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ARCS MODEL OF MOTIVATION
ARCS is an instructional model developed by
John Keller, and focuses on motivation. It is
important to motivate the learners, and
ensure the continuity of the motivation
during the instruction. This model is
particularly important for e-learning, since
motivating learners in an online course more
difficult than in face-to-face courses.
Learners learn better when they are
motivated.
Keller suggests that planning for student
motivation should be first and foremost.
A teacher has to know his/her audience to
gauge potential motivational pitfalls.
FOUR COMPONENTS OF ARCS MODEL
•Attention: It refers to the learners’
interest. It is critical to get and hold the
learners’ interests and attention.
Practical implementation: The attention can be boost through contents,
which are unexpected, surprising, conflicting or ambiguous. So they
unexpected appearance of a water fountain, if you do a "Mentos" into a
"Cola Bottle" can bring the learners to interest to chemical aspects. So a
learning environment could contain interesting multimedia elements
with interesting and unexpected experiments. (Niegmann et. al. 2008)
•Relevance: The learning process should
show the usefulness of the content so
that learners can bridge the gap
between content and the real world.
Practical implementation: The learner has to know why he has to learn
the stuff. So it's advisable to use adequate games and simulations, to
make this aspect visible. If the learners abilities are very similar
(heterogeneity), it could be good to offer similar learning methods and
similar learning goals In an interactive language journey, learner have to
possibility to choose there own learning goals. It depends of there
similar goals. Some want to learn for an exam, others want to train there
pronunciation. (Niegemann et. al 2008).
• Confidence: This component focuses on
developing success expectation among
learners, and success expectation allow
learners to control their learning processes.
There is a correlation between confidence
level and success expectation. That’s why
providing estimation of probability of the
success to learners is important.
Practical Implementation Learners should search a challenge, but the risk
to don't pass a challenge should be limited. The criteria's of assessment
has to be clearly visible. Furthermore they should know in a exam, how
many time they have and how many items they have to solve.
(Niegemann et. al 2008)
• Satisfaction: There is direct relation between
motivation and satisfaction. Learners should
be satisfied of what they achieved during the
learning process.
Practical Implementation In according to the point
"Learn> Pracitce > Test", learners have to use abilities
they learn into the learning environment in gaming or
simulated situations. (Niegemann et al. 2008).
APPROPRIATE
INSTRUCTIONAL
STRATEGIES AND
APPROACHES
COMPONENTS SUBCATEGORIES STRATEGIES
A
Perceptual
Arousal
 Real-world Examples: Use related and specific
examples about content.
 Humor: Use a small amount humor to maintain
interest. (Much humor may be distracting.)
 Incongruity and Conflict: Go against learners’ past
experiences or provide opposite point of view.
Inquiry
Arousal
 Active participation: Provide learners with hands on
or role playing activities.
 Inquiry: Ask learners questions to allow them to do
brainstorming or critical thinking.
Variability
 Use variety of methods and approach (e.g. videos,
discussion groups, lectures, collaborate learning) to
sustain interest.
COMPONENTS SUBCATEGORIES STRATEGIES
R
Goal
Orientation
 Perceived Present Worth: Explain why and how this
content help the learners today.
 Perceived Future Usefulness: Explain why and how
this content help the learners in the future (e.g. finding
a job, getting into a college, etc.).
Motive
Matching
 Needs Matching: Assess learners to get better
understanding whether they learn because of
achievement, power, or affiliation.
 Choice: Allow learners to choose their own
instructional method and strategies
Familiarity
 Link to Previous Experience: Give learners a sense of
continuity by allowing them to establish connections
between new information and what they already know.
 Modeling: Show learners role models using the content
that you present to improve their lives.
COMPONENTS SUBCATEGORIES STRATEGIES
C
Learning
Requirements
 Communicate Objectives and Prerequisite:
Provide learners with learning standards and
evaluation criteria so that they can establish positive
expectations, and achieve success.
Success
Opportunities
 Facilitate Self-growth: Give learners opportunity to
be successful by providing multiple and varied
experiences.
 Provide Feedback: Give learners feedback about
their improvements and deficiencies during the
process so that they can adjust their performance.
Personal
Control
 Give Learners Control: Learners need to get
control over their learning process so that they can
feel that their success does not totally depend on
external factors. Instead, they have internal factors
affecting their success.
COMPONENTS SUBCATEGORIES STRATEGIES
S
Intrinsic
Reinforcement
 Encourage intrinsic enjoyment of learning
experience so that learners have fun, continue the
learning process without expecting reward or other
kind of external motivational elements.
Extrinsic
Reward
 Praise or Rewards: Provide learners with positive
feedback, rewards, and reinforcements. Be careful
about the scheduling of reinforcement. It is more
effective when you provide reinforcement at non-
predictable intervals.
