee Institute of Management Studies (NMIMS) even restructured its course to
include retail management as a subject. Getting the company access to the latest global retail trends and exchange of information with business greats
was an exclusive membership to the Intercontinental Group of Department Stores (IGDS). It allows membership by invitation to one company from a
country and Shoppers' Stop rubs shoulders with 29 of the hottest names in retailing – Selfridges from the UK, C.K. Tang from Singapore, Lamcy Plaza
from Dubai and the
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World War 2 : A Young Man By The Name Of Masaru Ibuka
In 1946, When World War 2 was over; a young man by the name of Masaru Ibuka left the Japanese Navy and started his own business which was a
radio repair shop. After one year of his business, his colleague Akio Morita founded the company Tokyo Tsushin Kogyo a.k.a. Tokyo
Telecommunications Engineering Corporation. The company built the country's first tape recorder known as the Type
–G. The name "Sony" was
named after the word in Latin "Sonus", meaning sonic and sound, and the American name to call a boy "Sonny", thus giving the company a name that
is easy to say and pronounce better. Firstly, Sony's type of business is for the public and they fall under the Audio/Video Equipment Industry. Today,
Sony Corporation develops and manufactures consumer and industrial electronic equipment. The Company 's products include audio and video
equipment, televisions, displays, electronic components, computers and computer peripherals, and telecommunication equipment. The Company is
also active in the worldwide music and image–based software markets. Since the 1980's, Sony had converted itself from an electronics company to a
global entertainment company with such products. Some of this company's major competitors include Matsushita, Philips, and Sanyo. The world's first
CD player was fashioned in October 1982. Sony entered the imaging market with their first digital camera, the Cyber Shot Digital Still Camera in 1996.
With production and success, Sony started making electronic products
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English Comp
Module 5 English Composition II
The Argument
Abstract
My father always told me that "Nothing in life is free". For years I have always been weary when I was told something was free. I would have to
double check and ask the question "Am I really getting this for "nothing". Most of the time the answer was; "No". The first time I remember
dealing with this was buying my first car. It was a beautiful 1993 Ford Explorer, jet black, low miles, and it had a great stereo. The salesman had
everything done and ready for me to sign. My father looked over the contract and noticed a "service fee" hidden in the price. According to the
salesman, all service for the first three years I owned would be free. But of course the "free" service was paid ... Show more content on Helpwriting.net
...
We'll chalk this up to the semi–airtight plastic enclosure until more users get to use the console in the open. Backwards–compatibility, most PSOne
/PS2 games don't work with the PS3 yet; this could be fixed with upcoming System Updates. Other issues include the Yellow Light of Death, this is an
internal hard drive error; similar to the "Red Light of Death" from the Xbox 360. This error is caused by overheating and if the system is no properly
vented, your system will be ruined. Sony has been producing world class electronics for nearly 50 years. The first game console produced by Sony, the
PlayStation 1, changed the gaming market as we know it. The original PlayStation sold millions of units worldwide, and remained the number one
selling game console for five years. Sony followed up with the PlayStation 2 in 2000, once again Sony set a high standard to their competition. The
PlayStation 3 has been flawed since it launched; however it is by far the most powerful gaming console on the market. Sony has attempted to fix all
of the issues; however it has cost them dearly. Game Developers have pulled out of exclusive deals with Sony, and sales of the system have been
dismal since the shutdown of the PlayStation network. Sony has been a worldwide industry leader for over 50 years, they know how to make their
customers happy. I am sure that not only will these problems be quickly fixed, but Sony will once again be king
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Herod King Jude A Short Story
Do you know why it was the worst night in my life . Hi. I'm Herod King of Judea. My job is to rule over people, well i have the best job in the world.
People look up to me but if they don't i'll make them perish under my feet. Did you know I live in a kingdom with lapiz on my floors I have gold on
my throne and my bed is made from acacia wood top with ten layers of gold and i get to sleep for as long as I want. I love being king it's so fun I sit on
my throne and clap my hands and boom! A plate of grapes appear. But if my twenty–second chef does not bring me my food i'll kill him!!!! Do you
want to know how I became king? Well i'm going to tell you anyways. So what my story is was I was shopping for some turkey for my family we had
less... Show more content on Helpwriting.net ...
We were best friends we would explore the plains throw sticks at bears and the best part of it all was we would steal money from the rich as best
friend. We went to the market to get a melon and some grapes. When then the most amazing thing happened king Hezekiah was dying!! Well the
good part about that was he needed to elect to kids that will fight for the title of king. So I said what if he picked us I said. Carni said sher but will have
to fight to the death. I have a plan I said let's tie and we'll both be king's. ok Carni said. But before I could say the rest before. king Hezekiah said you
too young boys you look strong and i past out. Later I woke up in a huge bed and it was the first bed I have ever seen that was not torn and stained.
So then later I went back to sleep when I heard a huge banging on the door i woke up and opened the door. Then a guard came to tell me that the
fight was about to begin. I was so merry that this was happening I got to put armor on and I was able to choose a weapon but there was so many to
choose from axes,sword,clubs,spear and knives. So I went to king Hezekiah and said what if we tie. But do you know what
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Video Games And The Video Game
I've been playing video games and watching various forms of animation for years. I started to play video games on my Sega Genesis, like Sonic the
Hedgehog and Phantasy Star. From then on, I advanced in gaming platforms and experienced games from Nintendo since the Nintendo Entertainment
System (NES) and from Sony on the first PlayStation. I spent countless hours playing video games. However, I also spent a fair amount of time
watching animation. I'd wake up on Saturday mornings to watch shows like PokГ©mon and Dragon Ball. Additionally, there was the occasional
marathon of Disney VHS tapes. Through video games, I was able to explore new realms through virtual reality. In role–playing games (RPG's), I'd be
able to take on the role of a protagonist that would save different worlds and trek across lands teeming with adventure and evil to vanquish. Similarly,
these experiences were also found in the characters of the cartoons I watched. As a result, I became inspired to create my own characters and even
illustrate the ones I watched from those Saturday morning cartoons. At the time, my room was decorated with multiple drawings and posters of
cartoons characters along with '90s gaming posters that displayed advertisements for the Nintendo 64 console and Mortal Kombat games. It was there in
that room, where I was able to cross over to other worlds and experience journeys to distant lands. In a sense, my room was the equivalent of Narnia's
wardrobe. I was able to enjoy video
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Daigasso Band Brothers Research Paper
At first glance the Japanese Nintendo DS launch title Daigasso! Band Brothers doesn't look like it has much to offer. Launch titles in general
emphasizes visuals over gameplay but Daigasso! seems to have not received that memo. Thanks to the DS being very import friendly Western gamers
are also free to check out this title but the question is, why would you want to?
The game opens with a shot of "the only music shop in town open at midnight." You are greeted by "Barbara Bat" the owner and freaky purple
haired(?) mascot of the game but since everything is in Japanese that's about as much as I could gather. If you are a fan of rhythm games then all that
matters is that this one has more than 30 tracks and each one is playable with one of eight ... Show more content on Helpwriting.net ...
All the instruments on a track play separately so if you miss your notes or press the wrong buttons you'll immediately hear it. Some instruments are more
challenging than others to play with the drums probably being the hardest to master.
None of the DS launch titles have exactly boasted impressive visuals but Daigasso! doesn't look like it even tried. Everything is colourful but the
emphasis is squarely on functionality. Animations are scarce and the few static pictures are mostly of the bat girl. Daigasso! is obviously a very
niche title and not everyone is going to wade through all the foreign text just to experience it. Those that make the effort will find it worth their while
and hopefully a English version is not too far off. Just goes to show that you don't need gimmicky plastic peripheral to enjoy a good rhythm game.
A rhythm game on the DS might sound like a strange choice but it definitely works. Utilizing every button and the touch screen things get way more
hectic than in any guitar hero or rock band game. The midi tunes sound great and there's enough variety to keep you playing for a long time. As long
as you can get over the language barrier that
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Ready Player One Paper
Rea
Scott Lunder May 1, 2013 HT–MGT397J Reflection Paper
I always heard stories from my dad about how great the 1970s and1980s were but I never could grasp what was so great about it. After
interviewing my father about what made the 1980s unique, special, and different, I was really able to make a connection of how identical his
description was to the one that took place in Ready Player One. After comparing the similarities between the two, I was also able to make the
connection of how different everything is today compared to the lifestyle back in the 1980s. Before I interviewed my dad, I informed him that I just
read a book called Ready Player One and that a lot of the information ... Show more content on Helpwriting.net ...
My brother and I couldn't hold the
excitement in as we could only hope it was the Nintendo 64. We ripped off the gift wrap and there it was the Nintendo 64. I recall being speechless and
in state of shock because I finally had my own Nintendo 64. Now I can't speak for every kid but a majority of my childhood consisted of playing video
games. My memories of playing the games with my friends, being excited about a new video game console, and the pure anticipation of buying the
new and hottest video games still stick with me today. I was glued to my Nintendo 64 and could not stop playing Super Mario 64 and NFL Blitz. I
was like Wade in Ready Player One, I did not care what was happening around me, all I wanted to do was play my Nintendo 64. Like Wade said in
Ready Player One, "Going outside is highly overrated"(Cline, P.267) I found this funny because as a kid this is exactly how I felt. Anyways after
the Nintendo 64 phase grew old, it was all about the Xbox, Nintendo Gamecube, Playstation and Play Station Portable. Sadly my parents never
bought me the Gameboy but they made up for it by buying me three of those four systems. My house had turned into a video arcade, my friends
always couldn't wait to come over. What can I say my house was the place to be as a kid. As usual this phase grew old and then it was all about the
Xbox 360 and Playstation 3. I was in the 9th grade had been working about 8 hours week
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Magnavox Odyssey: The First In-Home Gaming Console
Present: When the Magnavox Odyssey became known as the first in– home gaming console, it was such a huge hit it even influenced big video game
companies like Nintendo and Sega. After being influenced by this in–home gaming console, Nintendo created their own version of the gaming console
the Nintendo Entertainment System also known as the NES which was originally released in Japan. Upon doing so Nintendo's rival Sega created their
version known as The Sega Master System. Throughout history most of the popular gaming consoles have either come from Nintendo or Sega. Both
companies had their own fair share of hit or misses when it came to games. In the 200's gamers were introduced to a new way of gaming. The
company that was the first to do this
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Video Games And The Video Game
Some people may not know this, but there was a time when video games were not around. Like a lot of things in the world that are distinctly human,
video games were made out of a combination of innovation, necessity, and curiosity. The early video game creators would be making something that
would seem clunky, and somewhat crude at first. But that would completely change in time by the innovators, and entrepreneurs to something that
would some day be consider an art form. (Art of Video Games) According to the Entertainment Software Association (ESA), Sales of "family
entertainment" video games more than doubled in 2007, making it the fastest growing segment of the video game market. The average game player
(or gamer) has been playing video... Show more content on Helpwriting.net ...
(Raymond Chris) This system, which is responsible for rating every video game and matching them with the corresponding gaming age, is effective
and prevents phycological problems if the parents can keep track of what there kids are playing. The categories for video game ratings go as followed:
E for everyone, T for teen, and M for mature (which is 17+). There are also ratings that fit in–between. eC for early childhood, E for everyone 10+, and
Adults only 18+ (which is made from excessive nudity, or just unsuitable for people under the age of 18). Now do parents really control what their
kids play? 73% of parents believe that the parental controls available in all new video game consoles are useful. (Changed) Also parents control
time usage on video games more than any other entertainment industry out there. 94% of the time, parents are present at the time games are
purchased or rented, and 88% of the time parents report always, or sometimes monitoring the games their children play. (Changed) So what are
video games? Well the word video game actually goes to the RGB (red, green, and blue) raster (or video display) devise. For example when you look at
an image of Mario from the game Super Mario Bros for the Nintendo, and you enlarge the image. You will see a bit map of the individual pixels as
squares. When you zoom in even further they can now be analyzed, and their colors constructed by
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The Cyber Attack Of Sony 's Playstation Network
In the era of information rich technology, society has unwittingly exposed individual identities to big corporations online, whereby intensely secure
information of oneself is used to stimulate revenue. With digital profiles that are created and used daily on social networking mediums such as
Facebook, individuals are creating a platform for data mining, phishing and also malicious activities of online predators. There are many large
corporations that claim to keep information confidential, which strengthens trust with users to distribute personal information within their databases.
This can be elucidated with the use of cloud based services, and it is concerning the activities are executed with this access of information. Some of
these questionable factors about confidentiality are mentioned in the terms and conditions of a site, that are read by the scarce minority of people.
