LIIAR analysis of Newspaper adverts

1. LIIAR analysis (Channel 4)
Medialanguage
 Logo- Particularlyonchannel 4newspaperadvertstheyalwayshave theirlogoonthe right
handside of the advert,thistendstobe a large image sothat it standsout to the audience.
 Banner- Onchannel 4 newspaperadvertstheynormallyhave abannerwhichistypicallyin
the bottomleftof the advert,the bannerstatesthe title,tagline and the time/date itwill be
shown,thisagainisnormallyincontrastingcolourstothe advertto make it standout.
 The advertisementisalwayslandscape if itchannel 4butotherssuch as ITV have theirs
eitherlandscape orportrait.
 Image- On the advertthere isnormallyone dominantimage,channel4documentariestend
to be there to shockso thisis particularlyeffective forthem.
 Font- channel 4 alwaysshowtheirownunique font.
Ideology
Withthe ethosof channel 4 being “toproduce high qualityand diverse programmingwhich:
 Demonstratesinnovationandcreativity
 Appealstothe interestsof aculturallydiversesociety
 Exhibitsdistinctivecharacter”
What thismeansisthat channel 4 tendto show documentariesthattypicallyshockoreducate
people orare about topicsthat are taboo innormal society,suchas Supersize vsSuperskinnyor
Nazi women. Thismeansthatthe newspaperadvertsthattheyproduce have toportraythat
shockingfactorthat the documentarieshave.
Institution
Channel 4 isa Britishpublic-service televisionbroadcasterwhichbeganin1982. Commerciallyself-
fundedwhichmeans thattheyneedtogeta large audience because itgetsitsfundingfrom
advertisementsbetweenprogrammesandthe advertiserwon’tpayfora small audience.Because of
thistheyneedtomake programmesthat the nationwantsto see,thereforetheytendto be like
theirethos,shockingandtypicallyabouttaboosubjectthatchannel 4aimat a diverse audience.

2. Audience
The target audience forchannel 4are adultsagedbetween18and 30 year old,thiscan be identified
by the typesof programmesandcharacters that theyshow intheirdocumentaries. The type of
characters isimportantbecause theyneedtobe representedinthe newspaperadvert,because we
are makinga channel 4 style documentarywe willhave tolookfurtherintohow theyare
represented.
Representation
The people inthe newspaperadvertstendtobe representedinashockingway,whetherthatbe
because theyare indanger,or because theyare doingsomethingthatisnotnormal.For example in
thisadvertthe childisin dangerand the adultsare walkingaroundhim;thisisrepresentingthe child
as helplessbutmore importantlyitisrepresentingsocietyasself-centredandsavage fornot noticing
the childand helping.