10. Collaborative culture challenge
Today's info-sphere facilitates quick and easy exchange of information.
Through the free Internet-based digital infrastructure, new communities
are forming and growing whose aim is to seek innovation in the process
of knowledge building, exchanging, reassembling and delivering.
The tools of creation and the means of distribution are becoming more
affordable, continuously expanding the range of creators and users.
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11. Collaborative culture challenge
Yet, not everyone is happy with this.
A coalition of large conservative media
conglomerates calls for Draconian
measures to stop this free flow of
information.
New restrictive technologies and new
oppressive laws are being developed right
now, in an attempt to create scarcity out
of the digital abundance.
But nothing can stop it !
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15. www.
The History of Web Development Beginning at CERN (Centre Européen
de Recherche Nucléaire).
A tool was needed to enable collaboration between physicists and other
researchers in the high energy physics community.
Tim Berners-Lee* and others brought together the technologies needed
to be able to share documents using Web browsers in a multi-platform
environment which evolved from those humble beginnings into the
World Wide Web as we know it today.
*Tim Berners-Lee is credited with having created the World Wide Web while he was a researcher at the CERN, in Geneva, Switzerland.
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16. www.
Tim Berners-Lee wrote a proposal called HyperText and CERN.
Three new technologies were incorporated into his proposal. Briefly,
they were HTML (HyperText Markup Language) used to write the web
documents, HTTP (HyperText Transfer Protocol) to transmit the pages,
and a web browser client software program to receive and interpret
data and display results. A line-mode user interface (named at CERN,
the world wide web or www) was completed in late 1989.
May 1991 was the first time that the information-sharing system using
HTML, HTTP, and a client software program (www) was fully operational
on the multiplatform computer network at the CERN laboratories in
Switzerland.
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21. open source
Open source is a set of principles and practices that promote access to
the design and production of goods and knowledge. The term is most
commonly applied to the source code of software that is available to the
general public with relaxed or non-existent intellectual property
restrictions.
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22. open source
Open source software is computer software which source code is
available under a license (or arrangement such as the public domain)
that meets the Open source definition. This permits users to use,
change, and improve the software, and to redistribute it in modified or
unmodified form. It is often developed in a public, collaborative manner.
Open Source software is the most prominent example of open source
development and often compared to user generated content.
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24. Linux is a Unix-like computer operating system. Linux is one of the
most prominent examples of free software and open source
development; its underlying source code can be freely modified, used,
and redistributed by anyone.
Apache for a Linux system is the most widely used HTTP server in the
world today. It surpasses all free and commercial competitors on the
market.
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26. UGC
User generated content (UGC), also known as Consumer Generated
Media (CGM) or User created Content (UCC) , refers to various kinds of
media content, publicly available, that are produced by end-users.
The term entered mainstream usage during 2005, it reflects the
expansion of media production through new technologies that are
accessible and affordable to the general public.
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27. UGC
These include digital video, blogging, podcasting, news, gossip,
research, mobile phone photography and wikis.
In addition to these technologies, user generated content may also
employ a combination of open source, free software, and flexible
licensing or related agreements to further diminish the barriers to
collaboration, skill-building and discovery.
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29. youtube
YouTube is a video sharing website where users can upload, view and
share video clips. YouTube was created in mid February 2005 by three
former PayPal employees.
YouTube service uses Adobe Flash technology to display a wide variety
of video content, including movie clips, TV clips and music videos, as
well as amateur content such as video-blogging and short original
videos.
In October 2006, Google Inc. announced that it had reached a deal to
acquire the company for US$1.65 billion in Google stock.
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30. youtube
Unregistered users can watch most videos on the site, while registered
users are permitted to upload an unlimited number of videos. Some
videos are available only to users of age 18 or older (e.g. videos
containing potentially offensive content, although pornography is
disallowed to be uploaded). Related videos, determined by title and tags,
appear onscreen to the right of a given video.
In YouTube's second year, functions were added to enhance user ability
to post video 'responses' and subscribe to content feeds.
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35. wiki
A wiki is computer software that allows users to easily edit, create, and
link web pages online. Wikis are often used to create collaborative
websites, power community websites, and are increasingly being
installed by businesses to provide affordable and effective Intranets or
for use in Knowledge Management.
Ward Cunningham, developer of the first wiki, WikiWikiWeb, originally
described it as "the simplest online database that could possibly work".
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37. wiki
It was named by Cunningham, who remembered a Honolulu
International Airport counter employee telling him to take the so-called
"Wiki Wiki" Chance RT-52 shuttle bus line that runs between the airport's
terminals. According to Cunningham, "I chose wiki-wiki as an alliterative
substitute for 'quick' and thereby avoided naming this stuff quick-
web."Wiki Wiki is a reduplication of wiki, a Hawaiian-language word for
fast. The word "wiki" (/wiːkiː wiːkiː/) is a shorter form of wiki wiki.
One of the best-known wikis is Wikipedia
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43. MySpace is a social networking website offering an interactive, user-
submitted network of friends, personal profiles, blogs, groups, photos,
music and videos internationally.
