1. Rhonda J. Moore
18920 Voss Rd, Dallas, TX 75287 214-679-6375 rhonda127ca@yahoo.com
QUALIFICATION OBJECTIVE
HIGHLIGHTS
To apply my skills, talent and experience as an Account Executive or Account
 Corporate, Agency & Manager or Supervisor, or a Marketing Manager in an agency or corporate
Non-Profit Experience environment to achieve organizational goals and profitability.
 MarCom: Print, Direct Mail,
Social Media, Website PROFESSIONAL MARKETING/
 Budget Accountability
ADVERTISING EXPERIENCE
(current, non marketing position listed on page 2)
 Managing Agencies, Client
Teams, Vendors
Vice President, Marketing Director
SharePlus Federal Bank, $189 million bank (former Frito-Lay credit
 Manage 20-30 Projects
union). Reported to President/CEO, August 2006 – Nov. 2008
Simultaneously while
Meeting Deadlines Accomplishments:
 Hired to direct and manage marketing issues for conversion from a
 Art Direction, Creative credit union to a bank.
Development, Copywriting/  Creative Director/Copy Writer /Editor for new branding campaign from
Editing for Advertising concept to implementation.
Campaigns, Branding, for  Developed and implemented budget tracking and cost / benefit
Print, TV, Radio, Web analysis systems and reporting.
 Created customer communications plan for system platform conversion
 Structure and Sequence (similar to merger/acquisition strategy and tactics).
Architect for Website  Art-Director and Copy Writer/Editor for creation and monthly
Creation and maintenance. maintenance of new website.
 Structural and Sequence Architect for creation of new website.
 MS Word, Excel, Power  Planned, managed and implemented Community Events, Corporate
Point, MS Publisher, Print Events, and PR.
Shop Photo Pro, Windows  Provided oversight for new bank structure finish out including
Movie Maker, HootSuite.
merchandising hardware system.
Education
Vice President, Marketing Manager
BA, English, University of Colonial Bank, a $1 billion regional bank.
Mississippi, GPA: 3.7/4.0 scale. Reported to EVP / President of Retail Banking, June 2004 – August 2006
Graduated cum laude, Editor &
writer for University Magazine Accomplishments:
 Developed and implemented budget tracking and cost / benefit
Community Involvement analysis systems.
 Served as Community Reinvestment Act (CRA) Chairman.
 Developed and implemented internal web-based newsletter.
 United Way, Team Leader/
Committee Chair, 2 years  Managed marketing strategy and produced print sales materials for
Commercial Lending Officers.
 Founder, Executive Director,
Lone Star Santas, A non-profit
that raised and donated millions
of dollars providing 15,000 gifts Continued on page two
annually to needy children.

2. Rhonda J. Moore
Page two
PROFESSIONAL MARKETING
EXPERIENCE (page two)
Account Executive
Euro RSCG, Formerly Brann Forbes, Advertising/Marketing Agency. Reported to CEO, March 1999 – Nov. 2001
Accomplishments:
 Successfully managed Client relationships for 3 of the agency’s largest clients in the national fast food industry.
 Developed and implemented national print media and marketing plans for clients billing $25 million annually
resulting in $2.5 million annual revenue.
 Managed account teams: hired, trained, coached and restructured as needed.
 Successfully grew least profitable account to one of the most profitable accounts within 8 months.
Independent Marketing Services Freelancer, 2001 - 2004
Accomplishments:
 Amgen (a biotech firm), Thousand Oaks, California. 11-month Marketing Communications (MarCom) assignment.
Edited and provided Art Direction to develop sales materials for new drug product introduction.
 Zales Corporation, Las Colinas, Texas. 5-month assignment, managed budget reports and competitive
advertising research.
VP Sports & Affinity Marketing
FirstPlus Financial, Dallas, TX, Reported to SVP, Dec. 1996 – Feb. 1999
Accomplishments:
 Managed onsite marketing events at IRL and NASCAR Events, including lead generation – over 100,000 leads in
7 months – and PR.
 Manage PR, Events, Charity Golf Tournaments Featuring National Sports stars including Dan Marino, primary
FirstPlus Spokesman.
Vice President, Marketing Segment Manager
Bank of America, Texas. Reported to SVP, Marketing, 1992-1996
Accomplishments:
 Introduced and implemented in-store banking marketing strategy and implemented rollout in Texas.
 Created and implemented five merger/acquisition customer communications plans including Copy Writing, Art
Direction and Creative Direction.
 Chaired of Community Giving and Sponsorships Committee.
 Member of CRA Committee.
 Analyzed requests from organizations and recommended recipient to Texas Region Bank President.
 Developed individual marketing plans for Texas urban and small town markets.
 Planned, managed and implemented Community Events, Corporate Events, and PR.
OTHER EXPERIENCE
Partnership Banking Officer
BBVA Compass Bank, Texas Region. Reported to SR VP Retail, August 2010-Present.
Accomplishments:
 Cold called businesses and set up presentations for banking product package for their employees.
 Weekly and daily reporting and conference calls.