BALANCE SCORECARD AND COMMUNICATION PLAN 1 BALANCE SCORECARD AND COMMUNICATION PLAN 10 Strategic Plan Part III: Balance Scorecard and Communication Plan Name BUS/475 Professor Date Balance Scorecard and Communication Plan Assumptions, Risk and Change Management Plan General motors need to have a plan to manage risks and changes associated with the newly established division. Risk management focuses on identifying and controlling events or areas that may cause unwanted changes in the new division. The unwanted changes will not only affect the new division, but it will also affect the mother company. However, in the case of any changed, either motivated by the company or unwanted changes, the company need a plan to manage the changes. Change management is a vital part of a successful new division. Change management plan focuses on setting up strategies that will enable the company to manage the changes reducing the effects it may have to the company’s operations and the employees. The assumed risks and changes that may face the new division at General Motors include various critical challenges. For instance, the Chinese market is posing various opportunities and risks to the automotive industry. The other risks are getting enough human resource, legal challenges in some countries and consumer behaviors. The company also needs a sustainable business model that will enable then gain competitive market advantage. According to Wells (2013) risk in a company may originate from high capital costs associated with production and lumpy investment in models and plants. The change management risk includes three stages that result to a certain change management plan. The stages are considered in conjunction with the magnitude and nature of the change. The company needs to understand the details of the changes and the associated risks. This stage includes change identification, particulars of the change, and change approach. The second phase includes implementation of change. It comprises of strategies implementation and releasing the strategy. Change is then reviewed in the appraisal of changes strategy in the third stage. The output of the three stages includes scheduling of the activities, action plan, communication plan, training plan, resistance to change plan, employee changes readiness plan, release plan, and review strategy. Like change management plan, risk management plan also includes the identification of the risk details. While the company can identify the overall risk they may face, they should identify the risk that may happen at each stage of the project life cycle in the new division. The plan provides an evaluation of the identified risk and provides the mitigation actions. The risk management plan include the nature of the risk and their consequences, the probability of the risk occurring, the impact of the risk, priority of the risk, and mitigation steps to reduce or eliminate the risk. The Risk and Change Management Plan f ...

1. BALANCE SCORECARD AND COMMUNICATION PLAN 1
BALANCE SCORECARD AND COMMUNICATION PLAN 10
Strategic Plan Part III: Balance Scorecard and Communication
Plan
Name
BUS/475
Professor
Date
Balance Scorecard and Communication Plan
Assumptions, Risk and Change Management Plan
General motors need to have a plan to manage risks and changes
associated with the newly established division. Risk
management focuses on identifying and controlling events or
areas that may cause unwanted changes in the new division. The
unwanted changes will not only affect the new division, but it
will also affect the mother company. However, in the case of
any changed, either motivated by the company or unwanted
changes, the company need a plan to manage the changes.
Change management is a vital part of a successful new division.
Change management plan focuses on setting up strategies that
will enable the company to manage the changes reducing the
effects it may have to the company’s operations and the
employees.
The assumed risks and changes that may face the new division

2. at General Motors include various critical challenges. For
instance, the Chinese market is posing various opportunities and
risks to the automotive industry. The other risks are getting
enough human resource, legal challenges in some countries and
consumer behaviors. The company also needs a sustainable
business model that will enable then gain competitive market
advantage. According to Wells (2013) risk in a company may
originate from high capital costs associated with production and
lumpy investment in models and plants.
The change management risk includes three stages that result to
a certain change management plan. The stages are considered in
conjunction with the magnitude and nature of the change. The
company needs to understand the details of the changes and the
associated risks. This stage includes change identification,
particulars of the change, and change approach. The second
phase includes implementation of change. It comprises of
strategies implementation and releasing the strategy. Change is
then reviewed in the appraisal of changes strategy in the third
stage. The output of the three stages includes scheduling of the
activities, action plan, communication plan, training plan,
resistance to change plan, employee changes readiness plan,
release plan, and review strategy.
Like change management plan, risk management plan also
includes the identification of the risk details. While the
company can identify the overall risk they may face, they
should identify the risk that may happen at each stage of the
project life cycle in the new division. The plan provides an
evaluation of the identified risk and provides the mitigation
actions. The risk management plan include the nature of the risk
and their consequences, the probability of the risk occurring,
the impact of the risk, priority of the risk, and mitigation steps
to reduce or eliminate the risk. The Risk and Change
Management Plan for General Motors will be used in assisting
in monitoring the hedging strategies, derivative positions, and
hedging program.
Corporate Social Responsibility

