Our Deepest Fear“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant,gorgeous, talented, fabulous?’ Actually, who are you not to be? … Marianne Williamson Founder US Department of Peace
Vineet Nayar puts employees first. “I often wonder what would happen if we were to give Gen Y the license to reinvent companies completely.”Vice Chairman and CEO, HCL TechnologiesThe fastest growing information services company in India.
Values Lead Strategy Zappos Family Core Values“As we grow as a company, it has become more and more important to explicitlydefine the core values from which we develop our culture, our brand, and our businessstrategies. These are the ten core values that we live by: 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and A Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More With Less 9. Be Passionate and Determined 10.Be Humble”
ROI of Delivering Happiness 1. Sold to Amazon for $1.25B: AND retained culture & brand.
ROI of Delivering Happiness 2. Tony Hsieh: shared the $1.25B proceeds with employees.
ROI of Delivering Happiness 3. Happy customers: 800 number on top of every page & free returns
ROI of Delivering Happiness 4. Culture as marketing asset: Created a training division (Zappos Insights) and Delivering Happiness is a movement.
ROI of Delivering Happiness 5. Open and transparent: Employee testimonials in “Culture Book” (unedited)
It’s happy-ning globally Old New Stability & Consolidation Speed & Imagination Accounting Rules Innovation Rules Tangible Assets Intangible Assets Delegation Abdication TQM, Six Sigma Design Management Hierarchy Seamlessness Mass Production Personalization Technology Supports Change Technology Drives Change Case Studies Scenario Planning Products & Services Experiences & Solutions PowerPoint Presentations Storytelling Enforce Order Thrive in Chaos Transaction Relationships Competition Collaboration Only Men, Engineers More Women, Ethnographers MBAs Designers Zero Sum Game Win-Win-Win
1. Sincere LeadershipRED-FLAGS Culture is NOT a One-Off “Initiative” | Set of Posters | Morale EventENABLERSINTELLECTUALLY EMOTIONALLY INTUITIVELYAsk Be Involved TrustListen Be Vulnerable Be ResponsibleRespond Be Humble Fail & iterate fast
2. Truly Assess Your CultureRED-FLAGS Not simply an annual employee poll with no on-going action.ENABLERSINTELLECTUALLY INTUITIVELY EMOTIONALLYBasics covered? Trust Leaders Living Your PurposePay | Benefits | Workplace They have your back Learning/Growing Freedom to FailCompany Direction Respect Leaders Passionate PositiveCommunication Align with Mission
What’s an Employee Ambassador?INTELLECTUALLY Live brand tenants with personal confidence and connection.EMOTIONALLY Spontaneously recite personal stories of brand connection.INTUITIVELY Proactively suggest new ideas and pilot them rapidly & often. SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”