SlideShare a Scribd company logo
Disney
Where dreams come true
HISTORY
DISNEY’S VISION
FIVE
BUSINESS
SEGMENTS
WHAT DOES DISNEY DO
BEST TO CONNECT WITH
ITS CORE CONSUMERS???
STUDIO
ENTERTAINMENT
PARKS AND
RESORTS
CONSUMER
PRODUCTS MEDIA
NETWORKS
INTERACTIVE
WHAT ARE THE RISKS AND BENEFITS
OF EXPANDING THE DISNEY BRAND IN
NEW WAYS SUCH AS VIDEO GAMES OR
SUPERHEROES
HERITAGE Vs
INNOVATION
Vs
RELEVANCE
DISNEY DIFFERENCE-
MICKEY’S BIRTHDAY
TRIP AROUND THE
WORLD
TECHNOLOGY
DISNEY’S PARTERSHIPS
AND OTHER CAMPAIGNS
DISCLAIMER
CREATED BY PRIYADARSINI S , PSGCT,
COIMBATORE DURING A MARKETING INTERNSHIP
BY PROF.SAMEER MATHUR , IIM , LUCKNOW

More Related Content

What's hot

Disney Mini Case
Disney Mini CaseDisney Mini Case
Disney Mini Case
dharvi123
 
Disney Case Study -Marketing Excellence
Disney Case Study -Marketing ExcellenceDisney Case Study -Marketing Excellence
Disney Case Study -Marketing Excellence
Disha Jain
 
Analysing Consumer Markets- Case Study Of Disney
Analysing Consumer Markets- Case Study Of DisneyAnalysing Consumer Markets- Case Study Of Disney
Analysing Consumer Markets- Case Study Of Disney
ANIMESH SIT
 
Disney
DisneyDisney
Disney
Manvi Singh
 
Disney presentation by kunal sharma
Disney presentation by kunal sharmaDisney presentation by kunal sharma
Disney presentation by kunal sharma
Kunal Sharma
 
Disneyppt
DisneypptDisneyppt
Disney Marketing Case Study
Disney Marketing Case Study Disney Marketing Case Study
Disney Marketing Case Study
Chaitanya Shinde
 
Disney
DisneyDisney
Disney
AKASH KUMAR
 
Disney presentation
Disney presentationDisney presentation
Disney presentation
Anusha Valecha
 
Disney Marketing
Disney MarketingDisney Marketing
Disney Marketing
Mansi Gupta
 
Disney Mini Case Study
Disney Mini Case StudyDisney Mini Case Study
Disney Mini Case Study
Simran Singh
 
Marketing the disney way
Marketing the disney wayMarketing the disney way
Marketing the disney way
Himanshu Maurya
 
Service marketing-case-study-euro-disney
Service marketing-case-study-euro-disneyService marketing-case-study-euro-disney
Service marketing-case-study-euro-disney
iipmff2
 
Walt disney
Walt disneyWalt disney
Walt disney
Anika Afzal
 
Disney
DisneyDisney
Disney
Aman Vijay
 
Bleu
BleuBleu
Disney 2015
Disney 2015Disney 2015
Disney 2015
Nahrain University
 
Disney - Mini Case Study - PPT by Abhinav Singh
Disney - Mini Case Study - PPT by Abhinav SinghDisney - Mini Case Study - PPT by Abhinav Singh
Disney - Mini Case Study - PPT by Abhinav Singh
Abhinav Singh
 
P1 walt disney
P1   walt disneyP1   walt disney
P1 walt disney
Jordan Moore
 
Disney Marketing Tactics
Disney Marketing TacticsDisney Marketing Tactics
Disney Marketing Tactics
Abhimanyu Singh Kushwah
 

What's hot (20)

Disney Mini Case
Disney Mini CaseDisney Mini Case
Disney Mini Case
 
Disney Case Study -Marketing Excellence
Disney Case Study -Marketing ExcellenceDisney Case Study -Marketing Excellence
Disney Case Study -Marketing Excellence
 
Analysing Consumer Markets- Case Study Of Disney
Analysing Consumer Markets- Case Study Of DisneyAnalysing Consumer Markets- Case Study Of Disney
Analysing Consumer Markets- Case Study Of Disney
 
Disney
DisneyDisney
Disney
 
Disney presentation by kunal sharma
Disney presentation by kunal sharmaDisney presentation by kunal sharma
Disney presentation by kunal sharma
 