3. General Motors considers its corporate and social
responsibility with significant seriousness. The new division
will also contribute to the company’s CSR mission individually
adding to the long history of CSR of the company. The company
has established a greenhouse gas reduction plan aimed at
reducing the greenhouse gas emissions. The company has
actively participated and collaborated on environmental and
social issues ("Corporate Social Responsibility Profile for
General Motors Company," 2017). The company has the power
to influence the natural environment and the cultural
expectation and norms. In efforts to conserve the environment,
the company has started a project that will turn plastic water
bottles into car parts. Non-biodegradable products such as
plastic bottles pose significant threats to the environment, and
the company is looking for ways to reduce their impacts
("General Motors Corporate Responsibility," 2017).
Balanced Score Card and its impact on stakeholders
The new division at General Motors will use the Balance
Scorecard process in monitoring the progress being made in
achieving the strategic objectives. Zizlavsky (2014) considers
balanced scorecard as an innovative measure for a company to
measure and manage their progress. Therefore the balanced
scorecard is used to define and track the goals of the new
division and the possibilities of achieving those goals. The
balanced scorecard will include set targets for each strategic
initiative for the next three years and methods to measure these
targets.
Each employee in the new division will receive a copy of
the balanced scorecard since each employee plays a critical role
in achieving the goals of the new division. The gesture will
engage the employees in the overall performance of the
division. Engaging employees boost their productivity as well
as job satisfaction. The decision to provide each employee with
a copy of the balanced scorecard improves communication and
keep them informed. Engaged and well-informed employees
perform better and contribute to the overall performance of the

4. company.
General Motors Electric Cars Balanced Scorecard
The table below is the balanced scorecard for the General
Motors new division. The scorecard is for three years, and it is
subjected to any changes that may be deemed necessary. A
yearly strategic plan meeting will be held to discuss and realign
the company’s objectives and goals.
Scorecard
Targets
Four Balanced Areas for Measures
Strategic Objective
Measure
Metric
1st
Year
2nd Year
3rd
Year
Shareholder Value or
Financial Perspective
Be profitable in a year and a half
Net income increase
Net Income
0.00%
$6M
$2B
Contribute profit to parent company by two and half years
Net income increase
Net Income
0.00%
1.20%

5. 6.00%
Gain 27% of market share by year three
Market share increase
Market share reports
1.00%
11.00%
27.00%
Customer Value Perspective
Maintain 2.7% customer revenue
Customer turnover
Lost customer ratio
2.7%
2.7%
2.7%
Maintain 97% highly satisfied customers.
Customer Survey
Survey responses
97.00%
97.00%
97.00%
Increase customers by 12% yearly.
Customer growth
Net gain in customers
12% growth
12% growth
12% growth
Internal Operations Perspective
Improve efficiency of its operation
Waste product
Percent of wasted product.
6.00%
3.00%
0.90%

6. Improve capability of the production
Update facilities
Number of outdated facilities in use
7
4
0
Improve the process sales to lower production costs.
Reduce sales staff.
Number of levels of sales staff
4
3
1
Learning and Growth (Employee) Perspective
Maintain 93% of highly satisfied employees
Staff survey
Survey results
93%
93%
93%
Reduction of employee turnover to 1.8%
Turnover ratio
Turnover ratio
7%
3.6%
1.8%
Improve new products innovation
New products to market
New products to market
4
8
14

