Strategic Plan Part 3: Balanced Scorecard and Communication Plan Jon Thompson BUS/475 November 21, 2016 Michael Portillo Running head: STRATEGIC PLAN PART 3: Balanced Scorecard and Communication Plan 1 STRATEGIC PLAN PART 3: Balanced Scorecard and Communication Plan 2 Balanced Scorecard Customer Satisfaction Financial Constraint Communication Centre Employees Organization’s Prosperity Management Impacts of the Balanced Scorecard on the Stakeholders and the Communication Plan Stakeholders-the stakeholders’ portfolios are very safe because there is accountability which starts from the employees to the management. It is the responsibility of the organization to see that the deliveries reach the destination safe and secure from any damage or theft. Communication Plan-the balanced scorecard makes the communication plan to be efficient and objective-oriented. Because all the stakeholders have the notion that the communication management system is integrated so that the system tracks deliveries and the transport system has twenty-four-hour monitoring. Identify key trends, assumptions, and risks in the context of your final business model Key Trends-the transport system in the United States of America has had the number of drivers reducing at an alarming rate which shows that the business of shipment is getting wider and broader challenges each year. Secondly, the GDP of the organization is not bad because it is increasing annually. Assumptions-there is an assumption that goods in transit are exposed to all types of risks, and therefore the company needs to have an integrated communication plan to monitor the deliveries and track the transport and supply chain management. Risks-first of all there is a significant risk in the future of fewer drivers willing to take up jobs because the number is reducing quickly. The risk is associated with drivers who demand increased salaries due to the higher demand for drivers in the market. Furthermore, there is a danger of slowed down economies in which case the organization is going to experience moderate financial gains and dividend payment to the stockholders. Strategic Objectives regarding Shareholder Value Perspective Market Share- The business should fight hard and smart to get its market share because the market is full of parameters and investors with different motives in which case the increased market share increases dividend payment for the shareholder. This strategy can be achievable through online presence which will increase orders and sales thereof. Revenues and Costs- The organization should balance the Revenues and Costs so that at the very end, the budgeted operations of the organization can earn mass income. Thus, the organization has a mandate to reducing the cost of transportation and increasing revenue through the incorporation of technology and market modalities which can bring that change. Profitability-the profitability ratios need to be improved by the or.

1. Strategic Plan Part 3: Balanced Scorecard and Communication
Plan
Jon Thompson
BUS/475
November 21, 2016
Michael Portillo
Running head: STRATEGIC PLAN PART 3: Balanced
Scorecard and Communication Plan
1
STRATEGIC PLAN PART 3: Balanced Scorecard and
Communication Plan
2
Balanced Scorecard
Customer Satisfaction

2. Financial Constraint
Communication
Centre
Employees
Organization’s Prosperity
Management
Impacts of the Balanced Scorecard on the Stakeholders and the
Communication Plan
Stakeholders-the stakeholders’ portfolios are very safe because
there is accountability which starts from the employees to the
management. It is the responsibility of the organization to see
that the deliveries reach the destination safe and secure from
any damage or theft.
Communication Plan-the balanced scorecard makes the
communication plan to be efficient and objective-oriented.
Because all the stakeholders have the notion that the
communication management system is integrated so that the
system tracks deliveries and the transport system has twenty-
four-hour monitoring.
Identify key trends, assumptions, and risks in the context of
your final business model
Key Trends-the transport system in the United States of
America has had the number of drivers reducing at an alarming

3. rate which shows that the business of shipment is getting wider
and broader challenges each year. Secondly, the GDP of the
organization is not bad because it is increasing annually.
Assumptions-there is an assumption that goods in transit are
exposed to all types of risks, and therefore the company needs
to have an integrated communication plan to monitor the
deliveries and track the transport and supply chain management.
Risks-first of all there is a significant risk in the future of fewer
drivers willing to take up jobs because the number is reducing
quickly. The risk is associated with drivers who demand
increased salaries due to the higher demand for drivers in the
market. Furthermore, there is a danger of slowed down
economies in which case the organization is going to experience
moderate financial gains and dividend payment to the
stockholders.
Strategic Objectives regarding Shareholder Value Perspective
Market Share- The business should fight hard and smart to get
its market share because the market is full of parameters and
investors with different motives in which case the increased
market share increases dividend payment for the shareholder.
This strategy can be achievable through online presence which
will increase orders and sales thereof.
Revenues and Costs- The organization should balance the
Revenues and Costs so that at the very end, the budgeted
operations of the organization can earn mass income. Thus, the
organization has a mandate to reducing the cost of
transportation and increasing revenue through the incorporation
of technology and market modalities which can bring that
change.
Profitability-the profitability ratios need to be improved by the
organization as a strategy of expansion of its portfolios and
customer retention. The strategy is very vital because the
company needs customer satisfaction and retention for it to
grow wider and broader
Competitive Position- All the shipment portfolios in the
organization needs the capacity to trade globally and of course

