The Nike Inc. Company

The Nike Inc. Company
Introduction The Nike Inc. company "Just Do It" logo encourages many to be motivated to push themselves to work hard and to feel good about
themselves. The Nike Inc. shoe industry has marketed their sneakers through popular icons such as sport players. However, the same should be
encouraged in employees who manufacture these products overseas in China, Indonesia and Korea. Nike has a responsibility to ensure that Management
in the manufacturing company are held to a higher practice to avoid unsafe working conditions, unfair pay and child labor.
Unsafe Working Conditions
Marketing agency know that the way to encourage buying it to present a need or want based on popularity. Therefore, it is unbelievable that those
super stars that many have come to ideal would support a company brand that is accused of poor working conditions, where employees were reported
to have respiratory problems. It is no doubt that long hours, inadequate equipment and training, etc. would cause work related injuries. In addition to
working long hours, employees were reported to receive little to no pay.
Equal Pay for Equal Work
Upon being hired, many Americans are provided with a schedule and a salary or an hourly rate of pay. The rising cost of supplies and companies
having limited resources in the United States, it would seem logical that companies venture out and look for cost effective material and labor.
However, Nike is also reported to have no knowledge of working conditions because
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A Market Analysis Will Be On Nike, Inc.
This market analysis will be on Nike, Inc. using the Porter's Five Forces designed by Porter, (2008): 1) Competitive Rivalry within the Industry, 2)
Bargaining Power of Suppliers, 3) Bargaining Power of Customers, 4) Threat of New Entrants, and 5) Threat of Substitute Products. Nike was founded
in 1964 by Bill Bowerman a track coach at the University of Oregon who developed lightweight, durable running shoes along with Phil Knight one of
his runners and a student of business at the University. Almost from the onset of this company factories overseas were utilized to produce the products
starting in Japan and later spreading to many other countries with inexpensive labor forces. Nike after years of growth went from a $1 million in sales ...
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1) Competitive Rivalry within the Industry – Extremely High
The level of competition in the sector of athletic shoes, apparel and equipment is extremely high between two primary businesses in this category and
that is Adidas and Nike. Other shoe businesses also are fighting to take a pieces of the market with new products and promotions these companies
include for athletic shoes brands such as Reebok, Puma, Under Armour, Converse, Vans, New Balance, Fila, Asics, Keds, Geox, Rockport, Ecko and
for clothing brands new competitors such as Tommy Hilfiger, Ralph Lauren, Nautica and the Gap. All of these emerging brands with some of them
having their own customer bases or brand loyalty do threaten Nike's control of the largest segment of the market. It is not so much the price of the
shoes but the branding that drives the market. So if the brand is popular than that is what the customer is looking for more than price. Much of this
threat to Nikes branding is from changing customer preferences for what brand of sports shoes that they want.
To compete within this market a constant string of creative new invention using newer technology to appeal to the consumer has to take place. Nike
fortunately has such brand recognition and customer loyalty along with numerous patents on materials and designs that they can continue to hold onto
the lead and seem to continue to grow into other market segments using brand line extensions as well. They

Nike
SHORT CASE SUMMARY Nike, Inc. (503–671–6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs
20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent
years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer
trends. For instance, the younger market is beginning to buy more casual shoes and work boots. Another reason for the slowdown is that people are
buying more medium priced athletic shoes and not going for the high price brand name shoes. As a result, this is bringing Nike a lot more competition to
surpass. In order ... Show more content on Helpwriting.net ...
Then in 1994, Nike introduced a new line of air sandals called "Air Mada." Nike acquired Canstar Sports, Inc. the world largest hockey
equipment manufacture in 1995. Throughout Nike's history their international sales have lagged due to strong overseas competition. COMPETITION
Nike's major competitor is Reebok, which also designs and develops athletic shoes and apparel. These two companies compete in the U.S. and
internationally. Each company uses their own type of advertising strategy to reach their target customers. Many of the advertisements feature athletic
stars and commercials that relate to the customers. Nike and Reebok are major competitors, but also have to worry other national and international
competitors. Nike's other competitors are Callaway Golf, Converse, Deckers Outdoor, FUBU, Fila, Fortune Brands, Fruit of the Loom, Hi–Tec Sports,
Levi Strauss, Nautica, New Balance, Polo, Puma, Rawlings, Rollerblade, Russell Corp., Sara Lee, Skechers, Spalding, Stride Rite, Timberland,
Tommy Hilfiger, Wolverine, and Adidas. In Europe the competition is growing and is a major area for Nike to strike. Nike is second in sales in
Europe, just behind Adidas. International sales for Nike have been increasing but are losing other opportunities by competitors signing large contracts
with sports figures and teams. These contracts are giving competitors an edge nationally and internationally. In 1998, 1,200 jobs were cut due to falling

The Travails of Nike
Week 4 Syndicate Report: The Travails of Nike INTRODUCTION Nike, Inc. is a world's leading supplier and a major manufacturer of athletic
shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became
Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole
Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so strong as to place it in the list of recession–proof
consumer branded giants, in the company of Coca–Cola, Gillette and Proctor & Gamble. * Marketing Marketing is an important component of Nike's
success. This... Show more content on Helpwriting.net ...
It expanded its products to selling sports related apparels rather than just sneakers; Nike transformed shoes into status symbols with seasonal model
changes to appeal as cool or be in the youth or hip hop culture. They became alert to the changing current market trends today so that new products
and new advertising will have more impact in the market by giving consumers what they want, appealing to their psychological and physical needs.
However for people in the 30 to 50 years old group, they don't worship celebrities too much. The advertising can be focused on Nike's brand identity
and long history as well as great achievement, showing Nike's brand personality of bravery and venturing spirit. For example: in the golf sector, Nike
would sell not shoes but the athletic ideals of determination, individuality, self–sacrifice and winning. In addition, Nike co–founder Knight drew on
some Nike veterans, executives who carry the heritage and culture of Nike 's early years. But he also recruited some key players from far outside
Nike and its industry. CFO Blair, who came aboard in 1999, was lured from Pepsi, while Mindy F. Grossman was plucked from Polo Ralph Lauren
Corp. the next year with the mission

Nike's History and Marketing Essay
Nike's History and Marketing
Every box of Nike shoes states, "engineered and built to the exact specifications for championship athletes around the world." Nike has become the
measuring stick in the world of merchandising and endorsing. Top athletes around the world are often seen with a famous Nike swoosh on their shoes. It
is not uncommon to see some form of Nike product everywhere you look. Nike "head honcho" Phil Knight wants to keep it that way, too.
In the spring of 1972, Phil Knight, a graduate of the University of Oregon, introduced the city of Beaverton, Oregon to the world of Nike. Phil
decided that by selling shoes out of the trunk of his own car he would impact the world forever. Phil was right. First year sales ... Show more content on
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By making the first pair of Air Jordan's red, white, and black, Knight and Jordan broke a NBA rule. The NBA rule stated that NBA basketball players
must wear some form of white shoes, no matter what company was on them. When the basketball world saw the outrageous red and black shoes, they
were shell–shocked. At the same time there was this feeling deep inside of the basketball community that made them feel like those shoes would
definitely fit their personality. Once again shoes flew off the shelves and everything that Phil Knight had dreamed of was coming true. The only
problem that did occur for Phil Knight was he had to pay off the NBA which fined Michael Jordan $1,000 for every game he wore the shoes.
In the late 1980's Nike became one of the top merchandisers in the world. Nike's success rose from $870 million to almost $4 billion in one year
(History). Nike signed athlete after athlete, from Olympic gold medallists to top performers in the sports fields. Nike dramatized select athletes in
"music video" commercials. One of Nike's most famous commercials was put to the music of John Lennon's classic hit "Imagine." This was a hit for
not only youngsters, but also adults alike. The adults could relate to the lyrical content in the song, while the younger ones just sat there in amazement.
Nike decided that Andre Agassi would be a good investment for them in the late 1980's. Agassi caused quite a stir because of his unusual