Nonetheless, with instances such as the cyber–attack of Sony's PlayStation Network, it is evident that there is little to no information that is secure in
the digital world. It is therefore evident that possessing knowledge about these issues will lead to greater security. It is the free to use social mediums
such as Facebook that pose the greatest risk of tracking and obtaining identity information. Social networking platforms such as these obtain
information from the activities of users on the site. With a deeper look into networking sites that offer free signup such as Facebook, the definition of
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Sony : A Virtual Reality System
Introduction & Background
Sony has may departments that they excel in, but none more than PlayStation. PlayStation has consistently brought in the most revenue for Sony over
the past five years. PlayStation is consistently a global leader in digital entertainment. It was developed by Sony Interactive Entertainment and was first
launched in Japan in 1994. PlayStation is a gaming console that offers more than just video games. PlayStation also is a media center and online
streaming service. There have been four generations released since 1994. There are many products that branch off from PlayStation including the
PlayStation Vita, a handheld device, PlayStation Plus, an online streaming services, and PlayStation VR, a virtual reality system. ... Show more content
on Helpwriting.net ...
As mentioned before one of PlayStation 's biggest threats is their competition. Xbox and the Nintendo Wii are catching up to PlayStation in sales. The
competitors are also offering similar products which sets PlayStation back ("SWOT Analysis Of SONY Corporation" 2016).
Corporate Plan
There are many areas in which Sony PlayStation can improve; especially in the areas such as growth, profit and customer service. Sony is
continuously improving and a growth goal that could be reached is to increase Playstation sales by 5% over the next three to five years. To increase
profit PlayStation could set a goal to increase Gross Profit Margin percentage by (1–4%) over the next two to four years. To improve customer service
PlayStation can focus on enhancing overall customer satisfaction.
Profit Goal & Strategies Improving the functionality of any industry's supply chain sets up corporations for profitable and triumphant operations. Sony,
one of the world's leading players in gaming and entertainment, has shown that their innovative and artistic approach has contributed to their success.
To further the company's accomplishments, focusing on profits, we have established the goal to decrease COGS by utilizing more sensitive
approaches by 2% while increasing Game & Network Services sales by 2% over the next 2 – 4 years. With our selected strategies, we believe that this
goal is within the achievable realm, setting a path for long–term future success.
To
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Tagged Architecture Essay
п‚®Tagged Architecture, is very flexible memory protection mechanism. Each word in a memory has an extra bits which dedicated to control access.
In implementation of tagged architecture, one memory word can be designed as a read–only in order to protect data. Another memory word can be set
as read and write or execute–only as exemplified of Figure 5. For example, in some cases some data values are not changed such as student id, student
nationality. Those data can be protected in read–only memory word. A few systems have a tagged architecture memory protection such as The IBM
System/38, The Burroughs B6500–7500 system, because it is expensive and compatibility of other hardware.
Figure 5: Tagged ArchitectureSource: Pfleeger and Pfleeger, 2006
п‚®Segmentation, is protection of based on segment of memory. A program data can be separated many pieces which are coded different purpose as
exemplified on Figure 6. The main advantage of segmentation is that program cannot identify actually memory address. The operating system has three
advantages of using this method as following:
The operating system can occupy any memory location or relocate.
If segment is empty, it can be removed from memory.
Memory addresses can be examined in order to protect.
According to Pfleeger and Pfleeger (2006), there are four benefit of ... Show more content on Helpwriting.net ...
Radio was one of the first product of company. Nowadays, organization has expanded in electronics and multimedia industry. First version of the
PlayStation was released in 1994 in Japan as a gaming console. Sony introduced the PlayStation Network and Qriocity online services in 2006. This
service is part of the PlayStation 3 (PS3), and it is free. Each of PS3 user can register and access to PSN that offers following
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Massive Breach At Sony Play Station
Title: Massive Breach at Sony Play Station By Durga Sravani Nandyala Northeastern University, College of Professional Studies Submitted to: Prof.
Jason Black Abstract An analysis on the massive data breach on Sony play Station. This document has been presented as an academic exercise. This
document would include the causes of the incident, Sony communication to the breach with customers, customer impact on Sony and finally steps
taken by Sony in their recovery from the breach. Keywords: Sony Breach, Causes, communication, Customer impact, Steps taken Massive Breach at
Sony Play Station Sony is a Japanese multinational corporation headquartered in Tokyo, Japan. It has diversified businesses which primarily focused
on Game Entertainment, Electronic, Gaming Consoles and financial services. Sony is one of the comprehensive entertainment companies in the
world. Sony group engaged in business through different operation segments like electronics including video games, network services, and medical
business. Such a big organization which has a Hugh market has been met with a massive data breach. Let's see the causes for data breach at Sony.
Sony Play station Network outrage was the result of an External Interruption on play station network of Sony and Qriocity services. Here,
approximately 77 million accounts personal details were compromised and restricted users of play station from playing online. This attack has been
caused due to malicious software
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Social Media Essay
Introduction There have been a lot of changes since social media has been involved in the land of gaming. Games aren't all about the story or the
quest, it has become more interactive digitally with other members. This includes online multiplayer mood on gaming consoles, personal
computers, smartphones and tablets. Two or more people play the same game and communicate, either using webcam applications like Skype or
message through Facebook Messenger. There are other great social media applications or websites used to accomplish these tasks, but Skype and
Facebook are broadly used. Skype having 560 million users (Skype Company Statistics, 2017) and Facebook having total of two billion users
(Statista, 2017). Video games have come a long way from the beginning, players can now use controllers only to connect to players from almost any
country instantly. Video games range from health problems, social skills, positive team building exercises, depending on each player and their own
game habits (Youngkyun Baek, 2014). Devices Smartphones have taken gaming by storm, with variety of free and completive games which can
share scores and lets users compete with their friends and families or even strangers (Tews, 2013). Social media not only contribute to the provision
of gaming information to interested parties. Today, social networks are the platforms on which games are played. Candy Crush and the replays of the
original game that followed its worldwide success, have seen video
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What Makes Xbox Better
Through the years of all the generations consoles Microsoft's Xbox and Sony's PlayStation both prove to be, arguably, number one. The flames of the
console war since the release of the latest generation of consoles back in 2013 have been set ablaze by fans and gamers alike. Microsoft had a weak
start with the Xbox One and with nonstop updates and quick releases they crushed their competition. What exactly makes Xbox better?
To start off Xbox has backwards compatibility. This means that the new console, the Xbox one, can play games from the old console, theXbox 360.
This is a vital feature so there can be less clutter and no effort of having to switch inputs. While it can play select games from the 360, the One cannot
play original Xbox games ... Show more content on Helpwriting.net ...
Share Play is the ability to let another PS4 user take over your controller, watch your screen, or take over another controller. This could allow a friend
to play beside you on an offline fighting game, such as Mortal Kombat, Street Fighter, and Tekken, or help you on a part you are stuck on in a game.
Microsoft makes up in this area with a much better game DVR than the PS4. The Xbox can record up to the last five minutes and constantly keeps
record of the last five minutes, so you can quickly shout "Xbox record that" and it will save the last 30 seconds capturing that perfect
Snipletaneous shot while playing Halo or that crazy stunt you did with your friends in Grand Theft Auto. The PS4 only starts recording when you
double tap the share button likely leaving you with plenty of those "I wish I would have recorded" moments. The Xbox game DVR also has its
own social network built in with the Xbox Live account. In Microsoft's Upload Studio "it can splice together recordings to run for up to 30 minutes,
drop in text overlays and toss in tons of new effects and transitions including many styled for games like Forza Horizon, Halo and Call of Duty. The
biggest change, however, may be the ability for players use the Kinect camera to drop themselves into the video, using green screen effects without the
need for an actual green screen backdrop"
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Sony's Playstation 4 is the Next Generation Video Game...
The next generation of video game consoles is upon us, with Sony's Play Station 4 leading the charge. Rather than the console being the center of the
living room, Sony is making the player the focus. This helps transform a previously unsocial, solitary pass time into a community based personalized
system. Sony's PS3 came out about six years ago. Unfortunately, Microsoft had released the Xbox 360 prior to the release of the PS3. People bought
the Xbox because at its release it was the only console of its class. Sony learned their lesson and is the first company to announce their next generation
console. The PS3's hardware has not yet been fully utilized by game creators. Nevertheless, Sony is releasing their new system this holiday ... Show
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This social network was built with simplicity and elegance in mind (2013). The prototype has already received an award from Guinness World
Records. The PS4 has a much more advanced controller than anything previously released. It has a light bar, a head phone jack, a share button,
and enhanced rumble capabilities. The light bar allows for easier identification of player via color coordination. It is also tracked by the PS4,
allowing the system to track the controller. The share button will allow a person to easily share segments of game play, and screenshots with
one's friends in the gaming community. The PS4 is being designed to be more open so that less known game developers can publish their games
much more easily (2013). This will likely lead to a growth in the popularity in "indie" games and also bring forth many new game developing
companies. This will widen the industries and give birth to a new generation of games, the likes of which have not been seen. However, Sony's PS4
is not flawless. They have configured their system in a way that makes it impossible to buy used games or borrow games from a friend. This is
accomplished by having all games downloaded virtually onto one system. This way of doing things will likely put video game stores out of business.
Consoles are not single purposed tools anymore. They exercise a person's imagination and help them grow, all while entertaining the player. The PS4's
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The Movie Industry
Xbox One vs. Playstation 4 Media
(Artifact paper)
Mario Palomino Student ID: 1760440 BUSB 340 – Robert Liljenwall Due Date: February 23 2014
What hell is a Nintendo? I got my first video game console in the summer of 1991. My parents purchased it from SEARS for my birthday and at
which point I had no idea what it was. A couple of the kids and their parents knew that it was and were shocked that my parents spend $100 dollars
on something like that. It was still in the box until one afternoon I came home from school. I set it up in the living room, only room with a television.
Popped in Super Mario Bros, this simple 8–bit game would change the entertainment industry. I did not become a fanboy until I attend Florida A&M.
Besides my ... Show more content on Helpwriting.net ...
PS4 only other competition is Nintendo's Wii U. Nintendo since GameCube focused more on younger gamers because it could not keep up with the
mature rating games that both Sony and Microsoft released. With Nintendo taking a back step, PS4 only real competition was Xbox One. Playstation 4
has not looked back since their launch date. By early February 2014 they have sold over five million units, compare to Xbox One three million units.
History of Microsoft's gaming console Late 2001 Microsoft took its first steps in the gaming industry. They announced their first gaming console to
the world Xbox. Not since 1996 has, an American company offered a gaming console. By early 2002, Xbox completed with all of the sixth generation
console Nintendo's GameCube, Sega's Dreamcast and Sony's Playstation 2. In all honestly, Microsoft only real threat was Sony's Playstation 2; as both
consoles were designed for the advanced gamer.
With the launch of Xbox, Microsoft also ventures into the world of online gaming, with their service Xbox Live. Unlike Sony's Playstation 2 and
Sega's Dreamcast, Xbox Live charged a fee to play online against players across the world and gave subscribers the ability to download gaming
content to gamers. Like the other two consoles, gamers were required to have their own broadband connection. Before Xbox discontinued, it has sold
24 million units worldwide. Four later after the successful launch of Xbox,
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Gender Stereotypes In Video Games
A stereotype is "a widely held but fixed and oversimplified image or idea of a particular type of person or thing"(Google Dictionary,
2017).Stereotypes serve to generalize groups of people in a widely accepted fashion. In video games stereotypes involving gender can be seen in
many AAA titles (big companies). These stereotypes can effect peoples perception of genders on a global scale. The first study to analyze
stereotypical content in video games was Dietz's study in 1998. Dietz's study focused on females and the role they played in the video games they
were in. Using 33 popular Nintendo and Sega Genesis video game, Dietz found that 41% of those popular games did not have any female characters.
Out of the games 28% women were represented as sex objects. 15% represented woman as action characters and 21% as "damsels in distress". Based
off of this study games tend to put woman in these roles and rarely as a main action character. Games tend to use woman as obtainable objects.
Staying with female representation in video games Berrin Beasley and Tracy Collins researched the portrayal of woman in 47 randomly selected
Nintendo 64 and Sony Playstation games. They suggests that video games "are sources of information that children and young adults may use to
determine what behaviors and attitudes are considered appropriately masculine and feminine. What they found was a significant bias in how male and
female characters were dressed. Out of a total of 597 characters coded 82
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Research Summary on Improving the Sony PlayStation Video...
The Sony PlayStation has stable ground in the video game industry, but needs to evolve more. The lack of networking capabilities and limit of software
offerings has kept the PlayStation from controlling the market. Sony must also market better and make the people aware of what the Sony PlayStation
and PlayStation Network have to offer. Through research and interviews, we have discovered that the general public is uninformed of the network's
capabilities. Sony needs to focus on customer needs and wants to reach their customers better. Currently, thePlayStation 3's strongest aspect Word
choice. However, Sony has the opportunity to regain market control with improved networking and a wider range of software.
Sony is faced with ... Show more content on Helpwriting.net ...
