Running Head: Strategic plan 1 Strategic plan 2 Strategic Plan David Greenfield BUS/ 475 August 10, 2015 Susan Horvat Strategic Plan Introduction This paper is going to describe the methods of balanced scorecard which is currently being used more often by small and big companies. In elaboration of this concept, this document is going to use the idea of the business design of Waterboard’s new division known as Cargo Shipping Division. After the division’s importance, objectives, perception as well as profits have been evaluated, the strategic plan of the balanced scorecard is developed considering contingency planning, danger elimination as well as moral dimensions of the developed plans (Kantor, Nolan, & Sauvant, 2011). The BSC method is shown as a way which evaluates the efficiency of the company through economical, customer, inner business procedures as well as research and development. Considering the values, mission and vision of Waterboard Corporation, the four areas can be described as follows: Financial: Waterboard’s new division of Cargo Shipping would have to concentrate on developing a competitive edge through proper allocation of adequate resources and keeping client database in an attempt of decreasing dangers by mechanised process (Biegelman, 2008). · Waterboard Corporation would focus on improving its market share by diverse methods like online promotions, coping with client appointments as well as individualised relationship with their clients through the Cargo Shipping division. In order to attain the stipulated 10percent growth rate, the new division will need to provide security and proper training to its employees to deliver quality services to the customers and arrange for them adequate resources to enable them reach to the clients. · The Corporation, through the new division would focus on boosting the profit margin by lowering the operational expenses like vocational or unnecessary marketing promotions and replacing them with focused customer networking all over the globe utilizing the process and business abilities (Kantor, Nolan, & Sauvant, 2011). · The Corporation would as well focus on boosting its earnings. In order to achieve its objective of market expansion through the Cargo Shipping division to about 10%, Waterboard would concentrate on delivery of additional services like online consultation via video conferencing. Basically, this would increase its earnings due to the large market share it would create. Customer: In Waterboard Corporation, customers are given the first priority and accorded much respect. This is evident by the strategies put forward for achieving client satisfaction. Some of the customer objectives of the Waterboard’s new division would concentrate at: · Developing stronger c.

1. Running Head: Strategic plan
1
Strategic plan
2
Strategic Plan
David Greenfield
BUS/ 475
August 10, 2015
Susan Horvat
Strategic Plan
Introduction
This paper is going to describe the methods of balanced
scorecard which is currently being used more often by small and
big companies. In elaboration of this concept, this document is
going to use the idea of the business design of Waterboard’s
new division known as Cargo Shipping Division. After the
division’s importance, objectives, perception as well as profits

2. have been evaluated, the strategic plan of the balanced
scorecard is developed considering contingency planning,
danger elimination as well as moral dimensions of the
developed plans (Kantor, Nolan, & Sauvant, 2011).
The BSC method is shown as a way which evaluates the
efficiency of the company through economical, customer, inner
business procedures as well as research and development.
Considering the values, mission and vision of Waterboard
Corporation, the four areas can be described as follows:
Financial: Waterboard’s new division of Cargo Shipping would
have to concentrate on developing a competitive edge through
proper allocation of adequate resources and keeping client
database in an attempt of decreasing dangers by mechanised
process (Biegelman, 2008).
· Waterboard Corporation would focus on improving its market
share by diverse methods like online promotions, coping with
client appointments as well as individualised relationship with
their clients through the Cargo Shipping division. In order to
attain the stipulated 10percent growth rate, the new division
will need to provide security and proper training to its
employees to deliver quality services to the customers and
arrange for them adequate resources to enable them reach to the
clients.
· The Corporation, through the new division would focus on
boosting the profit margin by lowering the operational expenses
like vocational or unnecessary marketing promotions and
replacing them with focused customer networking all over the
globe utilizing the process and business abilities (Kantor,
Nolan, & Sauvant, 2011).
· The Corporation would as well focus on boosting its earnings.
In order to achieve its objective of market expansion through
the Cargo Shipping division to about 10%, Waterboard would
concentrate on delivery of additional services like online
consultation via video conferencing. Basically, this would
increase its earnings due to the large market share it would
create.

