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1. Surname 1
Student’s Name
Professor’s Name
Course
Date
Social Media marketing
Contacts for help:dorineadalyn@gmail.com
Social media has created a very big space for individuals to interact, share, and develop
businesses through online marketing. It has enabled people to see the world as a small space and
give people accessibility to all sorts of items from all corners of the world. Entertainment and
knowledge also come as a package for social media, enabling people to be very much informed.
As much as social media is a good space to be in, it has its advantages and disadvantages. The
author will expand on the positive and negative sides of social media.
Many people have connected through social media, which has led to very good
relationships from friends to lovers. The platforms such as Facebook, Instagram, linked in, and
many others have made this possible to happen. People have to discover themselves, what they
are interested in, and even have their self-esteem boosted because of how people appreciate them
on the platform.
Businesses have blossomed very much because of social media. In this 21st
era, many
people have phones, and they are always checking on things that they would love to try out.

2. Surname 2
Businesses have taken this opportunity to advertise and promote their work, and it has brought a
lot of profits to them. In addition, having an online platform has enabled them to build trust with
their customers and even ask them about areas they should improve to better their services; this
act has improved a lot of customer relations, making the business grow.
Jobs have been created by many just by using the social media platforms enabling people
to be in an apposition to cater to their needs. Most companies advertise on social media
platforms, and also many have been in a position to be hired through these platforms. Education
is very important and has been made easy to access since people can take online classes or learn
to use online resources. It has enabled many people to acquire basic skills that they may want to
possess for their use or even starting a business in the same area of expertise.
Negatively social media has its impacts. Since information travels very fast, false
information may reach many people, causing panic or unexpected reactions. Social media cyber
bullying has also been a worrying thing because it has cost people their lives and makes others
fall into depression. Since social media is very addictive, it has caused low productivity among
people, making the workplaces incur unnecessary losses. Social media has made some people
live the virtual world too much and embrace it instead of facing the reality of life.
The act of using social media influencers is the new tactic used in social media
marketing. The influencers have brought their followers to acknowledge businesses, making
them known and boosting them. As a result, they have made many small businesses gain
customers and grow immensely because people believe in what they project.

3. Surname 3
For a business to have a successful social media marketing strategy, they must have concepts that
they have incorporated, including influencers, pop-up advertisements, active links leading to the
company website, managing and setting social media culture, and tone attract traffic.