Sony is also expanding their networking capabilities to their PlayStation Portable, or PSP. The new PSP Go is designed smaller than the original PSP
and has download only games. The PSP Go revolves primarily around the use of internet and networking. The PSP has a couple new features which
include the Blu–Ray Portable copy, which allows users to transfer a movie from the PlayStation 3 to a PSP. Remote play, another new feature, allows
for people to transfer files such as movies, pictures, or music from the PS3 to PSP. Sony is also planning to expand their networking capabilities to
other products such as televisions, computers and Blu–Ray players. With this, users of a Sony TV, computer or Blu
–Ray player to access the Sony
Network to download movies and other features. Sony has even gone on to create a new company called Sony Networking, to handle and expand
these capabilities. In addition to the opportunity that Sony has to take advantage of the networking aspect, Sony must continue to work on their
brand name. Sony's brand name has become less powerful in the recent years and is partially due to the very wide range of product offerings that
spread Sony thin. Since they offer so many products, it is difficult to concentrate and make each of those products the best in the market. According to
Rick Giusto, "The Sony name just isn't the same as it even was five years ago. It used to be that Sony
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Persuasive Essay On Xbox
I like to casually play games on my Xbox 360. I've been thinking to upgrade my living with a new device. What would be the best and the cheapest
option? Should you get Xbox One, PlayStation 4 or PC? At first, I was thinking to buy PlayStation but at the end, I decided to build a custom gaming
PC. I will list some of the benefits of PCs over consoles and the process to build cheap PC for gaming, Hardware price Game consoles are cheap if you
compare the price to a high–end gaming PC. The earning logic behind consoles is to make the profit from game selling and sell the consoles with lost.
The gaming PCs sold by manufacturers like Asus or Dell are usually high–end devices with a high price tag. To compete with console price you can
build a custom gaming PC with almost the same cost. Gaming PC cost can be cut even further by using used parts from eBay and other sites. Game
prices Consoles have their own ecosystems and user is limited to buy games through official channels usually through manufacturers online game
store. PC games have multiple channels where users can buy games with more competitive price. Most popular is Valves Steam Online store. Valve
makes buying games on PC as easy as on consoles and Steam also has a large library of game titles. There is also games... Show more content on
Helpwriting.net ...
Standardised, a large variety of components makes it possible to do customization to the build. Smallest system size is an mITX which is the
same size as consoles. To save money best option may be an mATX standard. There is a lot of building guides on YouTube, one of them is Austin
Evans: How to Build a Gaming PC! (2016). To find correct parts for your build big help is PCpartpicker. PCpartpicker will give options for
components and check the compatibility of all the parts, there is all so price comparison so that you can get the parts as cheap as possible. Used parts
can be a good option when the really low price is the goal, good option for used parts is
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Thesis on Video Games
EXTREME GAMERS' DEMAND PLAYSTATION 3 RATHER THAN PCs
–––––––––––––––––––––––––––––––––––––––––––––––––
CHAPTER # 1
BACKGROUND
1.1INTRODUCTION
1.1.1GAME CONSOLES
A video game console is an interactive entertainment computer or modified computer system that produces a video display signal which can be used
with a display device (a television, monitor, etc.) to display a video game. The term "video game console" is used to distinguish a machine designed for
consumers to buy and use solely for playing video games from a personal computer, which has many other functions, or arcade machines, which are
designed for businesses that buy them and then charge others to play.
I. PLAYSTATION 3
The PlayStation family is the world's ... Show more content on Helpwriting.net ...
The Wii is Nintendo's fifth home console, the direct successor to the Nintendo GameCube, and able to play all official GameCube games. Nintendo
first spoke of the console at the 2004 E3 press conference and later unveiled the system at the 2005 E3. Satoru Iwata revealed a prototype of the
controller at the September 2005 Tokyo Game Show. At E3 2006, the console won the first of several awards. By December 8, 2006, it had completed
its launch in four key markets.
1.1.2 GPU (Graphics Processing Units)
A graphics processing unit or GPU (also occasionally called visual processing unit or VPU) is a specialized processor that offloads 3D graphics
rendering from the microprocessor. It is used in embedded systems, mobile phones, personal computers, workstations, and game consoles. Modern
GPUs are very efficient at manipulating computer graphics, and their highly parallel structure makes them more effective than general–purpose CPUs
for a range of complex algorithms. In a personal computer, a GPU can be present on a video card, or it can be on the motherboard. More than 90% of
new desktop and notebook computers have integrated GPUs, which are usually far less powerful than those on a dedicated video card.
I.NVIDIA
NVIDIA a multinational corporation which specializes in the development of graphics processing units and chipset technologies for workstations,
personal computers, and mobile
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Analysis Of Video Game Consoles And The Two Companies
1) What are your group 's chosen IT market sector and TWO competing "public" companies that your group will base its ITMSA research? Why did
you choose these two public companies? Please explain.
My groups chosen IT market sector is video game consoles and the two companies we have chosen are Microsoft and Sony. We chose these two public
companies because they are the largest ones when it comes to the creation of video games and video game consoles. Microsoft represents the Xbox
series which is one of the largest game consoles in the world while Sony represents PlayStation which is also one of the largest game consoles in the
world. We picked these companies because I knew we would be able to find a lot of information on them and they are heavy competitors with each
other.
2) What are 3 key findings (facts, information) from your IT Market Sector research (not company research) you found using the IBISWorld business
database that correspond to one or more of the topics in "Section 2: Market Sector Analysis" in your Google Doc? Cite your sources following APA.
The first key finding I had on IBISWorld was the fact that annual growth in the video game market has grown by 4.0% (IBISWorld, 1). I also found
that the video game publishing software employs over 103,000 individuals (IBISWorld, Software Publishing). The last key finding I had was that the
social network game department has advanced heavily since its introduction to the systems (IBISWorld, Social Network).
3)
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Knowledge Inventory. System/Console Andguide/Tips .
Knowledge Inventory System/Console and Guide/Tips
Playstation or any other form of video games have helped a lot of kids including me on a emotional and mental level. Engaging in video games can
release a lot of anger and depression/stress. For example, someone has no social skills;and don't really get out in public that much can increase that
skill. But when that person gets online;and plays with all those players around the world and socializes with the realizing someone wants to be his/her
friend;would make the day a brighter one. So those who criticize playing the game to much or etc shouldn't;because some who really need video
games for that specific reason should have no problem ... Show more content on Helpwriting.net ...
And providing information for the wrong system wouldn 't be wise especially towards beginners.
Now we all know in the future there is going to be technology beyond our predictions, but learning how gaming works on a scientific level would be
interesting. Like how some data in the memory cards Sony created for the playstation which happened to be small in size regarding storage and game
usage. More scientific information I plan to learn is how graphics make video games come to life, and how much the AI or artificial intelligence in
video games have more and more common sense than usual games. Designers who create and develop video games want the players to feel a
videogame is real, which is why they decided to add vibration to the controllers for the systems. So if there was an explosion or if you where to
reload your weapon it would vibrate indicating that real life experience. Although Sony who are the creators of Playstaion added sound to the
controllers, which allowed gamers to have the feeling of being involved with the game on a personal level, because their game is talking to them.
Every time a new system comes out I am always investigating all the details from small to big. But one thing I didn't really understand was the online
downloading for games without buying the disc. Unlike this generation, I am used to buying the disc so I would be able to take it from place
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Strayer Bus 508 Assignment 4 (Diversification)
An Analysis of the PlayStation Network Joe Student Date Business 508 Professor An Analysis of the PlayStation Network Sony Corporation is a well
diversified company providing many complementary products and services. Not only does Sony offer electronics through its own website, it has a
series of online products and services it offers to its users. The PlayStation Network, a part of the Sony Entertainment Network, is one of these many
services. Through the PlayStation Network, owners of Sony PlayStation products can play games online with each other. Users can also purchase
games and additional items through the PlayStation Network. Credit card information is stored in the network to be used for future purchases. Storing...
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Illegal Intrusion Sony has multiple networks, but the PlayStation Network has over 77 million users. In April 2011, Sony characterized a security
breach as an "illegal and unauthorized intrusion" of the Sony networks. In fact, there was a series of breaches by different groups of hackers. The
information provided by registered users, including usernames, passwords, names, and addresses, was compromised. In addition, the credit card
information of users who make online purchases may have been compromised. Sony did not announce this information until a week after the last
breech. The network was shut down after the last of the breaches. A week after the last security breach, Sony announced to its PlayStation Network
users that certain information may have been compromised. Many users were very upset because their personal and financial information had been
compromised for over a week and they were unaware. There was a significant delay between when the card information was compromised and when
Sony notified its users. Many users who did not give credit card information to Sony were still upset because they use the same login and password for
multiple sites, and now their information on other sites may have been accessed without their knowledge. After the breaches, Sony did not just patch
the holes in its network security, it had to rebuild from the ground up, further upsetting users by causing the network to be
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Marketing Analysis Of Sony Playstation 3
Introduction
I chose to conduct a marketing analysis on the Sony PlayStation 3 because it is a product that I am very familiar with. I have been a PlayStation
consumer since 1994 when the first PlayStation was established. Therefore, since I am a frequent consumer of this product, I have gained some
knowledge of this product over time. When an individual is a frequent consumer of a certain product, the consumer will eventually become aware or
at least have some knowledge of the marketing mix of that product. However, besides from being a dedicated consumer, I was also involved in
selling this product as a sales associate and this gave me some insight on the marketing mix of this product. As a sales associate, I also received some
training from marketers from the Sony Corporation on how to position the PlayStation 3 in an electronics store. Furthermore, I feel knowledgeable
about this product due to the exposure that I have had with it.
Product and Positioning
The PlayStation 3 is a high definition gaming console equipped with a Blu–ray player which is manufactured by Sony computer Entertainment. Sony
PlayStation3 uses the newest and greatest technology to appeal to their customers. The PS3 offers the most advanced visuals and audio compared to
any other gaming console. According to Brian Moats (2008), the people who are most interested in staying up–to–date with the newest technology are
usually men of the ages 15–30. To reach that market, PlayStation 3 makes
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Growing World of Sony Essay
It's not news that Sony is a global company or that (25%) of all Play Station profits' for the past seven years came from Sony to Japan. After all that's
what international marketing and the global economy are all about, companies like Sega, Nintendo, Microsoft, X–Box doing business around the
world. The global economy now reaches every corner of the United States. Current interest in international marketing can be explained by changing
competitive structures coupled with shifts in demand characteristics in markets throughout the world. With the increasing globalization of markets,
companies find they are unavoidably enmeshed with foreign customers, competitors and suppliers. A significant portion of all products made in the
United ... Show more content on Helpwriting.net ...
Here of some of Japan's statistics for 2000.
В· GDP – $2.903 trillion
В· GDP per capita – $23,100
В· Labor force – 67.72 million
В· Unemployment rate – 4.4. %
В· Imports – $319 billion
В· Exports – $440 billion
Japan is the home to of the top companies in the world. One of the companies, which has helped Japan's economy to be one of the top, is Sony.
Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers.
What is marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services
to create exchanges that satisfy both individual and organizational goals. Marketing also include being able to get the goods from the producer to the
consumer. The producer is responsible for the design and manufacture of goods. Marketing also includes market research and product development,
design, and testing. Marketing concentrates primarily on the buyers, or consumers and determining their needs and desires. Companies then need to
stress the availability of products and the important product features. You then need to develop strategies to persuade them to buy and keep their
satisfaction with the product. Marketing management includes planning,
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Video Games Have A Huge Part Of Society
From Pac–Man to Call of Duty, video games have been a huge part of society. People will line up hours before a midnight launch of a video game just
so they can play it the night it gets released. Video games aren't just a hobby they are a passion. People get immersed in fantasy worlds playing Call
of Duty or being a dragon slayer in dragon age or Elder Scrolls. Video games are about accomplishment and competiveness. Xbox andPlayStation
have built an empire on video games and consoles because our society fell in love with them dating way back to the arcade Pac–Man and Donkey
Kong days. "Video game sales ($25 billion in 2011) continue to be the No. 1 form of discretionary entertainment, outshining both movies and
music" (USA,News 2015). Video games are obviously nothing without the consoles you play them on. PlayStation and Xbox are the biggest
competitors in the video game market. The new consoles are virtually the same with a few small differences. The difference between buying an
Xbox one or a PlayStation 4 is mostly your history of buying. Most PlayStation users have always had PlayStations and most Xbox users have always
had Xbox's. For a huge number of our society, playing video games is a lifestyle.
History In 1967 Ralph Baer invented the first video game that worked on a television screen. The video game was a very simple game, consisting of
two squares that chase each other on the screen. However, this simple game paved the way for future video games and future
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History of Playstation
A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration Pricing This is a marketing strategy used by
firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during
its initial offering in order to attract customers away from competitors. The reasoning behind this marketing strategy is that customers will buy and
become aware of the new product due to its lower price in the marketplace relative to rivals. It can often increase both market share and sales volume.