Nike Report
Executive Summary Introduction This report will discuss in detail, the athletic footwear industry, and all aspects of its operations. It will focus on
Nike, the industry's leader, and a selected few of its competitors; Adidas–Salomon and Reebok, Sketchers, and K–Swiss. A brief overview of Nike and
its competitor's company profiles, brand portfolios, and current developments will provide an understanding that leads to an analysis of the external
environment. This analysis further discusses the geographic distribution, general environment, industry environment using Porter's Analysis, Nike's
competitor analysis, its dominant economic characteristics, driving forces, and key success factors. This report will then discuss the... Show more
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Nike Inc. (NYSE; NKE) Nike Inc. was established in 1968. Nike manufactures athletic products that range from footwear, apparel, equipment, and
accessories. Nike is known by its logo "swoosh" and motto "Just do it", which are both displayed on all of its products and tag lines. Nike has
achieved great success over the years by establishing consistent brand awareness in consumers' minds through advanced marketing and advertising
techniques. Nike is also seen as the leader in the athletic footwear industry due to its use of major celebrity endorsements. Nike acquired athletic and
celebrity endorsements from Tiger Woods, Michael Jordan, Venus and Serena Williams, Lance Armstrong, and many others. Nike continues to be the
Industry's leader through many strong acquisitions over the years. In April of 2002, Nike acquired Hurley International, action sports apparel
distributor and in 2003, it acquired one of its competitors, Converse. Headquartered in Beaverton, Oregon, Nike currently operates in more than 160
countries, employing more than 30,000 individuals around the world. Nike's is diversity and inclusion. Nike believes that "diversity helps drive
success". Nike's current VP of Global Diversity and Inclusion states that Diversity and Inclusion is fundamental to Nike's performance. It's what makes
us better. It's what makes us smarter. It helps our business grow and helps us connect with consumers

Financial Analysis: Nike
| Term Project 1| Nike Inc.| | Author| | | Table of Contents NIKE Inc.3 Analyzing Nike's 10
–K4 Outside information about company and the industry:8
Analyzing Financial Strength of Nike12 Broad Audit Plan:14 Appendix18 Reference:18 NIKE Inc. Nike is an American multinational organization
which has worldwide presence and their principal business is design, development and worldwide marketing and selling of high quality of footwear,
apparel, equipment, accessories and services. It is the largest provider of athletic shoes and sports equipments worldwide. It is headquartered in
Washington County, Oregon in the USA. It was founded way back in 1964 as Blue Ribbon Sports by Phil Knight and Bill... Show more content on
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Nike's independent suppliers and contractors buy these raw materials to manufacture footwear, apparel and other equipments in bulk. Most raw
materials are purchased by suppliers and contractors from the country of manufacturing and hence Nike has limited control over it. This is a
difficulty Nike faces managing its suppliers and contractors. d. Nike is the leading company within its industry ahead from Adidas, Reebok, Puma
and few others of its competitors. Sales: Total revenues for the year stood at US$ 24128 million with North America Region contributing highest at
US$ 8839 million followed by Western Europe and emerging markets such as countries like Brazil, India and other Asian countries and central China
contributing almost US$ 2539 million at third place. Footwear category was the highest contributor to overall sales at US$ 13426 million followed
by apparel at US$ 6336 million and equipment business at US$ 1202 million. Assets: Total assets rose by 3% during 2011–12 and stood at US$ 15465
million. Main contributors to total assets were Inventories of US$ 3350 million and accounts receivables at US$ 3280 million. Cash and Fixed assets
followed these two in assets category and were the third

Nike Strategy
Introduction
For this module Session Long Project I picked Nike, Inc as the multinational company to study. Here we will discuss the origin and history of this
company and its profile. We will also cover Nike 's international activities and how they managed to become today 's world 's leading supplier of
athletic shoes, apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena
completely by utilizing marketing strategy centering around brand image which is attained by distinctive logo and the advertising slogan: "Just Do It"
and the company promotes its product by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. ... Show more
for a wide variety of sports including track and field, American football, baseball, basketball, tennis, soccer, lacrosse, tennis, and cricket. The most
recent additions were shoes designed for skateboarding. Nike positions its products in such a way as to try to appeal to a youthful materialistic crowd.
Nike is well known and popular in Youth culture, Chav Culture and Hip hop culture as they supply urban fashion clothing.
Place – Nike sells its product to more than 25000 retailers in the U.S. and approximately 140 countries around the world. Nike also sells its product at
nike.com that allows customers to design shoes and directly delivers them from manufacturer to their house. Nike sells its products in international
markets through independent distributors, licensees, and subsidiaries.
Promotion/Sponsorship– Nike is very active at sponsoring big events, clubs and athletes. It has a number of celebrities ' athletes and professional teams
to focus attention on
Introduction to International Business & Global Marketing 5
their products. Nike has signed top athletes in many different sports such as: Cristiano Ronaldo, Francesc Fabregas, DaMarcus Beasly, Wayne Rooney,
Ronaldo, Robinho, and Ronaldhino (Soccer); LeBron James, Kobe Bryant, Manu Ginobilli, and Vince Carter (Basketball); Brian Urlacher, and
LaDainian Tomlinson (NFL); Lance Armstrong (Cyclist); Tiger Woods (Golf); Serena Williams, Roger

Nike, Inc.: Athletic Apparel And Fashion Industry
Since the early days of its inception, Nike, Inc has stood out as one of the most dominant competitors in the athletic apparel and fashion industries.
With a net worth of over $15.9 billion dollars and the title of most valuable brand in the sporting world, the brand has proven that it has no intention of
slowing down in terms of success and innovation (Ozanian, 2018). This research paper will explore the brand, Nike's, creation, evolution and growth
and deduce why it has found such tremendous achievement within the last fifty four years (O'Reilly, 2018). Nike, Inc. initially called Blue Ribbon
Sports was founded by university track and field coach, Bill Bowerman and his former student, Phil Knight at Beaverton, Oregon (Encyclopedia
Britannica, ... Show more content on Helpwriting.net ...
According to statistics, Nike, Inc. had 48% of the U.S. athletic footwear market and 96% of the basketball footwear market in 2016 (Statista, 2017).
The brand has this edge over its competitors due to many varying reasons, one being scope. Nike, Inc. has introduced a wide range of products such as,
shoes, clothing and equipment for men, women and children of all ages. By doing this they effectively gathered most of the market population and
proves that their reach is larger than their competitors (Forbes.com,

Nike Inc. : A Sports Gear Company
Nike Inc. is a sports gear company based out of Unites states of America. The company deals with development and sales of athletic sport equipments
and recreational products. Nike sponsor various athletes and teams by providing their products to promote. The brand is endorsed by various famous
players such as Carl Lewis, basketball player Michael Jordan, Jackie Joyner–Kersee and Sebastian Coe. Nike products cover running, basketball,
football, cricket, tennis and golf under Nike and Jordan brand names.
History–
Nike was established as Blue Ribbon Sports in the year 1964 by Bill Bowerman and Phil Knight. It was distributing for a Japanese shoe company
Onitsuka Tiger. The name Blue ribbon sport was later changed to Nike in the year 1971. In next nine years Nike captured 50% share in the American
athlete shoe market. The company started its first public offering in the year 1980. Nike was always able to outshine other players in the market due to
its global marketing campaign complemented by celebrity athletes and professional sports teams. The company spent $1.09 billion on advertising in the
United States in the year 2013.
Size–
Nike employed more than 62,600 workers worldwide. The total revenue of the company was $ 27.8 billion in 2014. Out of this, maximum business
was from North America. In 2014, Nike's footwear section had the revenue of $7.495 billion (US dollar) in North America, whereas apparels and
equipment amounted to $3.937 billion and $ 0.867 billion. In the

