Deal Umpire is an online marketplace that connects small businesses with daily deal sites. It aims to empower small businesses by providing transparency into deal site offerings and allowing businesses to select the best deal site partner through an auction process. This addresses challenges in the daily deals market like a lack of differentiation among deal sites and barriers to merchants profiting from daily deals. Deal Umpire generates revenue by charging deal sites a fee if selected as the winner of a merchant's auction. It aims to become the leading platform in the daily deals space by expanding nationally and promoting deal site consolidation.