Additionally, the high sales volume can also lead to lower production costs and higher inventory turnover, both of which are positive for any firm...
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Locations of Major Offices and Research Centres– Tokyo, Kanagawa, Miyagi in Japan Headcount (Consolidated)– 146,300 (as of March 31, 2013)
Consolidated Sales and Operating Revenue (2012) – 6,800,900 million yen One of the most recognized brand names in the world today, Sony
Corporation, Japan, established its Indian operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span
of 16 years, Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country's foremost consumer electronics
brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is
recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and
nationwide acclaim in the industry. With brands names such as BRAVIA, VAIO, Tablet, HandycamВ®, Cyber
–shot, WalkmanВ®, Xplodв„ў,Sony
hi–fi, Memory stickВ® and PlayStationВ®, Sony has established itself as a value leader across its
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Final Fantasy XII : The Zodcraft And Gaming EX
When Final Fantasy XII released for PlayStation 2 in early 2006, the game sought to introduce a new style of play and to revolutionize the
long–running franchise. To achieve this extraordinary task, Square Enix had to break the conventions of Final Fantasy – like by introducing a
real–time combat system, and bet on an original and risky concept. In the end, the gamble paid off and Final Fantasy XII was a success; however, the
title quickly became a divisive topic of conversation amidst the gaming community.
With a decade having passed since the original release, many of the Final Fantasy XII's revolutionary ideas are now commonplace in the RPG genre.
What was new and strange to us in 2006 is now a gaming standard, and that makes 2017 the ... Show more content on Helpwriting.net ...
The core of Final Fantasy XII remains the same, but refinements make The Zodiac Age a more enjoyable journey when compared to the original
release. The first thing people will notice are the improved visuals. Character models have been improved, as well as towns and outdoor environments.
Though some of the texture work looks flat, the visual upgrade is quite impressive.
The second thing people will notice is the revamped soundtrack. Final Fantasy has a longstanding tradition of producing masterful soundtracks, and the
music for Final Fantasy XII: The Zodiac Age is among the best the series has to offer.
Arguably, the most substantial improvement is found in the newly refined and streamlined approach given the game's job system. The License
Board of Final Fantasy XII was clumsy and a source of frustration, but it has been improved in The Zodiac Age. Final Fantasy XII provided all six
characters with identical License Board, but that has been changed for the better. The License Board now differs for each job; thus allowing the
player to select skills and other upgrades with ease. This may sound like a minor alteration, but simplifying the job system permits the player to make
changes more quickly and not become bogged down by a convoluted system.
A welcome addition presented in the game is the option to increase the game's speed. If you are familiar with the
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My Fondness And Love Of Video Games
Introduction
My fondness and love for gaming started when I was only 3 years old. This is when my life collection started and my obsession with computers,
consoles and games evolved. To understand my obsession and collection one has to recognise the history of video games. In the early 1950's thevideo
game was developed. It all started in a concrete arcade and progressed to the comfort of our homes. It's not just games and gaming consoles, but home
computers and the technology that is available to make this virtual world your own and a big part of modern culture.
Although my gaming life started in 1997, the technology jump from the 8–bit to 64–bit was remarkable, but what made the leap was the wireless
technology that transformed a 2 ... Show more content on Helpwriting.net ...
Games has made it easy and difficult for designers because the next–gen console made it easier but designers must design at a higher level and make
everything HD and more life–like to make the consumer happy because the more life–like the game is the more it is ascetically pleasing to the viewer
and that will make him want to come back for more.
Conclusion
In this essay there was a discussion on how video games developed from arcade games to gaming consoles and home computer games, where video
games became a popular form of entertainment and a big part of modern culture in the world.
Then we went through the brief history of the generations of consoles from 1950's to 2015 from the 8–bit to 32 and 64–bit, with controllers that's
wired, to wireless controllers to not even using a controls at
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The Legal Aspects Of Emulations And Emulators
GAMES
Convenience of Emulators: (Sinh Ly)
The legal aspects of emulations and emulators are tied with its association with ROMs, as defined by Nintendo as Read Only Memory, which are
usually illegally ripped (2015). An emulator is a software that attempts to replicate the functions of another platform, in this case, a gaming console or
portable system, to run the code and interpret data from plugins that can interpret signals from a controller and used with the program (Newman,
2013). The creation of emulators themselves are perfectly legal as an "act of investigation and analysis" (Newman, 2013). If these emulators were to
be used in conjunction with new devices, such as the Retrode, which allows for classic game cartridges to be read via USB on an emulator installed onto
a computer, then the act would be deemed legal (Orland, 2013). However, as the Orland stated himself, "These ROMS are legal, even though they're
identical to illegal ones you could find elsewhere,"(2013) such thoughts leads to the negative connotation of 'promoting piracy' that is associated with
emulators when the gaming industry thinks of them. According to Nintendo (2015) on their opinions towards emulation:
The introduction of emulators created to play illegally copied Nintendo software represents the greatest threat to date to the intellectual property rights
of video game developers. As is the case with any business or industry, when its products become available for free, the revenue stream
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Video Games And Its Impact On The World
In this era, video–games play an important role in leisure and entertaining time in every society. PlayStation arrived in 1990s, which was the start of
modern videogame age and with the entrance and the development of new technology such as high speed internet, this entertaining segment becomes
more and more accessible and favourable among customers. Today gaming affects billions of people around the globe and it will continue to grow.
The UK games industry was worth close to ВЈ3.5bn in consumer spend in 2013, up 17% from 2012. The forecasted revenue of the industry and the
daily time spent playing video games, make this industry a shining star. The forecasted revenue forvideo game console (1 out of 4 segments in
videogame industry) will be 55.05 billion US dollars by 2018 (compared to 37.4 billion USD in 2012) (Anon., 2014)and the daily time spent playing
video games per capita in the United States will be 28.3 minutes by 2015 (Anon., 2014). These numbers make this industry more attractive than its other
entertaining competitors. In the Video–games Market the final product, "the gaming console" is directly associated with brands, as their content and
quality generate a brand image. There are three major brands playing in this ground and no one dares to enter into the market because of the giant size
of these brands, these titans are Microsoft (Xbox, ranked 198th in brand finance's global 500 with a brand value of 6.47 billion USD) (Anon., 2014),
Sony (PlayStation, ranked
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The Media Of The Playstation Network Hack
Who has already been exposed
Over 77 million customers have been involved in the PlayStation Network hack in 2014 and its one of the largest attacks for a major cooperation.
This resulted in the loss of millions of future customers, Sony said one of its highest priorities is to rebuild public confidence. Much of the online
community directed much of their frustration towards the hackers, while Sony's first suspect was the highly acclaimed hacker collective known as
"Anonymous", Trend Micro's Security Consultant, Rik Ferguson believes the breech was done by a more sophisticated criminal organization. Rik
goes on to say ""This has all the hallmarks of commercial criminal activity going for a saleable commodity" (Stuart, 2011). Dave ... Show more content
on Helpwriting.net ...
This attack may be linked to the same organization that had breached retailer Target's registers and 70 million customers earlier in 2014. Home depot
announced they will now start encrypting all customer data and records on its registers and computes inside the store. (Elgin Ben, 2014)
Over 4.5 million Hospital records containing names, addresses, social security, and speculation of medical records have been stolen over the course of
two months going unnoticed. Investigators say the course of the attack came from an IP address based in china. Other stolen data also included user
names, passwords, and email accounts. However embassy spokesman, Geng Shuang ensures that the Chinese government enforces very strict policies
and laws regarding any type of cyber–crime.
Popular Hacks
Somebody is installing new smoke alarms, carbon dioxide detectors, or maybe even a new wireless access point. They aren't wearing a company logo
and is making their way around the office. The company laptop that gets brought home is being connecting to the Office Wi–Fi. Except this time it 's
connecting to a device called Pineapple running Linux is nested inside the Carbon Dioxide Detector, capturing every keystroke, every password, bank
account number, worst yet is its attached itself to the office network and posing as the company Wi–Fi. These tiny devices can be hardwired or on a
single battery charge can capture data for 30
... Get more on HelpWriting.net ...

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Essay On Proj 587 Week 4

  • 1. Essay on Proj 587 Week 4 Week 4: Course Project Rough Draft– Sony Corporation Group E: Russell Stout Carl Smith Joshua Roberts Denise Estrada Ashel Chingaya Keller Graduate School of Management PROJ587 – Advanced Program Management Professor: Dr. Janet Durgin March 28, 2013 Table of Contents Week 4: Course Project Rough Draft– Sony Corporation Group E:3 Portfolio Management Plan3 Organization Strategic Plan3 Sony Mission3 Organization's strategic capacity plan4 Flow chart of Portfolio Process9 Outline of Project Selection Criteria9 Program Management Plan11 Works Cited13 Extra Research to be included in paper or discarded14 Week 4: Course Project Rough Draft– Sony Corporation Group E: Portfolio Management Plan ... Show more content on Helpwriting.net ... Portfolio Management Process In order for the adoption of a portfolio management process (which would be new to this unit) to be successful, the following steps must be followed under the guidance of the portfolio management, and in collaboration with the individual project managers and PMO: * Transition from the existing pure–functional organizational structure to a matrix–style structure by which key functional executives, comprising a newly formed portfolio process committee, would be directly responsible for making portfolio–management decisions; * Identification of the strategic goals of both the SBU and the parent company, Sony, and reevaluating goals as the market or technologies shift, or as Sony adjusts its corporate strategies; * Adoption of
  • 2. appropriate methods and mechanics (i.e. strategic road map, target resource split, strategic buckets) for aligning these strategic goals with the project portfolio; * Management of the portfolio by means of a set of selection criteria for proposed projects, as well as reallocating, reprioritizing, and/or rescheduling current projects at various phases of the pipeline, (thus the portfolio and project management processes become interconnected, and the portfolio is constantly reevaluated). As the portfolio management process aims to preserve existing functional departments and minimize impact on the flow of existing operations, we recommend a transition to a ... Get more on HelpWriting.net ...
  • 3. How Technological Innovation Plays On The Competitive... You Must Report The Word Count On Your Document, And Insert The Page Number. For many years, the home console market has played a significant role in economic growth in some countries. There is a survey data revealed by Newzoo, a gaming research company, shows the top regions and countries for gaming revenue in 2014. The data shows that the uppermost three countries are USA, $20.5 billion, China $17.9 billion and Japan, which is $12.2 billion (VentureBeat, 2014). USA and Japan are under the expectation as those two are main countries which leading the home console market. But China, has unexpectedly huge cost on home console. Then question is raised, what exactly makes game console market such big and what is the driving force for those ... Show more content on Helpwriting.net ... Nintendo enjoyed tremendous popularity and monopoly, it controlled 85 to 90 percent of the market in Japanese and American market (Sheff, 1993), which was the overall best–selling system worldwide of its time. The advantage to be a market leader would be shown in different stages of development of the firm. Nintendo took the advantage of strong path dependence of the market by built good reputation, consumer would not easily switch their choice of product which reinforce by increasing returns in the production or adoption of technologies and products, and positive feedbacks and network externalities (Castaldi, et al. 2011). There is no notable innovation worth mentioned in fourth generation so it would directly skip to next generation. –THE FIFTH GENERATION– Sega, a game console company at that time released Dreamcast in 2000 but afterwards quit the market and re–entered the market solely as games developer. Reason being, it cannot keep up with the pace of innovation and its product was not conform to dominant design at that time. After failed attempt to corporated with Nintendo, Sony decided to develop their own game console named PlayStation, which was released in 1994. It had best selling compare to other console maker competed in the same ... Get more on HelpWriting.net ...
  • 4. Game Over : Effects Of Video Game Use Essay Game Over: Effects of Video Game Use Clint Glover Professor Robert J. Dougherty LSTD 4953–Study in Depth 12/14/2015 I certify that I have read A Student 's Guide to Academic Integrity at the University of Oklahoma, and this paper is an original paper composed by me for this course. Except where properly cited and attributed, it has not been copied or closely reworded from any other source and has not been submitted as a whole, or in part, for credit in any other course at OU or any other educational institution. It has not been created or submitted for any other purpose such as a job assignment at my workplace or any other agency. Game Over: Effects of Video Game Use "Video games are a ubiquitous part of almost all children 's and adolescents ' lives, with 97% playing for at least one hour per day in the United States." (Granic, Lobel, & Engels, 2014). Video gaming is a billion dollar industry and its growing popularity with adolescents and young adults is becoming a part of everyday life for a majority of children in the modern era. Video games can have immense value and opportunity. They can be enjoyable and useful when used appropriately for entertaining or learning experiences. Society today seems to put an emphasis on the consequences of gaming. Gaming has even made national news when discussing the possibility that a violent video game can influence violent behavior. For the last decade, video game use has been researched more and more. With this new ... Get more on HelpWriting.net ...
