13 ways to get more results from LinkedIn in 2013

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Practical business development and networking techniques for consultants and sales professions to get more leads and deepen business relationships with LinkedIn.

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13 ways to get more results from LinkedIn in 2013

  1. 1. 13  Ways  to  Grow  Your  Consulting  Practice  with  LinkedIn  In  2013  1/22/2013    Chris  Reilly  Unleashed  Online  Marketing  
  2. 2. Agenda  *  The  state  of  LinkedIn  and  business  social   networking  in  2013  *  13  ways  to  grow  *  Questions/Answers  
  3. 3. About  Unleashed  *  Largest  team  of  Google  Certified  AdWords   Professionals  in  WA,  ID,  &  MT  *  In  operations  since  2009  *  Search,  Social,  Display,  Video,  and  Mobile   Ad  planning,  logistics,  and  optimization  
  4. 4. The  State  of  LinkedIn  
  5. 5. The  State  of  LinkedIn  
  6. 6. The  State  of  LinkedIn  
  7. 7. The  State  of  LinkedIn  
  8. 8. The  State  of  LinkedIn  
  9. 9. Build  a  better  profile!  *  Your  online  “first  impression”    *  Add  photos,  videos,  presentations,   languages,  education,  certifications  &  more  *  People  tend  to  look  for  company  names,   number  of  connections,  and  titles  first.  
  10. 10. Improve  your  company  page   *  Post  a  photo  and  nice  description   *  Link  to  individual  products  or  services  on   your  website  and  seek  recommendations   *  Spend  some  time  with  your  “Insights”  
  11. 11. Participate  in  Groups   *  Belonging  isn’t  enough!   *  Join  local  groups  or  industry  relevant  ones   anywhere  in  the  world   *  Post  useful  content  and  answer  questions  
  12. 12. Answer  People’s  Questions   *  Demonstrate  your  expertise   *  Be  thorough,  prompt,  and  precise.   *  Linking  to  blog  with  detailed  answers  can   be  helpful   *  Nobody  likes  self-­‐promotional  answers  
  13. 13. Share  content  updates   *  Post  relevant  articles  that  help  your   potential  customers   *  Find  content  with  niche  forums,  Reddit,   StumbleUpon,  and  Twitter   *  Use  RSS  to  manage  time  effectively  
  14. 14. Advertise  your  practice   *  LinkedIn.com/DirectAds   *  Target  a  large  enough  audience   *  CEO’s  are  hard  to  reach  via  LinkedIn  Ads   *  CPC  is  safer,  but  CPM  can  perform  better   *  Write  ads  with  strong  calls  to  action  
  15. 15. Find  projects  via  Jobs   *  Search  for  Jobs  in  your  area  of  expertise   *  Reach  out  with  an  InMail  to  the  decision-­‐ maker,  not  recruiters   *  Include  references  from  similar  projects   *  Works  great  on  Craigslist  as  well  
  16. 16. Reach  Out  With  InMail   *  Use  Search  to  find  great  prospects   *  Write  a  very  personalized,  soft  intro   *  Include  references  from  similar  projects   *  Avoid  selling,  just  ask  for  a  meeting  
  17. 17. Endorse  and  Recommend  Others   *  Endorse  friends,  partners,  and  clients   *  Each  person  you  endorse  gets  an  email   *  Recommendations  carry  more  weight   *  Associate  yourself  with  strong  brands  by   writing  recommendations  on  their  pages  
  18. 18. Learn  to  love  Profile  Views   *  See  who  is  looking  at  your  profile   *  Follow  up  with  InMail  or  offline  contact   *  Don’t  mention  you  saw  their  “view”  
  19. 19. Congratulate  people!   *  Send  messages  to  people  when   they  join  new  companies   *  Write  a  personal  note  when   somebody  updates  their  title   *  Ask  open-­‐ended  questions  to  see   if  there  are  opportunities  
  20. 20. “People  Also  Viewed”   *  Find  what  businesses  are  similar  to   your  best  customers  on  their   company  page  profile   *  Ask  for  a  recommendation  from  your   best  customer   *  Send  an  InMail  to  similar  company,   referencing  the  work  you  did  for  your   best  customer  and  asking  for  a   meeting  
  21. 21. Grow  your  reach  with  Rapportive   *  RAPPORTIVE.COM   *  Follow  people  in  seconds!   *  Check  out  what  is  happening  in   their  social  world  and  have   something  to  mention   *  Only  works  with  gMail  
  22. 22. QUESTIONS?  

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