This presentation will show you 10 tried-and-tested ideas that are certain to help you boost your PPC conversion rate from ad to form submit.
Key takeaways are:
1- Connecting the ad copy to the first 5 seconds of the landing page experience
2- Optimizing the flow of the page so that visitors naturally flow to the converting action
3- Adding trust seals that support, instead of distracting from, the primary goal