How businesss owners, marketers, and individuals and grow their influence and results with LinkedIn. Learn how to utilize profiles, company pages, groups, ads, and more!

1. Leveraging LinkedIn
For Leads and Relationships
4/16/2013
Chris Reilly
Unleashed Online Media
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2. ∗ The state of LinkedIn and business social
networking in 2013
∗ 13 ways to grow your reach in 2013
∗ Questions/Answers
Agenda
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3. ∗ Largest team of Google Certified AdWords
Professionals in WA, ID, & MT
∗ In operations since 2009
∗ Search, Social, Display, Video, and Mobile
Ad planning, logistics, and optimization
About Unleashed Online Media
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4. The State of LinkedIn
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5. The State of LinkedIn
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6. The State of LinkedIn
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7. The State of LinkedIn
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8. The State of LinkedIn
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9. Popularity by Industry
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10. Popularity by Industry
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11. How they make money
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12. ∗ Your online “first impression”
∗ Add photos, videos, presentations,
languages, education, certifications & more
∗ People tend to look for company names,
number of connections, and titles first.
Build a better profile!
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13. ∗ Post a photo and nice description
∗ Link to individual products or services on
your website and seek recommendations
∗ Spend some time with your “Insights”
Improve your company page
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14. ∗ Belonging isn’t enough!
∗ Join local groups or industry relevant ones
anywhere in the world
∗ Post useful content and answer questions
∗ Consider starting your own group!
Participate in Groups
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15. Case study
Email chris@unleashed-online for full study
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16. ∗ Demonstrate your expertise
∗ Be thorough, prompt, and precise.
∗ Linking to blog with detailed answers can
be helpful
∗ Nobody likes self-promotional answers
∗ NOT possible in in Answers anymore, try
groups or Quora instead
Answer People’s Questions
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17. ∗ Post relevant articles that help your
potential customers
∗ Find content with niche forums, AllTop,
Reddit, StumbleUpon, and Twitter
∗ Use RSS to manage time effectively
∗ Try Buffer or Hootsuite to Schedule
Content – even consider automating with
IFTTT
Share content updates
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18. ∗ LinkedIn.com/DirectAds
∗ Target a large enough audience
∗ CEO’s are hard to reach via LinkedIn Ads
∗ CPC is safer, but CPM can perform better
∗ Write ads with strong calls to action
∗ NEW skill targeting and video ad formats
Advertise your practice
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19. ∗ Search for Jobs in your area of expertise
∗ Reach out with an InMail to the decision-
maker, not recruiters
∗ Include references from similar projects
∗ Works great on Craigslist as well
Find projects via Jobs
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20. ∗ Use Search to find great prospects
∗ Write a very personalized, soft intro
∗ Include references from similar projects
∗ Avoid selling, just ask for a meeting
Reach Out With InMail
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21. ∗ Endorse friends, partners, and clients
∗ Each person you endorse gets an email
∗ Recommendations carry more weight
∗ Associate yourself with strong brands by
writing recommendations on their pages
Endorse and Recommend Others
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22. ∗ See who is looking at your profile
∗ Follow up with InMail or offline contact
∗ Don’t mention you saw their “view”
Learn to love Profile Views
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23. ∗ Send messages to people when
they join new companies
∗ Write a personal note when
somebody updates their title
∗ Ask open-ended questions to see
if there are opportunities
Congratulate people!
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24. ∗ Find what businesses are similar to
your best customers on their
company page profile
∗ Ask for a recommendation from your
best customer
∗ Send an InMail to similar company,
referencing the work you did for your
best customer and asking for a
meeting
“People Also Viewed”
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25. ∗ RAPPORTIVE.COM
∗ Follow people in seconds!
∗ Check out what is happening in
their social world and have
something to mention
∗ Only works with gMail
Grow your reach with Rapportive
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26. QUESTIONS?
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