University of Sheffield

1. Brand Library
Gavin Boyce
Head of Faculty Engagement and
Partnerships
@gavinboyce_
g.boyce@Sheffield.ac.uk

2. Library service?
• Joint 1st in THE Student Satisfaction Survey for
Library provision
• 92% satisfaction in NSS
BUT
• LibQual 2016 survey shows difference between
staff and student satisfaction, particularly
researchers.

3. LibQual 2016
• A library web site enabling me to locate information
on my own
• The electronic information resource that I need
• Easy-to-use access tools that allow me to find
things on my own
• Print and/or electronic journal collections I require
for my work
• Quiet space for individual work

4. Modern Research Libraries
• Many different services
• A fragmented userbase
• Many different relationships
• Varying media of engagement
• Varying expectations
• Different levels of service?

5. Example Services Provided
Books
Study space
Electronic Journal Access
Research Data Repository
Walk-in access
Interlibrary loans
Research Data Plans
Student workshops
University Press
Copyright Advice

6. Exercise 1
List the services you provide

7. Brand Library?
• Not just campaigns/promotions
• Not just marketing messages
• Not just logos
• Not just a motto
-
It is how people perceive you and conceive of
you. Your value, your purpose, NOT your
functions.

8. Exercise 2
For each service listed in exercise 1:
Use 1 or 2 descriptive words that users
would attribute to that service.

9. What use is a brand?
Manages expectations of users
Helps to develop relationships
Works for you when you are not there
Drives your communications
Generates goodwill – free PR
Protects you
Reinforces your value

10. If you are not controlling your
brand…..
….someone else is.

11. Thank you!
Gavin Boyce
Head of Faculty Engagement and
Partnerships
@gavinboyce_
g.boyce@Sheffield.ac.uk