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Hassan Mouheb

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MRS
MRS

LIFESTYLE, ATTITUDINAL AND BEHAVIOURAL INSIGHTS FOR HNWI

Marketing
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Insight on High Net Worth Individual and Luxury Shoppers Luxury Experience Vs. Luxury products London, September 2015 Copyright Insightys 2015
Creating Differentiation through superior Experience From… Buying a sum of luxury products and services To… Copyright Insightys 2013 Enjoying a full-fledged luxury Experience
Where is the differentiation? VS.
Rational Value Emotional Value Delivering a Superior Luxury Experience to HNWI NOT COMMON MEMORABLE PERSONALIZED CONVENIENT HASSLE-FREE VALUE FOR MONEY
Luxury products or Experience
Example: cultured pearl ring Copyright Insightys 2015 Differentiation Full fledged Luxury Experience Luxury products and services
Copyright Insightys 2015 Helping premium brands “crack the code” of High Net Worth Individual and Luxury Shoppers hassan.mouheb@insightys.com, Tel: +41 799 29 60 29 www.insightys.com

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Hassan Mouheb