4. have the capability of outdoing the rivals so that the customers
can boast of their well-traded stock.
Strategic Objectives regarding Customer Value Perspective
Customer Retention or Turnover-the organization should put in
place an online arena where customers can book their shipment
orders, navigate the online market and new quality products so
they can be satisfied, thus retention can be achievable. The
strategy furthermore increases turnover because when the sales
are increased the liabilities can be paid up.
Customer Satisfaction- The organization has the capacity and
should train its drivers and other members of staff so that
customer service can be maintainable.
Customer Value-the organization should focus on care and
service for clients so that the very same customers can feel the
value of the customer.
Strategic Objectives regarding Internal Operations Perspective
A measure of Process Performance-the organization is to put up
strategic models with metrics to standardize the process of
delivery of orders to the customers. The methodology includes
time management, product safety, the rate of transportation and
so forth.
Productivity or Productivity Improvement-the organization has
the capacity and must utilize it to enhance its productivity
regarding the general operations and the scope of the portfolio
trading in the capital market.
Operations Metrics- The organization is to establish standards
for its operation managed by the operations and planning
manager where the validation and financial support can only be
given to projects which meet a certain level of excellence.
The Impact of Change on the Organization-the organization
should have a clear roadmap of the expected product,
operational, management and market changes which shall affect
the organizational staffing and other aspects such as
remuneration schemes.

5. Employee Satisfaction-the Human Resource Management should
establish a motivational salary scheme and good task allocation
by ensuring that it doesn’t overwork the employees but still
increase performance.
Employee Turnover or Retention- The organization should
monitor the expected ratio of performance from the employees
to the wage rate that it may not exceed limits in which case the
employees will feel used. (Ariely, & Carmon, 2000) Ariely
believes that employee satisfaction is more important than
reducing employee turnover.
The level of Organizational Capability-the organization should
do more by incorporating technology and effective modalities to
its operations so that the capacity of the organization can be
utilized for improved profit margins.
Nature of Organizational Culture or Climate-the strategy of the
organization should focus on building the organizational
cultural paradigms and observing serenity at the workplace.
Technological Innovation- In this item, the team should
incorporate technological advancement such as deliveries'
tracking, use of Transport Management software and so forth to
improve the operations of the organization.
Potential Alternatives for Week Three SWOT Analysis Issues
Cash flow Immunization to reduce the severity of financial
meltdown when the volatility is high within the market.
Maintenance of systems to ensure there is continuity in service
for the customers and expansion of organizational operations
Potential Risks and Mitigation Plans
Reduced number of drivers increased salaries and benefits
schemes
Employee dissatisfaction due to expansion of portfolio-increase
the number of employees
Risk of queue management because of bulk focus on time
management and shift-tasking
Stakeholder Analysis and Mitigation Strategies
The stakeholders want profitability while the rate of revenue
due to change is minimal. Therefore, the contingency strategy

6. should be to inform the stakeholder on the nature of the second
order changes and the time frame it takes before they replicate
inflows.
Ethical Implications
As much as there are expected shifts and rapid change in the
organization, the ethical standards of the employees in the
organization are high. Professionalism is exquisite.
Developing Metrics for the Strategic Plans
Metrics heavily rely on data because data is the constraints
through which parameters are set. (Zwilling, 2011) Cites that
metrics measures the standard, efficiency, quality, progress,
performance, plan for a product. For potential risks, the
organization should increase the salary and benefits to the
employees. The measure is the increased performance rating
through revenue. The target is to reduce employee turnover by a
unit.
Stakeholder satisfaction through convincing language can
enable the company to improve sales. The target is to have 2
million additional units of sales.
The measure of the ethical standards should be done using
performance rating and also online intelligence interviews. The
target is for an average employee to score 57% intellectual
interview and 63% in performance rating. Cambell believes that
job performance is derived from a central linear variable which
manifests its advantages and disadvantages in every position
contingent to the skills and experiences(Campbell, McHenry, &
Wise, 1990).
A Brief Communication Plan
Define the purpose- All the stakeholders should subscribe to the
online presence. The organization's IT personnel send
newsletters via emails every week to all stakeholders where the
objective of the organization should be well defined.
Define the audience- The IT department should reach out to all
social media communities. The audience should send links and
pictures of the products.
Identify the channel(s) of communication and why you selected

7. that Channel- The channel of communication is via Emails,
tweets, and social media. Because the world is rapidly
embracing technology where the use of emails and social media
such as Facebook, Whatsapp, and other platforms present a big
number of audiences.
Reference
Ariely, D., & Carmon, Z. (2000) Gestalt characteristics of
experiences: The defining features of summarized events.
Journal of Behavioral Decision Making, 13, 191-201.
Campbell J. P, McHenry J. J, & Wise L. L (1990) Modeling of
job performance in a population of jobs: Personnel Psychology,
43, 313-343
Zwilling M (2011) 10 Metrics Every Growing Business Must
Keep An Eye On (5) 1:1-8