1. ANDREW LUEDDERS
Highlights & Achievements

2. “ “Life itself
is learning.”
1986
If everyone plays
their part, respects
others and strives for
the best, anything is
possible.”
2016

3. MY JOURNEY
1988 20161991 1994 1999 2007 2011 2013
Learning
Doing
B.A. Liberal Arts
Public Policy &
Political Science
Masters Degree
International
Relations &
Economics
Advanced
Management
Program for
Executives
“On the job training.”
Public
Affairs
Digital
Technology
Digital
Media
Arts &
Communication

4. CROSSING
BORDERS
In 1991 I took my first of many
international assignments in
Germany and learned the
tradecraft of public policy &
cross-cultural communications.

5. AMERICAN CHAMBER OF COMMERCE
IN GERMANY
➤ Managed trade & investment
policy on behalf of members.
➤ Handled press releases &
policy briefings.
➤ Organized international
conferences & events.
➤ Coordinated meetings with
business & political leaders.
➤ Introduced German-American
“business barometer”
competitiveness study.

6. BUILDING
BRIDGES
In 1997, as Director of
Global Partnerships,
I learned how to build
alliances and managed
key strategic projects.

7. DEUTSCHE TELEKOM
➤ Managed global partnership
between Deutsche Telekom,
France Telecom and Sprint.
➤ Coordinated international
strategy & investments.
➤ Steered executive board
meetings.
➤ Supervised business
development pipeline.

8. INNOVATIVE
THINKING
In 1999 I joined Europe’s
largest internet provider,
launched new digital
products and learned how to
manage business operations.

9. T-ONLINE
➤ Launched Germany’s first
IPTV platform.
➤ Implemented Video- and
Games-on-Demand services.
➤ Introduced paid-content
(video, music, games) to the
German market.
➤ Developed a regional and city
search application.
➤ Managed portal traffic and
search optimization.

10. GOING FOR
GOLD
In 2007 I joined SPORT1
to manage Germany’s
largest sports media
network and created new
video products.

11. CONSTANTIN MEDIA
➤ Designed and relaunched
digital sports portfolio.
➤ Expanded video-on-demand
and livestream offering.
➤ Introduced new social media
features.
➤ Integrated top-rated mobile
apps.
➤ Improved SEO and SEM
activities.
➤ Managed post-merger
integration.

12. MARKETING
THE BRAND
In 2011 I was recruited by
one of Germany’s leading
TV networks to manage and
develop their digital brands.

13. PROSIEBENSAT.1 DIGITAL
➤ Managed multiple digital
brand teams with full P&L
responsibility.
➤ Delivered inventory to sales
unit and maximized revenue
streams.
➤ Relaunched and optimized
products & workflows.
➤ Created innovative 2nd screen
and mobile apps.
➤ Launched multi-screen social
media and enhanced TV apps.

14. DISCOVERING
OPPORTUNITY
With the opportunity to join
my partner on international
assignment I left my
corporate job in 2013 to
pursue new opportunities in
the digital & art worlds.

15. PROJECT ART LOUNGE
➤ Established digital media
consultancy Project Lounge
for media strategy and
business development
projects.
➤ Created blog to support and
connect with artists.
www.projectartlounge.com
➤ Organized and curated art
exhibitions in Basel,
Switzerland and Tokyo, Japan
➤ Managed english speaking art
tours and events in Tokyo.

16. THE TAKE AWAY
Returning to the United States with 25 of experience on
international assignment I am confident that I have the
- Communication skills
- Ability to forge partnerships
- Innovative thinking
- Competitive energy and
- Technical & Marketing experience
to build on past success and create new opportunities. I
look forward to continuing the conversation with you.