2015 was the year that mobile stopped being the next big thing and became THE BIG THING. Consumers use different devices in different context and mobile user can be in the end of buying cycle. You can never know, But being prepared helps you reach to different client profiles.

1. Middle East Mobile Marketing Trends 2015
Phablet
1
The Mobile Content Marketing Revolution
2 3 4 5
Mobile
payments
Non mobile
optimized sites
Mobile marketing
and advertising
Mobile Video
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72% of adults are sending or
receiving personal emails via
Smartphone each week, it’s
crucial that brands optimize
their marketing emails for
mobile use.
Mobile usage is rising in Middle East
Middle East and Africa
(average annual mobile users
growth rate 8,5%) growth
followed by Asia Pacific
(average annual mobile users
growth rate 5%) lead the
regional mobile users’ growth.
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