3. Customer: In Waterboard Corporation, customers are given the
first priority and accorded much respect. This is evident by the
strategies put forward for achieving client satisfaction. Some of
the customer objectives of the Waterboard’s new division would
concentrate at:
· Developing stronger customer relations is a very essential step
in realizing the success of the organization (Biegelman, 2008).
The new division would focus on building and maintaining
strong relationship with its clients through appropriate
promotional campaigns around the globe in newspapers or other
social sites. This would help Waterboard to accomplish its goal
of increasing the number of customers by 20%.
· The new division would focus on providing additional
facilities like bonus offer to the customers, online delivery
consultancy, and provision of customer education. These
measures will enhance the Corporation to boost its customer
satisfaction with its products and services.
· Customer value is a very essential component of consideration
in customer service. The new division would hire and create a
team out of professionals in customer management who are
experienced and renowned for their knowledge of customer’s
goodwill (Levy & Merry, 1986).
Internal business process: At the Corporation, the working of its
activities and procedures are utilizing the scoreboard. Some of
the main focus is on the following:
· In order to increase sales and expand customer base, the Cargo
Shipping division would focus on upgrading its marketing
methods through print media as well as electronic advertisement
(Kantor, Nolan, & Sauvant, 2011). This will enhance
productivity improvement.
· In order to improve the efficiency of the Cargo Shipping
division activities and reduce costs of products, the Corporation
would adjust to control the unnecessary operational expenses
and this will definitely motivate workers to work from their
residence; developing a feeling of home.
· Waterboard would develop and create devices for evaluation

4. and keeping a close watch on the efficiency of workers of the
Cargo Shipping division. The devices would include a
combination of fiscal and non fiscal structure of performance
assessment.
Learning and growth: Some of the most essential aspects of
research and development include:
· The Waterboard Corporation would launch employee
incentives as well as growth programs which keeps its valuable
workers intact. This is majorly aimed at keeping the turnover
ratio per year at 10%.
· According to Waterboard Corporation, employee efficiency
levels can be improved for accomplishment of overall
organizational goals when the people’s objectives are met.
Cargo Shipping would focus on devising SMART goals which
keeps equilibrium between organizational objectives with
employee personal objectives.
· Waterboard would focus on using upgraded innovative
technologies to boost proficiency of its activities and overall
organizational efficiency (Biegelman, 2008). The Cargo
Shipping division would undertake training classes to keep in
touch with the changing technological world.
Conclusion
Before employing the above viewpoints, Waterboard
Corporation would require to assess the impacts related to them
morally. They will also need to develop contingency or back up
plan. This will be very essential in reducing the dangers
involved with the alternatives. In case of any flop, the
organization would posses’ backup plan therefore reducing
probable damages. As the above analysis, the best alternative to
chose from would be the one which satisfies all dimensions, that
is overall organizational turnover, stakeholder profit, price
element and customer satisfaction.
Balanced Scorecard for Waterboard Corporation
Financial Objective Type
Measures
Targets

5. Supporting Initiatives
Analysis
Increased market share
Focus on new customers by referral programs, email
advertisements and creating personal relationships with
customers.
Accomplish 12% quarterly increase.
Hire marketing professionals to provide marketing guidance.
Challenging precise growth rate will be experienced but not
hinder accomplishment.
Increase Profit margin
Leveraging customer network through process knowledge and
business.
Targeting 14% reduction on unnecessary expenditures.
Decreasing the expenditures enhances leverages
Will need five months of execution period.
Increase in overall profitability
Increase consumer spending by 20%
32% of customer base will improve spending by 20%
Providing value added services like delivery help on video
conferencing.
A IT system for customer care will be essential.
Customer objective type
Measures
Targets
Supporting Objectives
Analysis
Complete focus on relationship building with customers
Continuous interaction with customers
Increase the number of customers by 20% per year
Launching free newsletters & promoting referral programs.
Doing quarterly assessment
Provide additional services
Expanding service & product portfolio to customer education
Quarterly increase in corporate clients by 20%
Boosting client base