  • 5. Compare And Contrast Playstation Vs Xbox Playstation vs Xbox: which is better? "What started as a simple two horse race between the PS4 and Xbox One back in 2013 now consists of a massive six different pieces of hardware (Matt and Jon)." The Xbox is a gamer console that is fighting against Playstation over the best selling. Based on statistics the Xbox One has taken the lead for the past 2 years over the PS4. Sony's PS4 is trying to beat the Xbox on everything that they can. Overall, Xbox is better than Playstation because they have better graphics in gaming, cheap, and better entertainment. First of all, in these two amazing products we can contrast their best features. The 4K, which in consumer terms means a resolution of 3,840 x 2,160 pixels, has long been familiar for movies and TV shows and is now appearing as the default on most new gaming hardware. Consumers are now looking who has the best graphics because they want to have the best definition while playing. Eventually, the Xbox hasn't launched an Xbox with a 4K gaming for all the video games. However, the PlayStation has the PS4 Pro with the capacity of 4K gaming more than the Xbox. This can be proven by an article by Michael , "The new $399 PS4 Pro offers a beefed–up GPU that allows for 4K gaming. Microsoft will answer this fall with the $499 Xbox One X, a 4K–ready console whose official specs are ... Show more content on Helpwriting.net ... Many people say that just because Xbox doesn't have a 4K gaming it's horrible, but they could be proved wrong because Xbox has better graphics in games like Halo, Gears of War, and Forza, which they ... Get more on HelpWriting.net ...
  • 6. The Dominance of Microsoft’s Xbox 360 The Dominance of Microsoft's Xbox 360 The video game market has slowly and steadily created a larger presence for itself in the entertainment industry. The largest part of the market's recent growth (from 2005 to the present) is undeniably due in part to the video game console created by Microsoft called the Xbox 360. Microsoft was the first company to release what is called the "current generation" console, and successfully beat Sony out of the gate. Prior to the release of the Xbox 360, Sony had dominated the market with their console, the PlayStation 2. It is because of Microsoft's ongoing innovations to enhance player interactivity and large game catalogue (especially those with record breaking sales) is why they are the dominant ... Show more content on Helpwriting.net ... (Kubba) This amount of money is unheard of when it comes to music or film. In comparison, the top most grossing films are Avatar and Titanic. (Internet Movie Database) The film Avatar earned $760 million within three years, and Titanic earned $658 million within six years, all of which are comprised of film earnings at the box office and home video recordings like DVD or Blu–ray. The technology created by Microsoft for their Xbox 360 is the first of its kind. A perfect example is a device called the Kinect. This device utilizes a microphone and multiple cameras to enhance gamers' experience, especially for game titles like Dance Central. Kinect utilizes motion detection in order to spot interaction and display it on the screen accordingly. Another function for the device is voice recognition. Rather than using a controller, the player can simply speak the commands and the Xbox will do the said action. But the use for the Kinect has also extended far beyond its gaming origins, spurring advances in medical treatment. (Knight) Using the Kinect for real–world applications, including making medical diagnoses or three dimensional modeling was an unintended side effect of the Kinect when it was released. At first, Microsoft seemed hesitant to allow people to use the Kinect for something outside of gaming, but soon it was apparent that it could be used ... Get more on HelpWriting.net ...
  • 7. Marketing: Video Game Console and Shoppers Stop Answer Paper Marketing Management Section A: Objective Type Part one: Multiple choices: 1.It is a concept where goods are produced without taking into consideration the choices or tastes of customers Ans) Production concept 2. It involves individuals who buys products or services for personal use and not for manufacture or resale Ans) Consumer 3. It is the groups of people who interact formally or informally influencing each other's attitudes& behavior Ans) Reference groups 4. The concept of the product that passes through various changes in its total life known as Ans) Product life cycle 5. It refers to unique set of brand associations that brand strategist aspires to create or maintain Ans) Brand identity... Show more content on Helpwriting.net ... While it is not modeled on any one foreign retailer, the 'basic construct' is taken from the experience of a number of successfully managed retail companies. It has leveraged expertise for a critical component like technology from all over the world, going as far as hiring expatriates from Littlewoods and using state–of–the–art ERP models. Shoppers' Stop went a step further by even integrating its financial system with the ERP model. Expertise was imported wherever it felt that expertise available in–house was inadequate. But the store felt there was one acute problem. A shortage of the most important resource of them all was trained humans . Since Indian business institutes did not have professional courses in retail management, people were hired from different walks of life and the training programme was internalized. By 1994, the senior executives at Shoppers' Stop were taking lectures at management institutes in Mumbai. The Narsee Monjee Institute of Management Studies (NMIMS) even restructured its course to include retail management as a subject. Getting the company access to the latest global retail trends and exchange of information with business greats was an exclusive membership to the Intercontinental Group of Department Stores (IGDS). It allows membership by invitation to one company from a country and Shoppers' Stop rubs shoulders with 29 of the hottest names in retailing – Selfridges from the UK, C.K. Tang from Singapore, Lamcy Plaza from Dubai and the ... Get more on HelpWriting.net ...
  • 8. World War 2 : A Young Man By The Name Of Masaru Ibuka In 1946, When World War 2 was over; a young man by the name of Masaru Ibuka left the Japanese Navy and started his own business which was a radio repair shop. After one year of his business, his colleague Akio Morita founded the company Tokyo Tsushin Kogyo a.k.a. Tokyo Telecommunications Engineering Corporation. The company built the country's first tape recorder known as the Type –G. The name "Sony" was named after the word in Latin "Sonus", meaning sonic and sound, and the American name to call a boy "Sonny", thus giving the company a name that is easy to say and pronounce better. Firstly, Sony's type of business is for the public and they fall under the Audio/Video Equipment Industry. Today, Sony Corporation develops and manufactures consumer and industrial electronic equipment. The Company 's products include audio and video equipment, televisions, displays, electronic components, computers and computer peripherals, and telecommunication equipment. The Company is also active in the worldwide music and image–based software markets. Since the 1980's, Sony had converted itself from an electronics company to a global entertainment company with such products. Some of this company's major competitors include Matsushita, Philips, and Sanyo. The world's first CD player was fashioned in October 1982. Sony entered the imaging market with their first digital camera, the Cyber Shot Digital Still Camera in 1996. With production and success, Sony started making electronic products ... Get more on HelpWriting.net ...
  • 9. English Comp Module 5 English Composition II The Argument Abstract My father always told me that "Nothing in life is free". For years I have always been weary when I was told something was free. I would have to double check and ask the question "Am I really getting this for "nothing". Most of the time the answer was; "No". The first time I remember dealing with this was buying my first car. It was a beautiful 1993 Ford Explorer, jet black, low miles, and it had a great stereo. The salesman had everything done and ready for me to sign. My father looked over the contract and noticed a "service fee" hidden in the price. According to the salesman, all service for the first three years I owned would be free. But of course the "free" service was paid ... Show more content on Helpwriting.net ... We'll chalk this up to the semi–airtight plastic enclosure until more users get to use the console in the open. Backwards–compatibility, most PSOne /PS2 games don't work with the PS3 yet; this could be fixed with upcoming System Updates. Other issues include the Yellow Light of Death, this is an internal hard drive error; similar to the "Red Light of Death" from the Xbox 360. This error is caused by overheating and if the system is no properly vented, your system will be ruined. Sony has been producing world class electronics for nearly 50 years. The first game console produced by Sony, the PlayStation 1, changed the gaming market as we know it. The original PlayStation sold millions of units worldwide, and remained the number one selling game console for five years. Sony followed up with the PlayStation 2 in 2000, once again Sony set a high standard to their competition. The PlayStation 3 has been flawed since it launched; however it is by far the most powerful gaming console on the market. Sony has attempted to fix all of the issues; however it has cost them dearly. Game Developers have pulled out of exclusive deals with Sony, and sales of the system have been dismal since the shutdown of the PlayStation network. Sony has been a worldwide industry leader for over 50 years, they know how to make their customers happy. I am sure that not only will these problems be quickly fixed, but Sony will once again be king ... Get more on HelpWriting.net ...
  • 10. Herod King Jude A Short Story Do you know why it was the worst night in my life . Hi. I'm Herod King of Judea. My job is to rule over people, well i have the best job in the world. People look up to me but if they don't i'll make them perish under my feet. Did you know I live in a kingdom with lapiz on my floors I have gold on my throne and my bed is made from acacia wood top with ten layers of gold and i get to sleep for as long as I want. I love being king it's so fun I sit on my throne and clap my hands and boom! A plate of grapes appear. But if my twenty–second chef does not bring me my food i'll kill him!!!! Do you want to know how I became king? Well i'm going to tell you anyways. So what my story is was I was shopping for some turkey for my family we had less... Show more content on Helpwriting.net ... We were best friends we would explore the plains throw sticks at bears and the best part of it all was we would steal money from the rich as best friend. We went to the market to get a melon and some grapes. When then the most amazing thing happened king Hezekiah was dying!! Well the good part about that was he needed to elect to kids that will fight for the title of king. So I said what if he picked us I said. Carni said sher but will have to fight to the death. I have a plan I said let's tie and we'll both be king's. ok Carni said. But before I could say the rest before. king Hezekiah said you too young boys you look strong and i past out. Later I woke up in a huge bed and it was the first bed I have ever seen that was not torn and stained. So then later I went back to sleep when I heard a huge banging on the door i woke up and opened the door. Then a guard came to tell me that the fight was about to begin. I was so merry that this was happening I got to put armor on and I was able to choose a weapon but there was so many to choose from axes,sword,clubs,spear and knives. So I went to king Hezekiah and said what if we tie. But do you know what ... Get more on HelpWriting.net ...
  • 11. Video Games And The Video Game I've been playing video games and watching various forms of animation for years. I started to play video games on my Sega Genesis, like Sonic the Hedgehog and Phantasy Star. From then on, I advanced in gaming platforms and experienced games from Nintendo since the Nintendo Entertainment System (NES) and from Sony on the first PlayStation. I spent countless hours playing video games. However, I also spent a fair amount of time watching animation. I'd wake up on Saturday mornings to watch shows like PokГ©mon and Dragon Ball. Additionally, there was the occasional marathon of Disney VHS tapes. Through video games, I was able to explore new realms through virtual reality. In role–playing games (RPG's), I'd be able to take on the role of a protagonist that would save different worlds and trek across lands teeming with adventure and evil to vanquish. Similarly, these experiences were also found in the characters of the cartoons I watched. As a result, I became inspired to create my own characters and even illustrate the ones I watched from those Saturday morning cartoons. At the time, my room was decorated with multiple drawings and posters of cartoons characters along with '90s gaming posters that displayed advertisements for the Nintendo 64 console and Mortal Kombat games. It was there in that room, where I was able to cross over to other worlds and experience journeys to distant lands. In a sense, my room was the equivalent of Narnia's wardrobe. I was able to enjoy video ... Get more on HelpWriting.net ...
  • 12. Daigasso Band Brothers Research Paper At first glance the Japanese Nintendo DS launch title Daigasso! Band Brothers doesn't look like it has much to offer. Launch titles in general emphasizes visuals over gameplay but Daigasso! seems to have not received that memo. Thanks to the DS being very import friendly Western gamers are also free to check out this title but the question is, why would you want to? The game opens with a shot of "the only music shop in town open at midnight." You are greeted by "Barbara Bat" the owner and freaky purple haired(?) mascot of the game but since everything is in Japanese that's about as much as I could gather. If you are a fan of rhythm games then all that matters is that this one has more than 30 tracks and each one is playable with one of eight ... Show more content on Helpwriting.net ... All the instruments on a track play separately so if you miss your notes or press the wrong buttons you'll immediately hear it. Some instruments are more challenging than others to play with the drums probably being the hardest to master. None of the DS launch titles have exactly boasted impressive visuals but Daigasso! doesn't look like it even tried. Everything is colourful but the emphasis is squarely on functionality. Animations are scarce and the few static pictures are mostly of the bat girl. Daigasso! is obviously a very niche title and not everyone is going to wade through all the foreign text just to experience it. Those that make the effort will find it worth their while and hopefully a English version is not too far off. Just goes to show that you don't need gimmicky plastic peripheral to enjoy a good rhythm game. A rhythm game on the DS might sound like a strange choice but it definitely works. Utilizing every button and the touch screen things get way more hectic than in any guitar hero or rock band game. The midi tunes sound great and there's enough variety to keep you playing for a long time. As long as you can get over the language barrier that ... Get more on HelpWriting.net ...