Equity
 Maintain consistent standards and consequences for
success. Use consistent assessment rubrics, and
share them with learners.
ACTIVITY:
Thank
you!

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ARCS MODEL

  • 1.
  • 2. ARCS MODEL OF MOTIVATION ARCS is an instructional model developed by John Keller, and focuses on motivation. It is important to motivate the learners, and ensure the continuity of the motivation during the instruction. This model is particularly important for e-learning, since motivating learners in an online course more difficult than in face-to-face courses.
  • 3. Learners learn better when they are motivated. Keller suggests that planning for student motivation should be first and foremost. A teacher has to know his/her audience to gauge potential motivational pitfalls.
  • 4. FOUR COMPONENTS OF ARCS MODEL •Attention: It refers to the learners’ interest. It is critical to get and hold the learners’ interests and attention. Practical implementation: The attention can be boost through contents, which are unexpected, surprising, conflicting or ambiguous. So they unexpected appearance of a water fountain, if you do a "Mentos" into a "Cola Bottle" can bring the learners to interest to chemical aspects. So a learning environment could contain interesting multimedia elements with interesting and unexpected experiments. (Niegmann et. al. 2008)
  • 5. •Relevance: The learning process should show the usefulness of the content so that learners can bridge the gap between content and the real world. Practical implementation: The learner has to know why he has to learn the stuff. So it's advisable to use adequate games and simulations, to make this aspect visible. If the learners abilities are very similar (heterogeneity), it could be good to offer similar learning methods and similar learning goals In an interactive language journey, learner have to possibility to choose there own learning goals. It depends of there similar goals. Some want to learn for an exam, others want to train there pronunciation. (Niegemann et. al 2008).
  • 6. • Confidence: This component focuses on developing success expectation among learners, and success expectation allow learners to control their learning processes. There is a correlation between confidence level and success expectation. That’s why providing estimation of probability of the success to learners is important. Practical Implementation Learners should search a challenge, but the risk to don't pass a challenge should be limited. The criteria's of assessment has to be clearly visible. Furthermore they should know in a exam, how many time they have and how many items they have to solve. (Niegemann et. al 2008)
  • 7. • Satisfaction: There is direct relation between motivation and satisfaction. Learners should be satisfied of what they achieved during the learning process. Practical Implementation In according to the point "Learn> Pracitce > Test", learners have to use abilities they learn into the learning environment in gaming or simulated situations. (Niegemann et al. 2008).
  • 9. COMPONENTS SUBCATEGORIES STRATEGIES A Perceptual Arousal  Real-world Examples: Use related and specific examples about content.  Humor: Use a small amount humor to maintain interest. (Much humor may be distracting.)  Incongruity and Conflict: Go against learners’ past experiences or provide opposite point of view. Inquiry Arousal  Active participation: Provide learners with hands on or role playing activities.  Inquiry: Ask learners questions to allow them to do brainstorming or critical thinking. Variability  Use variety of methods and approach (e.g. videos, discussion groups, lectures, collaborate learning) to sustain interest.
  • 10. COMPONENTS SUBCATEGORIES STRATEGIES R Goal Orientation  Perceived Present Worth: Explain why and how this content help the learners today.  Perceived Future Usefulness: Explain why and how this content help the learners in the future (e.g. finding a job, getting into a college, etc.). Motive Matching  Needs Matching: Assess learners to get better understanding whether they learn because of achievement, power, or affiliation.  Choice: Allow learners to choose their own instructional method and strategies Familiarity  Link to Previous Experience: Give learners a sense of continuity by allowing them to establish connections between new information and what they already know.  Modeling: Show learners role models using the content that you present to improve their lives.
  • 11. COMPONENTS SUBCATEGORIES STRATEGIES C Learning Requirements  Communicate Objectives and Prerequisite: Provide learners with learning standards and evaluation criteria so that they can establish positive expectations, and achieve success. Success Opportunities  Facilitate Self-growth: Give learners opportunity to be successful by providing multiple and varied experiences.  Provide Feedback: Give learners feedback about their improvements and deficiencies during the process so that they can adjust their performance. Personal Control  Give Learners Control: Learners need to get control over their learning process so that they can feel that their success does not totally depend on external factors. Instead, they have internal factors affecting their success.
  • 12. COMPONENTS SUBCATEGORIES STRATEGIES S Intrinsic Reinforcement  Encourage intrinsic enjoyment of learning experience so that learners have fun, continue the learning process without expecting reward or other kind of external motivational elements. Extrinsic Reward  Praise or Rewards: Provide learners with positive feedback, rewards, and reinforcements. Be careful about the scheduling of reinforcement. It is more effective when you provide reinforcement at non- predictable intervals. Equity  Maintain consistent standards and consequences for success. Use consistent assessment rubrics, and share them with learners.