6. Half year assessment
Work with renowned professionals in customer management for
satisfaction
Working experienced and professionals in customer
management team to safeguard company’s reputation.
Increasing the number of professionals by 10% semi annually
Hiring professionals with renowned skills in customer
management.
Semi annual assessment
Objective
Measures
Targets
Supporting Initiatives
Analysis
Increase marketing
Marketing will increase customer base
10% income to come from delivery consultancy services
Development of indirect marketing channels.
Achievable goals
Reduce operational expenses
Reduce unnecessary expenses
Regular staffing level & removing surplus payroll.
Facilitate work from home initiative
Analysis after two months
Measure of business performance
Activities efficiently assessed boosts employee output
Deployment of efficient measurement devices
Use a combination of financial & non financial performance
measurement styles
Semi annual efficiency assessment
Objectives
Measures
Targets
Supporting initiatives
Analysis
Optimization of workforce

7. Reducing turnover
Maintain annual turnover below 10%
Launch modern benefits & employee development plans
Attainable goals
Increase employee productivity
Offering bonuses for achieving certain goals in the strategic
objectives
SMART objectives
Launching non monetary bonus plans like privilege cards
Semi annual assessment
Encourage use of innovative technology
Improved technology will aid in employee learning and constant
upgrading
Bi-monthly instruction on how to use modern technology
Benchmarking the use of technology
Bi-monthly assessment

8. References
Biegelman, M. T., &Biegelman, D. R. (2008). Building a
world-class compliance program: Best practices &strategies for
success. Hoboken, N.J: John Wiley & Son
Levy, A. & Merry, U. (1986). Organizational
transformation approaches, strategies, theories. New York:
Praeger.
Kantor, M., Nolan, M. D., & Sauvant, K. P. (2011). Reports of
Overseas Private Investment Corporation determinations.
Oxford: Oxford University Press.
SWOTT Analysis Paper
David Greenfield
BUS/475
August 3, 2015
Susan Horvat
Education
SWOT analysis is an efficient method used for tactical planning
to classify possible, priorities and generating a common vision
of accomplishing the expansion strategy for a company. SWOT
should answer the question of where the company is involving
the examination of the external and internal environment
specifically and generally. It used to estimate the company’s
environmental factors. Only by taking into contemplation the
components of common environment : political environment,
social environment, economic environment, legislation and
stress groups, a corporation will be able to take on the
particular way of achievement, which will guarantee its
performance and advantages on current and latent competitors
(Thompson, & Martin, 2010).

9. In today’s highly competitive and fast spaced marketplace, it is
vital for organizations to be elastic enough to change, so that
they can remain up to speed and profitable. Management of
change has always been a concern of debate among scholars:
how can employers make appropriate conditions for a victorious
change process? And what can workers do to go through it.
Strategicmanagement mainly pertains to adjusting an
organization to its business surroundings. The greatest agent for
organizational change is the socialization feature of culture,
which can be made powerful structurally. Waterboard
Corporation takes on the individuality of learning, adapting and
growing organization; these traits have become part of the
structure of how it operates. Being aware of how and being
capable of increasing this flexibility is essential to
organizational success (Poole, & Ven, 2004). Waterboard
Corporation implemented strategies of adaptation that have
effects that ripple across a corporation. Raising an
organization's capability to adjust to change and reduce
disturbance reduces costs and saves time. One approach that
Waterboard has used for increasing adaptation is to select a
person to back the changes, tackle and in the long run recruit
opponents, and proactively spot and alleviate problems.
Economic forces refer to the direction and nature of the
economy in which a business operates. Economic factors have
an incredible impact on company firms. The common state of
the economy for instance prosperity, recovery, recession and
depression. The fiscal policy, monetary policy, payments
balance, the stage of economic cycle and interest rate are main
variables in pricing decisions, employment and corporate
investment. The growth impact or turn down in gross national
product and decreases or increases in the value of the dollar,
inflation and interest rates are considered as chief examples of
important impact on business processes. To assess the local
condition, an organization may seek information relating to the
economic stand and future of the area and the effects of this
viewpoint on the transportation and commercial base,