Nike Inc.: Marketing Management Of Nike
Assignment no. 01
Marketing Management
NAME: Atul Tripathi, Div–E
Roll No. 321641
Introduction
Nike Inc. is founded by Bill Bower–man and Phil Knight as Blue Ribbon Sports. The company was founded as an importer of Japanese shoes. The
company has become number one shoemaker of the world. Today Nike Inc. holds 37% share in the world market. It has widespread in 160 countries.
Company has several brands like Nike Pro, Nike Golf, Nike Plus, Air Jordan, Nike skateboarding and subsidiaries which includes Cole Haan, Hurley
International, Umbro and Converse.
It has designed special shoes for different kinds of sports. It designed shoes for tennis, golf, skating, hockey, rugby, etc.
Including this wide range of product Line ... Show more content on Helpwriting.net ...
Adidas
Reebok
NIKEADIDASREEBOK
Target Market is 12–25 year–old, Covers almost all sports groups.
Target Market is 15–25 year–old and 25–45 white collar workers.
Target Market 15–25 year–old, specialized in Sports Players
пѓ To maximize the market share Nike is working closely with the distributers and dealers.
пѓ It has created influence in the industry by effective supply chain and through its channels of distribution.
пѓ Nike has enhanced its counters by its series of suppliers and distributors simultaneously.

Inclusion of Michael Jordan in their advertisement created huge awareness about Nike shoe products in masses.
Nike outperformed its rivals Adidas and Reebok in public awareness as Nike was at 88.50% whereas Adidas and Reebok were at 55% and 43.40% in
matter of public awareness respectively.
Price
The price of Nike products is based on the endorsements and advertisements therefore there is no price differentiation globally.
пѓ Nike's product cost is based on the segment of target customers.
пѓ It follows competitive pricing according to their rivals.
пѓ As most successful brand Nike has high premium value for their

Nike: Ethics And Ethical Impacts Of Nike Inc.
Globalization has allowed the world market to be borderless and gave the population of the world access to products and services that other
countries produce. It has helped small and big companies to economically expand and flourish economically. Globalization also fosters outsourcing
which occurs when a company uses the workforce of a foreign country to manufacture goods or branded products. This option although legal comes
with the benefit of cost saving labors for the companies but also sometimes brings negative aspect of unethical practices depending on the kind of
labor used and how in it enforced. In the year 1991, according to Locke (2002) the shoes company "Nike Inc." got criticized for unethical practices due
to the poor working condition ... Show more content on Helpwriting.net ...
production was on the peak with over 40,000 shoes unit a month according to Locke (2002) the company was ready for globalization trades and
worldwide expansion. Nike Inc. had hundreds of factories and thousands of employees, producing different designs and style of shoes. The Company
was able to create new line department such as apparel athlete clothes and other equipment, they were selling high quality products which increased
their sales and allowed the company to make considerable profits. The outsourcing jobs that Nike Inc. brought overseas were creating jobs for the
population in those countries which also help boost the economy of those outsourced countries. As negatives impacts we can cite the poor working
conditions for the labors in those outsourced countries, the health issues the product used to manufacture the shoes have engendered to the labors that
are touching them every day and the low salary paid to the workers that don't comply with the minimum wage. Murphy and Matthew (2001) argued
that a high percentage of the workers were under aged which mean that Nike Inc. was involve in child labor, there were strong allegations of abuse
and violence to women working in some of the factories of Nike Inc. all those were situations that have suffice to affect Nike Inc. image and ruin its
public relationship with the media

Nike Inc. : Financial And Profitability
Economic, Financial & Profitability
In 1962, Blue Ribbons Sports was established by Bill Bowerman & Philip Knight, became Nike, Inc. on May 30,1972. Nike, Inc. established the
Nike swoosh logo and the "Just Do It" trademark. Nike. Inc., is one of the largest publicly traded sportswear, athletic shoes & apparel company with
revenues of $19 billion in 2010 (3). NIKE, Inc. headquartered is located in Beaverton, Oregon. NIKE, Inc. sells merchandises through distributors,
licensees, and subsidiaries in 120 countries globally. NIKE, Inc. has experienced generous amount of financial and marketing success since the 1960s
(Wokutch, 2008). This why I chose Nike Inc., (NYSE: NKE) because of the substantial growth throughout the years.
Nike is one of the most successful sporting goods companies across the world and a well–known brand that sells merchandise globally. NIKE, Inc.
recognized an opportunity in the challenging economic environment, to rebuild the company strengths and pursue other potential by taking on
partnerships with Cole Haan, Converse, Hurley, NIKE Golf and Umbro. This opportunity brought NIKE, Inc. more than:
$2.5 billion in revenue, which shows a 5% increase from direct to consumer,
12% in online sales,
Gross margins increase of 46.3 % in 2015,
$2.8 billion in cash flow from operations, and $5 billion in cash and short–term investments (2).
NIKE, Inc. Return on Equity (ROE) Nike Inc. generated $0.18 in profit from every dollar and Return on Assets (ROA)

Nike's Advertising Strategy Of Nike Inc.
Abstract
Nike Inc. was founded by a partnership between Bill Bowerman and Phil Knight under the name of Blue Ribbon Sports in 1964. This company
operates in four segments which are footwear, equipment, apparel and accessory products. They sell products based on their own brand like Nike Pro,
Nike Golf, Nike+, Air Jordan and others. At the beginning Nike's advertising strategy was to use professional athletes to stimulate the demand to
provide good promotion to increase brand awareness. By observing the market demand from teenagers Nike began to develop its target market to
younger consumers because of the stiff competition that it faced from Reebok and Adidas. They were entering strong in the market by expanding more
with higher prices and ... Show more content on Helpwriting.net ...
At the beginning Nike's advertising strategy was to use professional athletes to stimulate the demand to provide good promotion to increase their
awareness through marketing tool like word–of–mouth in the latest 1970s and early 1980s.
In the second stage of product life cycle it was seen that in the latest 1980s the market for fashionable and casual shoes was higher than the market
for high priced performance shoes. For that reason Nike's target market should have been focused not only to athletes but also to teenagers who are
the most important one. By observing the market demand from teenagers Nike began to develop its target market to younger consumers because of
the stiff competition that it faced from Reebok and Adidas. Therefore, for this company it was the shift from a brand of sneakers to a product useful to
the sports culture. This was the stage that Nike brand positioned themselves powerful in the race of biggest names like Coca– Cola, Procter & Gamble
and Gillette. It was obvious that consumers were willing to pay more for the image that brand created rather than the quality, reliability and style than
the product offered to them. By these terms they were entering strong in the market by expanding more with higher prices and generating more revenue
than their competitors did until

Nike Inc. : The Powerhouse Of The Sporting Goods And...
Nike Inc. has been the powerhouse of the sporting goods and apparel industry for years. Headquartering its powerful brand from Beaverton, Oregon,
the company was founded on September 8, 1969 by Phil Knight, with a mission that emphasizes "design, development, marketing and selling of
athletic footwear, apparel, equipment, accessories and services." The rapid growth of the brand has led to heightened sales and endorsements in the
United States, as well as incredible market performance in Europe and Asia (Morningstar). To maintain a competitive advantage in a clustered market,
Nike has expanded its business across several sectors of the sports world, including Running, Training, Golf, the Jordan Brand, Elite, and many more.
The company focuses on innovative products that are of high quality and appeal to the eye. For example, Nike released a preview of its high–tech,
self–tying shoe from the famous "Back to the Future" films; the Nike Mags.
A major reason why Nike has crushed profit expectations for nearly 4 consecutive years is due to the diversity of its products and its efficient
outsourcing tactics. Furthermore, consumers are attracted to the brand itself, and one analyst said that roughly 80% of Nike shoes are bought for
lifestyle purposes, not for a particular sport. At $50.57 per share, the company is performing below the target stock price, but optimism is high for a
company that continues to exceed annual expectations. Growth for the next 5 years is expected to

Nike Management Report
nike – Management Report
B00222492
Degree Programme
2011
Module
School of Engineering and Science
University of the West of Scotland
December 2011
Contents Page
Page 1
Front cover
Page 2
Contents page
Page 4
1.0 Introduction
Page 5
2.0 Organisation Structure 2.1 Brief History 2.2 Sources of revenue streams 2.3 Recent Developments 2.4 Presents Standing
Page 8 3.0 SWOT Analysis 3.1 Strengths 3.2 Weakness 3.3 Opportunities 3.4 Threats
Page 9 4.0 PEST Analysis 4.1 Political 4.2 Economic 4.3 Sociological 4.4 Technology Page 13 5.0 Market Segmentation 5.1 The Customers 5.2
Consumer Behavior
Page 16 6.0 Marketing Activity 6.1 Products ... Show more content on Helpwriting.net ...