7. Summary of Strategic Objectives
Each strategic plan has three strategic objectives covering
over three years. It is important to understand why each
objective qualifies as an objective, what is to be measured and
the metric for each measurement. It is also important to
understand how the company will know that they have achieved
their goals my setting a target.
Shareholder Value or Financial Perspective: Being a new
division, it is not expected that it will become profitable
immediately. The profit target for year two is 6 million and 3
billion by the third year. Increasing line profit or net bottom
income and the metric used net income is used to measure
profit. The new division is expected to contribute to the parent
company starting the second year with 1.2% and 6% per year
respectively. The division gains 27% of market share by the
third year.
Customer Value Perspective: This has three objectives, that is,
maintaining 2.7% customer revenue, maintain 97% highly
satisfied customers, and increase customers by 12% yearly. This
will be measured by customer turnover, customer survey, and
customer growth respectively. The metrics are lost customer
ratio, survey responses, and net gain in customer respectively
Internal Operations Perspective include three objectives that
improve the efficiency of its operation, improve the capability
of the production, and improve the process sales to lower
production costs. Measure and metric include waste product,
update facilities, percent of the wasted product, and some old
facilities in use and reduce sales staff and number of levels of
sales staff respectively.
Learning and Growth (Employee) Perspective include maintain
93% of highly satisfied employees, reduction of employee
turnover to 1.8%, and improve new products innovation to 14 by
year three. The measures include staff survey, turnover ratio,
and new products to market. The metrics include survey results,
turnover ratio, and new products to market.

8. The Communication Plan
The communication plan offers a definition of the programs that
will be used to communicate within the new division and wit the
communities. Communication plan offers a systematic two-way
communication and information sharing. The communication
plan for the new division at General Motors will include nine
steps such as:
· Objectives identification
· Target audiences selection
· Designing the key messages
· Selecting communication methods
· Planning for two-way communication
· Establishing time frame
· Drafting a budget
· Implementing the plan
· Monitor the results
References
Corporate Social Responsibility Profile for General Motors
Company. (2017). Socialfunds.com. Retrieved 31 May 2017,
from http://www.socialfunds.com/csr/profile.cgi/756.html
General Motors Corporate Responsibility Newsletter - April
2017. (2017). 3blmedia.com. Retrieved 31 May 2017, from
http://3blmedia.com/News/General-Motors-Corporate-
Responsibility-Newsletter-April-2017
Wells, P. (2013). Sustainable business models and the
automotive industry: A commentary. IIMB Management
Review, 25(4), 228-239.
http://dx.doi.org/10.1016/j.iimb.2013.07.001
Zizlavsky, O. (2014). The Balanced Scorecard: Innovative
Performance Measurement and Management Control
System. Journal Of Technology Management &
Innovation, 9(3), 210-222. http://dx.doi.org/10.4067/s0718-
27242014000300016

9. Management Information Systems
Assignment1:
1. Why are businesses experiencing a digital transformation?
2. Why are enterprises adopting cloud computing?
3. What is the value of M2M technology? Give two examples.
4. Explain information management.
5. Why do organizations still have information deficiency
problem?
6. What are the business costs or risks of poof data quality?
7. What is data mining?
8. What is text mining?
Instructions:
Use the APA format for papers, etc. Use spell check, grammar
check, etc., to make sure that your papers are submitted in
professional form with no keyboarding or grammatical errors.
Resource: Publication Manual of the American Psychological
Association, 6th edition, or online sources referencing the
correct APA format.
Give Proper References.
No Plagiarism.
Your answer(s) must be a minimum of 200 words. Points will be
taken for answers that are less than 200 words. Do not copy and
paste this assignment. It must be in your words. If you copy and
paste this assignment or any assignment, you will receive a zero
(0) for that assignment and risk failing the course.
SWOTT ANALYSIS OF GENERAL MOTORS NEW DIVISION
1
SWOTT ANALYSIS OF GENERAL MOTORS NEW DIVISION
10

10. SWOTT Analysis of General Motors New Division
Name
BUS/475
Professor
Date
SWOTT Analysis of General Motors New Division
Factor
Strengths
Weaknesses
Opportunities
Threats
Trends
External forces and trends considerations
Industry Changes
Increased Fuel Prices
Decline in demand
The company is boosting innovation to cater for the industry
changes.
Global

