Analyzing Disney case study from marketing point of view

2. Walt and Roy Disney founded this entertainment
company in 1923.

3. SUCCESS MANTRA

4. VISIONARY

5. Disney’s vision of cartoon with
sound and full-length animated
film was a smashing success.

7. Expansion Strategy

8. TV SHOWS

10. What does Disney do best to connect
with its core customers?

11. Consumer Products

12. Disneyland – Theme Park

13. Resorts

14. Cruise Vacation

15. Marketing StrategyMarketing Strategy

16. E-MAIL

17. BLOG

18. Web Site

19. ADVERTISEMENT – ‘LET THE MEMORIES BEGIN’
& ‘DISNEY FOR ALL AGE GROUP’

20. Marketing Strategy
Expansion Strategy

21. DISCLAIMER
Created by ROHAN TANK , NSIT during a marketing internship by Prof. Sameer Mathur
IIM LUCKNOW.