2011). Later that year they started by selling trainers from a company based in Japan called Tiger. Their first shipment of 300 Tiger running shoes
arrived in April and within 3 weeks sells out. Knight took the product directly to the consumers/athletes, sending emails to local running tracks
informing them about Blue Ribbon Sportswear. They grossed $8000 in the first year (Nike Inc. 2011).
The Nike Swoosh logo that represents Nike today was design and created by Carolyn Davidson in 1971. The Swoosh logo and slogan Just Do it,
expresses the brand and its philosophy. Caroline a student at the Portland State University in advertising designed the logo that would be place on
the side of the shoe, it was understood that this logo was for a fee of $35.00. In May 1978 Blue Ribbon Sports changed its name to Nike Inc. and rose
from $10 million to $270 million in sales (Nike Inc. 2011).
2.2 Sources of revenue streams
Nike Inc. has many sources of revenue streams which is that broken down into different segments. Each segment represents the different fields in which
Nike operates. The segments are targeted towards design for men, women and children. Running, basketball, cross training and women's shoes are the
company's top–selling products categories. Nike also produces shoes for the outdoor categories, tennis, golf, football, baseball, cycling and other
athletic and recreational uses. Today Nike, Inc. is now the world's prominent innovator

Cultural Audit
Nike's Cultural Audit Today a shoe is more than something to protect and keep one's feet warm, it is a fashion statement, an athletic enhancer, rebellion,
status, and the ins and outs of coolness. Shoes, mainly athletic shoes have changed drastically throughout the years. From weight, size, look, and
comfort ability, Nike has been the leading footwear company to develop and lead such a growing industry. Peter Hitchcock, the author of Oscillate
Wildly, wrote,
"The shoe is magical, within both the history of the commodity and the psychological compulsions of modern "man." The shoe is the emblem of
fetishism that links the commodity to desire. And the most magical shoe of all is the athletic shoe because it is simultaneously a ... Show more content
on Helpwriting.net ...
By the end of 1980 Nike completed its IPO and became a publicly traded company. During the mid–1980s, Nike lost its position as the industry leader,
mainly in part because the "company had badly miscalculated on the aerobics boom" (About NIKE Inc.). In 1985 the debut of a new signature shoe
for an NBA rookie, Michael Jordan, helped rocket Nike's sales and publicity. In 1988 Nike created the tag line "Just do it." Nike regained its position
as the industry leader in 1989, making them the first and only company in the athletic footwear/apparel industry to ever accomplish this feat (About
NIKE Inc.). In 1990 Nike declared Portland, Oregon as its headquarters. Portland became home to the first "retail–as–theatre" experience called
Niketown. 1994 brought the signing of several individual players from the future World Cup winning Brazilian National Team. The following
year Nike signed the entire team and began to design the team's uniform. Along with signing the Brazilian team, Nike also signed the men's and
women's US soccer teams, as well as other teams around the world. In 1996 Nike Golf signed an upcoming young golfer by the name of Eldrick
"Tiger" Woods. At first competitors criticized and laughed at Nike for signing such a young player, that all changed in 1997 when Tiger won the
Masters by a record of twelve strokes. Nike also began investing in cyclists in the 1990s. Lance Armstrong was one of the cyclists who signed with
Nike. After he was

Nike 's Business Model : Nike Inc.
Nike Inc. is a multinational athletic sportswear corporation that produces a wide range of both men's and women's footwear, clothing, equipment and
accessories. It is also globally the largest seller of such garments, selling to approximately 19,000 retailers in the USA, as well as in 140 other
countries around the world. Of course with such territory Nike has become a huge target to a broad range of campaigning non–governmental
organizations and journalists as significant representation of business in society. In Nike's case, like most big manufacturing companies, their biggest
social issues involve human rights and conditions for workers in factories in developing countries. Other issues that Nike seems to face include their
transition towards becoming a more sustainable company as well as providing top and long–lasting quality products for their customers.
Today, Nike has a pretty good image when it comes to labor practices, however, this was not always the case. Nike was an early target for labor abuse
activists for the very reason they found their success: their business model. Their business model was built on outsourcing their manufacturing and then
spending the money they saved on aggressive marketing campaigns. Nike has approximately 700 factories, in which around 20% of workers are
creating Nike products. The conditions in which these workers must endure have been a tender spot and easy target for allegations made by campaigns
for poor conditions and commonplace

Marketing audit of Nike
MARKETING AUDIT PROJECT ON:
SUBMITTED BY: ANOOP KHURANA–2012081
SHASHANK MAKKAR –2012***
MANRAJ SINGH SANDHU–2012136
OJASWI SHARMA–2012154
SUSHANT SHARMA–2012156
INDEX
SR. NO.
CONTENT
PAGE NO.
1
INTRODUCTION
2
2
ENVIRONMENTAL ASPECTS
ECONOMIC
CUSTOMER
COMPETITION 3
MARKETING ASPECTS
OBJECTIVES
STRATEGIES
TACTICS
6
4
4P'S

PRODUCT
PRICE
PLACE
PROMOTION
9
5
MANAGEMENT INFORMATION SYSTEMS
11
6
ENVIRONMENTAL ANALYSIS 12
7
CONCLUSION
16
8
RECOMMENDATION
16
9
BIBLIOGRAPHY
18
INTRODUCTION Nike is an incorporated company ... Show more content on Helpwriting.net ...
The company believes that demands from international markets will increase in future. Nike must cater to a large portion of the new generation that
demands the latest trends and styles. Nike should take into account the changing US demographics due to the rising proportion of Hispanics, Asians,
and African Americans. These groups have different preferences that Nike should be able to satisfy. Nike should identify the next generation of loyal
customers and provide for their needs.
COMPETITION Who are the companies or brands with which the organization or brand competes? What are their sales and market share trends? How
do their approaches to the market differ from the organizations, and from each other? Are there any specific weaknesses in any competitors that can be
turned into opportunities? Are there any specific strength that are major threats? What adjustments have been made? Succeeded or not? What other
changes are being contemplated? Why? Competition is very fierce due to the number of companies competing for sales. Lots of money goes to
marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike's products.
Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports
market and the corporate merchandise market.
Nike's global market share was an impressive 30.4% in 1998. The