10. unemployment, disposable income and wage rates. The
condition of world financial system is most vital for
organizations working in such areas. Factors such as monetary
and fiscal policies, demographic changes, rate of interests,
inflation rates and level of employment which establish the state
of aggressive environment in which Waterboard Corporation
operates. These forces have an effect on the result of the firm's
marketing activities, by influencing the strength and volume of
demand for its products.
Legal forces that affect Waterboard Corporation include court
judgments, legislation and election outcomes as well as the
decisions given by various agencies and commissions. The
political sector of the surroundings presents potential and actual
restrictions on the way a Waterboard corporation operates.
Among the most significant government procedures are:
takeover (creating a crown privatization and corporation),
expenditure, taxation and regulation. The disparities among
international, national and local subsectors of the political
atmosphere are often rather dramatic. Political volatility in
some regions makes the very type of government subject to
radical changes.
Additionally the basic scheme of government and the laws the
system propagates, the political surroundings may include such
concerns as examining government strategies toward revenue
tax, relative pressure of unions, and strategies concerning
employment of natural resources. The Political activities also
have a noteworthy impact on three supplementary governmental
roles influencing water board’s external environment. They
include:
* Supplier function. The decisions of the government regarding
accessibility and creation of personal businesses to government
owned usual resources and local stockpiles of agricultural
products will intensely affect the feasibility of the strategies of
Waterboard Corporation.
* Customer function. Government demand for services and
products can eliminate, enhance, sustain or create many market

11. chances.
* Competitor function. The government can function as an
almost indomitable competitor in the marketplace, thus,
information of government policies can help Waterboard
Corporation to avoid adverse altercation with government as a
competitor. Generally, the impact of government is increasing
and far-reaching.
The opportunities that face the corporation’s new division
include:
· Specialized shipping demand increase
· Favorable physical condition. Favorable market conjuncture.
· Global maritime and river transport.
· Growth predisposition for world export.
· Positive economical growth.
· Steady macro economic environment.
The issues that face the corporation’s new division include:
· Low possibilities to access money and capital markets
· Material expense increase tendency. Aggressive market
strategies for many countries
· Tendency of national currency devaluation.
· Lack of specialized banking system in shipping.
Conclusion
As a result of placing it in the SWOT model, the division for
Cargo shipping of products across the globe was positioned in

12. the first quadrant. The classification of the SWOT quadrant
facilitates the move to the last analysis’s step which is to
formulate the actual strategy. According to grand strategies of
intricate companies’ common level, there are four key strategies
equivalent to the first quadrant, which are attention on a market
share; attention on a product; mergers and peaceful firms
purchases; mergers and mandatory firms acquisitions. It is the
accountable person’s problem to choose which one of these
policies will be chosen. The policy which Waterboard
Corporation must select is the attention on a market share.
References
Levy, A. & Merry, U. (1986). Organizational transformation
approaches, strategies, theories. New York: Praeger.
Poole, M. & Ven, A. (2004). Handbook of organizational
change and innovation. Oxford, UK New York, N.Y: Oxford
University Press.
Thompson, J. & Martin, F. (2010). Strategic management :
awareness & change. Andover: South-Western Cengage
Learning.
Strengths Weaknesses
Marketing Marketing
Great orders on stock that are all addressed to lack of
aggressive marketing strategy.
The export. Finance
Competitive prices hardships

13. in getting financing.
Finance lack of
cash liquidity
Financial stability and good profits. Technology
production
Technology production steady
increase in investments.
Good management low manual
work costs.
Flexible organization sub
utilization of current production
Specialized ship building abilities capacities.
Human resources organization
management
Qualified workforce little labor
productivity
Small
level of subcontractors

14. Opportunities Threats
Macro-economic situation Macro-
economic situation
Steady macro-economic environment lack of
specialized banking system in
Positive economical growth. Shipping.
Competitive situation tendency of
national currency
�growth predisposition for world export and devaluation
Global maritime and river
competitive situation
Transport.
Aggressive market strategies for many
�favorable market conjuncture. Countries.
�favorable physical position. Material

