Presentation prepared as part of the internship under Prof. Sameer Mathur, IIM Lucknow

1. COMPETING FOR THAT
SPOT?

2. WHAT IF YOU WIN
EVEN BEFORE
THE
COMPETETION
STARTS?

3. CHOOSE YOUR PARKING LOT
ON
ParkIt Here! AND BOOK A SPOT
FOR YOUR DESIRED TIME
FRAME.

4. PARK IT THERE!!

5. OUR GOAL?

6. TO GET A PARKING SPOT FOR
EVERY SEARCHING 4-
WHEELER IN THE COUNTRY.

7. COMPANY OVERVIEW

8. WE HELP FIND TEMPORARY
HOMES FOR CARS

9. ANY COMPETITORS IN THE
INDIAN MARKET?
NONE!!

10. TARGET MARKET

11. DO YOU HAVE A 4-WHEELER?

13. CONGRATULATIONS! YOU ARE
A TARGET CUSTOMER.

14. COLLABORATORS
• PARKING MANAGEMENT
COMPANIES (PUBLIC/PRIVATE)
• MALLS
• OFFICES

15. MEMBERS OF THE ParkIt Here!
FAMILY
YEARS OPERATIONAL IN: CUSTOMER
BASE
PREMIUM
CUSTOMERS
AVAILABLE
PARKING LOTS
YEAR 1 DELHI 5,00,000 1,00,000 300
YEAR 2 DELHI, MUMBAI 8,00,000 3,00,000 500
YEAR 3 DELHI, MUMBAI,
KOLKATA
11,00,000 5,00,000 800
YEAR 4 DELHI, MUMBAI,
KOLKATA, BENGALURU
13,00,000 8,00,000 1100
YEAR 5 DELHI, MUMBAI,
KOLKATA, BENGALURU,
CHENNAI
15,00,000 10,00,000 1500

17. CUSTOMER VALUE
• BOOK IT HERE!! PARK IT THERE!!
BOOK IT HERE!
PARK IT HERE!!

18. COLLABORATOR VALUE
• REGULATING THE
PARKING LOTS FOR
THE COMPANY
• INCREASED REVENUE

19. TACTICS

20. OUR PRODUCT

21. SERVICE
RESERVED!
OUR SERVICE

22. PRICE

23. GENERAL MEMBERSHIP
• CHECK THE
REAL TIME
STATISTICS
OF THE
MEMBER
PARKING
LOTS.

24. PREMIUM MEMBERSHIP
• BOOK A SLOT
FOR YOUR CAR
IN YOUR
DESIRED
PARKING LOT.
• THAT TOO AT A
LOW PRICE FOR
$3.99/month.

25. INCENTIVES
• Refer 10 customers
on for the premium
membership and get
a month’s access
completely FREE!!

26. DISTRIBUTION

27. IMPLEMENTATION

28. INFRASTRUCTURE
ALLOCATION OF FUNDS
FOR MARKETING OF THE
COMPANY’S SERVICES
TOP MANAGEMENT
MARKETING FINANCE TECHNICAL
BUSINESS
DEVELOPMENT
SEO AND OTHER
TECHNOLOGICAL
MARKETING FOR THE
CUSTOMERS
MARKETING STRATEGIES
FOR COLLABORATORS TO
EXPAND BUSINESS.

29. SCHEDULE

30. YEAR
YEAR 0 MAKING A COLLABORATOR BASE OF 200
PARKING LOTS, APPLICATION
DEVELOPMENT, AND INITIAL PR
ACTIVITIES
YEAR 1 LAUNCHING THE APPLICATION ON THE
ABOVE MENTIONED PLATFORMS AND IN
DELHI. EXPANDING THE COLLABORATOR
BASE.
YEAR 2 EXPANDING THE SERVICES IN MUMBAI
YEAR 3 EXPANDING THE SERVICES IN KOLKATA
YEAR 4 EXPANDING THE SERVICES IN BENGALURU
YEAR 5 EXPANDING THE SERVICES IN CHENNAI
INNOVATION IS CONSTANT THROUGHOUT!

31. DISCLAIMER
Created by Rishabh Agrawal, BRAC, DU, as part
of a Marketing internship under Prof. Sameer
Mathur, IIM Lucknow