Community Relations Efforts Of Nike Inc. Essay
Isuri Rajapaksa
Dr. Quinn
Case Studies
12th December'16
Title: Community Relations for NIKE
Author: Isuri Rajapaksa
Faculty Sponsor: Katrina J. Quinn
Abstract:
This case study examines the community relations efforts of Nike Inc. This project gives an overview of the company and shows how the community
relations programs can be developed globally. It also consists of the comparison between Nike and Toms. Finally this case study also includes and
insight on an interview, suggestions and an evaluation.
Nike is a multinational corporation founded by Phil Knight and Bill Bowerman in 1964. Nike produces, markets and sells athletic footwear, apparel
and other accessories. Even though they have a great reputation with their products, Nike is not seen as a good corporate citizen. Nike does not have
enough campaigns that they do globally, especially in Asia after allegedly being accused of Violating Labour Laws in 1996. Nike was involved in
Child labour. The only active campaign they have running globally is the "Active Schools" Campaign.
There are many strategies and tactics that Nike could use to build back their reputation and regain the consumer base they lost when this issue started.
With the large social media platforms Nike has, They are able to show the campaigns that they do and the causes that they believe in.
Toms being a smaller company compared to Nike, do so much more for the community– they have many corporate social responsibility programs. Nike
still

An Evaluation Of Nike Inc.
Nike Inc:
Eric Eichman
Patten University
7/10/15
NIKE INC
2
Table of Contents
1.0 Introduction ............................................................................................... 4
2.0 Copies of the Nike Inc's financial statements ................................................ 6
3.0 An evaluation of Nike Inc's financial stability ............................................... 8
a. Nike Inc's financial stability ........................................................................ 8
b. Operating Income, income before taxes, net income, earnings per share and retained earnings for current year
......................................................................... 11
c. Sales growth, tax rate and dividend payout ratio .......................................... 12
d. Calculations of ratios ................................................................................ 13
(i) Profitability ............................................................................................. 13
1.i.1.1. Net profit margin ............................................................................... 13
1.i.1.2. Return on shareholder equity (ROE) .................................................... 14
(ii) Liquidity ratios......................................................................................... 15
1.i.ii.1. Current ratio ...................................................................................... 15
1.i.ii.2. Quick ratio

How Did The Greek Culture Influence Air Jordan Culture
One man's action in 1985 took a fashion trend and turned it into a global phenomenon, that one company took full advantage of It., Nike. Nike created
the "Air Jordan Brand" with Michael Jordan's actions in 1985. Phil Knight the creator of Nike looked at Jordan's actions as an opportunity to boost the
"Sneaker culture" in which it did. Michael Jordan is now the first athlete to be pronounced a billionaire. Michael Jordan's "Air Jordan Brand" has
impacted communities, families and the economy as well as fashion itself. The "Sneaker Culture is a global phenomenon that other companies have
took advantage of.
1964 marked the creation of "Nike" which at first was called "Blue Ribbon sports". Nike was created by Phil Knight and Bill Bowerman. At first ...
After Nike signed Michael Jordan Phil Knight came with the idea that Michael Jordan could have his own logo or his own brand under are name.
Nike needed that new style or something that would change the game. Since they had Michael they needed ideas. Jordan needed a name and a
shoe. So Jordan Used his last Name to create the "Nike Air Jordan Retro 1". But the turn for success in Jordan's really came during the year 1987.
Jordan shoes were selling like hot cakes. But even before success there was another downfall for Jordan. Jordan's original designer was a failure
after The Air Jordan 1. But Nike made some adjustments and they hired the soon to be "Legend" Tinker Hatfield. Tinker came in with a idea that
would forever change The Air Jordan Brand. Tinker designs inspired Jordan. When Tinker ideas went on the market. The Air Jordan Brand really
took off. The Brand became a household name. And Month after Month. Retro after retro and Jordan while playing started winning titles and
becoming a legend. Jordan became a household name. Many people started endorsing Air Jordan Brand. Players in the NBA started wearing air
Jordan's. Phil Knight's vison came to truth for the brand. Now Air Jordan Brand is worldwide and have become a National corporation and have a
lot of partnerships across the world in places including China, Europe and India. Phil Knights Vison for "The Air Jordan Brand" was exactly what he
wanted it to be. Even though there was many downfalls Jordan's Career turned out as good as his

Nike Psychological Perspective
A Psychological Perspective
Synopsis Exam
Exam Question: "Today business and organizations have to function within a globalized, diverse, highly competitive and rapidly changing market. This
calls for new approaches, strategies, organizations and understandings. Based on a relevant case/problem, account for and discuss how a psychological
perspective can qualify those."
Hand in date: 8th May 2014
Julie Ingemann Jensen
3 Pages
Copenhagen Business School 2014
Nike currently stands as a dominant leader in the global athletic retail industry. Particularly amongst females Nike is seen as a popular choice for
apparel yet has had trouble solidifying itself as a top choice for footwear, with competitor ASICS seen as the preferred... Show more content on
Helpwriting.net ...
This has allowed the She Runs campaign to be successful in securing more active participants in the brand community and ultimately growing Nike's
customer base. Part of Nike's mission statement explains, "If you have a body, you are an athlete" (Nike, 2013). The She Runs campaign is in line with
this mission statement, as they encourage all types of women to get involved and inspire them to discover their own athletic potential. This motivates
women to consider themselves as athletic, modifying their self–schema and therefore shaping their behaviours, perceptions and motivations in favour
of the Nike brand.
Social Psychology, Culture and Attitudes
Nike identified that women have a tendency towards self–handicapping behaviour. Women perceive running in groups as competitive and intimidating,
leaving them to overcome running fears and goals in isolation (AdNewsAus 2013). This is greatly contrasted to the female stereotype and inclination to
discuss and partake in shared experiences (MarketingMag 2013). Nike recognised this behaviour and turned it into an opportunity through the
formation of the She Runs community. Due to the need of belonging, women have conformed to the actions of those in their reference group both on
and offline in the campaign. Women are connected to those that share their aspirations, beliefs, attitudes and their 'ideal self'. This community

continues to grow due to conformity and how individuals match

Michael Jordan's Sneaker Culture
Sneaker Culture: The Nike MJ Affect
One man's action in 1985 took a fashion trend and turned it into a global phenomenon, that one company took full advantage of It., Nike. Nike created
the "Air Jordan Brand" with Michael Jordan's actions in 1985. Phil Knight the creator of Nike looked at Jordan's actions as an opportunity to boost the
"Sneaker culture" in which it did. Michael Jordan is now the first athlete to be pronounced a billionaire. Michael Jordan's "Air Jordan Brand" has
impacted communities, families and the economy as well as fashion itself. The "Sneaker Culture is a global phenomenon that other companies have
took advantage of.
1964 marked the creation of "Nike" which at first was called "Blue Ribbon sports". Nike was created by Phil Knight and Bill ... Show more content on
Helpwriting.net ...
(NIKE INC) Which later led them to selling the shoes out a truck at track meets. They later became very success and opened a store in Eugene,
Oregon. In 1971 they grew away from Blue Ribbon sports and created the world famous "Swoosh" Trademark "Nike". The company launched its
first selection of athletic shoes in 1972. In the Early 80s there was a young superstar named Michael Jordan. He was a young star at the University
of North Carolina at the time and you know companies they sell basketball shoes want the young starts but this guy right here was the "Real
Deal". Before he signed with Nike he was really into converse which he wore during college. But as Jordan Nike was rising too. Nike was
becoming a star in the Fashion world and sneakers. Revenue was growing and Nike need young starts to really boost the company. Nike moved in on
Jordan. At first Jordan was not interested in Nike. But the came Phil Knight with a plan that Jordan looked at as the future of shoes. Nike later offered
Jordan an offer than he could not resist. They offered him $500,000 a year over the next couple years. That deal became the biggest endorsement