15. expense increase tendency.
�specialized ships demand increase. Low
possibilities to access capital and
Money
market.
Running Head: Conceptualizing in Business – Business Model
and Strategic Planning 1
Conceptualizing in Business- Business model and strategic
planning 2
Conceptualizing in Business – Waterboard Corporation
David Greenfield
BUS/475
July 27, 2015
Susan Horvat

16. Conceptualizing in Business – Waterboard Corporation
My new Company will be the Waterboard Corporation, which
will be an international corporation based in the United States
and operate in places like America, Caribbean, Africa, Asia, and
Europe. This paper will discuss the mission statement and
vision statement of Waterboard Corporation as well as the major
guiding principles and values that the Corporation will apply
the cut-throat competitive environment. Additionally, it will as
well look at a division of Waterboard Corporation and then
discuss the marketing strategies that will be applied by the
company in trying to meet the unending needs of customers.
Water board Corporations will be dealing with agricultural
services. Some of the activities that will take place in
Waterboard Corporation include sugar production, citrus
production, pork production and processing, commodity
merchandising and flour milling (Hart 2003).
Proposed new Division for the company
The division that I want to create for Waterboard Corporation is
the Cargo shipping of products across the globe. This division
will enhance the transportation of the products of the company
to different parts of the world. For the start of the business, the
Company will own seven container vessels chartered to the
corporation. Waterboard Corporation will have 900 employees
particularly to this special division of Cargo shipping which
will be working in various chain stores in the destined
countries.
Alignment of the division to the Mission and Vision Statement
This division of the Waterboard Corporation will be customer
focused and run in line with the vision and vision statement of
the company. Waterboard Corporation will be a food producing
and processing company which aims at offering high quality,
fair priced foods and agricultural products that use natural
ingredients (Hart 2003).We will view us as partners with our
community, the environment, customers, and employees.
Additionally, we are aiming at becoming a globally recognized

17. corporation capitalizing the interest sustained in agricultural
products across the globe. Above all, we are expecting to
moderate our growth, annual profitability as well as maintaining
a sense of pride and a good reputation. And for this, cargo
shipping of our agricultural products will be a key tool that will
help us to reach to the world, close to the consumers with our
products thereby making our mission statement become a
reality.
Our vision statement as Waterboard Corporation is to become a
global company which clearly understands the needs of the
customers across the globe by developing products and services
which satisfies the interests and needs of the destined and
valued customers. In addition to this, we are up to maximizing
our products and services that will ensure the satisfaction of the
customers by distribution of the products globally
(Kantor,Nolan & Sauvant, 2011). Most importantly, we are
nurturing our winning network through building a solid
relationship with the global consumers as well as practicing
loyalty to customers from various regions and locations across
the globe.
Through cargo shipping of our products to the rest of the world,
we are purposing to increase our connection therefore
expanding our market base which will definitely mean achieving
the mission and vision of the organization through the shipping
division. As per my development plans, I want this business to
prosper beyond imagination, therefore, having a properly
managed shipping division will be an answer as these products
will be sold to a large market, not just within the country, but
globally. Cargo shipping of the products will make us benefit
from the globalization outcomes (Kantor, Nolan & Sauvant,
2011).
How Waterboard's Cargo Shipping Division will address
customers' needs
Waterboard Corporation, through the division of Cargo
shipping, has developed some strategies that will be used to
address the needs of the esteemed customers from all points in