  • 13. Ready Player One Paper Rea Scott Lunder May 1, 2013 HT–MGT397J Reflection Paper I always heard stories from my dad about how great the 1970s and1980s were but I never could grasp what was so great about it. After interviewing my father about what made the 1980s unique, special, and different, I was really able to make a connection of how identical his description was to the one that took place in Ready Player One. After comparing the similarities between the two, I was also able to make the connection of how different everything is today compared to the lifestyle back in the 1980s. Before I interviewed my dad, I informed him that I just read a book called Ready Player One and that a lot of the information ... Show more content on Helpwriting.net ... My brother and I couldn't hold the excitement in as we could only hope it was the Nintendo 64. We ripped off the gift wrap and there it was the Nintendo 64. I recall being speechless and in state of shock because I finally had my own Nintendo 64. Now I can't speak for every kid but a majority of my childhood consisted of playing video games. My memories of playing the games with my friends, being excited about a new video game console, and the pure anticipation of buying the new and hottest video games still stick with me today. I was glued to my Nintendo 64 and could not stop playing Super Mario 64 and NFL Blitz. I was like Wade in Ready Player One, I did not care what was happening around me, all I wanted to do was play my Nintendo 64. Like Wade said in Ready Player One, "Going outside is highly overrated"(Cline, P.267) I found this funny because as a kid this is exactly how I felt. Anyways after the Nintendo 64 phase grew old, it was all about the Xbox, Nintendo Gamecube, Playstation and Play Station Portable. Sadly my parents never bought me the Gameboy but they made up for it by buying me three of those four systems. My house had turned into a video arcade, my friends always couldn't wait to come over. What can I say my house was the place to be as a kid. As usual this phase grew old and then it was all about the Xbox 360 and Playstation 3. I was in the 9th grade had been working about 8 hours week ... Get more on HelpWriting.net ...
  • 14. Magnavox Odyssey: The First In-Home Gaming Console Present: When the Magnavox Odyssey became known as the first in– home gaming console, it was such a huge hit it even influenced big video game companies like Nintendo and Sega. After being influenced by this in–home gaming console, Nintendo created their own version of the gaming console the Nintendo Entertainment System also known as the NES which was originally released in Japan. Upon doing so Nintendo's rival Sega created their version known as The Sega Master System. Throughout history most of the popular gaming consoles have either come from Nintendo or Sega. Both companies had their own fair share of hit or misses when it came to games. In the 200's gamers were introduced to a new way of gaming. The company that was the first to do this ... Get more on HelpWriting.net ...
  • 15. Video Games And The Video Game Some people may not know this, but there was a time when video games were not around. Like a lot of things in the world that are distinctly human, video games were made out of a combination of innovation, necessity, and curiosity. The early video game creators would be making something that would seem clunky, and somewhat crude at first. But that would completely change in time by the innovators, and entrepreneurs to something that would some day be consider an art form. (Art of Video Games) According to the Entertainment Software Association (ESA), Sales of "family entertainment" video games more than doubled in 2007, making it the fastest growing segment of the video game market. The average game player (or gamer) has been playing video... Show more content on Helpwriting.net ... (Raymond Chris) This system, which is responsible for rating every video game and matching them with the corresponding gaming age, is effective and prevents phycological problems if the parents can keep track of what there kids are playing. The categories for video game ratings go as followed: E for everyone, T for teen, and M for mature (which is 17+). There are also ratings that fit in–between. eC for early childhood, E for everyone 10+, and Adults only 18+ (which is made from excessive nudity, or just unsuitable for people under the age of 18). Now do parents really control what their kids play? 73% of parents believe that the parental controls available in all new video game consoles are useful. (Changed) Also parents control time usage on video games more than any other entertainment industry out there. 94% of the time, parents are present at the time games are purchased or rented, and 88% of the time parents report always, or sometimes monitoring the games their children play. (Changed) So what are video games? Well the word video game actually goes to the RGB (red, green, and blue) raster (or video display) devise. For example when you look at an image of Mario from the game Super Mario Bros for the Nintendo, and you enlarge the image. You will see a bit map of the individual pixels as squares. When you zoom in even further they can now be analyzed, and their colors constructed by ... Get more on HelpWriting.net ...
  • 16. The Cyber Attack Of Sony 's Playstation Network In the era of information rich technology, society has unwittingly exposed individual identities to big corporations online, whereby intensely secure information of oneself is used to stimulate revenue. With digital profiles that are created and used daily on social networking mediums such as Facebook, individuals are creating a platform for data mining, phishing and also malicious activities of online predators. There are many large corporations that claim to keep information confidential, which strengthens trust with users to distribute personal information within their databases. This can be elucidated with the use of cloud based services, and it is concerning the activities are executed with this access of information. Some of these questionable factors about confidentiality are mentioned in the terms and conditions of a site, that are read by the scarce minority of people. Nonetheless, with instances such as the cyber–attack of Sony's PlayStation Network, it is evident that there is little to no information that is secure in the digital world. It is therefore evident that possessing knowledge about these issues will lead to greater security. It is the free to use social mediums such as Facebook that pose the greatest risk of tracking and obtaining identity information. Social networking platforms such as these obtain information from the activities of users on the site. With a deeper look into networking sites that offer free signup such as Facebook, the definition of ... Get more on HelpWriting.net ...
  • 17. Sony : A Virtual Reality System Introduction & Background Sony has may departments that they excel in, but none more than PlayStation. PlayStation has consistently brought in the most revenue for Sony over the past five years. PlayStation is consistently a global leader in digital entertainment. It was developed by Sony Interactive Entertainment and was first launched in Japan in 1994. PlayStation is a gaming console that offers more than just video games. PlayStation also is a media center and online streaming service. There have been four generations released since 1994. There are many products that branch off from PlayStation including the PlayStation Vita, a handheld device, PlayStation Plus, an online streaming services, and PlayStation VR, a virtual reality system. ... Show more content on Helpwriting.net ... As mentioned before one of PlayStation 's biggest threats is their competition. Xbox and the Nintendo Wii are catching up to PlayStation in sales. The competitors are also offering similar products which sets PlayStation back ("SWOT Analysis Of SONY Corporation" 2016). Corporate Plan There are many areas in which Sony PlayStation can improve; especially in the areas such as growth, profit and customer service. Sony is continuously improving and a growth goal that could be reached is to increase Playstation sales by 5% over the next three to five years. To increase profit PlayStation could set a goal to increase Gross Profit Margin percentage by (1–4%) over the next two to four years. To improve customer service PlayStation can focus on enhancing overall customer satisfaction. Profit Goal & Strategies Improving the functionality of any industry's supply chain sets up corporations for profitable and triumphant operations. Sony, one of the world's leading players in gaming and entertainment, has shown that their innovative and artistic approach has contributed to their success. To further the company's accomplishments, focusing on profits, we have established the goal to decrease COGS by utilizing more sensitive approaches by 2% while increasing Game & Network Services sales by 2% over the next 2 – 4 years. With our selected strategies, we believe that this goal is within the achievable realm, setting a path for long–term future success. To ... Get more on HelpWriting.net ...
  • 18. Tagged Architecture Essay п‚®Tagged Architecture, is very flexible memory protection mechanism. Each word in a memory has an extra bits which dedicated to control access. In implementation of tagged architecture, one memory word can be designed as a read–only in order to protect data. Another memory word can be set as read and write or execute–only as exemplified of Figure 5. For example, in some cases some data values are not changed such as student id, student nationality. Those data can be protected in read–only memory word. A few systems have a tagged architecture memory protection such as The IBM System/38, The Burroughs B6500–7500 system, because it is expensive and compatibility of other hardware. Figure 5: Tagged ArchitectureSource: Pfleeger and Pfleeger, 2006 п‚®Segmentation, is protection of based on segment of memory. A program data can be separated many pieces which are coded different purpose as exemplified on Figure 6. The main advantage of segmentation is that program cannot identify actually memory address. The operating system has three advantages of using this method as following: The operating system can occupy any memory location or relocate. If segment is empty, it can be removed from memory. Memory addresses can be examined in order to protect. According to Pfleeger and Pfleeger (2006), there are four benefit of ... Show more content on Helpwriting.net ... Radio was one of the first product of company. Nowadays, organization has expanded in electronics and multimedia industry. First version of the PlayStation was released in 1994 in Japan as a gaming console. Sony introduced the PlayStation Network and Qriocity online services in 2006. This service is part of the PlayStation 3 (PS3), and it is free. Each of PS3 user can register and access to PSN that offers following ... Get more on HelpWriting.net ...
  • 19. Massive Breach At Sony Play Station Title: Massive Breach at Sony Play Station By Durga Sravani Nandyala Northeastern University, College of Professional Studies Submitted to: Prof. Jason Black Abstract An analysis on the massive data breach on Sony play Station. This document has been presented as an academic exercise. This document would include the causes of the incident, Sony communication to the breach with customers, customer impact on Sony and finally steps taken by Sony in their recovery from the breach. Keywords: Sony Breach, Causes, communication, Customer impact, Steps taken Massive Breach at Sony Play Station Sony is a Japanese multinational corporation headquartered in Tokyo, Japan. It has diversified businesses which primarily focused on Game Entertainment, Electronic, Gaming Consoles and financial services. Sony is one of the comprehensive entertainment companies in the world. Sony group engaged in business through different operation segments like electronics including video games, network services, and medical business. Such a big organization which has a Hugh market has been met with a massive data breach. Let's see the causes for data breach at Sony. Sony Play station Network outrage was the result of an External Interruption on play station network of Sony and Qriocity services. Here, approximately 77 million accounts personal details were compromised and restricted users of play station from playing online. This attack has been caused due to malicious software ... Get more on HelpWriting.net ...
  • 20. Social Media Essay Introduction There have been a lot of changes since social media has been involved in the land of gaming. Games aren't all about the story or the quest, it has become more interactive digitally with other members. This includes online multiplayer mood on gaming consoles, personal computers, smartphones and tablets. Two or more people play the same game and communicate, either using webcam applications like Skype or message through Facebook Messenger. There are other great social media applications or websites used to accomplish these tasks, but Skype and Facebook are broadly used. Skype having 560 million users (Skype Company Statistics, 2017) and Facebook having total of two billion users (Statista, 2017). Video games have come a long way from the beginning, players can now use controllers only to connect to players from almost any country instantly. Video games range from health problems, social skills, positive team building exercises, depending on each player and their own game habits (Youngkyun Baek, 2014). Devices Smartphones have taken gaming by storm, with variety of free and completive games which can share scores and lets users compete with their friends and families or even strangers (Tews, 2013). Social media not only contribute to the provision of gaming information to interested parties. Today, social networks are the platforms on which games are played. Candy Crush and the replays of the original game that followed its worldwide success, have seen video ... Get more on HelpWriting.net ...
  • 21. What Makes Xbox Better Through the years of all the generations consoles Microsoft's Xbox and Sony's PlayStation both prove to be, arguably, number one. The flames of the console war since the release of the latest generation of consoles back in 2013 have been set ablaze by fans and gamers alike. Microsoft had a weak start with the Xbox One and with nonstop updates and quick releases they crushed their competition. What exactly makes Xbox better? To start off Xbox has backwards compatibility. This means that the new console, the Xbox one, can play games from the old console, theXbox 360. This is a vital feature so there can be less clutter and no effort of having to switch inputs. While it can play select games from the 360, the One cannot play original Xbox games ... Show more content on Helpwriting.net ... Share Play is the ability to let another PS4 user take over your controller, watch your screen, or take over another controller. This could allow a friend to play beside you on an offline fighting game, such as Mortal Kombat, Street Fighter, and Tekken, or help you on a part you are stuck on in a game. Microsoft makes up in this area with a much better game DVR than the PS4. The Xbox can record up to the last five minutes and constantly keeps record of the last five minutes, so you can quickly shout "Xbox record that" and it will save the last 30 seconds capturing that perfect Snipletaneous shot while playing Halo or that crazy stunt you did with your friends in Grand Theft Auto. The PS4 only starts recording when you double tap the share button likely leaving you with plenty of those "I wish I would have recorded" moments. The Xbox game DVR also has its own social network built in with the Xbox Live account. In Microsoft's Upload Studio "it can splice together recordings to run for up to 30 minutes, drop in text overlays and toss in tons of new effects and transitions including many styled for games like Forza Horizon, Halo and Call of Duty. The biggest change, however, may be the ability for players use the Kinect camera to drop themselves into the video, using green screen effects without the need for an actual green screen backdrop" ... Get more on HelpWriting.net ...