Disneyppt
DisneypptDisneyppt
Disneyppt
 
Disney Marketing Case Study
Disney Marketing Case Study Disney Marketing Case Study
Disney Marketing Case Study
 
Disney
DisneyDisney
Disney
 
Disney presentation
Disney presentationDisney presentation
Disney presentation
 
Disney Marketing
Disney MarketingDisney Marketing
Disney Marketing
 
Disney Mini Case Study
Disney Mini Case StudyDisney Mini Case Study
Disney Mini Case Study
 
Marketing the disney way
Marketing the disney wayMarketing the disney way
Marketing the disney way
 
Service marketing-case-study-euro-disney
Service marketing-case-study-euro-disneyService marketing-case-study-euro-disney
Service marketing-case-study-euro-disney
 
Walt disney
Walt disneyWalt disney
Walt disney
 
Disney
DisneyDisney
Disney
 
Bleu
BleuBleu
Bleu
 
Disney 2015
Disney 2015Disney 2015
Disney 2015
 
Disney - Mini Case Study - PPT by Abhinav Singh
Disney - Mini Case Study - PPT by Abhinav SinghDisney - Mini Case Study - PPT by Abhinav Singh
Disney - Mini Case Study - PPT by Abhinav Singh
 
P1 walt disney
P1   walt disneyP1   walt disney
P1 walt disney
 
Disney Marketing Tactics
Disney Marketing TacticsDisney Marketing Tactics
Disney Marketing Tactics
 

Viewers also liked

Certificates (Davies)13
Certificates (Davies)13Certificates (Davies)13
Certificates (Davies)13
Christopher Mason Nyirantoe
 
Ejercicio 3 programación algoritmos ferioli
Ejercicio 3 programación algoritmos ferioliEjercicio 3 programación algoritmos ferioli
Ejercicio 3 programación algoritmos ferioli
Valentín Ferioli
 
El Estudiante Muy Hambrienta
El Estudiante Muy HambrientaEl Estudiante Muy Hambrienta
El Estudiante Muy Hambrienta
cbgbodd
 
Eye care tips
Eye care tipsEye care tips
Eye care tips
Asianeyehosp
 
Ejercicio 2 programación algoritmos ferioli
Ejercicio 2 programación algoritmos ferioliEjercicio 2 programación algoritmos ferioli
Ejercicio 2 programación algoritmos ferioli
Valentín Ferioli
 
Ejercicio 1 programación algoritmos ferioli
Ejercicio 1 programación algoritmos ferioliEjercicio 1 programación algoritmos ferioli
Ejercicio 1 programación algoritmos ferioli
Valentín Ferioli
 
Concito - Danmark som grøn vinder nation
Concito - Danmark som grøn vinder nationConcito - Danmark som grøn vinder nation
Concito - Danmark som grøn vinder nation
Leaderlab
 
Plan de desarrollo Municipal 2015 - 2018
Plan de desarrollo Municipal 2015 - 2018Plan de desarrollo Municipal 2015 - 2018
Plan de desarrollo Municipal 2015 - 2018
Cultura San Gabriel
 
4 dicas para alinhar a força de vendas com os objetivos da empresa
4 dicas para alinhar a força de vendas com os objetivos da empresa 4 dicas para alinhar a força de vendas com os objetivos da empresa
4 dicas para alinhar a força de vendas com os objetivos da empresa
Agendor
 
TDC2016SP - Unificando a autenticação e controlando acesso a API com Identity...
TDC2016SP - Unificando a autenticação e controlando acesso a API com Identity...TDC2016SP - Unificando a autenticação e controlando acesso a API com Identity...
TDC2016SP - Unificando a autenticação e controlando acesso a API com Identity...
tdc-globalcode
 
Marketing con Facebook
Marketing con FacebookMarketing con Facebook
Marketing con Facebook
Marketing con Internet
 
McCulley_FinalHistoricalTheologyPaper
McCulley_FinalHistoricalTheologyPaperMcCulley_FinalHistoricalTheologyPaper
McCulley_FinalHistoricalTheologyPaper
Brent McCulley
 
Proceso De Seleccion De La Franquicia
Proceso De Seleccion De La FranquiciaProceso De Seleccion De La Franquicia
Proceso De Seleccion De La Franquicia
LaMaquinaria
 

Viewers also liked (13)