Essay about Nike Stock Analysis
"On January 25, 1964 Nike, formerly known as Blue Ribbon Sports was founded by Bill Bowerman and Phillip Knight. It officially became Nike
Incorporated on May 30, 1978"(Nike Business). During the late 70s to early 80s Nike's initial focus was Track and Field but later expanded into
various sports such as : soccer, golf, hockey and basketball just to name a few." In 1980, Nike entered the decade on the success of its Nike Air
technology, and at the end of that year Nike completed its initial public offering (IPO) and became a publicly traded company on the New York
Stock Exchange. The reason for going public was typically viewed as a means of raising addition capital without having to borrow, and also increase
the company's profile by... Show more content on Helpwriting.net ...
Apparel will be a big part of Nike's overall focus as they believe they can be on par with their footwear department. Footwear will also receive some
attention as Nike wants to improve their range in that department"(Nike Business). "Nike Inc. has 12 members on the Board of Director; this includes
Phillip Knight who is the co founder and chairman of the board, and Mark Parker who is the CEO. The CEO is evaluated typical by the
Compensation Committee. This committee considers (1) achievement against approved financial performance measures and company targets such as
revenue, net income and earnings per share. They also consider other factors such as leadership, market position, and brand strength, which are signals
of company success. The CEO's performance is then reflected in the amount of compensation he receives"(Nike Business). Nike Inc. has no major
ongoing litigation During the 2011 fiscal year, Nike seemed to have a down year compared to 2010 as seen in Figure 1.1: Period EndingMay 31,
2011May 31, 2010 Net Income2,133,000 1,907,000 Depreciation358,000 396,000 Adjustments To Net Income29,000 167,000 Changes In Accounts
Receivables(273,000)182,000 Changes In Liabilities151,000 297,000 Changes In Inventories(551,000)285,000 Changes In Other Operating
Activities(35,000)(70,000) Total Cash Flow From Operating Activities1,812,000 3,164,000 Capital Expenditures(432,000)(335,000)
Investments(560,000)(932,000)

Nike : Nike, Inc.
Nike, Inc.
NIKE, Inc. "was founded by William Jay Bowerman and Philip H. Knight in 1964 and is headquartered in Beaverton, OR" (Nike, Inc.). NIKE, Inc.
concentrates on NIKE Brand and Jordan Brand products divided in seven key categories: Nike sportswear, football, action sports, women and men's
training, basketball and running. The operating segments for its Brand are: North America, China, Japan, Western, Central & Eastern Europe and
Emerging Markets. Its wholly–owned subsidiaries include Converse Inc. and Hurley International, LLC which are in charge of designing, marketing
and distributing casual footwear, clothing and accessories.
The athletic footwear products are designed and made primarily for a specific athletic use, even though some individuals prefer to wear the products
for casual or relaxation purposes. Nike shoes are designed with an outsole that lets the shoe not only flex but expand and contract with the foot on
every step. The midsole are able to expand in every direction for more dynamic and rapid movement. The heel is anatomically shaped and rolls with
the ground for more natural range of motion while the soft foam provides extremely comfortable cushioning.
Nike shoes are designed to move freely in every direction a person moves. The running shoes are boosted to fit, move and provide a more dynamic
flexibility to give a more natural running experience. The training shoes are designed to provide multi–directional agility in every way that a person

Financial Analysis: An Overview Of Nike Inc.
Preface
This report is part of Introduction to Business subject (MGT1101). The topic is Nike Inc. This report was written to give the reader an insight into
Nike Inc. This report was written to show the reader different aspects of the company, how it was established, what it has to offer and some general
knowledge of the company that may be interesting and useful. In this report we will take you through Nike's journey in becoming such a successful and
well known brand and how it maintains its standards and keep the company alive also the struggle of competing with other heavy weight companies in
the same industry.
Table of contents page
Chapter1
1 Company History 1.1
Chapter2
2 Company's form of ownership
Chapter3
3 Company products
Chapter4
4 Company's form of competition ... Show more content on Helpwriting.net ...
Nike is now the most popular brand. It's not only in America, but also throughout the whole world. Nike has all the athletic shoes, clothes, and other
accessories one would need to wear in their certain sport.
Nike's target market for their shoes, clothes and other accessories are males and females between 18 and 35 years old. Nike's Competitive market has
expanded and dominated in the international market. Nike disburses TV ads during professional and college sports events, prime–time programs, and
late–night TV programs. A financial analysis helps us compare a company's current performance with its past performance Gives us an idea of how
the entire industry is performing as well as liquidity ratios, profitability ratios, and leverage ratios will give us a good understanding of how Nike,
Adidas Group, and Under Armour are performing.
The strengths
Nike gets top athletes to wear and sponsor their products rather than events or competitions as much. Nike explains that people tend to remember what
the player wore and not the brand that sponsors the event that the players perform at.

The

Essay on NIKE Inc.: Why It Is Such a Leader
Bill Bowerman and Phil Knight started Nike Inc. in 1971, formally known as Blue Ribbon Sports. Bill Bowerman was a former track and field coach
at the University of Oregon, and Phil Knight was a student–athlete at the University of Oregon. After numerous years of supplying under Blue Ribbon
Sports, the two decided to enter the athletic shoe manufacturing business. The first employee of the company was Jeff Johnson, who helped them with
branding what is known today as NIKE Inc.
NIKE Inc. main headquarters are located in Beaverton, Oregon. Mark Parker leads the executive team of NIKE Inc. NIKE website says that, "Parker
joined NIKE as one of our first footwear designers back in 1979, and he's been at the center of NIKE innovation ever ... Show more content on
Helpwriting.net ...
It operates in more than 170 countries through its retail stores, online presence, independent distributors and licensees. The company capitalizes on its
brand equity to drive its sales growth. However, high inventory and declined liquidity are a few causes for concern to the company. Emerging
economies, especially Asian could open new growth avenues for the company driven by their accelerating economic activity. Growing counterfeit
products market, intense competition and rising manpower cost could challenge the company's profitable growth. (Global Data, 2012)
NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company's successful brand image combined competition and
enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By
collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry
compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can
help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market
for athletic shoes.
Internal Analysis
Strengths
NIKE's biggest strength is in the

Strategic Analysis of Nike Inc
TABLE OF CONTENTS Executive
SummaryВ…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В….В…В…В…В…p.4
HistoryВ…В…В…В…В…В…В…В…В…В…..В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…
Profile of
CEOВ…В…В…В…В…В…В….В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…..p.7
Competitor 's ProfileВ…В…В…В….В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В….p.7
Industry
ProfileВ…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…..p.8
Company AnalysisВ…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…p.9
Industry AnalysisВ…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…......p.24
Top Competitor AnalysisВ…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В….p.25
Other External ForcesВ…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В….p.26
Key OpportunityВ…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…..В….В…p.27
Key
ThreatВ…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…p.27
Major and Subordinate ProblemsВ…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В…В….В…В…p.28 Strategic...
As illustrated in the graph below, this marked the first time since 1994 that revenues have declined. Regardless of this year 's decline, Nike Inc.
achieved 300% revenue growth over a 10–year period, rising from 1990 sales of $2.235 billion. Exhibit 1 * Obtained from Nike, Inc. 1999 Annual
Report Although revenues declined in 1999, net income increased by 13% over the prior year. As the graph below illustrates, net income has been
volatile in the latter half of the 90 's. Sharp decreases in 1998 and 1999 net income were due to restructuring charges. If these charges had not been
incurred, income would have been flat for both years. Efficiency in cost control and inventory management has allowed net income to increase while
revenues decreased in 1999. Note that the largest growth rate was 43% in 1997 over the prior year with net income of $795.8 million. Exhibit 2 *
Obtained from Nike, Inc. 1999 Annual Report Challenges Our greatest challenge in 2000 will be to maintain the operational and financial initiatives we
worked so hard to implement in 1998 and 1999. We must maintain our inventory levels low enough that will allow us to adapt to quickly changing
market trends. Financially, we must remain conservative in our cost structure. Cuts to operating expenses of almost $200 million this past year
demonstrated that we are in