According to Alexa Internet, MySpace is currently the world's sixth most
popular English-language website and the sixth most popular website in
any language,[2] and the third most popular website in the United
States, though it has topped the chart on various weeks. The service has
gradually gained more popularity than similar websites to achieve nearly
80% of visits to online social networking websites. It has become an
increasingly influential part of contemporary popular culture, especially
in English speaking countries
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44. MySpace profiles for musicians are different from normal profiles in that
artists are allowed to upload up to four MP3 songs. Though recently
MySpace has promoted the ability to add up to five songs, instead of
four by artists adding a company to their friends list. The uploader must
have rights to use the songs (e.g their own work, permission granted,
etc). Unsigned musicians can use MySpace to post and sell music, which
has proven popular among MySpace users.
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47. The Creative Commons (CC) is a non-profit organization devoted to
expanding the range of creative work available for others legally to build
upon and share.
The organization has released several copyright licenses known as
Creative Commons licenses.
These licenses, depending on the one chosen, restrict only certain rights
(or none) of the work.
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48. The Creative Commons licenses enable copyright holders to grant some
or all of their rights to the public while retaining others through a variety
of licensing and contract schemes including dedication to the public
domain or open content licensing terms. The intention is to avoid the
problems current copyright laws create for the sharing of information.
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49. All these efforts, and more, are done to counter the effects of what
Creative Commons considers to be a dominant and increasingly
restrictive permission culture. In the words of Lawrence Lessig, founder
of Creative Commons and former Chairman of the Board, it is "a culture
in which creators get to create only with the permission of the powerful,
or of creators from the past".
Lessig maintains that modern culture is dominated by traditional content
distributors in order to maintain and strengthen their monopolies on
cultural products such as popular music and popular cinema, and that
Creative Commons can provide alternatives to these restrictions.
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50. Creative common licences
Creators choose a set of conditions they wish to apply to their work.
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51. b
Attribution. You let others copy, distribute, display, and perform
your copyrighted work — and derivative works based upon it —
but only if they give credit the way you request.
Noncommercial. You let others copy, distribute, display, and
n perform your work — and derivative works based upon it — but
for noncommercial purposes only.
No Derivative Works. You let others copy, distribute, display, and
d perform only verbatim copies of your work, not derivative works
based upon it.
a
Share Alike. You allow others to distribute derivative works only
under a license identical to the license that governs your work.
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61. the modern dinosaurs are
facing new problems and new
situation with old habits and
old tools .
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62. Files sharing is not a problem,
it is an opportunity
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63. a chinese proverb says....
when the wind of change is
blowing some peoples are
building walls
and others are building
windmills....
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67. The day the music industry
died
A survey by Student Monitor from last year found that more than half of
college students download music and movies illegally. According to
market research firm NPD, college students alone accounted for more
than 1.3 billion “illegal” music downloads in 2006
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68. The day the music industry
died
The established business model worked in an analog world because
recording wasn’t accessible to everybody and it was expensive.
In today’s digital world, artists have at their disposal affordable
professional recording tools and the Internet, which provides marketing,
sales, and distribution. Indie bands and unsigned artists record their
music and make it available on the Internet in hopes it will find an
audience willing to support it.
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69. The day the music industry
died
Is the music industry ready for this change. Not sure they see it coming,
as they’ve taken steps to deal with the changing marketplace by selling
digital downloads and ringtones on one hand and suing their file sharing
customers on the other.
But we could wonder if a record exec has ever seriously thought, “What if
nobody will buy albums anymore? What if the album goes extinct?”
The record industry is a dinosaur, corrupt, greedy, and above all, slow to
change. They’ve already been caught flat footed by the digital music
revolution. For their sake, let’s hope they are looking a little farther into
the future.
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70. Collaborative culture
One tactic used by bands today is to make that music free. The hope is
that loyal fans will pay for premium releases, attend concerts and buy
merchandise.
The fans are also acting as de-facto marketers because they spread
through word-of-mouth their interest in the band to friends and
acquaintances.
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71. Collaborative culture
Recently, Radiohead, Nine Inch Nails, Prince and Madonna decided to
give away their music to fans. These artists arguably understand the
record business better than anyone and they’ve collectively decided that
the album isn’t for making money anymore.
This isn’t an isolated incident. This is a trend.
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73. Nine Inch Nails
Trent Reznor of Nine Inch Nails urged fans to steal his albums, saying,
“If I could do what I want right now, I would put out my next album, you
could download it from my site at as high a bit-rate as you want.
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79. Planet Earth by Prince
The new album Planet Earth by Prince have been launched as a free CD
with a national Sunday newspaper in uk.
The Mail on Sunday was available on july 16 with an "imminent" edition,
making it the first place in the world to get the album. Planet Earth will
go on sale on July 24.
Prince said:
"It's all about giving music for the masses and he believes in spreading
the music he produces to as many people as possible."
"It's directing marketing as well, and I don't have to be in the
speculation business of the record industry."
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88. Open culture
Recently, Radiohead, Nine Inch Nails, Prince and Madonna decided to
give away their music to fans. These artists arguably understand the
record business better than anyone and they’ve collectively decided that
the album isn’t for making money anymore.
This isn’t an isolated incident. This is a trend.
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94. ...and so it begins... the 1st contribution...
Well. this is the start of what we hope will culiminate into an eye
popping design.
I don't want to put words in their month, but I believe (Keystone and Rez
Menoptra, among others) were basically sketching in 3-dimensions to
establish the possible envelope of the building. But don't take it from
me.we'll let them tell you what they were thinking. I just wanted to post
their first christening contribution.
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