Research - Leader Project (20%) This research project consist of investigating the way a specific leader (see list below) is described in business magazines. In particular, you have to find evidence or lack of it to answer in what way the leader personifies “transformational” and “servant” elements of leadership. You may find conflicting evidence, just report it. Follow the next instructions: 1) Chose ONE leader: a. Jeff Bezos – Founder and CEO of Amazon 2) Business Magazines: you have to extract quotes that describe the leaders from all of these magazines to get a fuller picture of the leader: (use the online library access to magazines -> ask your instructor) a. Fortune b. Forbes c. Bloomberg BusinessWeek d. The Economist e. Fast Company 3) Research years from 2013 to 2016 4) Search evidence of elements of: using the evidences searched above to determine which kind of leadership he is (transformational leadership or servant leadership), and approve it with these evidences. a. Transformational Leadership i. Charismatic leadership and role models for followers ii. Visionary iii. Transforming the 1) industry, 2) organization and 3) followers in order to transform 1) & 2) iv. Inspiring followers to go beyond the expected v. Inspiring, communicating, & motivating followers to a shared vision vi. Providing individual considerations to followers vii. Intellectually stimulation followers to innovate and change the organization b. Servant Leadership i. Leader influences and serves followers ii. Leader places the good of their followers over his/her self-interest. Rather than being a protagonist, the leader allow followers to shine iii. Leaders helps followers to grow and succeed personally and professionally iv. Leader behaves ethically v. Leader empowers followers to be independent, make their own decisions, and be self-sufficient vi. Leader moves followers to give back to the community c. Transformational leaders transform followers to transform the organization. Followers are a means to an end, while servant leaders transform followers for their own personal and professional growth 5) Report: a. You have to write a report in which you will provide a full picture of your leader in terms of showing elements, even contradictory elements, of being a transformational leader and servant leader. b. To support your arguments you need not only to comment on what you think but also to show “quotes” from magazines that illustrate your assertions. It is ok to find opposite views on the leader. After all, leadership is situational and contingent on many aspects. i. Example Steve Jobs was a transformational leader in terms of being a role model of hard work for others. Usually he spent all night working on a project and followers will find him: Steve was the first guy I found who would be regularly curled up under his desk in the morning after an all-nighter. A lot of people think that success is luck and being in the r ...

1. Research - Leader Project (20%)
This research project consist of investigating the way a specific
leader (see list below) is described in business magazines. In
particular, you have to find evidence or lack of it to answer in
what way the leader personifies “transformational” and
“servant” elements of leadership. You may find conflicting
evidence, just report it. Follow the next instructions:
1) Chose ONE leader:
a. Jeff Bezos – Founder and CEO of Amazon
2) Business Magazines: you have to extract quotes that describe
the leaders from all of these magazines to get a fuller picture of
the leader: (use the online library access to magazines
-> ask your instructor)
a. Fortune
b. Forbes
c. Bloomberg BusinessWeek
d. The Economist
e. Fast Company
3) Research years from 2013 to 2016
4) Search evidence of elements of: using the evidences searched
above to determine which kind of leadership he is
(transformational leadership or servant leadership), and
approve it with these evidences.
a. Transformational Leadership
i. Charismatic leadership and role models for followers
ii. Visionary
iii. Transforming the 1) industry, 2) organization and 3)
followers in order to transform 1) & 2)
iv. Inspiring followers to go beyond the expected
v. Inspiring, communicating, & motivating followers to a shared

2. vision
vi. Providing individual considerations to followers
vii. Intellectually stimulation followers to innovate and change
the organization
b. Servant Leadership
i. Leader influences and serves followers
ii. Leader places the good of their followers over his/her self-
interest. Rather than being a protagonist, the leader allow
followers to shine
iii. Leaders helps followers to grow and succeed personally and
professionally iv. Leader behaves ethically
v. Leader empowers followers to be independent, make their
own decisions, and be self-sufficient
vi. Leader moves followers to give back to the community
c. Transformational leaders transform followers to transform the
organization. Followers are a means to an end, while servant
leaders transform followers for their own personal and
professional growth
5) Report:
a. You have to write a report in which you will provide a full
picture of your leader in terms of showing elements, even
contradictory elements, of being a transformational leader and
servant leader.
b. To support your arguments you need not only to comment on
what you think but also to show “quotes” from magazines that
illustrate your assertions. It is ok to find opposite views on the
leader. After all, leadership is situational and contingent on
many aspects.
i. Example
Steve Jobs was a transformational leader in terms of being a
role model of hard work for others. Usually he spent all night
working on a project and followers will find him:

3. Steve was the first guy I found who would be regularly curled
up under his desk in the morning after an all-nighter. A lot of
people think that success is luck and being in the right place at
the right time. But I think if you're willing to work harder than
anybody else, you can create an awful lot of your own luck
(FORBES, Oct 2012, (190)7).
c. Beside any quote you make on the report, cite the
MAGAZINE, month year, (volume) and issue (e.g. FORTUNE,
May 2013, (12) 2).
d. If you find many more quotes that support the argument,
don’t cite them in the main body of your paper. Cite them in an
Appendix at the end of the report (see format for Appendix)
e. 12-font, Times New Roman, double-space, between 5 to 7
pages + Appendices.
f. Marking Rubric:
Criteria for marking
Maximum
points
Convincing arguments of TL and/or lack of it & quotes
25
Convincing arguments of SL and/or lack of it & quotes
25
Well written & grammar
10
Good Appendix with quotes from all magazines and all years for
TL
20
Good Appendix with quotes from all magazines and all years for
SL
20

4. Total
100
Appendix I –Template for Quotes for Transformational
Leadership
Magazine
2016
2015
2014
2013
Fortune
Forbes
Bloomberg
Business Week
Economist

5. Fast Company
Appendix I –Template for Quotes for Servant Leadership
Magazine
2016
2015
2014
2013
Fortune
Forbes
Bloomberg
Business Week
Economist
Fast Company