Change Management BSBINN601

2. TABLEOF
CONTENT
 INTRODUCTION
 KOTTER’S 8 STEP CHANGE MODEL
 RATIONALEANDVISION FOR CHANGE
 BENEFITSOF CHANGE
 IMPACT ON CHANGE ON OPERATIONS
 STRATEGIESTO ADOPTTHE MINIMISE NEGATIVE EFFECT ON
STAFF
 CHANGE MANAGEMENT PLAN FOR EFFECTIVE
IMPLEMENTATION
 CONCLUSION
 REFERENCES

3. INTRODUCTI
ONTO
CHANGEMAN
AGEMENT
PLAN
 The presentation provides the proper
knowledge of change management cycle and
ways to effective communication and problem
solving skills.

4. Kotter’s 8 step
model of
change

5. RATIONALE
ANDVISION
FORCHANGE
 The samson media has popular way to address
the age of digitalization and facing on the
threat to address the magazines of rivals and
due to tendency of consumers and bringing
shift to the digital world has been encountered
with the capital loss of the brand.
 The digital marketing may end up niche market
where ensuring of the remains of the wide by
monitoring range of publication has been
addressed.

6. BENEFITSOF
CHANGE
 The key benefits of change are:
 Flexibility and new situations can be frequent
 Personal growth might help in improvement
with the every time something
 The life values and snowball effects to progress
opportunity

7.  Realistic timelines and leadership where
chaotic to the human resources
 The change management is never easy where
people needs to be kept productivity and work
quality
 The negative effects to change on the
employees can address the ways to the
operation in the physical and morale and job
satisfaction in the Samson Media

8. CHANGE
MANAGEMEN
T PLAN FOR
EFFECTIVE
IMPLEMENTA
TION
 Samson Media is addressing to the fashion
magazine. It might relate on the tendency of
consumers to represent the change in the
publishing house. It recover the brand from
loss. The digital medium has address on the
health, beauty and fashion-based content.
 Project sponsor: The ways to meet the
temporary staff has been projected. It has also
upscale on the additional features of the
change made to the business in subscribed way

9. Contd..
 The change in objective where increase in
return on capital employment to 8% within 2
years and enact of transformational change has
been recorded.
 Change objective and principles:
 It addresses on the transformation
organizational change where the employees
are valued with the closure of the printing and
distribution sites
 The achievement in the cost effectiveness
through relocation of head office to smaller
core of permanent staff and more staff.

10.  The company needs to implement the change
plan elements where the recognized relations
to change are:
 People: All staff members needs to organized
with the ways to embed on enhancement of
skills
 Filling of documents: It ensures that the
department needs to have accurate set of the
verbal communication in the formal manner.
 Hierarchy of organization: The new position
and defined organizational charts were trained
with the ways to manage the new campaigns
or process

11.  Key stakeholder analysis
 This includes the stakeholders engagement
where the management will be looking forward
to the better channels and communication
related to the customer high quality content
and digital platform based features. It has
highly preferred on the medium of
communication where session to involve
dialogue about newsletters, briefing and team
member frequency of asking questions are
determined.

12. CONTD..
Actions Resource
requirements
Who When Performance
measures
KPI reviews
Reward system
Statistics data
Money, gifts and
coupons
CEO
Manager
Monthly
End of every month
No. of subscriptions
of month
Employees working
hard
Site cost analysis
relocation
Finance Data CEO Monthly % of cost reduction
post relocation
Cost analysis Payroll HR Manager Fortnight Salary Data
Revenue
ERP solutions
Finance statistics
Finance Team
CEO
Finance Manager
Monthly
3 months
% of increase in the
revenue per goal of
8% in 2 years
ERP solutions and
review of the
information
Procurement Finance CEO manager 2 Months Reports, reviews and
goals
Content Printing team
weekly/ fortnight
report
Digital manager 30 days

13. CONCLUSION
 The benefits of change management and
consolidated change in the business has been
identified and implemented within the samson
media in the study.

14. REFERENCES
 Rosenbaum, D., More, E., & Steane, P. (2018).
Planned organisational change management.
Journal of Organizational Change Management.
 Al-Ali, A. A., Singh, S. K., Al-Nahyan, M., & Sohal,
A. S. (2017). Change management through
leadership: the mediating role of organizational
culture. International Journal of Organizational
Analysis.
 Barrow, J. M., & Toney-Butler, T. J. (2017). Change
management.
 Kotter, J. P., Kim, W. C., & Mauborgne, R. A. (2011).
HBR's 10 Must Reads on Change Management
(including featured article" Leading Change," by
John P. Kotter). Harvard Business Press.