Intro to the study and application of meanings in design

1. Semiotics in product design

2. http://www.maartenbaas.com http://www.functionalfate.org

3. Icon Index Symbol

4. a)________ are signs that are correlated with or points to something else. They are derived from experience. b)________ are signs that physically resemble what they 'stand for'. They are derived from direct resemblance. c)________ are arbitrary signs that get their meaning mainly from mental association with other symbols in large systems. They are derived from association with other signs.

5. “ Text” http://www.flickr.com/photos/martin_heigan/2487549012

6. The signified is... The signifier is...

7. car

8. voiture cotxe 車 سيارة

13. Denotation and Connotation: a) ____ is the literal meaning of a sign b) ____ is the way in which the sign conveys its meaning

14. “ Metaphor” http://www.ford.co.uk

16. “ Design shall convince , not seduce”

17. “ Form follows understanding”

18. Assignment: Applying the ideas from the first two weeks, select an object that has a strong relation to a context and bring it to class