11. Has global automotive production capacity
Global market downfall and recessions
Global Experience
Economic
Huge market share
Competitors’ philosophy
Variety of Brand names
Legal and regulatory
Existence of many legal barriers and regulations
Various legal and regulatory framework affect GM operations
Meeting legal need set by international markets
Technological
Technology is affecting how companies produce their goods
Old and outdated technologies
Internet had played a significant role in automotive industry
Social
International knowledge
People are currently concern about their society and status
judges by what type of car one drives.
Manufacture takes advantage of this thought and targets the
market.
Innovation
Innovative ideas and advanced technology
Demands for hybrid automobiles

12. Hybrid technologies and innovations are helping to compete
with the new trend.
Environmental
The company’s operations should be safe to the environment
Risks of environment pollution
Companies moving to environmentally friendly and sustainable
technology
Competitive analysis
Growing markets
There is increased competition in the automotive industries.
The company is diversifying to boost its competitive market
advantage
Internal forces and trends considerations
Strategy
The company has a strategy
Poor strategies and lack of Foresight
The company is expanding its strategies in global market
Structures
Its organizational structure seems to be too vertically integrated
Poor Organizational Structure
Enhancing communication between top level management
Processes and systems
Customer Satisfaction

13. Behind on Alternative Energy Movement
Plants and processes are designed around providing support for
the production
Resources
Joint ventures with local Chinese automotive companies hence
expanding its resources
Decline in finances
The company is expanding its resources capabilities by
acquiring other companies
Strategic capabilities
Strategic Alliance with Honda Motors
Dependence on U.S. to generate most of the revenue
There is more focus on Global Market
Technologies
Have robust technological capabilities
Frequency and timing of the new model releases
The company is expanding its technology capabilities by
acquiring other companies
Innovations
Incorporate energy efficient vehicles.
Slow moves to substitute Energy Progress
There are progress Substitute Energy
Intellectual property
Its products are subjected to copyright and intellectual property
Chances of copied styles.

14. GM to push back against consumer modifications of vehicle
software
Leadership
Worldwide availability
Weakened Employee-Employer Relationship
Company trying to increase the employee-employer relationship
Following the changes in the economy and dynamics of the
market, because of financial and economic crises, the trends in
the economics of the world is changing gradually in the Western
countries. A fast rate of economic growth is evident in the
developing economies such as India and China. To get a share
of the growing economies, multinationals companies are
venturing in these developing economies. The developing
economies do not only offer grounds for boosting their
productivities but also are sources of cheap labor and new
markets. For instance, China’s economy is growing at a rate of
7.5% while the economy U.S.A. is growing at a rate of 3%.
Another economic trend in the world today is the change in
demographics. In most countries, the rate at which the aged
population is growing has reached 200% and above per year.
The young generation is developing at a slower rate compared
to the aged population. This difference is the change in
demography is evident in the developed markets. These changes
in the demographics are forcing companies to come up with
diversified lines of products and services to cater to the needs
of the aged population as well as the young generation. The
companies are also trying to hire and recruit new workers into
their organizations.
In addition to changes in the rate at which the economy is
growing and the changes in demographics, information

15. technology is becoming easier to acquire in the developed
markets. Information technology is enabling people to acquire
services and goods at any time and from anywhere in the world.
The information technology has provided companies with a new
channel to sell their goods and services. To achieve competitive
market advantages, companies need to adopt the practice of
selling their goods and services via the internet, to serve all of
their customers.
Most countries have tightened their regulations and legal
frameworks. Most governments are introducing legal
frameworks to protect the interest of their people in different
markets from foreign competition from multinational
corporations. The rules and regulations are aimed at protecting
the rights of employees as they ensure that they not only earn
decent wages but also work in safe working environments. In
ensuring that the employees are protected, the regulatory forces
ensure that workers enjoy benefits such as work injuries and
health care insurances. An example of a regulatory system is
where the government struggles to make sure no company
monopolizes the economy as it will encourage unfair
competition.
In an organization, change is inevitable. The change can be
demanding. It may constitute a risk factor for the wellbeing and
health of employees. An organization that has just established a
new division need to set up mechanisms that will allow it to
adapt to the change smoothly. According to van den Heuvel,
Demerouti, Bakker, and Schaufeli (2013), the pace at which the
change occurs transforms the organization into continuous
changing tribute system; hence, the organization needs to have
employees who can adapt to the change on ongoing basis. The
organization needs to do more work on the micro-level drivers
for the successful change adjustment for the employed.
General Motors has been able to adapt to the change in the past,
and it will continue to adopt change with the new division. The
company was forced to change following competition from
other auto-making companies such as Toyota, which captured

