Public service broadcasters aim to cater to a wide range of tastes and audiences. They include the BBC, ITV, Channel 4, Channel 5, and S4C in the UK. Their brand identity and aims are defined by factors like presenters and programming style. They also engage in cross-platform marketing by advertising one media platform on another. Additionally, radio stations syndicate output by making and selling programs to other stations or buying programs available to other stations. Stripping is a technique where the same program airs at the same time each day to build audience association. The goal of public service broadcasting was created by J. Willgoose to inform, educate, and entertain global audiences.

1. PublicService Broadcaster
A radioor televisionbroadcasterthatisseento offerapublicservice bycateringfora range of tastes
and audiences.The mainpublicservice broadcastersinthe UKare the BBC,ITV,Channel 4, Channel 65
and S4C
Profile
For radiostationsthisreferstohowtheyare definedtotheirtargetaudience throughtheirbrand
identity,whichmaybe definedby,forexample,the presentersorprogramme style.Thisincludestheir
aimsand theirethos.
Cross-platformmarketing
Where one formis advertisedonanothermediaplatform.
Syndicatedoutput
Whenradiostationsmake and sell aprogramme or otherstationsor buya programme that may be
available tootherradiostations
Stripping
A technique usedinradioandtelevisionwhereby acertainprogramme isbroadcastat the same time
everyday.Inradio thisattracts an audience whoassociate aparticularprogramme withtheirdaily
routine.

2. Facts:
PublcService Broadcastingis The brainchildof J. Willgoose whoisonaquestto informeducate and
entertainaudiencesaroundthe globe
Motto
• Intelligentspeech,the mostinsightful journalism,the wittiestcomedy,the most fascinating
featuresand the most compellingdrama and readings anywhere in UK radio.