To be brand conscious........

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To be brand conscious........

  1. 1.  Jannat iftikhar Nimrah zahid Amber rubab Ayesha ghaffar Tayyaba latif Aqsa malik Presented to: Mam Nida
  2. 2. To be brand conscious…..
  3. 3. Contents  Brand  Brand awareness  Brand consciousness  Why people are brand     conscious now a days???? Influence of brands Use of brands to enhance image Brand consciousness leads to brand dependence conclusion
  4. 4. Brand  What is brand????  A brand is the identity of a specific product, service, or business.A brand can take many forms, including a name, sign, symbol,color combination or slogan.
  5. 5. Various elements of a brand, such as  Name  Logo  Tagline  Graphics  Shapes  Sounds  Colours etc….
  6. 6. Brand awareness  What is awareness?????  Brand awareness is the probability that consumers are familiar about the life and availability of the product
  7. 7. Brand awareness  Association with brands  Types: 1. Aided awareness
  8. 8. Top-of the mind awareness
  9. 9. Importance  For business  For consumer  Successful brand awareness
  10. 10. Ways to create awareness  Through media  Through internet
  11. 11. Brand consciousness  What is brand consciousness?????  Brand awareness has led to create brand conscious  Increase in brands
  12. 12. Brand consciousness  Good for business class
  13. 13. Why people are brand consciousness now a days???  Match with modern society  Attraction through celibrites
  14. 14. Why people are brand consciousness now a days???  Peer pressure  Men and women both
  15. 15. Use of brands to enhance image  Association with brands, reflects who I am!  Brands alone, are not for this purpose  But this is how are brain works
  16. 16. Use of brands to enhance image
  17. 17. Brand consciousness leads to brand dependence  brand dependence  brand….only a reflection of who we are  difference b/w brand preference and brand dependence
  18. 18. Conclusion  comfort  your originallity  make sure you can afford it  your own style statement

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