16. the markets that GM had dominated for years. The company had
been pushed almost to bankruptcy due to their slow adoption to
change. The company has closed most of its several brands and
sold out to China-based companies. After adapting to change,
the company gained its position as well as its main brands.
Currently, GM adapts to organizational changes using various
strategies. The first way in which General motor adapts to
change is through the use of technology. Technology can be a
force that drives change in an organization. Once the company
embraces technology, they can adapt to change. Going global
and diversification is another way in which General Motors
adapt to organizational change. Selling its diversified services
and products in foreign markets helps the company to increase
its client base; therefore, boosting its competitive advantage in
the market. Establishing new divisions also helps the company
to adapt to change.
The supply chain is simply the sequence of the process that
a company employs in the production and distribution of its
products and services. The new division in General Motors
needs to have a strong chain supply plan. General Motors have
integrated supply chain for all of its business including the new
division. The supply chain in General Motors, like in any other
company includes aspects from inventory procurement,
manufacturing of products, department of logistics and customer
fulfillment and relations. To ensure efficiency in the new
division and the whole company, General Motors conduct
inventory management within the same supply chain.
General Motors need to carry out stakeholders’ training.
The training makes a positive impact on the new division and
the company as a whole. The training should also include the
suppliers. Training the suppliers ensures that they have the
complete understanding of the need to provide quality products
to the company. Training improves communication skills
between various entities in the company. For instance, properly
if properly trained, employees, employers, stakeholders, and
suppliers will have necessary skills to interact with their

17. customers and understand the needs of their target market.
Effective supply chain management in the new division creates
value to the General Motors and lead to increased revenues
(Ludwig, 2016).
In the effective supply chain management, the company
should include an aggressive frame in their supply chain and
improve client relationship. The positive relationship between
the clients and the company is a valuable asset. The company
needs to cater to the need of their clients with the products and
services they offer. They should ensure they provide the best
services and quality products than any other automobile
company. This means that the company will need to include
effective inventory management to organize and administer its
inventory and supply chain at the most favorable level. The new
division will have to employ new strategies and tools such as
the supply chain planning systems, as well as supply chain
implementation and demand planning (Türkay, Saraçoğlu, &
Arslan, 2016).
Strategic plans are sets of strategies for development that top-
level managers develop to achieve specific strategic goals. The
internal environment of General Motors includes factors such as
controllable variables as the structure of the management,
development of the workforce, and operational layout processes.
The GM external environment consists if uncontrollable
variables that come from outside the company such as the legal
environment, competitors’ actions, and consumer preferences. A
comprehensive strategic plan should look into both external and
internal environment to come up with an innovative strategy
that can leverage internal strengths and take advantages of the
external opportunities.
While General Media is facing issues in the automobile market,
a lot of opportunities are open for the company. The major
issues facing General Motors include competition. With many
active multinational corporations offering vehicles at an
affordable price, General Motors is facing fierce completion
that threatens its business. Some of the GM competitors include

18. Toyota Motor Corporation from Japan Ford Motor Company,
Tesla Motor Company, and FCA US LLC. The other issue
facing General Motors business is government regulations in the
countries that it offers its products and services. In some
markets, the company faces tough government regulations that
affect its services in those countries.
Despite the issues, General Motors still have opportunities in
the new markets in the developing and some developed
economies. Communication has been made easier by
globalization, and now the company can communicate with its
branches worldwide making business efficient. This has made
advertising easier where the company can reach to prospective
customers all over the world.
References
Ludwig, C. (2016). General Motors: The new law of supply &
demand - Automotive Logistics. Automotive Logistics.
Retrieved 23 May 2017, from
http://automotivelogistics.media/intelligence/general-motors
Türkay, M., Saraçoğlu, Ö., & Arslan, M. (2016). Sustainability
in Supply Chain Management: Aggregate Planning from
Sustainability Perspective. PLOS ONE, 11(1), e0147502.
http://dx.doi.org/10.1371/journal.pone.0147502
van den Heuvel, M., Demerouti, E., Bakker, A., & Schaufeli, W.
(2013). Adapting to change: The value of change information
and meaning-making. Journal Of Vocational Behavior, 83(1),
11-21. http://dx.doi.org/10.1016/j.jvb.2013.02.004
Running Head: TESLA COMPANY 1
TESLA COMPANY 2

