Advance Digital Marketing Course in Delhi at IElevate Institute 93 Digital Marketing Modules, Practical training with Internship and job placement Get Trained by Amazon ATES Training , Become Digital Ecommerce consultant, Lifetime access to LMS, Get session recordings Book a Demo Class Now https://www.ielevate.in/

1. Facebook
Marketing
01
Since Facebook gets tons of data
from their users, who enter it
voluntarily on their profile
(things like age, location, and
interests), they have a good
idea of who users are and what
they like.

2. 6
Competitor
Ad Copies
FB Ads Library Tool

3. 8
Requirements for FB Ads
GST
Landing Page
Facebook Page
Ad Account
Payment Method
Personal Ad Account
Business Manager

4. 12
There’s a ‘hierarchy’ to help organize how you manage everything. Here’s how
it looks:
Account: Holds all of your campaigns, ad sets, and ads. Typically, you’d have a
single account for your business.
Campaigns: Individual campaigns can be created for almost anything. Some
might be for specific products or services. While others are merely for driving
traffic back to your site.(WHY LEVEL 1)
Ad Sets: Exactly what it sounds like Useful for organizing different groups or
categories of ads. (WHO LEVEL 2)
Ads: Last but not least, all of your ads. This is the only part that people will see
eventually. (WHAT LEVEL 3)
Facebook Ad Account
Structure:

5. 10
Campaign Objectives

6. 12
Campaign
Budget
Optimization
Source: https://adespresso.com/blog/facebook-campaign-budget-optimization/

7. 12
Source: https://support.adespresso.com/hc/en-us/articles/360003416293-Facebook-advertising-glossary
Facebook advertising glossary
Ad Account - Grouping of all your specific ads activity. Your ad account includes different
campaigns, ads and billing information. Each ad account has a specific name and ad
account ID number. An ad account name can be the same for multiple ad accounts, but
the ad account ID will always be a unique string of numbers.
Ad - An individual ad includes its creative (ex: the image and text it uses). Ads are kept
within an adset, and multiple adsets are kept within a campaign.
Adset - Campaign are made up of adsets, and an adset includes one or more ads, a
budget, and a schedule. Each adset within a campaign has its own separate budget,
unless CBO is enabled for the campaign.
Action - The number of actions taken on your ad, Page, app or event after someone
viewed your ad, even if they didn't click on it. Actions include Page likes, app installs,
conversions, event responses and more. For example, 2 Page likes and 2 comments
would be counted as 4 actions.

8. 11
Ad Auction
Bid
Estimated Action Rate
Ad Quality Ad Relevance

9. 5
IRRESISTABLE
OFFERS
Free Trial (Ex. Amazon Prime, Netflix)
Discounts (Festival Sales)
Premium (Youtube Premium)
Bonuses (Digital Marketing + ATES)
Payment Terms
Guarantee
Urgency (now or never)

10. 7
Product
Categories
Low Involvement Product (Impulse Purchase)
High Involvement Product

11. 13
Creative Hub
https://www.facebook.com/ads/creativehub/home/intro/?act=1576368455874468

12. 14
How
to create
Ad
creative
using
Canva

13. 15
Ad Copy
HSO Rule
Pain
Problem
Desires
Using
FB Groups
Quora
Forums
Amazon Reviews

14. 4
Funnels
Lead Magnet Funnel
Upsell Funnel
Free Book Funnel
Webinar Funnel
Member Funnel

15. 4
Budget
Lead Magnet Funnel
Upsell Funnel
Free Book Funnel
Webinar Funnel
Member Funnel

16. 4
DONE

17. 4
Important Pillars

18. 4
TYPE OF AUDIENCE