2. Name as many theorists/theories as
you can
Theorist Their theory
3. Whose theory?
all things have a genre, this is a way to study texts and audience response
genre needs recognizable elements/conventions before we can identfy it as
genre
1) semantics/syntax - genre has become to preoccupied with semantics
(signs/iconography) rather than CONTEXTS
1) genre offers audiences a set of pleasures
There are other ways to classify films (other than drama, action, etc.)
all genres have a subgenre
genre is abstract
uses and gratifications theory
industries use genre to sell products to audiences
genres go through typical cycle of changes during their lifetime
genre not given by culture.....in constant process of negotiation and change
genres are processes of systemisation - they change over time
Feurer
Chandler
Tudor
Mittel
Grant
Altman
Neale
Buckingham
Tudor
Metz
McQuail
4. Genre: The theorists and theories
Chandler all things have a genre, this is a way to study texts and audience response
Tudor genre needs recognizable elements/conventions before we can identfy it as
genre
Altman 1) semantics/syntax - genre has become to preoccupied with semantics
(signs/iconography) rather than CONTEXTS
Altman 1) genre offers audiences a set of pleasures
Stam There are other ways to classify films (other than drama, action, etc.)
Grant all genres have a subgenre
Feurer genre is abstract
McQuail
(audience)
uses and gratifications theory
Mittel industries use genre to sell products to audiences
Metz genres go through typical cycle of changes during their lifetime
Buckingham genre not given by culture.....in constant process of negotiation and change
Neale genres are processes of systemisation - they change over time
