Henry Jenkins

1. HENRY JENKINS
Theorist

2. Convergence Culture
Media is more than technology
It is a place to collaborate

3. Convergence is cultural rather than
technological
Only by knowing the social and cultural stage can you then
predict the technology.

4. Technology amplifies the needs of the
culture.
Making technology available to a wider demographic.

5. Everyone is potentially a producer of
media as well as a consumer.