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Understanding Today's Mobile Culture -

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Robert Collins
Robert Collins

Understanding our Mobile Culture - - Establishing engaging brand experiences in today's mobile connected age.

Mobile
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Understanding Our Mobile Culture Brand Camp University October 9, 2014 @RobertCollins
@RobertCollins@RobertCollins
@RobertCollins
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@RobertCollins
A look at some NIH + Duke Research Experiment #1: MRI scans shows that the pleasure side of the brain lights up when engaging on social – that same part that gets addicted to drugs Experiment #2: MRI scans shows that the altruism side of the brain lights up – that same part that is responsible for social interactions and sharing experiences that inspire @RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins@RobertCollins
@RobertCollins
Mobile has Become Part of the Mental Memory Muscle of our Daily Lives @RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
Designing an Effective Mobile Program @RobertCollins
Focus on Strategy Before Technology @RobertCollins
Mobile Captures and Enhances Experiences Brand Camp University October 9, 2014 @RobertCollins
@RobertCollins
Focus on Understanding the Personal Drivers of your Customers Brand Camp University October 9, 2014 @RobertCollins Where are they?? What are their needs? What are they doing? What is your customer’s behavior when mobile?
@RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
@RobertCollins
The Future of Mobile is… HELPFUL HONEST COLLABORTIVE PARTICIPATORY PERSONAL PASSIONATE PLAYFUL
To succeed in mobile you need to focus on understanding, celebrating and enhancing the human experience. Brand Camp University October 9, 2014 @RobertCollins
@RobertCollins
@RobertCollins THANK YOU 46
@RobertCollins
@RobertCollins

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Understanding Today's Mobile Culture -

Editor's Notes

  1. https://www.youtube.com/watch?v=tdQgsmYKxLM
  2. https://www.youtube.com/watch?v=zIEIvi2MuEk
  3. http://www.adweek.com/adfreak/nivea-magazine-ad-really-protects-removable-bracelet-tracks-your-child-beach-157490