The document provides information and instructions for students to create a presentation to pitch campaign ideas to the organization Copyright Heroes. It explains that students must develop two campaign ideas using two different media forms/platforms. They will present their ideas and research to their teacher, who is acting as an agent for Copyright Heroes. The presentation should include details of their research into how copyright issues affect their local community, their chosen target audience, and their ideas for promoting the campaign through local or national media. Examples of successful presentations from previous years are linked. Strict guidelines and a deadline are provided for the project.

1. October 07, 2014
Your Presentation
to learn how to create a top-level
presentation to a client.

2. October 07, 2014
Why do I have to do this?
The spec/mark scheme says:
Research, Planning and Presentation (AO3 45 marks)
Level 6
Candidates research
independently and effectively
drawing on a wide range of sources
and techniques. Candidates
demonstrate flair and creativity
through their pre-production work
which is convincing and engaged
and uses appropriate forms and
conventions. They draw on relevant
products, concepts and contexts.
Material is presented skilfully.
There is a clear understanding of
how audiences are identified and
how production is tailored to
audience needs and expectations.
They present appropriate and
independent ideas to a client
effectively, using a range of
presentational skills, with well
planned opportunities for feedback
and discussion. They plan and
present work which responds
directly and efficiently to the
needs of the target audience to
produce a coherent and
integrated campaign.
What does this mean?
37-45 marks
Candidates are required to
develop two ideas (one in
each media form/platform) in
response to the brief through
to treatment stage. The term
'treatment' is used across all
the media forms and
platforms to which it refers
to designate a short,
accessible proposal capable
of communicating the key
ideas of a project to an
interested party such as a
commissioning editor or
potential financial backer.
Presentations showing your ideas, links
to the brief and what your research
shows.
The exam board are looking for
professional, well prepared and clear
presentations - as exist in the real
media world!

3. October 07, 2014
The Brief
Copyright Heroes 01 June 2014
www.copyrightheroes.com
Who are we?
Copyright Heroes is a new campaigning body which aims to raise awareness of the possible
effects of copyright infringement and piracy. In an age when it is easy to download so much without
paying for it – music, films, software, games and more – our aim is to wake people up to what this
really means. As creative people, we should not assume that creative products and intellectual
property like those listed above are free, because if they are, then how will anyone be able to earn
a living from them in the future, and why then would anyone make new films, new music, new
software or new games? If we want to live, work, play and relax in a creative world, then we need
to protect the intellectual rights of creative people. Because they could be us.
Where are we now and where do we want to be?
Set up in May 2014, we have yet to make our mark on the world. Within a year we want to be
noticed. Really noticed. We want people to know what we stand for. And we want them to believe
in what we believe in.
Why ‘Copyright Heroes’?
We are ‘heroes’ because we are helping to right a wrong. We want to make sure that those who
design and produce the interesting things that we all enjoy are able to earn money for what they
do, so that they can keep on doing it. And so that there is a future for our creative minds.
What is the project?
We want you to help us create a crowd-sourced campaign which harnesses the power of young
people to raise awareness of what we believe, and who we are. We want to see your media
products created for our campaign, bearing our name, but above all we want you to think beyond
the obvious and take people by surprise with your media creativity. Adverts are not the only way of
getting our message out there.
Results:
By May 2015, we want people to:
realise the implications of copyright theft for the future of our creative minds;
understand that copyright theft is genuine theft;
know who ‘Copyright Heroes’ are and what we believe.
How to proceed:
You will need to research some of the specific ways in which people in your local community are or
can be involved in this issue. As part of your research, you will need to use some of your findings
to identify and justify your choice of target audience. You will then need to develop your own ideas
for promoting our campaign through the local or national media.
You will need to plan and produce an integrated campaign using two of the following media forms:
Print and Electronic Publishing, including newspapers, comics, magazines.
Moving Image, including television, film and video.
Radio, including commercial, network, public broadcasting, community, etc.
Web-based Technologies/New Media, including websites, podcasts and gaming.
Your teacher, who is fully behind this initiative, has been asked to act as an agent for Copyright
Heroes in order to collect your responses. Your teacher will set you a strict deadline which you will
have to meet. We look forward to seeing your contributions to our campaign.

4. October 07, 2014
How to present?

5. October 07, 2014
Examples from last year...
http://image.slidesharecdn.com/alanah1-140404032433-phpapp01/95/alanah-1-1-638.jpg?cb=http://www.youtube.com/feature=player_embedded
https://onedrive.live.com/?cid=51a9590098438683id=51A9590098438683%21438sff=1authkey=%

6. October 07, 2014
What your presentation
should include and
other rules!

7. October 07, 2014
Task
In your groups create your
presentation for your project
ideas.
Include all the information from
the previous page.
Presentations to be done next
week - prepared or not!
15 MARKS is at stake!
Try to
use this
as a
guide

8. October 07, 2014