Asia Pacific is leading the way when it comes to transformation of media consumption and communication habits, courtesy proliferation of mobile. Millward Brown’s recently released annual study AdReaction gives insights into how consumers are spending time between different screens and how the trends vary between regions.

1. SEPTEMBER 2014
Consistent, connected, considered, concise: 4Cs to reach connected audiences Career Opportunities SINGAPORE Director – Media and Digital Account Director – Quant Account Manager – Quant MALAYSIA Account Director – Quant Account Manager – Quant THAILAND Group Account Director – Quant Associate Account Director – Qual INDONESIA Group Account Director – Quant Account Manager – Quant Account Director – Qual Account Manager – Qual PM Manager – Quant PHILIPPINES Associate Director – Media and Digital Account Director – Quant
Asia Pacific is leading the way when it comes to transformation of media consumption and communication habits, courtesy proliferation of mobile. Millward Brown’s recently released annual study AdReaction gives insights into how consumers are spending time between different screens and how the trends vary between regions.
Speaking at the relaunch event of Digital Market Asia in Singapore, Priti Mehra, MD, Millward Brown Singapore informed that the screen time in APAC higher (at 7.19 hours a day).
One of the reasons contributing to the high daily screen usage, is the high number of digital devices driving the difference between APAC and the global average.
When observed closely, markets such as Indonesia and Philippines lead screen time (over 9 hours). One of the lowest in Asia would be Japan that is at around 5 hours a day, which is still high in comparison to some of the other markets globally.
- See more at: Digital Market Asia
- More about AdReaction 2014: Millward Brown

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Ms Priti Mehra, MD Singapore at Millward Brown, and Ms Veronique Meffert, Head of Digital at Great Eastern, were speaking at the relaunch announcement event of Digital Market Asia in Singapore.
- Listen to their dialogue at: Digital Market Asia
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