1. SOCIAL MEDIA FROM DIFFERENT
PERSPECTIVES
By
Kavya 1310977
Megna 1310931
Ambika 1310930
Harsha 1310911
Sadic 1310913
Radhika 1310934

2. Social media
from
different
perspectives
Women
Children
Politicians
Movies
Business
Sports

3. WOMEN AND SOCIAL MEDIA
 Women do the bulk of Facebook sharing 62 %
 Twitter appears to be dominated by women – 62 %
 A higher percentage of women (71 %) use social
media than men (62 %)
 Each month, 40 million women use Twitter more
than men
 Women participate in 62% of sharing on Facebook

4. WHY WOMEN USE IT
 Tutorials
 Recipes
 DIYs (Do It Yourself)
 Brands
 Stay connected
 New opportunities

5. GOVERNMENT AND THE SOCIAL MEDIA
 Planning Commission – Twelfth Plan Facebook
page, Hackathon.
 Uttar Pradesh tourism – Facebook and Twitter;
tourist and heritage sites
 Press Information Bureau – Twitter
 Ministry of External Affairs & Public Diplomacy
Division – Facebook and Twitter

6. POLITICIANS AND THE SOCIAL MEDIA
 Manmohan Singh - 382,223 likes on Fb
 Narendra Modi – Frequent user, held a live chat on
Google Plus
 Anna Hazare – effectively used cyber space to
garner support for anti-corruption
 Frequent users- Akhilesh Yadav, Mamata Banerjee

8. USES FOR POLITICIANS
 World wide reach
 Saving money
 Information source
 Trust

9. THE FILM INDUSTRY AND SOCIAL MEDIA
 As the internet threatened to crush the film
industry, it also extended an olive branch. Social
media and its powers of viral marketing have
ensured that the film industry stays afloat.
 Not only does it generate massive buzz, but it
connects fans directly with the
film, producers, actors and other fans, while
minimizing distribution and marketing costs in the
process.

10. HOW THE FILM INDUSTRY IS USING SOCIAL MEDIA
TO PROMOTE AND MARKET FILMS
 The days of buying billboards and print ads are quickly
fading in the movie industry. Viral social media
campaigns are becoming the new and best marketing
strategy for the movie biz.
 One of the best tactics they’ve nailed down is creating
anticipation and hype of a movie nearly a year in
advance.

11. HOW SOCIAL MEDIA INFLUENCES THE WAY
MOVIES ARE PROMOTED
 Paramount extensively used Facebook to promote
the film, partnering with Eventful to get would-be
fans to request a screening of the film in their area.
The goal was to get 1 million fan requests for the
film to enter wide release.

12.  Disney studio used Facebook to debut its first
character posters from Alice in Wonderland and
has also used Facebook to show off movie trailers.
 Disney created a Facebook app for TRON:
Legacy called the TRONiVerse. It pulls in
posts, videos and photos from various social
networks, displaying them in an interactive grid.
HOW SOCIAL MEDIA INFLUENCES THE WAY
MOVIES ARE PROMOTED

13. SOCIAL MEDIA AND CHILDREN

14. SOCIAL MEDIA AND CHILDREN:
BENEFITS
Socialization and
Communication
 Staying connected
to friends
 Developing new
social contacts with
peers with similar
interests
 Sharing content of
self-expression such
as art work, music
and political views
Enhanced Learning
Opportunities
 Developing and
expressing your
individual identity
 Exchange ideas
about assignments
 Blogs as teaching
tools: written
expression, and
creativity

15. SOCIAL MEDIA AND CHILDREN:
BENEFITS
Internal risks
 Cyberbullying and
Online Harassment
 Privacy concerns
and Digital Footprint
External Risks
 Facebook
Depression
 Influence of
advertisements on
children

16. SPORTSMAN =)

17. PEOPLE INVOLVED IN HIS/HER CAREER
PEOPLE WHO ARE INVOLVED DIRECTLY
 COACH
 BOARD OF DIRECTORS
 MANAGER AND ASSISTANT MANAGER OF THE
CLUB

18.  the Coach and the Board of directors
 It can be face to face, through mails or through
phone calls.
 Even though the board of directors affect his/her
career directly, they do not communicate directly.
they communicate through managers and assistant
managers

20. MANAGERS AND ASST MANAGERS
 Managers communicate with the players about their
official terms and conditions, thus using official
means such as mails, memos and notices.
 Assistant manager communicates on behalf of the
manager

21. CONTD..
PEOPLE WHO ARE INVOLVED INDIRECTLY
 FANS AND FAMILY

22. Fans and Family
 twitter and Face book and also
television and guest
appearances - fans
 family - phone, Skype and
whatsapp and other medias

23. BUSINESSMAN PERSPECTIVE IN
SOCIAL NETWORKING
 SOCIAL NETWORK:
It is a social structure made up of a set
of a social actors.Social connections may hold greater
importance.
 Some social networking sites:
Facebook
Gmail
Google+
Twitter etc..

24. FACEBOOK
 Can create a brand image
 Getting Investors
 Reaching potential
customers
 Can reach new people
 Can know about
consumer taste
 Advertise

25. TWITTER
 Expand the brand
 Connect with customers
 Promotion of the business
 Market research
 Strategy building
 Engage with customers
 Build brand loyalty

26. GMAIL
 Business cards
 Customer connection
 Employee connection
 Business connection
 Stay organised
 Video conferencing
 Faster flow of information

27. GOOGLE+
 Create a profile
 Increase visibility
 Share information that benefits customers
 Build brand
 Customers can be kept happy