Environmental Scan Paper
Environmental Scan Paper
Christine Jennings
MGT/498
Jacqueline Limonta
November 17, 2014
Environmental Scan
The concept of environmental scanning is important because of the short term and long term success of a company. This tool helps companies scan,
monitor, evaluate, and forecast the internal and external parts of the company. In order to obtain an accurate assessment of the internal and external
variables of a company, the business managers would have to use a SWOT analysis to develop awareness to different of the company. For example, the
company could want to measure consumer behavorior, competitor behavior, and current trends in their marketplace.
Environmental Scan and SWOT Analysis
The information discovered from ... Show more content on Helpwriting.net ...
After conducting an environmental scan on Nike, this research has discovered that Nike has placed their organization in the best position to sustain
their reputation as the world's leader of athletic shoes and apparel. Nike Incorporated has limited competition because no athletic shoe company can
sustain the level of innovation and excellence that Nike has done over the years.
A.O. Smith Water Products Company A.O. Smith Water Products Company is one of the world's leading manufacturers of residential and commercial
water heating equipment and technology. Because of the company's engineering excellence and customer service, A.O. Smith has been able to expand
the business operations into more than 60 foreign territories by increasing the development of their water heating equipment by way of innovative
technology and acquiring different domestic, global partnerships, and acquisitions.
To establish and sustain the success they have already achieved, the business leaders at A.O. Smith implemented a vision that would allow their
organization "to be the global leader in applying innovative technology and energy efficient solutions that provide comfort and convenience to life"
(A.O. Smith, 2008). A.O. Smith's company vision has allowed the organization to net annual sales of $1.49 Billion (2010) and $1.71 Billion (2011)
with earnings of $57.3 million and $111.2

Essay on Nike: Just Do It
Introduction
Nike, Inc. is a sporting goods and apparel company founded by Bill Bowerman and Phil Knight in 1972. Nike, being a world–wide phenomenon, has
"more than 35,000 employees across six continents and in more than 160 countries around the globe. Through our suppliers, shippers, retailers and
other service providers, we directly or indirectly employ nearly one million people" (Nike, Inc.). All this is done to help Nike fulfill their goal to "carry
on [Bill Bowerman's] legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to
create business opportunities that set Nike apart from the competition and provide value for our shareholders" (Nike, Inc.). Ultimately, ... Show more
They designed the Nike Swoosh and found Steve Prefontaine as the first person to wear the brand name. He was a runner who "electrified the
packed stands" (Nike, Inc.) and became known as the "soul of Nike" while pushing the brand of Nike to others. Nike continued to grow larger and
today covers sporting gear for every sport and type of clothing apparel. They began investing in athletes and soon had athletes of the caliber of Tiger
Woods, Lance Armstrong, Michael Jordan and plenty of others.
"Today, Nike continues to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with
our consumers. The company has continued to expand in new ways, including strong growth in China and a deal to become the official sponsor of
the National Football League (NFL) beginning in 2012" (Nike, 2013). "The company recorded revenues of $24,128 million during the financial year
ended May 2012(FY2012), an increase of 15.7% over FY2011.The net profit was $2,223 million in FY2012, an increase of 4.2% over FY2011"
(NIKE Inc., 2013). Nike continues to lead the competition, with many changes and ever–evolving products, ethical issues, and struggles within its
organization along the way. In the words of Mark Parker, Nike's President and CEO, "At NIKE, Inc. we run a complete offense, and it's based on a
core commitment to innovation. That's how we stay opportunistic, serve the athlete, reward our

Taking a Look at Nike Inc.
Brief Overview Nike, Inc. is a multinational corporation that designs, develops, markets, and sells athletic footwear, apparel, equipment, and
accessories for a variety of sports and fitness activities. In 1964, it started its empire as a company that distributed Japanese running shoes, Tiger, in the
United States with the name Blue Ribbon Sports in 1964. Nike founders–Bill Bowerman and Phil Knight–had a great coach–student relationship when
both were still at University of Oregon; Bowerman was Knight's coach seeking a better running shoe and Knight loved athletics so much that he
could not live without it. This friendship led to the existence of Blue Ribbon Sports. After the success of selling Tiger shoes, the company renamed
itself Nike in 1971. Nike is actually the name of the winged Greek goddess of victory and the SWOOSH logo represents her wing. Carolyn
Davidson, who was Knight's student at Portland State University, designed and trademarked the logo in 1971. They introduced the "Just Do It"
slogan in 1988 and that immediately boosted Nike into a sports supplier powerhouse. It surged the market share from 18% to 43% in 1988. The
slogan inspires consumers to push beyond limits and strive to achieve new goals. Nike has become the number one sporting brand in the world, netting
in revenue of $25.3 billion in 2013. Nike, Inc. wholly–owns the following seven footwear and apparel companies that specialize in different sports:
Nike Brand, Cole Haan, Converse, Hurley

Nike Marketing Strategy
Nike 's marketing strategy is an important component of the company 's success. Nike is positioned as a premium–brand, selling well–designed and
expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the
advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college
athletic teams. However, Nike 's marketing mix contains many elements besides promotion. These are summarised below.
Advertising
In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy, during the New York Marathon. This was
the beginning of a successful ... Show more content on Helpwriting.net ...
The ad was later banned in China. In early 2007 the ad was reinstated in China for unknown reasons.[46]
Sponsorship
Niketown at Oxford Street, London
Main article: Nike sponsorships
Nike pays top athletes in many different sports to use their products and promote/advertise their technology and design.
Nike 's first professional athlete endorser was Romanian tennis player Ilie NДѓstase, and the company 's first track endorser was distance running
legend Steve Prefontaine. Prefontaine was the prized pupil of the company 's co–founder Bill Bowerman while he coached at the University of Oregon.
Today, the Steve Prefontaine Building is named in his honor at Nike 's corporate headquarters.
Besides Prefontaine, Nike has sponsored many other successful track & field athletes over the years such as Carl Lewis, Jackie Joyner–Kersee
and Sebastian Coe. However, it was the signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of
his storied career with Spike Lee as Mars Blackmon, that proved to be one of the biggest boosts to Nike 's publicity and sales.
During the past 20 years especially, Nike has been one of the major clothing/footwear sponsors for leading tennis players. Some of the more successful
tennis players currently or formerly sponsored by Nike include: James Blake, Jim Courier, Roger Federer, Lleyton Hewitt, Juan MartГn del Potro,

Business Strategy Concepts & Nike Inc.
1. Business Strategy Concepts & Nike Inc.
Nike generic strategy for competitive advantage emphasizes product mix diversity. Nike
analyzes what products should be handled and what characteristics should meet to aim success.
When applying a competitive strategy, the product plays a role as a link between supply and
demand, so the success is determined by the ability of the company to overtake the competition
and of course, by the quality of the product from the client's perspective. Nike adapts their
products to different markets, striving for diversity and reaching all kind of consumers. To keep
its position in the market and competitive advantage over other players in the same industry,
Nike must safeguard that its business strategy and intensive growth strategies are always suited
to current business conditions.
1.1 Nike's Business Strategy and Intensive Growth Strategies:
Business Strategy:
Nike's strategy is competitive advantage based on costs. In this strategy, the company
minimizes production costs striving to maximize profitability. In other words, Nike's generic

strategy is to increase sales by offering a great product at accessible cost. Nike needs to keep its
prices as low as to its competency and ensure that the product is appealing to the consumer. To
reach all markets, Nike reduces the costs and the selling prices of its athletic shoes and other
products, and it helps the company to maintain its competitiveness, especially against other

