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Introduction to perception from a product semantics viewpoint

Published in: Design
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  1. 4. Zollner Illusion
  2. 5. Fraser “Spiral”
  3. 6. Kanizsa “Triangle”
  4. 7. <ul><li>Attention deployment is driven by: </li></ul><ul><li>Bottom-up, memory-free, and reactive. </li></ul><ul><li>Top-down, memory-dependent, or anticipatory mechanisms </li></ul><ul><li>Humans cannot pay attention to more than one or very few items simultaneously, so they continuously integrate and prioritize bottom-up and top-down influences </li></ul>
  5. 8. what we perceive what we think what we say what we do who we are influences influences
  6. 24. <ul><li>when we see or think of an object, a mental representation or schema is &quot;activated“ (visual category) </li></ul><ul><li>bringing to mind other information which is linked to the original concept by association (metaphor) </li></ul>
  7. 26. $497
  8. 30. Harold Cohen’s program AARON
  9. 31. <ul><li>Cognitive processes that increase the accessibility of visual schemas: </li></ul><ul><li>Salience : the degree to which a meaning stands out relative to other schemas. </li></ul><ul><li>Priming : any experience immediately prior to a situation that cause a schema to be more accessible </li></ul>
  10. 33. Thesaurus