Certificates (Davies)13
Certificates (Davies)13Certificates (Davies)13
Certificates (Davies)13
 
Ejercicio 3 programación algoritmos ferioli
Ejercicio 3 programación algoritmos ferioliEjercicio 3 programación algoritmos ferioli
Ejercicio 3 programación algoritmos ferioli
 
El Estudiante Muy Hambrienta
El Estudiante Muy HambrientaEl Estudiante Muy Hambrienta
El Estudiante Muy Hambrienta
 
Eye care tips
Eye care tipsEye care tips
Eye care tips
 
Ejercicio 2 programación algoritmos ferioli
Ejercicio 2 programación algoritmos ferioliEjercicio 2 programación algoritmos ferioli
Ejercicio 2 programación algoritmos ferioli
 
Ejercicio 1 programación algoritmos ferioli
Ejercicio 1 programación algoritmos ferioliEjercicio 1 programación algoritmos ferioli
Ejercicio 1 programación algoritmos ferioli
 
Concito - Danmark som grøn vinder nation
Concito - Danmark som grøn vinder nationConcito - Danmark som grøn vinder nation
Concito - Danmark som grøn vinder nation
 
Plan de desarrollo Municipal 2015 - 2018
Plan de desarrollo Municipal 2015 - 2018Plan de desarrollo Municipal 2015 - 2018
Plan de desarrollo Municipal 2015 - 2018
 
4 dicas para alinhar a força de vendas com os objetivos da empresa
4 dicas para alinhar a força de vendas com os objetivos da empresa 4 dicas para alinhar a força de vendas com os objetivos da empresa
4 dicas para alinhar a força de vendas com os objetivos da empresa
 
TDC2016SP - Unificando a autenticação e controlando acesso a API com Identity...
TDC2016SP - Unificando a autenticação e controlando acesso a API com Identity...TDC2016SP - Unificando a autenticação e controlando acesso a API com Identity...
TDC2016SP - Unificando a autenticação e controlando acesso a API com Identity...
 
Marketing con Facebook
Marketing con FacebookMarketing con Facebook
Marketing con Facebook
 
McCulley_FinalHistoricalTheologyPaper
McCulley_FinalHistoricalTheologyPaperMcCulley_FinalHistoricalTheologyPaper
McCulley_FinalHistoricalTheologyPaper
 
Proceso De Seleccion De La Franquicia
Proceso De Seleccion De La FranquiciaProceso De Seleccion De La Franquicia
Proceso De Seleccion De La Franquicia
 

Recently uploaded

Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
greendigital
 
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
greendigital
 
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen StageAbraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
DiaDan Holdings Ltd
 
Divertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptxDivertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptx
lunaemel03
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
soxrziqu
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
get joys
 
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting SagaThe Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
greendigital
 
Anasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award WinnerAnasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award Winner
Diwitya Bajwa
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
John Emmett
 
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
0md20cgg
 
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
sh8tjqt6
 
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
mul1kv5w
 
The Enigma of the Midnight Canvas, In the heart of Paris
The Enigma of the Midnight Canvas, In the heart of ParisThe Enigma of the Midnight Canvas, In the heart of Paris
The Enigma of the Midnight Canvas, In the heart of Paris
John Emmett
 
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
x0l4b5ho
 
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptxFrom Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
Swing Street Radio
 
The Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy townThe Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy town
John Emmett
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
etycev
 
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite GameLeonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
greendigital
 
Odia New Web Series at your fingerprint.
Odia New Web Series at your fingerprint.Odia New Web Series at your fingerprint.
Odia New Web Series at your fingerprint.
mikedanoffice
 
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
ytunuq
 

Recently uploaded (20)

Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
 
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
 
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen StageAbraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
 
Divertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptxDivertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptx
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
 
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting SagaThe Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
 
Anasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award WinnerAnasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award Winner
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
 
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
 
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
 
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
 
The Enigma of the Midnight Canvas, In the heart of Paris
The Enigma of the Midnight Canvas, In the heart of ParisThe Enigma of the Midnight Canvas, In the heart of Paris
The Enigma of the Midnight Canvas, In the heart of Paris
 
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
 
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptxFrom Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
 
The Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy townThe Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy town
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
 
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite GameLeonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
 
Odia New Web Series at your fingerprint.
Odia New Web Series at your fingerprint.Odia New Web Series at your fingerprint.
Odia New Web Series at your fingerprint.
 
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
 

Disney