Based on the book "THE CULTURE MAP" Understand different cultures and learn to efficiently and respectfully work together.

1. Reto Laemmler, Co-Founder & CEO of www.testingtime.com

2. My multicultural
experiences
● Raised in Switzerland
○ German, French, Italian
● Worked in San Francisco for
6 years
● Worked with Freelancers all
around the world
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3. WE RECRUIT TEST USERS
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4. Next level multicultural experiences
● TestingTime operates in 4 key markets:
○ Switzerland
○ Germany
○ U.K.
○ France
● Team of 22 with 10 different nationalities
● 900+ customers from over 10 countries
● 280’000+ test users from from over 138 different countries

9. Me

11. Some of my multicultural
missteps

12. Direct Feedback: Switzerland - India
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14. Producing a video: Switzerland - Israel - Indonesia
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16. Some interesting
constellations

19. How to make it work in a
multicultural team

21. Create awareness. Make your own agreements.
● Bring together everyone and discuss how the different cultures operate.
● Formalize the collaboration process together and have everyone agree.
● Adapt to other cultures but stay authentic.

23. Take aways

24. There is no right and wrong culture.
“Same same but different.”

25. UX is an universal topic.
As a UX professional, there is always
something you can learn from another
culture.

26. Design creates culture. Culture shapes
values. Values determine the future.
Robert L. Peters, Graphic Designer

27. www.erinmeyer.com/culturemap

28. Do you have an example?
Let’s map it!

29. Thank you!
@rlaemmler reto@testingtime.com