Technical SEO refers to the server and website optimization and improvement of technical aspects of SEO. This increases the rank of the website in the search engine result pages (SERP). Technical SEO enhances the speed of the website, makes it easier to crawl, and indexes the website more effectively.

1. What is Technical SEO?
Technical SEO refers to the server and website optimization and improvementof
technical aspects of SEO. This increases the rank of the website in the search
engine resultpages (SERP). Technical SEO enhances the speed of the website,
makes it easier to crawl, and indexes the website more effectively. So, Technical
optimization does not only improve the position of a website in the search engine
but also enhances the functionality of the website.
Characteristics of the Technical SEO
Technical SEO is an on-pageSEO, which is different fromthe off-pageSEO.
Technical optimization improves the elements on your website so as to acquire
the higher rankings. The following are the top characteristics of Technical SEO:
1. Technical SEO is Fast.
Presently, people do not wait for a page to load for morethan a few seconds. In
the year 2016 already, research had shown that 53% of the mobile website
visitors leave the websiteif it does not open within three seconds. If the website
is working slowly, peopleget irritated and move to another website. Due to

2. lagging, you miss all the traffic. The undertaking of technical SEO improves the
functionality of the website and its position on the SERPs.
2. Technical SEO makes Your Website Crawlable.
To spide/crawlyour website, search engines use crawlers. A fantastic internal
linking structureensures that crawlers understand theimportant content on your
website. Possibilities of the crawling should be made crawlable.
There are many ways in which robots areguided. For example, you can block the
crawlers fromaccessing the content you do not wantto get reported. You can
also allow the crawlers to access a page, but block them fromshowing the page in
the resultpages. Thus, a great linking structureon the website is formed to make
the crawlers understand theimportant things on your website.
3. Technical SEO Creates Structured Data.
Technical SEO uses the mechanisms to create structured data on your website. When
the data is structured, it helps search engines in understanding the product and its niche
you are trying to sell on your website. It gives you the opportunity to give all the
different kinds of details about the products to the website developers.
Yoast SEO has free data structures blocks that facilitate in structuring the data well.
Why Technical Optimization of the Website Should Be
Undertaken?
Search engines do not send users to dead-end websites. Google and different
search engines aim at offering their users with excellent results for their query. To
achieve this end, robots of the Google crawland evaluate web pages on multiple
factors. Somefactors are related to the user’s experience, such as page-loading
time. Other factors evaluate the basic purposeand idea of your page content.
Itis a misconception that technical details of the websiteshould undertake
optimization of the websitefor pleasing the search engines. A website should be

3. loaded with features that make it fast, easy to use, and clear for your end-users.
Fortunately, the undertaking of the technical foundation often coincides with the
creation of a better and improved user experience for users as well as search
engines.
So, technical optimization is important for improving your rank in the search
engine resultpages and inviting morevisitors to the website. When the visitors
enjoy the improved user experience, they return as well as recommend your
website to others. Thus, the technical SEO of the website increases your sales and
revenue.
Technical SEO should be undertaken by all websites to improve its services, which
increase the leads, sales, and revenue of the website.