19. New Division at Tesla Company
name
BUS/475
Professor
Date
Introduction
New businesses are always introduced daily into the
market where the existing ones strive to cultivate and perfect
their productivity and services in relation to invention and
innovation to maintain its competitiveness in the market. Hence,
businesses seek to produce a new product or services or improve
what it offered in order for it to become more lucrative and
more satisfying to customers and its stakeholders (Mukerjee,
2013). This paper proposes a new division in Tesla that will
provide enhancements for the already lucrative Tesla vehicle
and improved services to the company’s customers. The new
division is bound to cater for all the needs of customers for the
company to attain a competitive advantage over its market

20. rivals.
Additionally, there will be a description of the new division’s
business model and vision predicting the future of the business.
The paper will also explain the way the mission, vision, and
value of the division aligns with the vision and mission of the
company. Lastly, there will be a summary of how the strategic
direction of the division is guided by the mission, vision, and
values as well as the division’s guiding values and principles in
relation to culture and social ethics and responsibility.
New division
With the rise in the price of gasoline, comsumers would opt for
something that help them to achieve better mileage during their
commute . There also vehicles that contribute to greenhouse
effect by emitting the substances that negatively contribute to
global warming. The new department seeks to contiune to
address this problem collectively with other problems like
congestion and reduction of accidents. This is by introducing
vehicles which use solar energy, electricity, and state of the art
technology. Along with installing inteligent technology within
the vehicles, such the the vehicle communicates with other
vehicles and smart high ways.
Firstly, the department would like to implement the
development of vehicles that are solar enabled. There are
important facts about solar panels fitted on a car; about nine
solar panels can provide enough electricity that can power
12,000 miles of driving annually. Solar based cars that are
independent of gasoline don’t produce pollution in the
environment unlike the traditional cars (Rinkesh, 2015). Having
already an all-electric car line up we have produced a noiseless
vehicle hence they help in the reduction of noise pollution.
Solar rechargeable cars could have a longer life span since it
can live for decades and be affordably inexpensive. It requires
general cleaning of the solar panels and hence has low
maintenance cost. Solar panels are naturally friendly and they
can be the source of renewable and unending source of energy.
The power from the solar panels is derived from the natural sun.

21. In this case the solar energy is converted to electric energy in
order for it to recharge the batteries in the car. The solar panel
contains photovoltaic cells that help to yield electricity by
converting sunlight. This will act as a backup charging system
to already amazing Tesla vehicle line up and future vehicles.
Solar cars that come solely without any other option have
disadvantages that will deny them some of the target market.
These factors include the fact that solar cars have lower speed
as compared to regular cars and also in instances of lack of
sunlight they will lack have power. The fact that the solar cars
rely on sunlight is the key reason why many people do not rely
on solar cars. Primarily, this leads us to the need for an option
when it comes to this case of the cars that have installation of
solar panels. Equipping our Tesla vehicles with solar panels
will solve the problem of unreliability in solar panels. Electrical
vehicles are environmentally friendly since they have electric
motors that requires no fuel consumption and safeguards energy
usage. All electric cars have no reliant on fossil fuel hence are
cleaner at the same time the vehicles enjoys much incentives
from the government (Future, 2015). The Tesla vehicles have
high resale value due to more customers preferring to use the
electric option due to the rise of gasoline prices and the desire
to go green.
Secondly, this being an era where there is need for vehicles that
have been installed with intelligent technology interconnected
electronically and are fueled by variety of sources.
Breakthrough battery technology help people to realize this
electrification of the vehicle. Advanced vehicle safety can be
enhanced through electrification. This is done by integrating
cameras, sophisticated sensors and radars, intelligent
technologies can be implemented through electrification for
instance crash eminent braking, systems that warn against
collision, the vehicle fitted with the ability to detect blind spots
and issue alerts and also adaptive cruise control. Connectivity
among cars is very important and it is one of the most thrilling
trends in the vehicle industry. By the use of 4G wireless