18. the world. The division will employ the use of traditional
marketing techniques as well as innovative tools to ensure that
we meet the needs of the customers from any part of the world.
The division will also use branding as well as electronic
marketing solutions so as to ensure that the needs and interests
of customers are met from a wide range (Kantor, Nolan &
Sauvant, 2011).
The division will enhance consistency in the provision of goods
and services. It is quite important for the company to offer
consistent customer services through continued delivery of
goods when and where they need them. Through this division, a
responsible customer care service will be created where the
employees will give immediate feedback concerning the various
issues that they may raise concerning the business.
It is true that pricing is not a major factor considered by
customers to buy products of different companies. The division
will ensure that fair prices are made to the products since they
will need to create a large market base. The division will also
ensure that only the desired quality of products will be shipped
to the consumers concerning their interests and needs. Most
importantly, for the products to be shipped overseas, the
division will set prices for the company on their website to
ensure that customers are not overcharged.
Lastly, Waterboard Corporation, through the division of Cargo
Shipping will attempt to meet the needs of the consumers
through regular communication and interaction in the various
countries on a daily basis. The division has created open phone
numbers and a website that the consumers can access and put
forward their concerns to the company over the products and
services offered by the shipping network. In addition to this,
Waterboard customers, local and international, will be able to
contact the staff members as well as other employees via
different social media platforms. The platforms will allow
customers and staff members to chat directly and receive
immediate feedback from staff members and employees of the
companies especially concerning the delivery of the agricultural

19. products to a particular place.
We cannot ignore the cut-throat competition that we will face
from other companies in the global market. However, the above-
mentioned strategies will be a key aspect of promoting the
success of the corporation. With adequate implementation of
these customer related strategies, the clients will basically gain
their trust on us and become loyal and this will be a boost to the
company no matter how competitive the environment might be
across the globe (Biegelman & Biegelman, 2008).
Core values and Guiding principles for the new division
Typically, values functions as a compass direction in this
corporation and guides us in the daily operations with respect to
internal and external relationships. First, Integrity will be
among the essential values that will be followed to the letter.
This demands the employees of the division to act with honor
and respect as well as honesty when dealing with the customers.
Secondly, our division will consider and appreciate diversity by
respecting people from different cultural backgrounds through
mastering equality and equity in serving the consumers during
the shipping process. This is because shipping of the products
requires traveling to different places having different cultures
(Begielman & Bigielman, 2008). Thirdly, through the division,
the company is committed to providing great products and
services at a price fair to everyone. Accountability will be much
considered, whereby we will acknowledge and take
responsibility for the decisions, policies, products and actions
that we generate for our esteemed customers. Additionally, the
division values innovation where we will be pursuing new
creative ideas that will create a friendly environment for the use
of technology in the shipping process.
Shipping of products throughout the world requires safety of the
employees. With respect to this, the company will ensure that
the employees work in an accident-free environment so as to
maximize and increase the activities of the entire workforce. On
the other side, the employees are expected to observe safety in
the division and report any form of insecurity issue or accident

20. and should also ensure that they don't cause any form of harm to
each other or the company in general.
The division will focus on empowerment of the workforce to
treat their responsibilities with seriousness and deliver their
best in the respective jurisdictions. Involving them in the
decision-making process will be a great strategy that will make
them feel like part of the corporation hence enhancing their
individual production (Biegelman & Biegelman, 2008).
Conclusion
A well thought out strategic plan plays an essential role in the
success of big or small organizations, and it is imperative for
growth. Therefore, a well-considered mission, vision, and
values are core benefits to the customers, shareholders and
employees as well as to the business itself. It will also align the
company away from its competitors and set values and ethics
relevant to the company for competitive advantage.
The mission statement, vision statement and the key values and
principles will act as the main cornerstone of Waterboard
Corporation and it will guide the employees and members of the
new division of Cargo shipping in the day to day activities. The
creation of the Cargo shipping division will be instrumental to
achieving the vision and mission of the organization through
consistency of delivery of our products, continuous
communication with the consumers as well as the use of
technology in marketing and shipping plan. This will ensure
that the needs of the consumers are met.
References
Hart, J. F. (2003). The changing scale of American agriculture.
Charlottesville: University of Virginia Press.

21. Biegelman, M. T., & Biegelman, D. R. (2008). Building a
world-class compliance program: Best practices &strategies
for success. Hoboken, N.J: John Wiley & Son
Kantor, M., Nolan, M. D., & Sauvant, K. P. (2011). Reports of
Overseas Private InvestmentCorporation determinations.
Oxford: Oxford University Press.