  • 22. Sony's Playstation 4 is the Next Generation Video Game... The next generation of video game consoles is upon us, with Sony's Play Station 4 leading the charge. Rather than the console being the center of the living room, Sony is making the player the focus. This helps transform a previously unsocial, solitary pass time into a community based personalized system. Sony's PS3 came out about six years ago. Unfortunately, Microsoft had released the Xbox 360 prior to the release of the PS3. People bought the Xbox because at its release it was the only console of its class. Sony learned their lesson and is the first company to announce their next generation console. The PS3's hardware has not yet been fully utilized by game creators. Nevertheless, Sony is releasing their new system this holiday ... Show more content on Helpwriting.net ... This social network was built with simplicity and elegance in mind (2013). The prototype has already received an award from Guinness World Records. The PS4 has a much more advanced controller than anything previously released. It has a light bar, a head phone jack, a share button, and enhanced rumble capabilities. The light bar allows for easier identification of player via color coordination. It is also tracked by the PS4, allowing the system to track the controller. The share button will allow a person to easily share segments of game play, and screenshots with one's friends in the gaming community. The PS4 is being designed to be more open so that less known game developers can publish their games much more easily (2013). This will likely lead to a growth in the popularity in "indie" games and also bring forth many new game developing companies. This will widen the industries and give birth to a new generation of games, the likes of which have not been seen. However, Sony's PS4 is not flawless. They have configured their system in a way that makes it impossible to buy used games or borrow games from a friend. This is accomplished by having all games downloaded virtually onto one system. This way of doing things will likely put video game stores out of business. Consoles are not single purposed tools anymore. They exercise a person's imagination and help them grow, all while entertaining the player. The PS4's ... Get more on HelpWriting.net ...
  • 23. The Movie Industry Xbox One vs. Playstation 4 Media (Artifact paper) Mario Palomino Student ID: 1760440 BUSB 340 – Robert Liljenwall Due Date: February 23 2014 What hell is a Nintendo? I got my first video game console in the summer of 1991. My parents purchased it from SEARS for my birthday and at which point I had no idea what it was. A couple of the kids and their parents knew that it was and were shocked that my parents spend $100 dollars on something like that. It was still in the box until one afternoon I came home from school. I set it up in the living room, only room with a television. Popped in Super Mario Bros, this simple 8–bit game would change the entertainment industry. I did not become a fanboy until I attend Florida A&M. Besides my ... Show more content on Helpwriting.net ... PS4 only other competition is Nintendo's Wii U. Nintendo since GameCube focused more on younger gamers because it could not keep up with the mature rating games that both Sony and Microsoft released. With Nintendo taking a back step, PS4 only real competition was Xbox One. Playstation 4 has not looked back since their launch date. By early February 2014 they have sold over five million units, compare to Xbox One three million units. History of Microsoft's gaming console Late 2001 Microsoft took its first steps in the gaming industry. They announced their first gaming console to the world Xbox. Not since 1996 has, an American company offered a gaming console. By early 2002, Xbox completed with all of the sixth generation console Nintendo's GameCube, Sega's Dreamcast and Sony's Playstation 2. In all honestly, Microsoft only real threat was Sony's Playstation 2; as both consoles were designed for the advanced gamer. With the launch of Xbox, Microsoft also ventures into the world of online gaming, with their service Xbox Live. Unlike Sony's Playstation 2 and Sega's Dreamcast, Xbox Live charged a fee to play online against players across the world and gave subscribers the ability to download gaming content to gamers. Like the other two consoles, gamers were required to have their own broadband connection. Before Xbox discontinued, it has sold 24 million units worldwide. Four later after the successful launch of Xbox, ... Get more on HelpWriting.net ...
  • 24. Gender Stereotypes In Video Games A stereotype is "a widely held but fixed and oversimplified image or idea of a particular type of person or thing"(Google Dictionary, 2017).Stereotypes serve to generalize groups of people in a widely accepted fashion. In video games stereotypes involving gender can be seen in many AAA titles (big companies). These stereotypes can effect peoples perception of genders on a global scale. The first study to analyze stereotypical content in video games was Dietz's study in 1998. Dietz's study focused on females and the role they played in the video games they were in. Using 33 popular Nintendo and Sega Genesis video game, Dietz found that 41% of those popular games did not have any female characters. Out of the games 28% women were represented as sex objects. 15% represented woman as action characters and 21% as "damsels in distress". Based off of this study games tend to put woman in these roles and rarely as a main action character. Games tend to use woman as obtainable objects. Staying with female representation in video games Berrin Beasley and Tracy Collins researched the portrayal of woman in 47 randomly selected Nintendo 64 and Sony Playstation games. They suggests that video games "are sources of information that children and young adults may use to determine what behaviors and attitudes are considered appropriately masculine and feminine. What they found was a significant bias in how male and female characters were dressed. Out of a total of 597 characters coded 82 ... Get more on HelpWriting.net ...
  • 25. Research Summary on Improving the Sony PlayStation Video... The Sony PlayStation has stable ground in the video game industry, but needs to evolve more. The lack of networking capabilities and limit of software offerings has kept the PlayStation from controlling the market. Sony must also market better and make the people aware of what the Sony PlayStation and PlayStation Network have to offer. Through research and interviews, we have discovered that the general public is uninformed of the network's capabilities. Sony needs to focus on customer needs and wants to reach their customers better. Currently, thePlayStation 3's strongest aspect Word choice. However, Sony has the opportunity to regain market control with improved networking and a wider range of software. Sony is faced with ... Show more content on Helpwriting.net ... Sony is also expanding their networking capabilities to their PlayStation Portable, or PSP. The new PSP Go is designed smaller than the original PSP and has download only games. The PSP Go revolves primarily around the use of internet and networking. The PSP has a couple new features which include the Blu–Ray Portable copy, which allows users to transfer a movie from the PlayStation 3 to a PSP. Remote play, another new feature, allows for people to transfer files such as movies, pictures, or music from the PS3 to PSP. Sony is also planning to expand their networking capabilities to other products such as televisions, computers and Blu–Ray players. With this, users of a Sony TV, computer or Blu –Ray player to access the Sony Network to download movies and other features. Sony has even gone on to create a new company called Sony Networking, to handle and expand these capabilities. In addition to the opportunity that Sony has to take advantage of the networking aspect, Sony must continue to work on their brand name. Sony's brand name has become less powerful in the recent years and is partially due to the very wide range of product offerings that spread Sony thin. Since they offer so many products, it is difficult to concentrate and make each of those products the best in the market. According to Rick Giusto, "The Sony name just isn't the same as it even was five years ago. It used to be that Sony ... Get more on HelpWriting.net ...
  • 26. Persuasive Essay On Xbox I like to casually play games on my Xbox 360. I've been thinking to upgrade my living with a new device. What would be the best and the cheapest option? Should you get Xbox One, PlayStation 4 or PC? At first, I was thinking to buy PlayStation but at the end, I decided to build a custom gaming PC. I will list some of the benefits of PCs over consoles and the process to build cheap PC for gaming, Hardware price Game consoles are cheap if you compare the price to a high–end gaming PC. The earning logic behind consoles is to make the profit from game selling and sell the consoles with lost. The gaming PCs sold by manufacturers like Asus or Dell are usually high–end devices with a high price tag. To compete with console price you can build a custom gaming PC with almost the same cost. Gaming PC cost can be cut even further by using used parts from eBay and other sites. Game prices Consoles have their own ecosystems and user is limited to buy games through official channels usually through manufacturers online game store. PC games have multiple channels where users can buy games with more competitive price. Most popular is Valves Steam Online store. Valve makes buying games on PC as easy as on consoles and Steam also has a large library of game titles. There is also games... Show more content on Helpwriting.net ... Standardised, a large variety of components makes it possible to do customization to the build. Smallest system size is an mITX which is the same size as consoles. To save money best option may be an mATX standard. There is a lot of building guides on YouTube, one of them is Austin Evans: How to Build a Gaming PC! (2016). To find correct parts for your build big help is PCpartpicker. PCpartpicker will give options for components and check the compatibility of all the parts, there is all so price comparison so that you can get the parts as cheap as possible. Used parts can be a good option when the really low price is the goal, good option for used parts is ... Get more on HelpWriting.net ...
  • 27. Thesis on Video Games EXTREME GAMERS' DEMAND PLAYSTATION 3 RATHER THAN PCs ––––––––––––––––––––––––––––––––––––––––––––––––– CHAPTER # 1 BACKGROUND 1.1INTRODUCTION 1.1.1GAME CONSOLES A video game console is an interactive entertainment computer or modified computer system that produces a video display signal which can be used with a display device (a television, monitor, etc.) to display a video game. The term "video game console" is used to distinguish a machine designed for consumers to buy and use solely for playing video games from a personal computer, which has many other functions, or arcade machines, which are designed for businesses that buy them and then charge others to play. I. PLAYSTATION 3 The PlayStation family is the world's ... Show more content on Helpwriting.net ... The Wii is Nintendo's fifth home console, the direct successor to the Nintendo GameCube, and able to play all official GameCube games. Nintendo first spoke of the console at the 2004 E3 press conference and later unveiled the system at the 2005 E3. Satoru Iwata revealed a prototype of the controller at the September 2005 Tokyo Game Show. At E3 2006, the console won the first of several awards. By December 8, 2006, it had completed its launch in four key markets. 1.1.2 GPU (Graphics Processing Units) A graphics processing unit or GPU (also occasionally called visual processing unit or VPU) is a specialized processor that offloads 3D graphics rendering from the microprocessor. It is used in embedded systems, mobile phones, personal computers, workstations, and game consoles. Modern GPUs are very efficient at manipulating computer graphics, and their highly parallel structure makes them more effective than general–purpose CPUs for a range of complex algorithms. In a personal computer, a GPU can be present on a video card, or it can be on the motherboard. More than 90% of
  • 28. new desktop and notebook computers have integrated GPUs, which are usually far less powerful than those on a dedicated video card. I.NVIDIA NVIDIA a multinational corporation which specializes in the development of graphics processing units and chipset technologies for workstations, personal computers, and mobile ... Get more on HelpWriting.net ...
  • 29. Analysis Of Video Game Consoles And The Two Companies 1) What are your group 's chosen IT market sector and TWO competing "public" companies that your group will base its ITMSA research? Why did you choose these two public companies? Please explain. My groups chosen IT market sector is video game consoles and the two companies we have chosen are Microsoft and Sony. We chose these two public companies because they are the largest ones when it comes to the creation of video games and video game consoles. Microsoft represents the Xbox series which is one of the largest game consoles in the world while Sony represents PlayStation which is also one of the largest game consoles in the world. We picked these companies because I knew we would be able to find a lot of information on them and they are heavy competitors with each other. 2) What are 3 key findings (facts, information) from your IT Market Sector research (not company research) you found using the IBISWorld business database that correspond to one or more of the topics in "Section 2: Market Sector Analysis" in your Google Doc? Cite your sources following APA. The first key finding I had on IBISWorld was the fact that annual growth in the video game market has grown by 4.0% (IBISWorld, 1). I also found that the video game publishing software employs over 103,000 individuals (IBISWorld, Software Publishing). The last key finding I had was that the social network game department has advanced heavily since its introduction to the systems (IBISWorld, Social Network). 3) ... Get more on HelpWriting.net ...
  • 30. Knowledge Inventory. System/Console Andguide/Tips . Knowledge Inventory System/Console and Guide/Tips Playstation or any other form of video games have helped a lot of kids including me on a emotional and mental level. Engaging in video games can release a lot of anger and depression/stress. For example, someone has no social skills;and don't really get out in public that much can increase that skill. But when that person gets online;and plays with all those players around the world and socializes with the realizing someone wants to be his/her friend;would make the day a brighter one. So those who criticize playing the game to much or etc shouldn't;because some who really need video games for that specific reason should have no problem ... Show more content on Helpwriting.net ... And providing information for the wrong system wouldn 't be wise especially towards beginners. Now we all know in the future there is going to be technology beyond our predictions, but learning how gaming works on a scientific level would be interesting. Like how some data in the memory cards Sony created for the playstation which happened to be small in size regarding storage and game usage. More scientific information I plan to learn is how graphics make video games come to life, and how much the AI or artificial intelligence in video games have more and more common sense than usual games. Designers who create and develop video games want the players to feel a videogame is real, which is why they decided to add vibration to the controllers for the systems. So if there was an explosion or if you where to reload your weapon it would vibrate indicating that real life experience. Although Sony who are the creators of Playstaion added sound to the controllers, which allowed gamers to have the feeling of being involved with the game on a personal level, because their game is talking to them. Every time a new system comes out I am always investigating all the details from small to big. But one thing I didn't really understand was the online downloading for games without buying the disc. Unlike this generation, I am used to buying the disc so I would be able to take it from place ... Get more on HelpWriting.net ...
  • 31. Strayer Bus 508 Assignment 4 (Diversification) An Analysis of the PlayStation Network Joe Student Date Business 508 Professor An Analysis of the PlayStation Network Sony Corporation is a well diversified company providing many complementary products and services. Not only does Sony offer electronics through its own website, it has a series of online products and services it offers to its users. The PlayStation Network, a part of the Sony Entertainment Network, is one of these many services. Through the PlayStation Network, owners of Sony PlayStation products can play games online with each other. Users can also purchase games and additional items through the PlayStation Network. Credit card information is stored in the network to be used for future purchases. Storing... Show more content on Helpwriting.net ... Illegal Intrusion Sony has multiple networks, but the PlayStation Network has over 77 million users. In April 2011, Sony characterized a security breach as an "illegal and unauthorized intrusion" of the Sony networks. In fact, there was a series of breaches by different groups of hackers. The information provided by registered users, including usernames, passwords, names, and addresses, was compromised. In addition, the credit card information of users who make online purchases may have been compromised. Sony did not announce this information until a week after the last breech. The network was shut down after the last of the breaches. A week after the last security breach, Sony announced to its PlayStation Network users that certain information may have been compromised. Many users were very upset because their personal and financial information had been compromised for over a week and they were unaware. There was a significant delay between when the card information was compromised and when Sony notified its users. Many users who did not give credit card information to Sony were still upset because they use the same login and password for multiple sites, and now their information on other sites may have been accessed without their knowledge. After the breaches, Sony did not just patch the holes in its network security, it had to rebuild from the ground up, further upsetting users by causing the network to be ... Get more on HelpWriting.net ...
