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How to optimize your use of online media

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  1. 1. Secrets of Social Media<br />How to Send Out Your Online Message Loud and Clear<br />
  2. 2. Who are we?<br />Lee Schneider and Richard Neill are documentary filmmakers with a strong belief in the power of storytelling to change the world.<br />They are making a film called Shelter, a chronicle of thedesign for good movement, telling the stories of architects and designers who are using good design to provide shelter to the homeless and survivors of natural disasters.<br />
  3. 3. Why are we here?<br />We have used social media to promote our films online and successfully raise production funds.<br />We want to provide you relevant social media case studies and examples. <br />Shelter is about architecture and design, so our case studies will be relevant and interesting to you.<br />
  4. 4. What do we want?<br />We want to share our successes with you and our lessons learned so that you can reach a your most relevant audience using social media.<br />If you think what we offer in our talk is of value to you, we ask that you spread the word about our film Shelter and the design for good movement.<br />
  5. 5. Why Care about Online Media?<br />Unlimited freemarketing without geographic boundaries<br />Twitter, Facebook, and Google – they’re all free. Free is a good marketing budget to have.<br />A trusted source<br />Before deciding to purchase, 4 outof5 consumers will go online to learn more and help make their decision.<br />Why is this? When we want to make a decision, weturn to friends, family, colleagues and acquaintances for input, and increasingly we are connecting with those people online. <br />
  6. 6. Uses of Online Media<br />
  7. 7. How to Choose your Channel<br />Do you need regional or national reach?<br />Do you need to make new friends or draw on the strength of existing relationships?<br />Who has the microphone? You? Or your clients and customers?<br />Answer these questions and determine your best channel. <br />
  8. 8. Got numbers?<br />Measure results with online tracking. <br />Google Analytics tracks visits and engagement<br />If you have a blog, wordpress stats track who reads your stuff.<br />If you use video, tracks your visitors and comments. <br />
  9. 9. Video<br />We’ll show you some examples from our work<br />People-oriented storytelling is most effective<br />Develop a narrative and engage<br />Create a series of videos<br />Short videos work best<br />
  10. 10. Video Examples<br />At this point in the<br />Presentation we will play some examples from our work.<br />
  11. 11. Best Practices in Online Media<br />Research your audience<br />Select your best channel<br />Measure your results<br />Experimentwith different kinds of media<br />
  12. 12. Shelter <br /><br />Shelter is a documentary about the design for good movement, chronicling the efforts of architects and designers who are using good design to shelter the homeless and survivors of natural disasters. <br />
  13. 13. Shelter <br /><br />Lee Schneider<br /><br />t: 424-265-6047 888-907-7046<br />Richard Neill<br /><br />t: 415-431-1122<br />