22. connectivity Tesla cars can be enhanced to act like Wi-Fi
hotspot whereby several cars can be connected at a time.
Connectivity will enable the vehicle to vehicle-to-vehicle
communication; the vehicles will communicate together sharing
information on the weather changes, road conditions, traffic and
direction of travel. This is through a Wi-Fi band that is
dependable. If a car stops suddenly or is avoiding collision with
another vehicle it will alert the other vehicles instantly. The
vehicle-to-vehicle connection will link vehicles allowing your
car to detect other vehicles behind barriers, over hills, and
around corners from which the driver’s vision is blocked (Barra,
2016). In case of an accident the systems can take control of the
vehicle through the brakes and/or the steering in order to
respond quickly and support the driver in when driver error
could lead to greater harm. Accidents cost countries billions of
losses annually, this is over 3 percent of the gross national
product, according to the U.S. Department of Transportation
Vehicle to Vehicle communication will reduce over 80 percent
of the total accidents, which costed 33,000 lives in 2014.
Thirdly, vehicle-to-infrastructure communication is another
enhancement we would like to introduce in the new department.
Congestion in urban traffic no matter where you are in the
world is a common problem that needs to be solved. Traffic
congestions costs a lot of resources affecting productivity and
wasting senseless time, yet the problem is growing
significantly. According to the UN the urban population will be
6.3 billion in the whole world (Barra 2016). In this case, we
expect a rise in congestion and its related predicaments which
can be addressed by introducing vehicle-to-infrastructure
communication. The vehicles interact with the smart highways
and can get updates concerning the real time traffics
occurrences, jams and navigation systems thus helping not only
in the safety of drivers but also in saving time by avoiding
traffic jams. Through the intelligent and connection
technologies that will be utilized in the new department we
make driving more safe and efficiency than before. Introducing

23. an automated driving technology that leads to the endless stop-
and-go traffic in driving.
There are many factor advantages of electric vehicles such as its
carbon footprint is low. They help to save many when powered
by the solar electric system. The power of the sun will help in
creating energy independence. Electric cars are safer compared
to other forms of cars. According to The National Highway
Traffic Safety Administration (NHTSA), there has never been
any reported roadway crashes as a result of battery problems
(NHTSA, 2011). As the cost of solar electric systems reduce,
we notice also electric cars becoming more efficient than ever
before. The new department focuses on moving from semi-
autonomous to completely autonomous vehicles that can drive
themselves. We will start the test of the fleet of completely
autonomous vehicles and market it to reach to the people
globally.
In conclusion, the above technology is vitally important in
value addition to auto production in the company. It will happen
through the new department, in order to address the changes in
customer interaction with cars as a result of the changes in
social factors like urbanization. The vehicle short comings of
the solar energy are solved by the advantages of having the
electric batteries as a source of energy. This will create a
demand in the public and the marketing activities will be done
to the public. The customers are interested in reducing the cost
incurred due to gasoline and in order to bridge the gap caused
by the inconsistency of sun light they have the electric power in
place. This will make the unique new Tesla car lineup which
uses electricity, solar panels, and combined with state of the art
technology the wave of the future.
References
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https://www.weforum.org/agenda/archive/davos-2016 (accessed
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Future, Conserve Energy. Hybrid cars. 2015.

24. http://www.conserve-energy-future.com/advantages-and-
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France, C., Merrilees, B., & Miller, D. (2016). An integrated
model of customer-brand engagement: Drivers and
consequences. Journal of Brand Management, 23(2), 119-136.
doi:http://dx.doi.org/10.1057/bm.2016.4
Rinkesh. pros and cons of solar energy. 2015.
http://www.conserve-energy-future.com/pros-and-cons-of-solar-
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