Nike Paper
Running Head: Nike, Inc. Marketing Plan Marketing Plan for Nike, Inc. "Just Do It" ShaRhonda Clark Walsh College MKT 307, Spring Semester 2010
Professor Haener May 31, 2010 Table of Contents Photo of Michael Jordan4 Marketing Plan for Nike, Inc. "Just Do It"5 Nike Organizational
Development.........................................................................................................................6
Structure........................................................................................................................................................6
People............................................................................................................................................................6 Culture
Systems............................................................................................................................................7
Strategy.........................................................................................................................................................8 Other Strategic
Plans...................................................................................................................................8 Market/Submarket
Analysis.................................................................................................................................10 Attractiveness of the... Show more content on
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This is just a brief summary of Nike's company's history. Nike Organizational Development Structure Nike considers their structure a "Matrix
Organization" (Nikebiz.com, 2010). This structure allows Nike to deal with the fast–moving market and keep their industry leading position. It can be
costly, but has proven to be well worth the money for Nike. All work is collaborative; team members report to two areas; known as, geography and
the global function area (Nikebiz.com, 2010). People Suppliers/subcontractors that Nike does business with are considered "outsiders." In the past,
when Nike has received criticism for running sweatshops their first response was to deny that they ever knew this occurred. Their reason for this
was because they hired outside suppliers who ran the factories outside of the U.S. Nike has now learned from bad publicity that the best way to
handle this is to have "insiders" do audits of the factories globally. With new audits in place it is less likely suppliers will mistreat workers because
they will fear losing their contract with Nike. Suppliers are also held to a higher standard now. Suppliers/subcontractors are responsible to report any
other suppliers who act unethically. Nike learned that hiring outsiders can save money, but insiders have a better feel for respect for the organizations
values and culture. Outside people can affect the way customers perceive the organization, and for this reason Nike is taking more precautions to

History Of Nike Inc. Company
History
Nike Inc. was founded by track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company use to be called Blue Ribbon Sports.
In 1971 they changed the name to Nike after their partnership with a Japanese company ended. Now Nike Inc. controls more than half of athletic shoe
market in the United States. In addition, they sell their products in more than 180 countries around the world.
Nike stays organized by using three separate teams that work with suppliers. Their main focus and priorities for the business are to have sustainable
products, manufacturing and marketplaces. Every team reports to the vice president of Sustainable Business & Innovation then later reports directly to
Nike's CEO and board of directors.
Mission
Nike mission is to bring motivation to everyone that wears the products. It suggests that Nike goal is to supply everyone in the world with athletic
footwear, apparel and equipment. The company serves everyone and anyone that's has body and is interested in healthy lifestyle. The company will
make a profit by selling to their customers or through dealer. In addition, Nike has reduced the design of their products and packaging to be more
environment friendly.
Target market
Nike's products offer an assortment of product that tailor to the needs of each customer, therefore, Nike can target market each they want, so they can
sell them their products. Nike target athletic appeal and accessories users are between the ages 15 to 49

Nike Inc.: Study of Value Chain Functions and How They...
Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Prepared by Helgi Frimannsson MBA 640A Dr. Norcio 2/19
/2007 When Bill Bowerman, a former track–and–field coach at University of Oregon and co–founder of Nike Inc, once said "if you have a body, you
are an athlete", his words marked the foundation for a future business venture. Built on this quote is NikeВґs mission statement that states: bring
inspiration and innovation to every athlete in the world. In reality it means supporting all athletic activities regardless of anything else. This simple and
ambitious yet humble objective has led Nike to the top of multi–billion dollar business category that is selling athletic footwear and... Show more
(Nike sports research lab, 2007) Results of product testing and development are some of Nike 's trademarked technical innovations featured in high
performance products. Nike made famous the "Air Sole" a high level cushioning system found in many of Nike 's earlier and current athletic shoes. The
"Shox" technology a more recent footwear cushioning system that provides ultimate stability and comfort level. (Product technology В– footwear,
2006) Nike has also developed dozens of trademarked technologies in apparel, most notably the dri–fit fabric which wicks moisture away from the
body and allows the fabric to remain dry and lightweight. (Product technology В– apparel, 2006) Nike+ is a new product twist from Nike that proves its
innovative thinking that benefits athletes. The device and software product is a collaboration project with Apple Computers the makers of the popular
mp3 player, the Ipod. Nike+ system allows joggers to synch their Ipod Nano with Nike+ running shoes through a special device placed inside the
shoe–sole. It then provides accurate real–time information about distance and speed of their runs displayed while enjoying music on the Ipod Nano.
Launched in 2006, Nike+ is an example of NikeВґs will to inspire athletes through innovation. (Nikeplus, 2007) Design Like all sellers of consumer
products, NikeВґs success is grounded in acquiring and maintaining high level of customer acceptance of its

Nike vs Adidas
Nike, Inc. (IPA: / 'naЙЄki/) (NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is
headquartered in Beaverton, near the Portland metropolitan area of Oregon. It is the world 's leading supplier of athletic shoes and apparel and a
major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it
employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon,
according to The Oregonian. HISTORY OF NIKE The company 's clothing and shoe designs typically feature three parallel bars, and the same motif is
incorporated into... Show more content on Helpwriting.net ...
Nike uses the "power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change" (Zanger, 2008).
For example, Sam McCracken is the manager of Nike's Native American business program. McCracken and Nike are "aware of the growing health
issues facing Native Americans" (http://www.usatoday.com/news/nation/2007–09–26–nike–shoe_N.htm), and designed a shoe specific for this
community. In addition to the development of this shoe, Nike is reinvesting the proceeds into healthcare programs geared towards Native Americans.
"The company focuses its efforts on core impact areas tied to its long–term growth and innovative strategies" (Zanger, 2008.). Nike creates exciting and
innovative campaigns, both for social responsibility and for market share. Nike's "Just Do It." Campaign continues their inspiration to sport and
creating meaningful change. ""Just Do It" expresses a deep yearning that many of us have ' to succeed, to make our mark on the world. To overcome
the fear and procrastination that holds us back. If we "Just Do It," we become heroes" (http://www.wireware.net/default.asp?PID=103). Another
example of Nike's innovative strategies is their team up with Apple, Inc. In September 2007, Nike engaged "runners directly, allowing consumers to
meet running partners and track their own results online" (http://www.grokdotcom.com/2007/10/29/action–missing–from–online–ads/). Nike+

Nike Inc.
The topic that I have chosen to do a research project on is Nike Inc. I chose to do my research on Nike because I am for one, very much interested in
Nike, and secondly I am very interested in Nike 's clothing, shoes, and accessory line.
 
 Basketball players "want to be like Mike", but shoe companies "want to be like NIKE." NIKE is the worlds #1 company and controls more than
40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and
wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces.
In addition, it operates NIKETOWN shoe and sportswear stores ... Show more content on Helpwriting.net ...
 
 Ads work on a variety of different levels including, but not limited to, sign typology, paradigmatic meaning, psychological appeals, emotion, roles,
values/beliefs, and knowledge. Again, the impact of an ad comes from the interplay between these various aspects of make–up and the reader 's own
notions about him/herself and the world.
 
 Rubber–soled shoes were first mass–marketed as canvas–top "sneakers" by U.S. Rubber, with its kedsВ® in 1917. But the elevation of athletic
shoe manufacture to both a science and a fashion was due largely due to Phil Knight and Steve Bowerman of Oregon.
 
 In 1958, Phil Knight, a business major a the University of Oregon, and a miler on the track team, shared with his coach, Bill Bowerman, a
dissatisfaction with the clumsiness of American running shoes. They formed a company in 1964 to market a lighter and more comfortable shoe
designed by Bowerman. In 1968, this company became NIKE, Inc.––– named for the Greek goddess of Victory. At first, Knight and Bowerman sold
their shoes in person, at track meets across the Western US. Their company thrived through a classic combination of entrepreneurship and innovation.
Bowerman 's most memorable technical breakthrough was the optimal traction of the waffle soles he invented by shaping rubber in the waffle iron in
his kitchen (1972). Other essential innovations were the

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