  • 32. Marketing Analysis Of Sony Playstation 3 Introduction I chose to conduct a marketing analysis on the Sony PlayStation 3 because it is a product that I am very familiar with. I have been a PlayStation consumer since 1994 when the first PlayStation was established. Therefore, since I am a frequent consumer of this product, I have gained some knowledge of this product over time. When an individual is a frequent consumer of a certain product, the consumer will eventually become aware or at least have some knowledge of the marketing mix of that product. However, besides from being a dedicated consumer, I was also involved in selling this product as a sales associate and this gave me some insight on the marketing mix of this product. As a sales associate, I also received some training from marketers from the Sony Corporation on how to position the PlayStation 3 in an electronics store. Furthermore, I feel knowledgeable about this product due to the exposure that I have had with it. Product and Positioning The PlayStation 3 is a high definition gaming console equipped with a Blu–ray player which is manufactured by Sony computer Entertainment. Sony PlayStation3 uses the newest and greatest technology to appeal to their customers. The PS3 offers the most advanced visuals and audio compared to any other gaming console. According to Brian Moats (2008), the people who are most interested in staying up–to–date with the newest technology are usually men of the ages 15–30. To reach that market, PlayStation 3 makes ... Get more on HelpWriting.net ...
  • 33. Growing World of Sony Essay It's not news that Sony is a global company or that (25%) of all Play Station profits' for the past seven years came from Sony to Japan. After all that's what international marketing and the global economy are all about, companies like Sega, Nintendo, Microsoft, X–Box doing business around the world. The global economy now reaches every corner of the United States. Current interest in international marketing can be explained by changing competitive structures coupled with shifts in demand characteristics in markets throughout the world. With the increasing globalization of markets, companies find they are unavoidably enmeshed with foreign customers, competitors and suppliers. A significant portion of all products made in the United ... Show more content on Helpwriting.net ... Here of some of Japan's statistics for 2000. В· GDP – $2.903 trillion В· GDP per capita – $23,100 В· Labor force – 67.72 million В· Unemployment rate – 4.4. % В· Imports – $319 billion В· Exports – $440 billion Japan is the home to of the top companies in the world. One of the companies, which has helped Japan's economy to be one of the top, is Sony. Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers. What is marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy both individual and organizational goals. Marketing also include being able to get the goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Marketing also includes market research and product development, design, and testing. Marketing concentrates primarily on the buyers, or consumers and determining their needs and desires. Companies then need to stress the availability of products and the important product features. You then need to develop strategies to persuade them to buy and keep their satisfaction with the product. Marketing management includes planning, ... Get more on HelpWriting.net ...
  • 34. Video Games Have A Huge Part Of Society From Pac–Man to Call of Duty, video games have been a huge part of society. People will line up hours before a midnight launch of a video game just so they can play it the night it gets released. Video games aren't just a hobby they are a passion. People get immersed in fantasy worlds playing Call of Duty or being a dragon slayer in dragon age or Elder Scrolls. Video games are about accomplishment and competiveness. Xbox andPlayStation have built an empire on video games and consoles because our society fell in love with them dating way back to the arcade Pac–Man and Donkey Kong days. "Video game sales ($25 billion in 2011) continue to be the No. 1 form of discretionary entertainment, outshining both movies and music" (USA,News 2015). Video games are obviously nothing without the consoles you play them on. PlayStation and Xbox are the biggest competitors in the video game market. The new consoles are virtually the same with a few small differences. The difference between buying an Xbox one or a PlayStation 4 is mostly your history of buying. Most PlayStation users have always had PlayStations and most Xbox users have always had Xbox's. For a huge number of our society, playing video games is a lifestyle. History In 1967 Ralph Baer invented the first video game that worked on a television screen. The video game was a very simple game, consisting of two squares that chase each other on the screen. However, this simple game paved the way for future video games and future ... Get more on HelpWriting.net ...
  • 35. History of Playstation A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration Pricing This is a marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from competitors. The reasoning behind this marketing strategy is that customers will buy and become aware of the new product due to its lower price in the marketplace relative to rivals. It can often increase both market share and sales volume. Additionally, the high sales volume can also lead to lower production costs and higher inventory turnover, both of which are positive for any firm... Show more content on Helpwriting.net ... Locations of Major Offices and Research Centres– Tokyo, Kanagawa, Miyagi in Japan Headcount (Consolidated)– 146,300 (as of March 31, 2013) Consolidated Sales and Operating Revenue (2012) – 6,800,900 million yen One of the most recognized brand names in the world today, Sony Corporation, Japan, established its Indian operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 16 years, Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country's foremost consumer electronics brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry. With brands names such as BRAVIA, VAIO, Tablet, HandycamВ®, Cyber –shot, WalkmanВ®, Xplodв„ў,Sony hi–fi, Memory stickВ® and PlayStationВ®, Sony has established itself as a value leader across its ... Get more on HelpWriting.net ...
  • 36. Final Fantasy XII : The Zodcraft And Gaming EX When Final Fantasy XII released for PlayStation 2 in early 2006, the game sought to introduce a new style of play and to revolutionize the long–running franchise. To achieve this extraordinary task, Square Enix had to break the conventions of Final Fantasy – like by introducing a real–time combat system, and bet on an original and risky concept. In the end, the gamble paid off and Final Fantasy XII was a success; however, the title quickly became a divisive topic of conversation amidst the gaming community. With a decade having passed since the original release, many of the Final Fantasy XII's revolutionary ideas are now commonplace in the RPG genre. What was new and strange to us in 2006 is now a gaming standard, and that makes 2017 the ... Show more content on Helpwriting.net ... The core of Final Fantasy XII remains the same, but refinements make The Zodiac Age a more enjoyable journey when compared to the original release. The first thing people will notice are the improved visuals. Character models have been improved, as well as towns and outdoor environments. Though some of the texture work looks flat, the visual upgrade is quite impressive. The second thing people will notice is the revamped soundtrack. Final Fantasy has a longstanding tradition of producing masterful soundtracks, and the music for Final Fantasy XII: The Zodiac Age is among the best the series has to offer. Arguably, the most substantial improvement is found in the newly refined and streamlined approach given the game's job system. The License Board of Final Fantasy XII was clumsy and a source of frustration, but it has been improved in The Zodiac Age. Final Fantasy XII provided all six characters with identical License Board, but that has been changed for the better. The License Board now differs for each job; thus allowing the player to select skills and other upgrades with ease. This may sound like a minor alteration, but simplifying the job system permits the player to make changes more quickly and not become bogged down by a convoluted system. A welcome addition presented in the game is the option to increase the game's speed. If you are familiar with the ... Get more on HelpWriting.net ...
  • 37. My Fondness And Love Of Video Games Introduction My fondness and love for gaming started when I was only 3 years old. This is when my life collection started and my obsession with computers, consoles and games evolved. To understand my obsession and collection one has to recognise the history of video games. In the early 1950's thevideo game was developed. It all started in a concrete arcade and progressed to the comfort of our homes. It's not just games and gaming consoles, but home computers and the technology that is available to make this virtual world your own and a big part of modern culture. Although my gaming life started in 1997, the technology jump from the 8–bit to 64–bit was remarkable, but what made the leap was the wireless technology that transformed a 2 ... Show more content on Helpwriting.net ... Games has made it easy and difficult for designers because the next–gen console made it easier but designers must design at a higher level and make everything HD and more life–like to make the consumer happy because the more life–like the game is the more it is ascetically pleasing to the viewer and that will make him want to come back for more. Conclusion In this essay there was a discussion on how video games developed from arcade games to gaming consoles and home computer games, where video games became a popular form of entertainment and a big part of modern culture in the world. Then we went through the brief history of the generations of consoles from 1950's to 2015 from the 8–bit to 32 and 64–bit, with controllers that's wired, to wireless controllers to not even using a controls at ... Get more on HelpWriting.net ...
  • 38. The Legal Aspects Of Emulations And Emulators GAMES Convenience of Emulators: (Sinh Ly) The legal aspects of emulations and emulators are tied with its association with ROMs, as defined by Nintendo as Read Only Memory, which are usually illegally ripped (2015). An emulator is a software that attempts to replicate the functions of another platform, in this case, a gaming console or portable system, to run the code and interpret data from plugins that can interpret signals from a controller and used with the program (Newman, 2013). The creation of emulators themselves are perfectly legal as an "act of investigation and analysis" (Newman, 2013). If these emulators were to be used in conjunction with new devices, such as the Retrode, which allows for classic game cartridges to be read via USB on an emulator installed onto a computer, then the act would be deemed legal (Orland, 2013). However, as the Orland stated himself, "These ROMS are legal, even though they're identical to illegal ones you could find elsewhere,"(2013) such thoughts leads to the negative connotation of 'promoting piracy' that is associated with emulators when the gaming industry thinks of them. According to Nintendo (2015) on their opinions towards emulation: The introduction of emulators created to play illegally copied Nintendo software represents the greatest threat to date to the intellectual property rights of video game developers. As is the case with any business or industry, when its products become available for free, the revenue stream ... Get more on HelpWriting.net ...
  • 39. Video Games And Its Impact On The World In this era, video–games play an important role in leisure and entertaining time in every society. PlayStation arrived in 1990s, which was the start of modern videogame age and with the entrance and the development of new technology such as high speed internet, this entertaining segment becomes more and more accessible and favourable among customers. Today gaming affects billions of people around the globe and it will continue to grow. The UK games industry was worth close to ВЈ3.5bn in consumer spend in 2013, up 17% from 2012. The forecasted revenue of the industry and the daily time spent playing video games, make this industry a shining star. The forecasted revenue forvideo game console (1 out of 4 segments in videogame industry) will be 55.05 billion US dollars by 2018 (compared to 37.4 billion USD in 2012) (Anon., 2014)and the daily time spent playing video games per capita in the United States will be 28.3 minutes by 2015 (Anon., 2014). These numbers make this industry more attractive than its other entertaining competitors. In the Video–games Market the final product, "the gaming console" is directly associated with brands, as their content and quality generate a brand image. There are three major brands playing in this ground and no one dares to enter into the market because of the giant size of these brands, these titans are Microsoft (Xbox, ranked 198th in brand finance's global 500 with a brand value of 6.47 billion USD) (Anon., 2014), Sony (PlayStation, ranked ... Get more on HelpWriting.net ...
  • 40. The Media Of The Playstation Network Hack Who has already been exposed Over 77 million customers have been involved in the PlayStation Network hack in 2014 and its one of the largest attacks for a major cooperation. This resulted in the loss of millions of future customers, Sony said one of its highest priorities is to rebuild public confidence. Much of the online community directed much of their frustration towards the hackers, while Sony's first suspect was the highly acclaimed hacker collective known as "Anonymous", Trend Micro's Security Consultant, Rik Ferguson believes the breech was done by a more sophisticated criminal organization. Rik goes on to say ""This has all the hallmarks of commercial criminal activity going for a saleable commodity" (Stuart, 2011). Dave ... Show more content on Helpwriting.net ... This attack may be linked to the same organization that had breached retailer Target's registers and 70 million customers earlier in 2014. Home depot announced they will now start encrypting all customer data and records on its registers and computes inside the store. (Elgin Ben, 2014) Over 4.5 million Hospital records containing names, addresses, social security, and speculation of medical records have been stolen over the course of two months going unnoticed. Investigators say the course of the attack came from an IP address based in china. Other stolen data also included user names, passwords, and email accounts. However embassy spokesman, Geng Shuang ensures that the Chinese government enforces very strict policies and laws regarding any type of cyber–crime. Popular Hacks Somebody is installing new smoke alarms, carbon dioxide detectors, or maybe even a new wireless access point. They aren't wearing a company logo and is making their way around the office. The company laptop that gets brought home is being connecting to the Office Wi–Fi. Except this time it 's connecting to a device called Pineapple running Linux is nested inside the Carbon Dioxide Detector, capturing every keystroke, every password, bank account number, worst yet is its attached itself to the office network and posing as the company Wi–Fi. These tiny devices can be hardwired or on a single battery charge can capture data for 30 ... Get more on HelpWriting.net ...